The document is a fictional story telling various tall tales about a Twinkie's adventures across iconic American landmarks and historical figures, suggesting it has come to fulfill and represent American culture. It claims the Twinkie defeated an alligator using only its cream filling, tested positive for "cream filling" prior to the Super Bowl, and fixed the crack in the Liberty Bell also using its cream filling. The story personifies the Twinkie experiencing adventures at locations like the Grand Canyon, Golden Gate Bridge, and Mall of America to ultimately fulfill being American.
This is a basic outline of a campaign idea to remind consumers that Twinkies is an iconic brand. This campaign reminds consumers why they love and enjoy Twinkies by making humorous associations between the Twinkie and America.
This presentation was for a workshop at the Institutional Web Management Workshop in 2005: http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/sessions/savory/
From the abstract:
Dealing with external agencies for your web needs can be a frustrating experience - for you, as well as for them. Whether you're dealing with institutional IT services or a third-party company, there are many common problems that can occur.
This workshop will take a look at the issues involved in getting the job done, including:
* how to efficiently specify your work
* how to pick an external company
* how to check on and measure progress
* how to sign off and quantify achievements
* liaising between external companies and internal IT services
* dealing with ongoing support and maintenance
Fxchng - India’s first and only social classifieds platform which leverages power of social networks. It involves mutual connections between buyers and sellers to complete a trusted and transparent deal.
This is a basic outline of a campaign idea to remind consumers that Twinkies is an iconic brand. This campaign reminds consumers why they love and enjoy Twinkies by making humorous associations between the Twinkie and America.
This presentation was for a workshop at the Institutional Web Management Workshop in 2005: http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/sessions/savory/
From the abstract:
Dealing with external agencies for your web needs can be a frustrating experience - for you, as well as for them. Whether you're dealing with institutional IT services or a third-party company, there are many common problems that can occur.
This workshop will take a look at the issues involved in getting the job done, including:
* how to efficiently specify your work
* how to pick an external company
* how to check on and measure progress
* how to sign off and quantify achievements
* liaising between external companies and internal IT services
* dealing with ongoing support and maintenance
Fxchng - India’s first and only social classifieds platform which leverages power of social networks. It involves mutual connections between buyers and sellers to complete a trusted and transparent deal.
11. Grand Canyon
Did you know the Twinkie survived an 8 week, 3
day, 9 hour, and 42 minute trek through the
Grand Canyon with nothing to eat but its own
cream filling?
12. Golden Gate Bridge
Did you know the Twinkie held its breath the
entire way while drive across the Golden Gate
Bridge?
13. Mall of America
Did you know that Twinkie “fulfilled the
American Cream” with a final shopping spree
through Mall of America?