SME Profile of a community led by some activist of SMEs. The form of community is intended to give the opportunity to do cross selling and upselling among SMEs. Giving chance to embrace broaden market for the SME players and the ecosystem. UMKM Shop is an online market-place where all the members having some displays of their products. They can do marketing by sending the url of the products through social media channels. UMKM Shop is an online marketplace for any SMEs that become the members, where they can collaborate each other by selling the products through online channel.