The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Evolving Brand Value: Exploring the Correlation between Sustainability and Br...Sustainable Brands
Evolving Brand Value explores the correlation between sustainability and brand strength. Using big data from 398 sources and 73 million data points, the document finds some links between sustainability processes like strong community relations, employee loyalty, and robust governance, and improved profitability measures like lower risks, better customer relationships, and predictable returns. However, it warns that the relationship is complex, with differences by industry. Standards bodies like SASB are developing industry-specific standards to better understand and manage these relationships.
1. A Rocket Fuel é uma empresa de marketing digital que usa big data e inteligência artificial para fornecer anúncios personalizados no momento certo.
2. A empresa cresceu rapidamente desde sua fundação em 2009, atingindo receitas de US$ 240 milhões em 2013 com escritórios em todo o mundo.
3. A Rocket Fuel usa aprendizado de máquina para fornecer anúncios relevantes em vários canais digitais, incluindo display, mobile, video e Facebook, resultando em melhor desempenho para os clientes.
This document discusses a case study of how one company addressed conflicting priorities between its sustainability, purchasing, and IT departments regarding energy-efficient PCs. It discovered that while sustainability focused on buying efficient PCs, IT wiped their drives and installed an image that did not maintain those efficiencies. By facilitating dialogue between the teams and partnering with IT to create a more efficient image, they estimated $1.5 million in annual electricity savings and improved coordination between the departments' goals.
Analytics and Reporting: Measuring Success Along the JourneyGene Begin
Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.
The Role of Eco-Labeling and Certification in Sustainable Brands Success - Bi...Sustainable Brands
This document summarizes O2's experience with eco-labeling and certification for mobile phones. It discusses:
1) Why O2 developed an Eco Rating system for mobile phones, which rates devices on a 0-5 scale based on corporate and device sustainability. Consumer research found sustainability would influence 44% of buyers.
2) The positive reaction to the Eco Rating from consumers, suppliers, stakeholders, and media. It provides a simple, clear picture of environmental impact.
3) O2's plans to expand the Eco Rating system within its parent company Telefonica and work with other telecom companies to develop a global sustainability standard for devices. O2 also released sustainability goals for 2015 through its Think Big
SB'12 - Kevin Williams - Pure Branding - Our Shifting CultureSustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
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