'Tis the season to be jolly -- and stay late launching your holiday campaigns and solidifying 2016 plans. Even marketers need a little help sometimes from the man in the big red suit. Happy Holidays from your friends at ON24!
This summary is a modern retelling of 'Twas the Night Before Christmas from the perspective of a private detective. The detective is awakened by noises outside on Christmas Eve and sees an old jalopy being driven by a curly-haired man dressed as Santa Claus delivering stolen goods. The detective watches as Santa and his gang of crooks climb onto the roof and enter through a window to deliver the stolen items and liquor in socks and to a teddy bear. Santa wishes the detective and his family a happy holiday in a long-winded rhyme before escaping in his vehicle, leaving the detective perplexed by the unusual Christmas intruder.
This document discusses different types of figurative language including personification, simile, metaphor, and imagery. It specifically focuses on aural imagery techniques like alliteration, assonance, and onomatopoeia. An example of an onomatopoeic word is provided ("buzzed"). The document also includes the poem "Anthem for Doomed Youth" by Wilfred Owen which utilizes various figurative language techniques.
This 3 sentence summary provides the high level details of the document:
The poem is titled "A Hubspotters Night Before Christmas" and describes a marketing employee's night before Christmas where they receive a surge of new website traffic and online leads while working from home, referencing popular Christmas elements and digital marketing tools like social media, emails, and analytics reports. The employee is able to quickly and knowledgeably answer all the new questions and emails that come in thanks to their Hubspot inbound marketing training.
Kalam-e-Iqbal - Rubaeeyat From "Armaghan-e-Hijaz"M Farooqui
This poem discusses themes of spirituality, faith, and identity. It contrasts Western secularism with Islamic faith, questioning why some Muslims have lost touch with their religious roots. It also touches on ideas of self-discovery, embracing one's true nature, and finding illumination through faith rather than worldly concerns. The poem ends by encouraging exposing one's true self by sometimes rising up from mainstream thought and diving deep into one's spiritual core.
The narrator describes how their sense of hearing had become acute after falling ill with a nervous disease. They heard many things in heaven, earth, and hell. The narrator conceived of killing an old man with pale blue eyes that made their blood run cold whenever they were looked at, in order to rid themselves of his stare forever. As the narrator confesses to the murder, a loud sound grows louder that only they can hear, resembling a watch ticking when wrapped in cotton. The narrator's screams and ravings are met with smiles and pleasant chatter by men in the room, leading the narrator to believe they are being mocked during their agony over the sound.
A girl describes her costume for a nighttime event, where she will be dressed as a black cat. Her long thick hair will resemble the fur of a black cat with white streaks. Her face will be painted as white as a sheet of paper. She will wear a black floral choker that stands out against her white skin, along with an old black dress resembling the night sky with silver lace and a black stripe down the front, completing her look as the "attention of the night."
A girl describes her costume for a night event where she will be the "attention of the night". Her costume will include long thick black and white hair like a cat's fur, a white face like a sheet of paper, a black floral choker necklace that stands out against her white skin, a black dress like the night sky with torn rag fringes and sparkly silver lace, and a black strip down the dress as black as a TV screen.
Visual poetry from www.sis kj.com Sec 1 - Kim SYsiskjonline
This visual poem is composed of three sections. The first section is a prayer asking God to help the speaker rise up like a lark and sing of God's victories. The second section questions the identity of a child born in the next room who can be heard but not seen. The third section describes a pine tree shedding its bark and melting into the sun's light before being called to return to seed.
This summary is a modern retelling of 'Twas the Night Before Christmas from the perspective of a private detective. The detective is awakened by noises outside on Christmas Eve and sees an old jalopy being driven by a curly-haired man dressed as Santa Claus delivering stolen goods. The detective watches as Santa and his gang of crooks climb onto the roof and enter through a window to deliver the stolen items and liquor in socks and to a teddy bear. Santa wishes the detective and his family a happy holiday in a long-winded rhyme before escaping in his vehicle, leaving the detective perplexed by the unusual Christmas intruder.
This document discusses different types of figurative language including personification, simile, metaphor, and imagery. It specifically focuses on aural imagery techniques like alliteration, assonance, and onomatopoeia. An example of an onomatopoeic word is provided ("buzzed"). The document also includes the poem "Anthem for Doomed Youth" by Wilfred Owen which utilizes various figurative language techniques.
This 3 sentence summary provides the high level details of the document:
The poem is titled "A Hubspotters Night Before Christmas" and describes a marketing employee's night before Christmas where they receive a surge of new website traffic and online leads while working from home, referencing popular Christmas elements and digital marketing tools like social media, emails, and analytics reports. The employee is able to quickly and knowledgeably answer all the new questions and emails that come in thanks to their Hubspot inbound marketing training.
Kalam-e-Iqbal - Rubaeeyat From "Armaghan-e-Hijaz"M Farooqui
This poem discusses themes of spirituality, faith, and identity. It contrasts Western secularism with Islamic faith, questioning why some Muslims have lost touch with their religious roots. It also touches on ideas of self-discovery, embracing one's true nature, and finding illumination through faith rather than worldly concerns. The poem ends by encouraging exposing one's true self by sometimes rising up from mainstream thought and diving deep into one's spiritual core.
The narrator describes how their sense of hearing had become acute after falling ill with a nervous disease. They heard many things in heaven, earth, and hell. The narrator conceived of killing an old man with pale blue eyes that made their blood run cold whenever they were looked at, in order to rid themselves of his stare forever. As the narrator confesses to the murder, a loud sound grows louder that only they can hear, resembling a watch ticking when wrapped in cotton. The narrator's screams and ravings are met with smiles and pleasant chatter by men in the room, leading the narrator to believe they are being mocked during their agony over the sound.
A girl describes her costume for a nighttime event, where she will be dressed as a black cat. Her long thick hair will resemble the fur of a black cat with white streaks. Her face will be painted as white as a sheet of paper. She will wear a black floral choker that stands out against her white skin, along with an old black dress resembling the night sky with silver lace and a black stripe down the front, completing her look as the "attention of the night."
A girl describes her costume for a night event where she will be the "attention of the night". Her costume will include long thick black and white hair like a cat's fur, a white face like a sheet of paper, a black floral choker necklace that stands out against her white skin, a black dress like the night sky with torn rag fringes and sparkly silver lace, and a black strip down the dress as black as a TV screen.
Visual poetry from www.sis kj.com Sec 1 - Kim SYsiskjonline
This visual poem is composed of three sections. The first section is a prayer asking God to help the speaker rise up like a lark and sing of God's victories. The second section questions the identity of a child born in the next room who can be heard but not seen. The third section describes a pine tree shedding its bark and melting into the sun's light before being called to return to seed.
Betty is frustrated with her current webinar platform and feels there must be a better way to engage attendees. She tweets about her failed webinar experience. Andrew replies offering to help improve her webinar game. Though skeptical at first, Betty is open to Andrews ideas to transform her webinars. Andrew promises that with the right platform, her webinars can fulfill her dreams of interaction and adventure. They agree to work together to give Betty a webinar that works. The story is told in a playful parody of Beauty and the Beast.
Why we need to extend the life of our webinars?
• Registration statistics
• Changing attendee dynamics
• Reaching a global audience
• Developing an on-demand strategy:
• Tactics & Examples
• Case Study
So you came up with a cool idea for a webinar, but how do you turn that idea into a killer webinar? There is both an art and science to delivering content that resonates. Use these 10 steps to help you plan your best webinar yet: http://ow.ly/Z0iib
10 Steps to Planning a Successful Webinar | ON24ON24
Best practices, tools and samples for planning and executing a successful webinar, including:
• How to create your webinar “action plan”
• Marketing deliverables for driving registration and attendance
• Key actions for infrastructure setup
• “Must haves” for the day of the webinar
How to Run Great Webinars: January 2017ALATechSource
This document provides an overview of a webinar held on January 25, 2017 about how to run great training webinars. It discusses defining webinars, the advantages of webinars over in-person events, how to choose a webinar platform, and explores some free platform options like Google Hangouts and BigBlueButton. The document contains information from the webinar presentation slides, including polls, questions, and tips about various aspects of planning and running effective webinars.
Driving Webinar Registration and Attendance | ON24ON24
Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals
Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013
The document discusses using brain science to make training more effective through incorporating movement and engagement. It recommends adding "body breaks" every 10-20 minutes where learners stand, stretch, walk around, or discuss the material to boost learning and memory. These brief breaks boost oxygen to the brain and prevent restlessness that can occur around the 10 minute mark. The document provides examples of different types of body breaks trainers can use, including having learners stand and discuss key points, write summaries, or talk through the material with peers. Regular body breaks help train the brain through movement and engagement.
The document discusses how to deliver bite-sized learning. Bite-sized learning involves short learning chunks focused on a single topic that can be consumed individually or together. It is used to provide faster and more reusable learning that is better tailored to learners' needs. Effective bite-sized learning involves analyzing learning needs, authoring content in small modular pieces, publishing content in different systems, delivering content through various channels, and analyzing learning analytics. Bite-sized learning allows for more flexible, scalable, and measurable content that can be adapted to different learner journeys.
This document contains 3 short summaries about Christmas:
1) It describes Santa Claus and his role in delivering presents, along with mentioning elves and coal for bad children.
2) It lists some things related to Christmas, such as penguins, Jesus, Santa, and elves.
3) It fully recounts the famous poem "Twas the Night Before Christmas" describing Santa's gift delivery on Christmas Eve.
1) The document is a holiday greeting for PEO friends written in the style of "'Twas the Night Before Christmas" describing the day before renewal.
2) It describes the employees in the office settling in as submissions have been sent to agents in hopes of renewing with a carrier.
3) An email arrives with a video message from St. Nicholas delivering renewals and mod rates to the roof top before departing with a "Happy Renewal to all."
4) However, the author notes renewals depend on work during the year like underwriting discipline and risk control, not just Santa.
5) Best wishes are sent for the holiday season from the PEO Risk
The poem describes Santa Claus's Christmas Eve visit. It begins with all the houses being quiet with children asleep. The narrator is awakened by noises outside and sees Santa's sleigh pulled by reindeer landing on the roof. Santa enters through the chimney with his bag of toys and fills the stockings by the fireplace. He then returns up the chimney, wishing all a Merry Christmas as he departs.
'Twas the Night Before Christmas in Pleasantviewkgcowbelle
The narrator is awakened on Christmas Eve by noises outside. Looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa climbs down the chimney with his bag of toys. He fills the children's stockings and leaves. Before taking off in his sleigh, Santa wishes everyone a Merry Christmas.
Words and pictures courtesy of Project Gutenberg (http://www.gutenberg.org/files/17135/17135-h/17135-h.htm)
Clement C Moore's Twas the Night Before Christmas, illustrations by Jessie Willcox Smith
The passage describes the classic Christmas Eve scene from 'Twas the Night Before Christmas. It tells of a family settling in for the night when the narrator hears noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney with his bag of toys and proceeds to fill the stockings hanging by the fireplace before departing up the chimney and into the night.
The passage describes the classic Christmas Eve scene from 'Twas the Night Before Christmas. It tells of a family settling in for the night when the narrator hears noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney and fills the family's stockings before departing up the chimney and into the night.
'Twas the Night before Funding, by Mario Tapia. A parody on Twas the night before Christmas with a little flavor of Silicon Valley Venture Capitalists.
A man has a vivid dream where tiny soldiers enter his home at night and work on optimizing his LinkedIn profile, filling in details and building connections. When he wakes up, he finds his computer open to LinkedIn with new opportunities just as in the dream. The email claims the man can get his own team of soldiers to do LinkedIn work for him through a link, promising to make the difficult job search easier.
The narrator is awakened on Christmas Eve by noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney with his sack of toys. He fills the stockings hanging by the fireplace then eats some snacks left for him before returning up the chimney, wishing all a Merry Christmas as he departs.
This document is a summary of the poem "Twas the Night Before Christmas" by Clement C. Moore. It describes Santa Claus arriving on Christmas Eve, bringing toys in his sleigh pulled by reindeer. The summary includes details of Santa entering through the chimney and filling stockings while the children sleep.
1) The narrator is awakened by noises outside on Christmas Eve and sees Santa Claus and his reindeer landing on the roof.
2) Santa Claus enters through the chimney with his sack of toys and fills all the stockings by the fireplace.
3) After completing his task, Santa gives a nod, jumps back into his sleigh, calls to his reindeer, and flies away into the night wishing all a Merry Christmas.
Betty is frustrated with her current webinar platform and feels there must be a better way to engage attendees. She tweets about her failed webinar experience. Andrew replies offering to help improve her webinar game. Though skeptical at first, Betty is open to Andrews ideas to transform her webinars. Andrew promises that with the right platform, her webinars can fulfill her dreams of interaction and adventure. They agree to work together to give Betty a webinar that works. The story is told in a playful parody of Beauty and the Beast.
Why we need to extend the life of our webinars?
• Registration statistics
• Changing attendee dynamics
• Reaching a global audience
• Developing an on-demand strategy:
• Tactics & Examples
• Case Study
So you came up with a cool idea for a webinar, but how do you turn that idea into a killer webinar? There is both an art and science to delivering content that resonates. Use these 10 steps to help you plan your best webinar yet: http://ow.ly/Z0iib
10 Steps to Planning a Successful Webinar | ON24ON24
Best practices, tools and samples for planning and executing a successful webinar, including:
• How to create your webinar “action plan”
• Marketing deliverables for driving registration and attendance
• Key actions for infrastructure setup
• “Must haves” for the day of the webinar
How to Run Great Webinars: January 2017ALATechSource
This document provides an overview of a webinar held on January 25, 2017 about how to run great training webinars. It discusses defining webinars, the advantages of webinars over in-person events, how to choose a webinar platform, and explores some free platform options like Google Hangouts and BigBlueButton. The document contains information from the webinar presentation slides, including polls, questions, and tips about various aspects of planning and running effective webinars.
Driving Webinar Registration and Attendance | ON24ON24
Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals
Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013
The document discusses using brain science to make training more effective through incorporating movement and engagement. It recommends adding "body breaks" every 10-20 minutes where learners stand, stretch, walk around, or discuss the material to boost learning and memory. These brief breaks boost oxygen to the brain and prevent restlessness that can occur around the 10 minute mark. The document provides examples of different types of body breaks trainers can use, including having learners stand and discuss key points, write summaries, or talk through the material with peers. Regular body breaks help train the brain through movement and engagement.
The document discusses how to deliver bite-sized learning. Bite-sized learning involves short learning chunks focused on a single topic that can be consumed individually or together. It is used to provide faster and more reusable learning that is better tailored to learners' needs. Effective bite-sized learning involves analyzing learning needs, authoring content in small modular pieces, publishing content in different systems, delivering content through various channels, and analyzing learning analytics. Bite-sized learning allows for more flexible, scalable, and measurable content that can be adapted to different learner journeys.
This document contains 3 short summaries about Christmas:
1) It describes Santa Claus and his role in delivering presents, along with mentioning elves and coal for bad children.
2) It lists some things related to Christmas, such as penguins, Jesus, Santa, and elves.
3) It fully recounts the famous poem "Twas the Night Before Christmas" describing Santa's gift delivery on Christmas Eve.
1) The document is a holiday greeting for PEO friends written in the style of "'Twas the Night Before Christmas" describing the day before renewal.
2) It describes the employees in the office settling in as submissions have been sent to agents in hopes of renewing with a carrier.
3) An email arrives with a video message from St. Nicholas delivering renewals and mod rates to the roof top before departing with a "Happy Renewal to all."
4) However, the author notes renewals depend on work during the year like underwriting discipline and risk control, not just Santa.
5) Best wishes are sent for the holiday season from the PEO Risk
The poem describes Santa Claus's Christmas Eve visit. It begins with all the houses being quiet with children asleep. The narrator is awakened by noises outside and sees Santa's sleigh pulled by reindeer landing on the roof. Santa enters through the chimney with his bag of toys and fills the stockings by the fireplace. He then returns up the chimney, wishing all a Merry Christmas as he departs.
'Twas the Night Before Christmas in Pleasantviewkgcowbelle
The narrator is awakened on Christmas Eve by noises outside. Looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa climbs down the chimney with his bag of toys. He fills the children's stockings and leaves. Before taking off in his sleigh, Santa wishes everyone a Merry Christmas.
Words and pictures courtesy of Project Gutenberg (http://www.gutenberg.org/files/17135/17135-h/17135-h.htm)
Clement C Moore's Twas the Night Before Christmas, illustrations by Jessie Willcox Smith
The passage describes the classic Christmas Eve scene from 'Twas the Night Before Christmas. It tells of a family settling in for the night when the narrator hears noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney with his bag of toys and proceeds to fill the stockings hanging by the fireplace before departing up the chimney and into the night.
The passage describes the classic Christmas Eve scene from 'Twas the Night Before Christmas. It tells of a family settling in for the night when the narrator hears noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney and fills the family's stockings before departing up the chimney and into the night.
'Twas the Night before Funding, by Mario Tapia. A parody on Twas the night before Christmas with a little flavor of Silicon Valley Venture Capitalists.
A man has a vivid dream where tiny soldiers enter his home at night and work on optimizing his LinkedIn profile, filling in details and building connections. When he wakes up, he finds his computer open to LinkedIn with new opportunities just as in the dream. The email claims the man can get his own team of soldiers to do LinkedIn work for him through a link, promising to make the difficult job search easier.
The narrator is awakened on Christmas Eve by noises outside. Upon looking out the window, they see Santa Claus and his reindeer landing on the roof. Santa enters through the chimney with his sack of toys. He fills the stockings hanging by the fireplace then eats some snacks left for him before returning up the chimney, wishing all a Merry Christmas as he departs.
This document is a summary of the poem "Twas the Night Before Christmas" by Clement C. Moore. It describes Santa Claus arriving on Christmas Eve, bringing toys in his sleigh pulled by reindeer. The summary includes details of Santa entering through the chimney and filling stockings while the children sleep.
1) The narrator is awakened by noises outside on Christmas Eve and sees Santa Claus and his reindeer landing on the roof.
2) Santa Claus enters through the chimney with his sack of toys and fills all the stockings by the fireplace.
3) After completing his task, Santa gives a nod, jumps back into his sleigh, calls to his reindeer, and flies away into the night wishing all a Merry Christmas.
This summary provides the key details from the document in 3 sentences:
Karl Ivanitch wakes the narrator, a young boy, by slapping flies near his bed with a fly swatter. The narrator initially dislikes Karl but later feels sympathy for him when seeing him alone in the schoolroom. The schoolroom is described in detail, including Karl's belongings and where the children study under his tutelage.
The narrator gets their haircut at a cheap salon where the stylist Carla cuts quickly with office scissors but the hair looks bad after it grows out, so they visit the more expensive Hair International salon where the receptionist offers coffee and the gothic stylist Karma washes their hair with cloves-scented hair. There they meet the stylish blonde stylist Brianna who cuts their hair precisely while the narrator daydreams about being with her.
The narrator hears a noise coming from beneath the floorboards that only he can hear. He becomes increasingly paranoid and distressed by the noise, which he realizes is the beating heart of the man he murdered and hid under the floor. He had dismembered and concealed the body there after killing the man, but the heart continues to beat loudly, audibly to the narrator alone. He struggles to maintain his composure in front of the police officers he has invited into the home, but eventually shouts for them to tear up the floorboards, admitting to the murder.
The document is a summary of Edgar Allan Poe's short story "The Tell-Tale Heart" from 1843. It describes how a narrator becomes obsessed with an old man's eye and plans to kill him. Over the course of a week, the narrator sneaks into the man's room at midnight and shines a light on his eye, waiting for the opportunity to take his life. One night, the narrator kills the man and dismembers his body, hiding the parts under the floorboards. When police come to investigate a neighbor's report of a shriek, the narrator convinces them nothing is wrong. However, the narrator begins to hear the beating of the dead man's heart growing louder
DIRECTIONS1. Read the short story.2. SummarizeExplain DaliaCulbertson719
DIRECTIONS:
1. Read the short story.
2. Summarize/Explain what happened in the story.
3. Describe (in 1-2 paragraphs) why you think it is the narrator "broke" and told the truth/confessed.
4. Explain why you do or do not believe people inherently WANT to be honest. (Use this story as the main reasoning for your argument.)
The story can also be read here: xroads.virginia.edu/~hyper/poe/telltale.html
THE TELL-TALE HEART
by Edgar Allan Poe
1843
TRUE! --nervous --very, very dreadfully nervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses --not destroyed --not dulled them. Above all was the sense of hearing acute. I heard all things in the heaven and in the earth. I heard many things in hell. How, then, am I mad? Hearken! and observe how healthily --how calmly I can tell you the whole story.
It is impossible to say how first the idea entered my brain; but once conceived, it haunted me day and night. Object there was none. Passion there was none. I loved the old man. He had never wronged me. He had never given me insult. For his gold I had no desire. I think it was his eye! yes, it was this! He had the eye of a vulture --a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold; and so by degrees --very gradually --I made up my mind to take the life of the old man, and thus rid myself of the eye forever.
Now this is the point. You fancy me mad. Madmen know nothing. But you should have seen me. You should have seen how wisely I proceeded --with what caution --with what foresight --with what dissimulation I went to work! I was never kinder to the old man than during the whole week before I killed him. And every night, about midnight, I turned the latch of his door and opened it --oh so gently! And then, when I had made an opening sufficient for my head, I put in a dark lantern, all closed, closed, that no light shone out, and then I thrust in my head. Oh, you would have laughed to see how cunningly I thrust it in! I moved it slowly --very, very slowly, so that I might not disturb the old man's sleep. It took me an hour to place my whole head within the opening so far that I could see him as he lay upon his bed. Ha! would a madman have been so wise as this, And then, when my head was well in the room, I undid the lantern cautiously-oh, so cautiously --cautiously (for the hinges creaked) --I undid it just so much that a single thin ray fell upon the vulture eye. And this I did for seven long nights --every night just at midnight --but I found the eye always closed; and so it was impossible to do the work; for it was not the old man who vexed me, but his Evil Eye. And every morning, when the day broke, I went boldly into the chamber, and spoke courageously to him, calling him by name in a hearty tone, and inquiring how he has passed the night. So you see he would have been a very profound old man, indeed, to suspect that every night, just at twelve, I looked in upon him w ...
Have you thought about the unpredictability of life? How it can all change in an instant? Black Love Diary is a short fiction on how fragile our existence is and the pains that come with losing a loved one.
Halloween 2012..I have been waiting for youDale Thomson
This document provides a Halloween-themed introduction to an ebook. It discusses childhood Halloween memories and traditions like trick-or-treating. It then previews three chapters: 1) discusses Halloween celebrations in small-town America in the 1950s, including costumes and pranks; 2) describes a Halloween party and introduces ghost characters; 3) continues reminiscing about childhood Halloweens and family traditions. The introduction aims to evoke the spirit of Halloween and bring back memories for readers.
Similar to 'Twas The Fire Drill Before Christmas (20)
Webinar Viewing Time | ON24 Benchmarks Report 2015ON24
Webinar viewing duration stays high: Furthermore, average webinar viewing times continue to defy the industry trend around “snackable” content that appeals to limited attention spans. Compared to an average of 38 minutes in 2010, average live webinar viewing has steadily risen and is now holding steady at the 56-minute mark, indicating that webinars continue to grow in importance as buyers self-educate as they work towards a purchase decision.
Webinar interactivity is on the rise according to a 2015 report, with polling up 24%, social engagement up 35%, and question and answer participation up 82% compared to previous webinars, showing audiences are more engaged through interactive features.
Webinar growth in large audiences: There has also been a marked increase in large webinars. In 2013 only one percent of webinars drew more than 1,000 attendees, while in 2014 nine percent of webinars passed the 1,000 mark. This increase signifies that webinars that draw more than 1,000 attendees are no longer limited to events held by large enterprise brands. Businesses of all sizes are using webinars to engage larger audiences.
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
ON24 How To Drive Webinar Registration - infographicON24
Email invitations sent on Tuesdays and Wednesdays are most effective for driving webinar registration. Send at least two, but preferably four email invitations to your database two weeks before the scheduled webinar. Scheduling webinars at 11am PST helps maximize attendance by avoiding lunch and commute times. Proper planning and promotion of webinars through repeated email invitations can help organizations exceed benchmark results for registrant to attendee conversion.
Webcasting in the Enterprise - Infographic | ON24ON24
Webcasting in the Enterprise is on the move... Half of those surveyed estimate that 25-100 percent of employees use mobile devices for virtual communications.
Virtual, Social and Mobile Trainers - Infographic | ON24ON24
According to a survey of enterprise trainers, a majority believe that virtual training is more effective when it includes social elements. Many trainers also feel learners want more engaging and interactive training options. Most trainers think in-person training alone is not the most effective method and that blending virtual, mobile, and in-person learning provides the best results.
Trends In Virtual Learning - Infographic | ON24ON24
A survey of over 3000 training and HR executives found that 91% plan to increase their use of virtual training in 2013, with 33% expecting an increase of over 25%. The top virtual learning environments cited were customer/product training (64%), new hire onboarding (62%), and administrative topics (57%). The primary benefits of virtual training were seen as convenience, cost savings in travel and time, and the ability to involve more participants. Most respondents wanted to offer more engaging training materials.
On the Job Training Survey - Infographic | ON24ON24
The document summarizes the results of an on-the-job training survey conducted by Virtual Communications. It found that mid-level employees need the most training, medical/pharmaceutical and legal industries have the best trained employees, and the most common problems with company training are that it occurs too infrequently or has inconsistent content. While 32% of respondents rated their company's training as very good, the majority see training as just one of many priorities. The top benefits of virtual training are that it can be accessed anytime and anywhere, and the main reasons training is important are that employees can do their jobs and the company can perform better.
Enterprise Communication Trends - infographic | ON24ON24
Social media integration with virtual communications platforms will enhance engagement and foster online communities, fueling 20% annual market growth over the next five years. Online training will become the new normal, with over 90% of HR professionals increasing virtual training use and three-quarters of learning professionals considering virtual learning environments. Mobile access to enterprise content will gain equal footing with desktops due to rapid growth, with ON24 seeing over 300% growth in mobile usage in 2012 and expecting another 100% increase in 2013.
The ON24 Marketing Suite is a turnkey webcast / webinar communications solution that provides tools for audience generation, content creation & delivery, comprehensive reporting and benchmark data.
On24 hosted over 26,000 webcasts in 2013 that were watched for a total of 732 hours each hour. People enter an On24 webinar on average every 1.8 seconds and the On24 network delivers 7.2 slides per second to viewers. During webinars, people access social media about every 35 seconds and ask a question every 47 seconds.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. 'Twas the night before campaign launch, when all through the staff
We all were on call or on time-and-a-half;
The emails and blog posts were scheduled with care
In high hopes that BuzzFeed would send readers there.
3. The sales reps were nestled all snug in their beds
While visions of juicy leads danced in their heads.
I slipped on my snuggie and poured a night cap,
Because I was ready to call it a wrap.
4. When “BZZT!” buzzed my phone
and made such a clatter,
I sprang from my seat to see
what was the matter.
Away to the laptop I flew like a
flash,
Booted up the OS and cleared
out my cache.
5. My inbox was flooded. So what do you think?
I took a deep breath and I followed the link.
When what to my wondering eyes came around,
But a 404 error reading “ASSET NOT FOUND.”
6. I got the same message, though I frantically clicked
Optimistically hoping it was all a dumb trick.
More rapid than eagles the IMs they came,
And I swore and I shouted, and called them by name:
7. "Now, Davis! Now, Diaz! Now Parker and Willis!
Then Carrey and Cooper and Fischer and Phyllis!
I’m not a magician or marketing elf!
If you think it’s so easy, then do it yourself!"
8. And then, in a twinkling, I heard down the hall
A tell-tale jingling and chuckling drawl.
As I perked up my ears, and was turning around,
To my keyboard St. Nicholas came with a bound!
9. He was dressed all in red, from his head to his foot,
And he carried a sack stuffed with all kinds of loot.
No bundle of toys he had flung on his back—
But whiskey and bourbon and organic snacks.
10. A wink of his eye and a twist of his head
Soon gave me to know I had nothing to dread;
His droll little mouth was drawn up like a bow,
as he fixed all my spreadsheets — row after row.
11. He spoke not a word, but
went straight to his work,
And filled out the req forms,
then turned with a jerk,
And laying his finger aside
of his nose,
And giving a nod, from my
workspace he rose;
12. He sprang to the curb, to his team gave a whistle,
And took off in an Uber Black, sleek as a missile.
But I heard him exclaim, ere he drove out of sight—
“Though tech may be glitchy and budgets are tight,
Happy campaigns to all, and to all a good night!”