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The Universal Exhibition of Milan is taking place from
May 1st to October 31st, 2015
Its theme is “Feeding the Planet, Energy for Life”
EXPO MILAN 2015
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3. 3 2
1 million m2 area
58 Pavilions
10.000 employees
7.700 volunteers
20 million exp. visitors
EUR 575 million contract value
EUR 350 million partnerships with local
and int’l enterprises
EUR 1 billion participant Countries’
investments
EUR 2,7 billion exp. impact (0,2% of It.
GDP and 0,3% of total consumption)
KEY NUMBERS
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The building of Italian Pavilion
is a journey of discovery through four floors
Palazzo Italia will remain after the event,
serving the city
as a center of technological innovation
THE ITALIAN PAVILION
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Expo’s theme “Feeding the Planet, Energy for Life” has been
interpreted by the Italian Pavilion with the idea of “Vivaio Italia”, a
breeding ground where values are preserved and talents nurtured.
THE CONCEPT
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Italian Pavilion portraits national and local virtuosities
to make the world aware of Italian strength
quality products traditions future perspectives
THE CONTENTS
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Together with three other companies, Twister won the tender to
manage events’ communications on behalf of Italian Pavilion
all-inclusive
budget
events
organization &
communication,
contents editing,
results’ analysis
Italian Pavilion
is managed by the city of
Milan, Lombardy Region, and
the Ministry of Economy and
Finance
It is hosting 1,200 events
max. budget
amounting to
EUR 2 billion
THE PITCH
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12. 8
Education
agriculture-related activities
sustainable ideas’ development
Talent-scouting travel
across Italian beauties
AIM:
• sharing Expo themes
• encouraging citizens
to partake
Entrepreneurship
research of promising realities
promotion of best practices
Kids Business
THE ROAD SHOW
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