2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Мотопробіг «Україна це Європа» — 22 000 км та 28 країн
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 2
Шановнепанство!
Миготуємосьдодужепатріотичногопроекту.
ЦеекспедиціянавколоЄвропиупошуках видатних українціві
подій, знимипов’язаних, які зробиливагомийвнесокуформування
сьогоднішньої Європи.
Наприклад, отаманІванСіркозйогоФранцузькою кампанією,
українські вояки, щозвільнілиЄвропуу ДругуСвітову табагато-
багатоінших.
Спитаєте, навіщомицеробимо? По-перше, довеститим, хтоще
маєсумніви, щоУкраїна– цеєвропейськанація. Щоукраїнці –
непереможнанація, історіяякої налічуєтисячі славетних подвигів
таперемог. І головне: нашепрагнення– неприєднатисьдоЄвропи,
аповернутисьдосвогоісторичногокоріння.
Набайках Harley-Davidson, символі свободийвільногодуху, у
супроводі знімальної телевізійної групимиздолаємобільше22000
кілометрів, проїдемодорогами28країн, зустрінемосьзсотнями
наших побратимів, які мешкаютьзаразуЄвропі, татисячами
європейців, якиммибудеморозповідатипронашукраїну.
Старт експедиції – 12 липня 2014 року
Фініш – 24 серпня 2014 на День Незалежності України
3. Миролюбні і сильні духом. Ми прагнемо миру і спокою. Ми
відкриваємо свої щирі серця і свою багату душу Європі
Культура та філософія стародавньої Греції. Теорія та практика держави і права стародавнього Риму. Християнська
мораль та релігія. Саме ці три кити тримають на собі європейську цивілізацію, яка впевнено долає всі виклики у
вирії світових історичних подій.
Ми, українці, мешкаємо в найбільшій за розміром державі в Європі, в самому її центрі.
Чи маємо ми право називати себе європейцями? Чи може кожен європеєць, дивлячись нам у вічі, щиро сказати,
що ми їм браття та сестри?
Ще у V столітті до нашої ери, до зародження Єгипетської цивілізації та
Месопотамії, у самісінькому центрі України під сучасним Києвом вже
існувала трипільська культура, з якої почало битися серце Європи.
І Україна завжди відігравала значущу роль у Європейській історії. Від часів
Київської Русі, через наші землі, наче через неймовірної потужності фільтр,
проходили самі тяжкі битви і війни, залишаючи в наших землях серця
чиїхось братів, синів, батьків та чоловіків, які через жадобу до влади і
тиранічні погляди своїх полководців, князів, ханів йшли ордою на наші
родючі землі, грабувати наші здобутки, брали у полон найвродливіших
жінок. Земля наша скроплена кров'ю майже всіх народностей Європи.
Ми як нація втомилися від цього. Ми прагнемо, щоб світ нас почув — ми миролюбна нація! Ми прагнемо миру і
спокою у своїх домівках і державі!
І ми відкриваємо свої щирі серця і свою багату душу всій Європі!
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн
3
4. Від серця України до найвіддаленіших місць Європи
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 4
Насуворомупівночі норвезьких фіордів, далекозаПолярнимколом, намисі
Нордкапп, стримуєпотужнийнатискхолодних хвильБаренцевогоморя
північнамежаЄвропи.
МальовничеузбережжяПортугалії, якудолонях, тримаємисРока, якийомивається
теплимГольфстрімом. Атлантичнийокеанмільйонироківспоглядаєназахідний«край
світу»Європи.
І вжечерезп'ятсоткілометрів, альбатроснасвоїх крилах донесенасдоморя
Альборан, дечерезпротоку ГібралтарвитікаютьуАтлантикуводи
Середземногоморя. Саметуті розташованиймис Таріфа— найпівденніша
точкаЄвропейськогоконтиненту.
лесерцеЄвропивідбиваєсвійритмсамевУкраїні. Поруч знайвищою вершиною України
Говерлою, намальовничих берегах річкиТиса, середвеличних вершинталегенд
Українських КарпатзаховалосяселоДілове, якеі бережегеографічнийцентрЄвропи.
5. Три камені
Рушаючи у подорож, ми візьмемо
три камені з географічного центру
Європи з написами українською,
норвезькою, португальською,
іспанською та англійською мовами,
освячені святими отцями у далекий
шлях, та відвеземо їх до
найпівнічнішої точки Європи – мису
Нордкапп (Норвегія), до найзахідної
точки – мису Рока (Португалія), та
найпівденнішої – мису Таріфа
(Іспанія). З кожного цього мису ми
повернемо в Україну по такому ж
самому каменю, з яких складемо
пам’ятний знак.
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 5
6. Від серця України до найвіддаленіших місць Європи
Експедиція пройде через увесь континент і Велику Британію та Ірландію.
Мешканці 28 країн Європи побачать щирість та гостинність українського народу,
зможуть отримати сувеніри, книжки, фото та відео матеріали про нашу історію та
культуру.
Ми беремо з собою дитячі малюнки та книгу про Небесну Сотню. Перші – на
приємну згадку про нашу країну, друга – на пам’ять про наших сучасних героїв.
12 морів, Атлантичний океан, Ла-Манш, Дарданелли та Гібралтар будуть омивати
дороги, якими пройде експедиція. З кожної крайньої точки Європи назад до
України повернеться частинка того краю. Кожен цей шматочок землі відвідає святі
місця по всій Європі та святу земля у Ватикані, і своєю духовністю буде слугувати
вказівником не одному поколінню нашого народу.
Команда найкращих телевізійних фахівців не дасть можливості бути втраченою
жодній емоції чи події на всьому шляху, жодному краєвиду чи видатній місцевості.
Ми покажемо українцям стріми з експедиції, щоденні звіти та 12 підсумкових 26-
хвилинних фільмів про нашу експедицію.
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 6
7. 1-й етап: 33 години, Київ (UA) – Таллінн (EE) – 2023 км
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 7
Київ(UA) — Львів(UA) 541км
Львів(UA) — Рава-Руська(UA) 65км
Рава-Руська(UA) — Варшава(PL) 322км
Варшава(PL) — Ольштин(PL) 214км
Ольштин(PL) — Калінінград(RU) — Світлий(RU) 159км
Світлий(RU) — Рига(LV) 413км
Рига(LV) — Таллінн(EE) 310км
Паром Таллінн – Гельсінкі – 3 години 30 хвилин
8. 2-й етап: 72 (105) години, Гельсінкі (FI) — Стокгольм (SE) — 4455 км
(6478 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 8
Гельсінкі (FI) — Турку (FI) 166км
Турку(FI) — Вааса(FI) 334км
Вааса(FI) — Рованіємі (FI) 538км
Рованієми(FI) — Нордкапп 730км
Нордкапп— Нарвік(NO) 761км
Нарвік(NO) — Тронхейм(NO) 905км
Тронхейм(NO) — Осло(NO) 495км
Осло(NO) — Стокгольм(SE) 526км
9. 3-й етап: 17 (122) години, Стокгольм (SE) —
Гамбург (DE) — 1 068 км (7546 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 9
Стокгольм(SE) — Норркопінг(SE) 160км
Норркопінг(SE) — Карлскруна(SE) 330км
Карлскруна(SE) — Мальме(SE) 206км
Мальме(SE) — Копенгаген(DK) 42км
Копенгаген(DK) — Гамбург(DE) (паром) 331км
Паром Rodby Faerge (DE) – Puttgarden (GER) – 45 хвилин
10. 4-й етап: 30 (152) годин, Гамбург (DE) – Дублін (IRL) – 1329 км (8875
км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 10
Гамбург(DE) — Бремм(DE) 123км
Бремм(DE) — Гронінген(NL) 179км
Гронінген(NL) — Амстердам(NL) 182км
Амстердам(NL) — Гаага(NL) 62км
Гаага(NL) — Хук-ван-Холланд(NL) 18км
Паром Хук-ван-Холланд (NL) - Харвіч (GB) – 6 годин 30 хвилин
Харвіч (GB) — Бірмінгем(GB) 278км
Бірмінгем(GB) — Holyhead(GB) 281км
Паром Holyhead (GB)- Dublin (IRL) – 3 години 15 хвилин
11. 5-й етап: 35 (187) годин, Дублін (IRL) – Гавр (FR) –
1902 км (10773 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 11
Дублін(IRL) — Белфаст(GB) 166км
Белфаст(GB) — Арма(GB) 64км
Арма(GB) — Атлон(IRL) 155км
Атлон(IRL) — Rosslare(IRL) 204км
Паром Rosslare (IRL) – Fishguard (GB) – 3 години 15
хвилин
Fishguard(GB) — Лондон(GB) 429км
Лондон(GB) — Ла-Манш– Брюгге(BE) 281км
Брюгге(BE) — Брюссель(BE) 99км
Брюссель(BE) — Париж(FR) 308км
Париж(FR) — Гавр(FR) 196км
12. 6-й етап: 32 (219) години, Гавр (FR) – Севилья (ES) – 2748 км
(12521 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 12
Гавр(FR) — Ля-Рошель(FR) 479км
Ля-Рошель— Бордо(FR) 188км
Бордо(FR) — Хіхон(ES) 598км
Хіхон(ES) — Ла-Корунья(ES) 282км
Ла-Корунья(ES) — Порту (PT) 303км
Порту(PT) — Лісабон(PT) 314км
Лісабон(РТ) – Мис Рока 33км
МисРока— Портиман(PT) 299км
Портиман(PT) — Севилья(ES) 253км
13. 7-й етап: 26 (245) годин, Севілья (ES) - Ніца (FR) – 2107 км
(14638 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 13
Севілья(ES) — МисМароккі (мис Таріфа) 196км
МисМароккі — Гібралтар(GI) 44км
Гібралтар(GI) — Малага(ES) 134км
Малага(ES) — Альмерія(ES) 208км
Альмерія(ES) — Картахена(ES) 189км
Картахена(ES) — Валенсія(ES) 274км
Валенсія(ES) — Барселона(ES) 350км
Барселона(ES) — Марсель(FR) 506км
Марсель(FR) — Ніца(FR) 205км
14. 8-й етап: 30 (275) годин, Ніца (FR) - Пескара (IT) – 2278 км
(17416 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 14
Ніца(FR) — Генуя(IT) 195км
Генуя(IT) — Піза(IT) 158км
Піза(IT) — Гросето(IT) 158км
Гросето(IT) — Рим(IT) 184км
Рим(IT) — Ватікан 15км
Ватікан– Неаполь(IT) 228км
Неаполь(IT) — Реджо-ді-Каламбрія(IT) 493км
Реджо-ди-Каламбрія(IT) — Сідерно(IT) 105км
Сідерно(IT) — Каріаті (IT) 208км
Каріаті (IT) — Пескара(IT) 550км
15. 9-й етап: 40 (315) годин, Пескара (IT) - Афіни (GR) – 2905 км
(20321 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 15
Пескара(IT) — Венеція(IT) 513км
Венеція(IT) — Любляна(SI) 242км
Любляна(SI) — Загреб(HR) 140км
Загреб(HR) — Спліт(HR) 409км
Спліт(HR) — Подгоріца(ME) 341км
Подгоріца(ME) — Скопьє(MK) 360км
Скопьє(MK) — Яніна(GR) 464км
Яніна(GR) — Патри(GR) 225км
Патри(GR) — Афіни(GR) 211км
16. 10-й етап: 36 (351) годин, Афіни (GR) – Київ –
2251 км (22572 км)
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 16
Афіни(GR) — Ларіса(GR) 352км
Ларіса(GR) — Салоніки(GR) 151км
Салоніки(GR) — Софія(BG) 315км
Софія(BG) — Бухарест(RO) 349км
Бухарест(RO) — Кишинів(MD) 436км
Кишинів(MD) — Одеса(UA) 172км
Одеса(UA) — Київ(UA) 477км
17. 0-й етап: 23 години, Київ – Рахів – Київ –
1140 км
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 17
18. Контактна інформація
Президент Київського міського автомотоклубу
Сергій Малик
Тел.: +380 50 311-35-34
Ел. пошта: kmamk@mail.ru
Ukraine is Europe (сторінка мотопробігу)
Ukraine is Europe
Київській міський автомотоклуб
www.kmamk.com
Мотопробіг навколо Європи «Україна це Європа» — 22 000 км та 28 країн 18