TVG Group Profile

TVG TECH ░
TVG
VACATION CLUB
TVG
MANAGEMENT
TVG
LEISURE
REWARDS CLUB
TVG
CREATIONS
TVG
DEVELOPMENT &
CONSULTING

TVG – Your Partner in Leisure and Real Estate Solutions 2
ABOUT TVG
Our Core Purpose
The Organisation
Our Brands
Development and Consulting Services
Our Management Style
Management Services
Sales, Marketing and PR
Social Responsibility and Environment
Contact Us

“To continue to be the most innovative and creative leisure company by aligning
ourselves with strategically well positioned brands and companies and enriching
experiences in a sustainable environment.”
We strive to develop superior resort and travel products and services, which our owners and
partners will be proud of and that deliver attractive financial returns.
We will achieve this through attention to detail in design, a discipline during development and a
hands-on marketing approach by differentiating and creating unique and innovative strategies for
new and emerging markets.
In light of our development and sales and marketing experience gained over more than two
decades, the quality awards we have won and the team that we continue to build and grow
through experience, we believe that there is no better time than now to work with TVG as your
development, technology and sales and marketing partner.
We are a private company comprising of highly talented and experienced individuals who are all
passionate about what they do. At TVG, it is not just a job for us; it is a vocation to deliver and to
serve all our valued stakeholders.
Established in 1989, TVG has established itself as one of the leading resort development, sales
and marketing, travel and technology companies in Africa. It owns various leisure-related
subsidiary companies including Vacation Advisor, The Vacation Club, Hemingways Safaris Africa,
TVG Tech, TVG Development and Consulting and Great Escapes Travel and Tours and TVG
Creative.
For us, a resort, travel destination or marketing experience is not just a physical attribute – it’s a
way of life. We pride ourselves on creating an experience that combines our employee’s
professionalism and knowledge with the aspirations of our clients and partners to ensure a
memorable and enriching experience when dealing with TVG of companies.
TVG has sales and marketing outlets that operate in South Africa, Kenya, Ethiopia and
Mozambique, with further expansion planned into many international markets as well as
audiences. Through the use of our cutting edge web based technology, we will be able to further
extend our reach into our guest’s homes.
OUR CORE PURPOSE
THE ORGANISATION
OUR BRANDS

Vacation Advisor – Sales and Marketing Division
Positioning
By differentiating and creating unique selling experiences, we are able to achieve above average
revenue and offer a far higher return to our investors and developer partners, than any of our
competitors. Our specialised concepts and product positioning lend themselves to an unequalled
understanding of the synergies of leisure related products on offer, and the consequent and
successful development and launch of new products into niche markets.
Promotion
When selling an experience or product, we believe that direct response marketing is a more
effective means of reaching a specific target market, than revenue advertising. TVG has aligned
itself with numerous well-established publications, print and media groups in Africa and continues
to maintain excellent relationships with our target media. We develop and implement well defined
and measurable marketing campaigns along with our developer partners, with measurable
results.
Sales and Marketing offices
Our Sales and Marketing offices cover the main markets in terms of sales and marketing for our
partners, as well as potential and emerging markets. This is done in conjunction with the
destination General Manager, who is responsible for the preparation of a marketing plan,
implementation and the successful delivery of sales and marketing programmes for their region.
Monthly sales and marketing reports are prepared by each office and cover public/media
relations, sales performance, client satisfaction reports and detailed travel reservation targets.
Our sales teams are very experienced and highly respected by their peers in the field of leisure
and real estate sales.
TVG maintains dedicated Sales and Marketing offices in South Africa, Mozambique, Kenya,
Ethiopia and Nigeria, with additional contractual Sales and Marketing representation currently
being set up in the United Kingdom, Australia, China and the UAE.
All Sales and Marketing offices are wholly owned by TVG and are accountable for meeting and
adhering to the Group’s high sales and marketing objectives.
TVG’s Sales and Marketing Executives are handpicked by the Executive Sales Director and are
selected for their commitment, professionalism and enthusiasm for the specific project.
Our commitment is to remain at the forefront of the hospitality industry through innovation and
creativity.

The Vacation Group Club – Leisure Club Membership
What makes us different?
Discover what sets The Vacation Group Club apart from traditional timeshare.
The Vacation Group Club offers unsurpassed holiday planning flexibility and variety, value-added
benefits and an incomparable commitment to excellence. The Vacation Group Club invites you to
holiday your way — and to see for yourself why you should belong to one of Africa’s finest leisure
clubs.
Discover the secret to holiday flexibility
Unlike traditional timeshare programmes, The Vacation Group Club membership lets you choose
where you want to go, when you want to go and for as long as you like. Whether it's for a single
night, two weeks or more, it's all up to you because we can make it a reality.
And because your needs may vary from one dream destination to the next, you can also choose
the size of your accommodation to suit your specific needs. We offer anything from a studio
apartment that can accommodate four people, up to a grand villa that comfortably sleeps 10
guests.
Choose from hundreds of dream destinations
As a member, you can choose from more than 100 quality Vacation Group Club resorts. Plus,
you can also choose from over 4 000 fantastic vacation destinations around the world!
Here are just a few examples of the vacation possibilities you can look forward to as a member:
 Enjoy the comforts of home at some of your favorite resorts in South Africa such as Beacon
Isle, Kruger Park Lodge, Sun City, Umhlanga Sands and the Peninsula all suite Hotel in
Cape Town.
 Experience the magic of an Indian Ocean or Caribbean cruise at specially negotiated
member-only rates.
 Discover some of the greatest cities in the world including New York, Washington D.C.,
London, Venice and many more.
Member benefits
There's simply no better way to experience a holiday than as a Vacation Group Club member.
In addition to great savings on all your holidays, having the flexibility to choose from over 4 000
destinations around the world, and enjoying the comforts of home when you stay at a Vacation
Group Club resort, The Vacation Club members also receive these additional value-added
benefits:
 Discounts on select dining, attractions, recreation and entertainment whilst on your holiday.
 A dedicated team of Vacation Club travel professionals to assist you with all your holiday
planning needs, from making a reservation to choosing a destination.

 Excellent member-only travel offers backed by Holiday Tours, TVG’s strategic travel
partner.
Holiday points let you choose
How it works is simple!
As a member, you receive an annual allotment of Vacation Group points to use towards your
holidays. You receive the same allotment of points each year, and how you use them is up to
you!
Each of our properties has a point value that is determined by the size of the room and season.
You use more points for weekends and peak seasons (this is generally school and public
holidays) and fewer points during quieter times of year. You will also require more points for
larger unit such as a three-bedroom villa, than for smaller one like a studio.
The ultimate in flexibility
It’s all up to you! Depending on the number of points you own, you can take one extended
vacation a year, or many shorter trips. The choice is yours.
The flexibility of your membership doesn't stop there. Want to experience a 13-day Serengeti
safari in the wilds of Africa? As a member, you can bank (save them) or borrow (from next year’s
allocation) points to use for your ultimate holiday!
The Leisure Lifestyle Club
This Club offers members the opportunity to put cash back in their pockets, in addition to offering
them access to quality accommodation locally and internationally and other leisure related
lifestyle benefits at really affordable rates.
The concept
After two years of research and development and market surveys, we believe we have developed
a travel membership programme that is easy, offers real value through excellent holiday and
travel rates and specials, and puts real cash in our member’s pockets.
Membership gives you access to all of TVG’s portfolio of resorts, plus more than 4 000 quality self
catering resorts locally and abroad and Hemingway’s Safaris Africa portfolio of resorts – at rates
that are really affordable – plus all other lifestyle-related benefits the club offers.
Members also have the opportunity to take part in our Referral Programme and earn some
additional income by simply sending us the contact details of anyone who would be interested in
our Lifestyle Cash-back Programme. For each succesful referal, they receive a commission.

Members also receive excellent discounts from our preferred partners - Sun International,
Southern Sun, Three Cities, Thompsons Tours, Holiday Tours, holiday auto and First Car Rental.
Hemmingway’s Safaris Africa
The Concept
Hemmingway’s Safaris Africa was the brainchild of Jean Labuschagne and Martin Oosthuizen,
who had a vision of offering unsurpassed experiences to some of Africa’s greatest destinations.
Their dream was to create and develop a membership based club where like-minded individuals
and families have the opportunity to purchase Right of Use holidays at some of the most
spectacular destinations in Africa. Furthermore, members have the opportunity to trade their
rights or ownership within TVG’s portfolio of resorts and experience the world at more than 4 000
high quality resorts.
Hemmingway Safaris Africa was successfully launched in Nairobi, Kenya on the 17th April 2008
and currently enrols 70 new member families into their fold every month.
Destinations
The success of Hemmingway’s Safaris Africa is based on the ideal that our members have
unencumbered rights to their holiday time and destinations. This was made possible by the fact
that Hemmingway’s Safaris Africa has secured member-only holiday accommodation at some of
the most sought after and desirable locations in Africa.
Hemingway’s Safaris Africa owns the Right of Use in locations such as Malindi (North Coast of
Kenya), Mombasa and Diana (South Coast of Kenya) as well as in the world famous Tsavo
Game Reserve.
It has also successfully developed the well known Langano Vacation Club on Lake Langano,
Ethiopia, which is now fully operational. All resorts have been carefully selected to offer our
members the opportunity of escaping to the contrasts and adventures of the Hemingways era.
Ownership
Hemmingway’s Safaris Africa is a wholly owned subsidiary of TVG, and has
been successfully developed as a unique and innovative leisure lifestyle
product for Africans by Africans.

The future
TVG has identified the African continent as an untapped market to develop inbound and
outbound tourism and the development of new resorts. The Group’s efforts are now focussed on
the development of a second Hemmingway’s resort on Lake Shala, Ethiopia, with construction to
begin in February 2009.
The first Hemingway’s Safaris tented camp in Tsavo East, Kenya will be ready for occupation by
March 2009 and has already received great interest from the UK, USA and Italian leisure
markets. Other identified expansion regions include Lake Tanganyika, Masai Mara, Sao Tome
Islands, Zanzibar and the Great Rift Valley.
TVG Tech - Wizard
A one-stop solution provider
Wizard is a leading provider of fully integrated business applications and services for today’s
leisure industry. The reservations, rental, management and financial accounting software and
services provide a one-stop solution that drives improved customer service, efficiency,
productivity and revenue.
TVG Technologies division has invested substantially in the development of web based platforms
and database servers that can assist you run your business without the need for further
investment in expensive hardware, IT staff and networks by yourself.
Wizard was created by a team of IT and industry specialists whose expertise and knowledge of
the leisure and real estate industry spans more than 20 years. Developed to meet all your
needs, Wizard provides full custom functionality, flexibility and control with advanced web
services and management tracking to keep resorts, marketers, developers and management
companies at the cutting edge, whilst at the same time increasing visibility and profitability.
Introduction
TVG offers consultancy, development and project management services for medium to high-end
resorts and estates.
A team of highly skilled professionals is available to assist with the development process whilst
ensuring that the brand values and objectives are met and influence all facets of the project
through to the delivery of the finished product.
DEVELOPMENT AND CONSULTING SERVICES

Advise on the overall design and concept of the property
We review and provide assistance in the design and planning of project facilities in co-operation
with the designers, consultants, and any other specialists and suppliers as follows:
 Concept designs including a clear description of the overall concept and operational layout
of the project.
 We brief the owner and its professional consultants on the operational requirements for the
property, including but not limited to current space allocations, basic facilities and service
requirements, a list of specialists and minimum operating requirements.
 Area requirement and layouts for:
o Guest accommodation
o Guest services and other public areas
o Service areas
o Staff facilities
o Sports and recreational facilities
o Back of the house and other support facilities
o Retail shop
o TVG spa
o Kitchen design
o Laundry
o Landscaping
o Finishing of floor, wall and ceiling treatments
o All fittings, sanitary wares etc. in all areas
o Staff uniform designs
o Graphics and design
o Art works
Technical services
We prepare a detailed project operation’s FF&E (Furniture, Fixture & Equipment) list for the
consideration of the Developer/Designers/Consultant, and will also advise on:
 All special systems such as CCTV, fire alarm, telephone and PABX, paging, computer
software and hardware, point of sales, satellite dish, audio and visual, keying, and other
tenant services and items required at the property.
 Review and comment from a hotel operator’s perspective on the final system plans and
specifications submitted by the appointed mechanical consultant for the heating, ventilation,
air conditioning, plumbing, drainage, power supply and distribution, general lighting, alarm,
radio, television, telecommunication and public address systems.
 Review and comment on the quality, quantity, specifications and installation of furnishings
and fittings, and preliminary and final lists of furnishings and fittings.
 Operating equipment such as all chinaware, glassware, cutlery, linen, utensils, etc.
 Heavy operating equipment such as kitchen, laundry, M&E etc.
 Identifying best sources of supply for all capital equipment and consumables, and advise in
tendering, analysing bids and selection.

Pre-opening services
We can provide the following assistance:
 Preparation of the pre-opening budget and financial forecast for the first year of the project
operations.
 Working capital calculations, accounting, and purchasing policies.
 Preparation of manning guides and recruitment schedules, personnel administration plans,
staffing tables, salary and benefit schemes, personnel policies and staff regulations.
 Preparation of operating policies based on the operating concept for all operating
departments, and work out concepts which are less labour intensive but still effective.
 Preparation of a Marketing and Sales Action Plan that would include amongst other
features: pricing, proposed advertising campaigns, identification of potential markets for the
property and customer groups.
 Preparation of brochures and other promotional materials, and graphic design.
 Planning and assistance with pre-opening public relations activities.
 Preparation of pre-opening operational documents and guideline materials that will ensure
the quality and standard of the property.
 Advice on the negotiation of leases, licenses and concession contracts.
 Testing of the project’s operations.
Site visits and inspections
At various design and construction phases of the project, TVG’s representatives will attend
meetings with the various agencies working on the project. During the construction phase, they
will make site visits as required for the purposes of inspecting the overall construction and fitting
out of the property.
Pre-opening technical services fees
For a period of up to 18 months from the effective date of the Management Agreement, there is a
flat monthly fee. Thereafter, each month after this period and up to the official opening of the
project, the fee charged will be at a reduced rate.
Post-opening
Full property management consists of identifying key objectives for the property and
implementation through the unit’s General Manager. This includes accounting, administration,
cost control, maintenance, sales and marketing, and concept implementation.
We believe that in most corners of the world, the notion of luxury is currently being redefined -
becoming strongly associated with privacy, back to nature experiences, responsible tourism, and
extremely personal service. Our resorts and services, such as spa design, are based on that
ideal.

To stay ahead and differentiate ourselves from other global resorts and marketing companies, we
focus on:
Conceptual skills
We place great importance on highly creative conceptual developments that are ecologically
sensitive to a specific location and incorporates local cultural and design elements. We avoid
standard, off-the-shelf designs. We do not imitate what others have done. We are continuously
redefining our hospitality and leisure concepts that enable us to remain at the forefront of new
and niche market trends. In this way, we are able to create the most appropriate product for each
of our projects. This is then implemented by developing an innovative and sustainable sales and
marketing strategy to ensure a proven return on investment.
Our people
We recognise that our people are a key factor to our ongoing success. We therefore place great
emphasis on choosing the right people and ensuring that those people have the right skills and
resources to maintain the high standards we have set.
Once a part of the team, employee development and training, recognition, cross training and
rotation, performance-related pay, empowerment and quality-circles, play a vital role in the way
we manage our staff. In addition to this, we instil strong financial discipline amongst all of our
team members to reinforce their sense of belonging, responsibility and commitment.
Dynamism
As a young and dynamic company, we avoid the cumbersome and bureaucratic structures often
associated with big corporations. We prefer to source talented and experienced Property General
Managers who are entrepreneurial and bring fresh and forward thinking ideas to their resort
operations. For this to work, we allow our General Managers significant freedom and autonomy,
whilst still monitoring each operation and giving clear guidelines on financial targets, operating
philosophy, Best Practices, as well as essential controls and systems. Within this framework, our
General Managers take full responsibility for their resort.
The experience
We recognise that the hospitality industry is becoming more and more competitive, and we also
understand that we have to keep differentiating ourselves. TVG, with its various brands, works on
the knowledge that guests are looking for an overall experience and not just a typical, off-the-
shelf product.
With each concept we aim to create an extraordinary experience that combines consistency and
harmony between what is seen, touched, heard, smelled and experienced.
OUR MANAGEMENT STYLE

TVG provides full property management, which consists of identifying key objectives for the
property and implementation through the Unit General Manager. This includes the following
criteria:
Accounting
 Direction of financial controls, banking, and accounting to the standards of the “Uniform
System of Accounts”.
 Provide monthly financial reports, detailed by department, including a statement showing
Gross Revenue and Gross Operating Profit of the property in accordance with the Uniform
System of Accounts.
 Deliver draft results of the property’s operation during Fiscal Years to the Independent
Accountant for audit, including: a profit and loss account, a balance sheet, and a statement of
changes in the financial position etc.
Administration
The Group provides on-going recruitment, training and related activities of the staff. This will
ensure that the property’s staffing is adequate, job specifications and descriptions followed at all
times and for all staff positions, motivation of staff improve staff discipline, salaries and wages,
benefit etc.
Cost control
We will set out and implement cost and purchasing controls that are appropriate for the operation
of the property.
Daily operations
The Group will supervise, direct and control on behalf of owner, the day-to-day affairs of the
property and related operations to agreed budgets and standards.
Quality assurance
Twice a year our specialised team from our Hub in South Africa will conduct a deep and detailed
study and audit the property in terms of Group and international Best Practices, standards,
policies, and procedures that ensures that the quality of the product and service of the property
will always improve and evolve.
Finance
We can also provide control and supervision of the budgeting process, including:
MANAGEMENT SERVICES

 Annual budget prior to the commencement of each fiscal Year
 Projections for the forthcoming Fiscal Year of the gross revenues of the property, operating
expenses, and gross operating profit
 Cash flow and working capital requirements
 A budget for the purchase and replacement of FF&E (Furniture, Fixture & Equipment) and
the repairs and renewals reserve
 A budget for necessary capital expenditure and recommended capital expenditure
 A human resources budget to include expenditure by department for all salaries, wages,
remuneration and fringe benefits etc.
Management staff
Placing of qualified management staff for the property and co-ordinating their efforts to implement
the management company’s policies.
Remarkable brands are built on remarkable experiences.
Marketing must therefore provide customers with a total brand experience that builds
relationships, loyalty, referrals, and profitability at every level of interaction – from product and
service excellence to a lifetime of added values.
TVG Creative guarantees to help your company in its quest for growth. Whether you are aiming
for more customers, more revenue or more shareholders, we are here to help. As an integrated
full service agency, complete with an in-house design and production team, we can address all
your marketing requirements including design, copy writing, advertising, printing, branding as well
as developing customised solutions and co operative marketing solutions.
Working as part of your team, we will create and manage a full, integrated marketing strategy or
simply drive single elements. Either way you will benefit from memorable campaigns and an
improved return on your marketing investment.
Our people are the core of our business and we understand the importance understanding your
company and its unique needs. The determined professionals that make up TVG Creative will
ensure that your marketing succeeds by effectively communicating the right messages for your
business to the right markets.
For further discussion on development and partnership opportunities please contact:
JEAN LABUSCHAGNE MARTIN OOSTHUIZEN
Mobile: 083 407 2860 Mobile: 074 172 5808
Email: jeanl@tvgc.co.za Email: martino@tvgc.co.za
MARKETING AND PR – TVG CREATIVE
CONTACT US

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