Uffizi Virtual Experience - VIRTUITALY

Copyright © 2016 VirtuItaly - All rights reserved. Any form of disclosure without speciﬁc permission is prohibited.
da Giotto
a Caravaggio
JANUARY 22ND - MARCH 10TH 2016
FABBRICA DEL VAPORE
MILAN
1
13TH

VIRTUITALY conveys a new approach to
edutainment, where cultural recreation is
achieved with an immersive educational
and entertaining experience.
Thanks to digital technologies and
interactive systems, the scientiﬁc content
and the cultural enjoyment are integrated
with an attention to emotional aspects,
creating formative and satisfying activities.
Ufﬁzi Virtual Experience: concept
2

Uffizi Virtual Experience is the first interactive and immersive virtual exhibition
created in Italy, which brings to Milan the masterpieces of the Uffizi Gallery with
high resolution digitized images.
The exhibition includes two areas:
-a multi-projection immersive area designed for the visual experience of the
digitized masterpieces;
-an interactive area, equipped with Uffizi Touch®devices, that will host a weekly
program of events and educational activities.
Uffizi Virtual Experience: concept
3

Ufﬁzi Virtual Experience: videos
4
https://vimeo.com/151371220
https://vimeo.com/152859441
https://vimeo.com/154742918 https://vimeo.com/154367539
http://bit.ly/1UXCmPB https://vimeo.com/157034813

- Meetings and lessons with University professors, artists, experts in the ﬁelds of
art and technology
-Educational activities and laboratories for schools: guided virtual tour of the
artworks, group activities featuring thematic learning paths
-Recreational and formative activities for children, kids and families
-Seminary on digital humanities: the “digital revolution” in the cultural heritage
area and the types of enhancement
-Concerts with live music, where the digital images of the artworks will be the
dynamic and immersive scene
Ufﬁzi Virtual Experience: activities and events
5

From January 22nd
to March 10th
2016, Uffizi Virtual Experience will take place in
the Cathedral of the Fabbrica del Vapore in Milan, a space dedicated to hosting
cutting edge Italian cultural events.
The exhibition is sponsored by the Ministry of Arts and Culture, Ministry of
Tourism, the City of Milano and the City of Florence and part of the Return to the
Future initiative promoted by the Cultural Office of the City of Milano
Uffizi Virtual Experience: location
6

Copyright © 2016 VirtuItaly - All rights reserved. Any form of disclosure without speciﬁc permission is prohibited. 7
immersive area

immersive area

interactive area
Ufﬁzi Touch® reveal (on the left) Ufﬁzi Touch® totem (on the right)

interactive area
Ufﬁzi Touch® totem

interactive area
Ufﬁzi Touch®less

interactive area
Presentation area

- Adult: € 10
- Under 18, students, over 65, people with disabilities*: € 8
- Family: 2 adults and 2 children / 1 adult and children: € 30
- Maxi family 2 adults + 3 children / 1 adult and 4 children: € 38
- Schools: € 6
(*according to the law 104/92 , people assisting a disabled person have right to free entrance)
Ufﬁzi Virtual Experience: tickets
14

VIRTUITALY is addressed to a large audience and wants to engage schools,
families, universities and art, technology and digital humanities enthusiasts.
The nature of the event and the immersive and interactive technologies allow
visitors to customize the experience and the level of detail according to their
own interests and needs.
The novice can discover the treasures of the Ufﬁzi Gallery, while the specialist
can re-discover the artworks with new enabling tools and innovative learning
paths.
Ufﬁzi Virtual Experience: audience
15

-Bring to the exhibition a large audience including tourists, schools and culture
and technology enthusiasts
-Engage visitors and encourage them to use the interactive enabling
technologies to explore the contents with innovative learning paths
-Invite the audience to participate to events and deepen the cultural content
offered in the exhibition
-Enhance the beauty and culture of the treasures conserved in the Ufﬁzi Gallery
and bring them to the public
Ufﬁzi Virtual Experience: goals
16

-Uffizi Virtual Experience features high resolution digital images, allowing to see
details that are not visible to the naked eye and adding value to the experience
-Supports the immersive presentation of the masterpieces with an interactive
area equipped with Uffizi Touch® and Uffizi Touch®less that engage the visitors
-Allows visitors to interact with the artworks through UBILIA® for UVE that they
can download on their own tablets and smartphones
-Offers a serie of interactive demonstrations, events, performances and classes
dedicated to specific audiences
Uffizi Virtual Experience: innovation
17

Ufﬁzi Virtual Experience: press
18
“A hardly forgettable voyage: one stands enchanted by four hundreds of Italian
history of art” RAI 3
“A unique sensorial experience that attracts young people to art and becomes
educational path for students" Corriere della Sera
“I’s like being in the middle of an artwork. As it’s digital, the experience is
enhanced" RAI RADIO DUE
“A hi-tech exhibition that reminds us the dirottino to innovate and promote our
largest heritage in Italy, our culture" CLASS TV
Full press review: http://ufﬁzivirtualexperience.com/press/

VIRTUITALY is a startup that was established in July 2015 as a spinoff of Centrica,
with the goal to valorize the Italian cultural and creative patrimony by organizing
interactive virtual exhibits: they specialize in cultural events with a strong
emotional impact that entertain while they teach.
The goal of VIRTUITALY is to value the Italian cultural and creative heritage and
bring it to the public through interactive and immersive virtual exhibitions:
events with a strong emotional impact and with an educational value.
VIRTUITALY introduces a new concept of exhibition speciﬁcally designed to
engage and thrill different types of audience, from students and families to
people interested in the ﬁelds of culture, technology and digital humanities.
Centrica and VIRTUITALY are part of the City of Florence's Innovation Park at the
Murate.
VIRTUITALY
20

Centrica is an Italian company first mover in the digitization at high resolution
and in the development of enabling technologies for the promotion of cultural
heritage. The collaboration with the Uffizi Gallery, started in 1999, brought the
company to invest in a product, Uffizi Touch®, presented at the Shanghai EXPO
2010, and developed till the last Cloud version, that allows a unique experience
with the artworks of one of the most important museums in the world.
View any detail of a masterpiece, follow correlations with other artworks or other
details, explore multimedia content with smartphones and tablet through
proximity networks. These technologies (XLimage®, XLknowledge® and UBILIA®)
are improved and customized by VIRTUITALY with Uffizi Virtual Experience.
Centrica and VIRTUITALY are part of the project Parco dell’Innovazione Le Murate
of the Municipality of Florence.
Uffizi Virtual Experience: Centrica
21

Culture | Creativity | Technology | Innovation | Italy

Uffizi Virtual Experience - VIRTUITALY

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