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Tomislav Buljubašić 
7innovation.net 
Uhvatiti pravu ideju
Nema riječi za KREATIVNOST u tibetanskom jeziku. 
Najbliži prijevod je “PRIRODNO”.
Pokretač kreativne iskre
Lijenost
“Ako kopirate od jednog, to je plagijat; ako kopirate od dvojicem to je istraživanje.” 
Wilson Mizner - scenarist 
(Kombinacija je esencija kreativnosti) Kopiranje
Uzimamo “zipper” zdravo za gotovo... 
Inženjer Scott Peters je došao do ideje gledajući svog ujaka s miotoničnom distrofijom i velikim problemima s zakopčavanjem dugmadi. 
Magzip 
“Mislio sam da mogu napraviti bolji zatvarač od onoga kojeg cijeli svijet koristi već 100 godina.” Scott Peters 
Sve, baš sve se može napraviti i bolje... 
Potreba
Frustracija
Pick-up nije izmišljen u Detroitu nego na farmama oko njega... Frustracija 
User generated design
“Dar maštanja, značio mi je više, nego moj talent upijanja pozitivnog znanja.” 
Albert Einstein
Pronaći pravu ideju 
Business 
Ljudi 
Tehnologija
Primjeri “Conjoint” inovacija: Apple: Steve Jobs & Steve Wozniak Google: Larry Page & Sergey Brin Facebook: Mark Zuckerberg & Eduardo Saverin Microsoft: Bill Gates & Paul Allen Netflix: Marc Randolph & Reed Hastings Intel: Robert Noyce & Gordon Moore Marks and Spencer*: Michael Marks & Thomas Spencer Skype: Niklas Zennström & Janus Friis Sony: Masaru Ibuka & Akio Morita Formula One: Bernie Ecclestone & Max Mosley Rolls Royce: Henry Royce & Charles Rolls Elektrifikacija: George Westinghouse & Nikola Tesla Parni stroj: James Watt & Matthew Boulton 
Spajanje kreativnosti, 
inovacija i poduzetništva
51. produkt 
Ideja omogućena tehnlogijom
Možemo li biti 14. u svijetu u ostalim domenama? 
Već 5-godišnjaci treniraju nogomet, mogu li “trenirati” ili razvijati druge vještine?
Prvih 100 dana ideje kao filmski projekt
Primjer: Irski inkubator
NCI 
•90% kompanija ne radi ono što su imale za plan kada su osnovane! 
•Lokalno tržište je premalo, pa sve tvrtke rade na međunarodnom tržištu.
www.7innovation.net

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Uhvatiti pravu ideju

  • 2.
  • 3. Nema riječi za KREATIVNOST u tibetanskom jeziku. Najbliži prijevod je “PRIRODNO”.
  • 6. “Ako kopirate od jednog, to je plagijat; ako kopirate od dvojicem to je istraživanje.” Wilson Mizner - scenarist (Kombinacija je esencija kreativnosti) Kopiranje
  • 7. Uzimamo “zipper” zdravo za gotovo... Inženjer Scott Peters je došao do ideje gledajući svog ujaka s miotoničnom distrofijom i velikim problemima s zakopčavanjem dugmadi. Magzip “Mislio sam da mogu napraviti bolji zatvarač od onoga kojeg cijeli svijet koristi već 100 godina.” Scott Peters Sve, baš sve se može napraviti i bolje... Potreba
  • 9. Pick-up nije izmišljen u Detroitu nego na farmama oko njega... Frustracija User generated design
  • 10. “Dar maštanja, značio mi je više, nego moj talent upijanja pozitivnog znanja.” Albert Einstein
  • 11. Pronaći pravu ideju Business Ljudi Tehnologija
  • 12. Primjeri “Conjoint” inovacija: Apple: Steve Jobs & Steve Wozniak Google: Larry Page & Sergey Brin Facebook: Mark Zuckerberg & Eduardo Saverin Microsoft: Bill Gates & Paul Allen Netflix: Marc Randolph & Reed Hastings Intel: Robert Noyce & Gordon Moore Marks and Spencer*: Michael Marks & Thomas Spencer Skype: Niklas Zennström & Janus Friis Sony: Masaru Ibuka & Akio Morita Formula One: Bernie Ecclestone & Max Mosley Rolls Royce: Henry Royce & Charles Rolls Elektrifikacija: George Westinghouse & Nikola Tesla Parni stroj: James Watt & Matthew Boulton Spajanje kreativnosti, inovacija i poduzetništva
  • 13. 51. produkt Ideja omogućena tehnlogijom
  • 14. Možemo li biti 14. u svijetu u ostalim domenama? Već 5-godišnjaci treniraju nogomet, mogu li “trenirati” ili razvijati druge vještine?
  • 15. Prvih 100 dana ideje kao filmski projekt
  • 17.
  • 18. NCI •90% kompanija ne radi ono što su imale za plan kada su osnovane! •Lokalno tržište je premalo, pa sve tvrtke rade na međunarodnom tržištu.