1. PRESEnts
Tweephone
Viral self-PR for the
anniversary of the Bureau

2. Background
Once upon a time having a very tight schedule the Bureau
employees discovered that the company becomes one year
old in less than 48 hours, and there is no "birthday cake"

3. Task
To design and 'bake' a cake within 48 hours
onсe again proving high creative and production
levels of the Bureau to its customers and partners

4. Solution
Tweephone - the first analog Twitter client

6. Tweephone —is the first analogue
twitter client, which is made in
in the frame of a rotary dial
telephone set and is running
on a platform Arduino
Typesetting is based on the same principle as in the cell phone keypad.
For instance, to get «a» you have to dial «2» once,
and to get «f» you dial «3» three times. All tweets posted on the
Tweephone Twitter account were dialed from this very device

9. distribution coverage level - over
30,000,000 people
over
10,000,000 contacts

10. “If Don Draper had tweeted,
he probably would have
used the Tweephone.”

11. Idea: Nastya Pustova, production: Dmitry Krasnoukhov, Viral: Alex Mozhaev
THANK
YOU!