MediaWatch-uk is a UK pressure group that campaigns against potentially harmful or offensive media content such as violence, sex, homosexuality, and profanity. It aims to help create good media values and give viewers a voice in programming. The target audience includes both media industry insiders and outsiders that the group encourages to join. Strategies include protests, broadcasts, posters, and leaflets. The group has achieved some success through legislation banning child pornography in 1978 and continues to apply pressure on regulators and participate in media discussions.