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‫מערכת‬
‫פרסונליזציה‬
‫אוטומטית‬
‫הקדמה‬
●
‫טוויק‬
‫מגדילה‬
‫מכירות‬
‫על‬
‫ידי‬
‫הנגשת‬
‫מוצרים‬
‫ותוכן‬
‫למשתמשים‬
‫באופן‬
‫אישי‬
●
‫טוויק‬
‫פועלת‬
‫באופן‬
‫אוטומטי‬
‫ללא‬
‫צורך‬
‫בתכנות‬
,
‫קונפיגורציה‬
,
‫או‬
‫תחזוקה‬
:
‫מוטמעת‬
‫בשורת‬
‫בלבד‬ ‫אחת‬ ‫קוד‬
,
‫מיידית‬ ‫לפעול‬ ‫ומתחילה‬
.
●
‫המשתמשים‬
‫מזוהים‬
‫בזמן‬
‫אמת‬
‫ללא‬
‫צורך‬
‫במידע‬
‫מקדים‬
‫מצד‬
‫הלקוח‬
‫או‬
‫מצד‬
‫המשתמש‬
●
‫לטוויק‬
‫פתרון‬
‫ייעודי‬
(Fingerprint)
‫שמזהה‬
‫מבקרים‬
‫ללא‬
COOKIES
●
‫אין‬
‫כל‬
‫צורך‬
‫בגישה‬
‫לשרת‬
‫או‬
‫לפלטפורמת‬
‫ניהול‬
‫התוכן‬
●
‫טוויק‬
‫מאפשרת‬
‫שיפורי‬
‫חווית‬
‫משתמש‬
‫כמו‬
‫מיון‬
‫תפריטים‬
,
‫שינוי‬
‫טקסטים‬
,
‫תמונות‬
,
‫עיצוב‬
‫ופיצ‬
'
‫באתר‬ ‫והמרות‬ ‫מכירות‬ ‫להגדיל‬ ‫במטרה‬ ‫והכל‬ ‫נוספים‬ ‫שונים‬ ‫רים‬
1
2
‫טוויק‬‫של‬‫העבודה‬‫תהליך‬
‫אוטומציות‬ ‫הטמעת‬
-
‫תשומות‬ ‫אפס‬
‫תוצאות‬ ‫מדידת‬
‫רציף‬ ‫שיפורים‬ ‫המשך‬
-
‫באנרים‬
,
‫וכד‬ ‫פופאפים‬
'
3
‫סוגי‬
‫התאמות‬
‫שטוויק‬
‫יכולה‬
‫לבצע‬
100%
‫אוטומטי‬
:
.1
‫סידור‬
‫מוצרים‬
‫פרסונלי‬
.2
‫סידור‬
‫תפריטים‬
‫ותפריטי‬
‫משנה‬
‫פרסונלי‬
‫טוויק‬ ‫של‬ ‫המומחים‬ ‫ידי‬ ‫על‬
:
.3
‫התאמת‬
‫ושינוי‬
‫חלופות‬
‫תוכן‬
‫ומסרים‬
.4
‫שינוי‬
‫באנרים‬
‫ותמונות‬
.5
‫שינוי‬
‫טקסטים‬
‫על‬
‫כפתורי‬
‫קריאה‬
‫לפעולה‬
.6
‫הקפצת‬
‫פופאפים‬
,
‫ו‬
chatbot
‫חכמים‬
.7
‫כל‬
‫נושא‬
‫אחר‬
)
‫שינוי‬
(HTML
‫התממשקות‬
‫לגוגל‬
‫אנליטיקס‬
●
‫זיהוי‬
‫יעדים‬
‫אוטומטי‬
‫על‬
‫ידי‬
‫טוויק‬
○
‫קליקים‬
,
‫לעגלה‬ ‫הוספות‬
,
‫הרשמות‬
,
‫קניות‬
●
‫כתיבה‬
‫וניתוח‬
‫היעדים‬
‫בתוך‬
‫גוגל‬
‫אנליטיקס‬
‫חכמים‬ ‫טוויקים‬
●
‫התאמת‬
‫מסרים‬
‫לפי‬
‫התעניינות‬
‫ו‬
Referrer
●
‫מבקר‬ ‫לכל‬ ‫ובאנרים‬ ‫תמונות‬ ‫התאמת‬
●
‫התאמת‬
‫תפריט‬
‫ראשי‬
‫ותתי‬
‫תפריטים‬
‫למבקרים‬
●
‫פופאפ‬
‫ביציאה‬
‫לקבלת‬
‫קופון‬
/
‫למועדון‬
/
‫ניוזלטר‬
○
‫רק‬
‫לאלו‬
‫שראו‬
X
‫דפים‬
‫מאותה‬
‫קטגוריה‬
●
‫להגדיר‬
‫כיעד‬
‫כל‬
‫דף‬
‫חשוב‬
‫במערכת‬
‫ואז‬
‫טוויק‬
‫המיועד‬ ‫לדף‬ ‫אנשים‬ ‫יותר‬ ‫תכוון‬
●
‫שימוש‬
‫בקמפיינים‬
‫ממומנים‬
)
‫ראה‬
/
‫י‬
‫בהמשך‬
(
‫אדס‬‫לגוגל‬‫לו‬‫שני‬‫שאין‬‫ייחודי‬‫תוסף‬
‫התמקדות‬
‫בשלב‬
‫האחרון‬
‫בין‬
‫המודעה‬
‫לאתר‬
/
‫דף‬
‫הנחיתה‬
‫התוכן‬
‫של‬
‫המודעות‬
‫הממומנות‬
‫יונגש‬
‫ישירות‬
‫לדף‬
‫שאליו‬
‫המבקר‬
‫מגיע‬
‫סיפורי‬
‫הצלחה‬
‫טוויק‬
‫רצה‬
‫במאות‬
‫אתרים‬
‫בישראל‬
‫ובעולם‬
●
‫אלקטרוני‬ ‫מסחר‬ ‫אתרי‬
●
‫תדמית‬ ‫אתרי‬
●
‫תוכן‬ ‫פורטלי‬
●
‫אתרי‬
B2B
‫ולידים‬
●
‫נחיתה‬ ‫דפי‬
‫מודל‬
‫תשלום‬
●
‫מערכת‬
BI
‫חינמית‬ ‫ארגונית‬
○
‫אנליטיקס‬ ‫לגוגל‬ ‫התממשקות‬ ‫כולל‬
○
‫כולל‬
‫ספרית‬
‫משאבים‬
:
‫פופאפים‬
,
‫בוטים‬
,
‫טפסים‬
,
‫נגישות‬
,
‫תפריטים‬
,
‫ועוד‬ ‫מטבעות‬ ‫המרת‬
●
‫בתשלום‬ ‫פרסונליזציה‬ ‫מערכת‬
○
1
‫מטורגט‬ ‫מבקר‬ ‫לכל‬ ‫סנט‬
○
2000
‫חודש‬ ‫כל‬ ‫חינם‬ ‫מבקרים‬
○
‫מבקרים‬ ‫מיליון‬ ‫מעל‬ ‫עם‬ ‫אנטרפרייס‬ ‫לאתרי‬
‫משמעותית‬ ‫יורד‬ ‫המחיר‬ ‫חודשיים‬
●
‫שירותי‬
CRO
‫ו‬
CS
‫לארגונים‬
‫שאלות‬
?
!‫תודה‬
dan@twik.io

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