Webinar interactivity is on the rise according to a 2015 report, with polling up 24%, social engagement up 35%, and question and answer participation up 82% compared to previous webinars, showing audiences are more engaged through interactive features.
So you came up with a cool idea for a webinar, but how do you turn that idea into a killer webinar? There is both an art and science to delivering content that resonates. Use these 10 steps to help you plan your best webinar yet: http://ow.ly/Z0iib
Betty is frustrated with her current webinar platform and feels there must be a better way to engage attendees. She tweets about her failed webinar experience. Andrew replies offering to help improve her webinar game. Though skeptical at first, Betty is open to Andrews ideas to transform her webinars. Andrew promises that with the right platform, her webinars can fulfill her dreams of interaction and adventure. They agree to work together to give Betty a webinar that works. The story is told in a playful parody of Beauty and the Beast.
'Tis the season to be jolly -- and stay late launching your holiday campaigns and solidifying 2016 plans. Even marketers need a little help sometimes from the man in the big red suit. Happy Holidays from your friends at ON24!
Webinar Viewing Time | ON24 Benchmarks Report 2015ON24
Webinar viewing duration stays high: Furthermore, average webinar viewing times continue to defy the industry trend around “snackable” content that appeals to limited attention spans. Compared to an average of 38 minutes in 2010, average live webinar viewing has steadily risen and is now holding steady at the 56-minute mark, indicating that webinars continue to grow in importance as buyers self-educate as they work towards a purchase decision.
Webinar growth in large audiences: There has also been a marked increase in large webinars. In 2013 only one percent of webinars drew more than 1,000 attendees, while in 2014 nine percent of webinars passed the 1,000 mark. This increase signifies that webinars that draw more than 1,000 attendees are no longer limited to events held by large enterprise brands. Businesses of all sizes are using webinars to engage larger audiences.
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
ON24 How To Drive Webinar Registration - infographicON24
Email invitations sent on Tuesdays and Wednesdays are most effective for driving webinar registration. Send at least two, but preferably four email invitations to your database two weeks before the scheduled webinar. Scheduling webinars at 11am PST helps maximize attendance by avoiding lunch and commute times. Proper planning and promotion of webinars through repeated email invitations can help organizations exceed benchmark results for registrant to attendee conversion.
Webinar interactivity is on the rise according to a 2015 report, with polling up 24%, social engagement up 35%, and question and answer participation up 82% compared to previous webinars, showing audiences are more engaged through interactive features.
So you came up with a cool idea for a webinar, but how do you turn that idea into a killer webinar? There is both an art and science to delivering content that resonates. Use these 10 steps to help you plan your best webinar yet: http://ow.ly/Z0iib
Betty is frustrated with her current webinar platform and feels there must be a better way to engage attendees. She tweets about her failed webinar experience. Andrew replies offering to help improve her webinar game. Though skeptical at first, Betty is open to Andrews ideas to transform her webinars. Andrew promises that with the right platform, her webinars can fulfill her dreams of interaction and adventure. They agree to work together to give Betty a webinar that works. The story is told in a playful parody of Beauty and the Beast.
'Tis the season to be jolly -- and stay late launching your holiday campaigns and solidifying 2016 plans. Even marketers need a little help sometimes from the man in the big red suit. Happy Holidays from your friends at ON24!
Webinar Viewing Time | ON24 Benchmarks Report 2015ON24
Webinar viewing duration stays high: Furthermore, average webinar viewing times continue to defy the industry trend around “snackable” content that appeals to limited attention spans. Compared to an average of 38 minutes in 2010, average live webinar viewing has steadily risen and is now holding steady at the 56-minute mark, indicating that webinars continue to grow in importance as buyers self-educate as they work towards a purchase decision.
Webinar growth in large audiences: There has also been a marked increase in large webinars. In 2013 only one percent of webinars drew more than 1,000 attendees, while in 2014 nine percent of webinars passed the 1,000 mark. This increase signifies that webinars that draw more than 1,000 attendees are no longer limited to events held by large enterprise brands. Businesses of all sizes are using webinars to engage larger audiences.
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
ON24 How To Drive Webinar Registration - infographicON24
Email invitations sent on Tuesdays and Wednesdays are most effective for driving webinar registration. Send at least two, but preferably four email invitations to your database two weeks before the scheduled webinar. Scheduling webinars at 11am PST helps maximize attendance by avoiding lunch and commute times. Proper planning and promotion of webinars through repeated email invitations can help organizations exceed benchmark results for registrant to attendee conversion.
Webcasting in the Enterprise - Infographic | ON24ON24
Webcasting in the Enterprise is on the move... Half of those surveyed estimate that 25-100 percent of employees use mobile devices for virtual communications.
Virtual, Social and Mobile Trainers - Infographic | ON24ON24
According to a survey of enterprise trainers, a majority believe that virtual training is more effective when it includes social elements. Many trainers also feel learners want more engaging and interactive training options. Most trainers think in-person training alone is not the most effective method and that blending virtual, mobile, and in-person learning provides the best results.
Trends In Virtual Learning - Infographic | ON24ON24
A survey of over 3000 training and HR executives found that 91% plan to increase their use of virtual training in 2013, with 33% expecting an increase of over 25%. The top virtual learning environments cited were customer/product training (64%), new hire onboarding (62%), and administrative topics (57%). The primary benefits of virtual training were seen as convenience, cost savings in travel and time, and the ability to involve more participants. Most respondents wanted to offer more engaging training materials.
On the Job Training Survey - Infographic | ON24ON24
The document summarizes the results of an on-the-job training survey conducted by Virtual Communications. It found that mid-level employees need the most training, medical/pharmaceutical and legal industries have the best trained employees, and the most common problems with company training are that it occurs too infrequently or has inconsistent content. While 32% of respondents rated their company's training as very good, the majority see training as just one of many priorities. The top benefits of virtual training are that it can be accessed anytime and anywhere, and the main reasons training is important are that employees can do their jobs and the company can perform better.
Enterprise Communication Trends - infographic | ON24ON24
Social media integration with virtual communications platforms will enhance engagement and foster online communities, fueling 20% annual market growth over the next five years. Online training will become the new normal, with over 90% of HR professionals increasing virtual training use and three-quarters of learning professionals considering virtual learning environments. Mobile access to enterprise content will gain equal footing with desktops due to rapid growth, with ON24 seeing over 300% growth in mobile usage in 2012 and expecting another 100% increase in 2013.
10 Steps to Planning a Successful Webinar | ON24ON24
Best practices, tools and samples for planning and executing a successful webinar, including:
• How to create your webinar “action plan”
• Marketing deliverables for driving registration and attendance
• Key actions for infrastructure setup
• “Must haves” for the day of the webinar
Driving Webinar Registration and Attendance | ON24ON24
Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals
Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013
Why we need to extend the life of our webinars?
• Registration statistics
• Changing attendee dynamics
• Reaching a global audience
• Developing an on-demand strategy:
• Tactics & Examples
• Case Study
The ON24 Marketing Suite is a turnkey webcast / webinar communications solution that provides tools for audience generation, content creation & delivery, comprehensive reporting and benchmark data.
On24 hosted over 26,000 webcasts in 2013 that were watched for a total of 732 hours each hour. People enter an On24 webinar on average every 1.8 seconds and the On24 network delivers 7.2 slides per second to viewers. During webinars, people access social media about every 35 seconds and ask a question every 47 seconds.
Webcasting in the Enterprise - Infographic | ON24ON24
Webcasting in the Enterprise is on the move... Half of those surveyed estimate that 25-100 percent of employees use mobile devices for virtual communications.
Virtual, Social and Mobile Trainers - Infographic | ON24ON24
According to a survey of enterprise trainers, a majority believe that virtual training is more effective when it includes social elements. Many trainers also feel learners want more engaging and interactive training options. Most trainers think in-person training alone is not the most effective method and that blending virtual, mobile, and in-person learning provides the best results.
Trends In Virtual Learning - Infographic | ON24ON24
A survey of over 3000 training and HR executives found that 91% plan to increase their use of virtual training in 2013, with 33% expecting an increase of over 25%. The top virtual learning environments cited were customer/product training (64%), new hire onboarding (62%), and administrative topics (57%). The primary benefits of virtual training were seen as convenience, cost savings in travel and time, and the ability to involve more participants. Most respondents wanted to offer more engaging training materials.
On the Job Training Survey - Infographic | ON24ON24
The document summarizes the results of an on-the-job training survey conducted by Virtual Communications. It found that mid-level employees need the most training, medical/pharmaceutical and legal industries have the best trained employees, and the most common problems with company training are that it occurs too infrequently or has inconsistent content. While 32% of respondents rated their company's training as very good, the majority see training as just one of many priorities. The top benefits of virtual training are that it can be accessed anytime and anywhere, and the main reasons training is important are that employees can do their jobs and the company can perform better.
Enterprise Communication Trends - infographic | ON24ON24
Social media integration with virtual communications platforms will enhance engagement and foster online communities, fueling 20% annual market growth over the next five years. Online training will become the new normal, with over 90% of HR professionals increasing virtual training use and three-quarters of learning professionals considering virtual learning environments. Mobile access to enterprise content will gain equal footing with desktops due to rapid growth, with ON24 seeing over 300% growth in mobile usage in 2012 and expecting another 100% increase in 2013.
10 Steps to Planning a Successful Webinar | ON24ON24
Best practices, tools and samples for planning and executing a successful webinar, including:
• How to create your webinar “action plan”
• Marketing deliverables for driving registration and attendance
• Key actions for infrastructure setup
• “Must haves” for the day of the webinar
Driving Webinar Registration and Attendance | ON24ON24
Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals
Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013
Why we need to extend the life of our webinars?
• Registration statistics
• Changing attendee dynamics
• Reaching a global audience
• Developing an on-demand strategy:
• Tactics & Examples
• Case Study
The ON24 Marketing Suite is a turnkey webcast / webinar communications solution that provides tools for audience generation, content creation & delivery, comprehensive reporting and benchmark data.
On24 hosted over 26,000 webcasts in 2013 that were watched for a total of 732 hours each hour. People enter an On24 webinar on average every 1.8 seconds and the On24 network delivers 7.2 slides per second to viewers. During webinars, people access social media about every 35 seconds and ask a question every 47 seconds.