Twitter for publishers

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This document provides an overview of how to use Twitter effectively. It discusses best practices for tweets, hashtags, lists, events and breaking news. It also covers how to grow your following through retweets, questions and participation in Twitter chats. The goal is to help professionals make the most of Twitter for networking and sharing information.

connecting professionals through information, insight & innovation

Twitter for Sift Media
Dan Martin
12 February 2013

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

What’s the point?

“One of the new services I've recently discovered is Twitter,
described as a “social networking and microblogging service”.
The site allows users to send updates, or ‘tweets’, to let their
friends, family, business partners and colleagues know what
they are doing. I signed up because I felt I should but I didn't
really know what to write so “I’m twittering for the first time” was
all I could think of.”
Business blogger, 2008

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Who said it?

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Who to follow

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Lists

www.twitter.com/[Twitter handle]/lists
© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Twitter chats

www.bit.ly/twitterchats

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Twitter chats

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Sift Media Twitter chats?

“Having a Twitter chat not only helped us grow our Twitter
following, and spread the word about BlogWorld, but it did
something even more important; it turned us from a Twitter feed
into a community.
“We have lots of regulars and even some irregulars and they all
bring something of value to the table. In fact, I might go out on a
limb to say the weekly Twitter chat has been our top community
building tool this year.”
Deborah Ng, director of community, BlogWorld

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Events

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Monitor

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Hashtags

#asktwitter
#journorequest

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Hashtags

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Share the knowledge: A Sift Media hashtag?

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Twitter clients

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

HootSuite Pro

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

‘Old v ‘new’ retweets

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Retweets: Getting more of them
Least retweeted words:

Most retweeted words:

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Please RT

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Automated tweets

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Ask questions

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Breaking news

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Remember…
If you use a Twitter handle at the start of a tweet, only the
recipient and people who follow you both will see it
If you use a comma in a hashtag, only the text before the
comma will be clickable
If you edit a tweet before retweeting it, it is common practice to
use MT instead of RT
When you ask Sift Media staff to retweet, I’d recommend ‘RT
@[Twitter handle]…’ and no more than 120 characters

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Questions?

© 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

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Twitter for publishers

1. connecting professionals through information, insight & innovation Twitter for Sift Media Dan Martin 12 February 2013 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

2. What’s the point? “One of the new services I've recently discovered is Twitter, described as a “social networking and microblogging service”. The site allows users to send updates, or ‘tweets’, to let their friends, family, business partners and colleagues know what they are doing. I signed up because I felt I should but I didn't really know what to write so “I’m twittering for the first time” was all I could think of.” Business blogger, 2008 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

9. Sift Media Twitter chats? “Having a Twitter chat not only helped us grow our Twitter following, and spread the word about BlogWorld, but it did something even more important; it turned us from a Twitter feed into a community. “We have lots of regulars and even some irregulars and they all bring something of value to the table. In fact, I might go out on a limb to say the weekly Twitter chat has been our top community building tool this year.” Deborah Ng, director of community, BlogWorld © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

20. Retweets: Getting more of them Least retweeted words: Most retweeted words: © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

25. Remember… If you use a Twitter handle at the start of a tweet, only the recipient and people who follow you both will see it If you use a comma in a hashtag, only the text before the comma will be clickable If you edit a tweet before retweeting it, it is common practice to use MT instead of RT When you ask Sift Media staff to retweet, I’d recommend ‘RT @[Twitter handle]…’ and no more than 120 characters © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

Editor's Notes

{"6":"Sales: Create lists of existing and potential clients and engage with them\nEditorial: Create lists of contributors, potential interviewees, influencers\n"}

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