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This presentation is created by Sourabh Ballullaya during internship in marketing under the guidance of Prof. Sameer Mathur, IIM Lucknow
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
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How To Use Customer Experiences As Stories For Your BrandAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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- 5. Promoting a brand. Raising money for social causes. Breaking news Following favourite celebrities. OR Simply CHANGING THE WORLD.
- 7. WHY A TWEET CONTAINS ONLY 140 CHARACTERS? The reason is so that when tweets were sent via SMS, messages wouldn't be split. SMS messages are 160 characters and they wanted to leave 20 chars for the username. It was really SMS that inspired the particular constraint of 140 characters.
- 14. GLOBAL IMPACTS SINCE INCEPTION Awareness to issues such as politics, natural disaster response and protests. Sense of direct connection with favourite celebrities. Enable its users to communicate more freely. Allows its users to really feel part of a community, a network of companions with similar tastes and interests.
- 15. BIGGEST COMPETITORS Facebook Instagram Whatsapp Tumblr LinkedIn
- 16. HOW DOES TWITTER DIFFER FROM OTHER SOCIAL MEDIA Ease of use. Use of promoted tweets and promoted trends. Sense of community among members. Real time content. Faster.
- 19. CHALLENGES AHEAD: Lack of usage. One-way communication. Real-Time Search Competition.
- 20. SUMMARY About Company Global Market
- 21. DISCLAIMER Created by SOURABH BALLULLAYA, PICT Pune during a marketing Internship under the guidance of PROF. SAMEER MATHUR, IIM Lucknow.