2. 2
INDEX
i) Introduction…………………………………..........................………………………. 4
ii) Abbreviation Letters……………………………………..........................………. 4
1. General Market Analysis
1.1. Economical Market Growth…………………........................…………5
1.2 Industrial Market Growth ..…………………........................………….7
1.3. X.RAY apparatus Market Growth…………….........................……..9
1.4. Global SpectrometersMarket Growth….................................10
1.5. Mechanical Test ( M.T ) Market Growth ... ............................11
2.Customer Analysis
i) Market Share of each sector……..………………….............………………………12
ii) Export Volume 2013 for all Sectors……..........................……………………13
2.1Construction and Building industries .......................................15
2.1.1 Cement………………......................………………………………16
2.1.2 Gypsum……………………………......................………………..18
2.1.3 Iron & Steel………………………......................………………..19
2.1.4 Ceramic & Sanitary Ware…………......................………..19
2.1.5 Glass……………………………………….....................…………..22
3. 3
2.2 Oil & Petrol industries
2.2.1 Petrol & Petrochemicals……….......................……………22
2.2.2 Fertilizers……………………………….......................…….......23
2.3 Metal Industries
2.3.1 Machining of Metals………………….......................……...25
2.3.2 Metals………………………………………….......................…….26
2.3.3 Cables…………………………………......................……….......27
2.3.4 Intermediate Goods………………......................………....28
2.3.5 Equipments and Transportation….......................…….29
2.3.6 Ships & Boats……………………………….......................…...30
2.4 Research & Development………………….........................………….31
3.Competitor Analysis
3.1X.R.F ........................................................................................32
3.1.1 No. Of Apparatus for each competitor in 2013
3.1.2 Market Volume For Competitors' Origin ( X-ray in general )
3.2Global Spectrometers .............................................................34
3.2.1 Market Volume For Competitors' Origin
3.3M.T ( Mechanical Test )...........................................................35
3.3.1 Market Volume For Competitors' Origin
Customer Data Sheet .........................................................................36
4. 4
i) Introduction :
In this XRF market study we aimed our focus on the following marketing and
economical areas:-
1- Egyptian general economic atmosphere and equations.
2- The reality of the industrial sector growth in Egypt.
3- Overview of XRF market volume in Egypt in the last ten years.
4- Present and analyze the market share of every targeted sector using XRF.
5- Develop a relative estimation for the different sectors using XRF.
6- Analyze the sectors that use XRF and have the most export potential in the next
few years.
7-.Aiming to Offer a thorough study of the market, customer and competitors.
Tools and methodology of this study.
1. Quantitative methodology.
1.1 Gathering, processing, combining and analyzing the official quantitative data for
the market, different sectors and competitors.
1.2 Collecting only authenticated data.
2. Qualitative methodology.
2.1 Using statistical data to reach the right conclusion.
Support the reader of this market research with non exaggerated forecasting.
We depend on organizing the quantitative data to help the reader reach conclusion,
nothing is more real than numbers.
ii) Abbreviation Letters
Here is some of letters that will be shown in this report and what they stand for :
Letters Stands For
M$ Million Dollars
EGP Egyptian Pounds
U.D Undefined
Q Yearly Quarter
SCAF Military Council of Egypt
GDP Gross domestic product
5. 5
1.General Market Analysis
As the Egyptian Market is going through many ups and downs,
in this part of the Study we are showing and discussing the whole
Egyptian economic growth conditions, and mainly the industrial
sector's growth.
1.1. Economical Market Growth
As all economic experts know since Q1 2011 - the Egyptian revolution
- the Egyptian market has suffered a large and fast decreasing rates
due to many factors that will be repeated after every dramatic
political event. Some of these factors are:-
1. The suspensions of many governmental tenders and contracts.
2. Security problems and political conflicts.
3. Vague and unclear political atmosphere leading to downsizing
of foreign capitals.
4. Social bad mode covers all the economical chain from (business
people to consumers).
2010-2011 2011-2012 2012-2013
-6
-4
-2
0
2
4
6
8
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
6.7
5.6
-4.2
0.4 0.7 0.4
5.2
3.3
2.6 2.2 2.2
1.5
1
M$
Economical GrowthinEgypt ( Per ) Quarter ( Q=3 Months )
6. 6
Overview :
What clearly appears is that any dramatic event affects the
economic growth in three stages, these stages are:-:
o Firstly, we have the critical dramatic point: uncertainty about
the (upcoming or current) regime results in enormous
decreasing in economical growth rate.
Example 1:Quarter 1 2011 “the falling of Mubarak’s Regime
and its substitution with SCAF regime".
Example 2:Quarter 2 2012 the beginning of the unclear view
of the political future of Egypt
o Secondly, a decaying period: about 2 to 3 Quarters the
economy suffers the chaotic behaviors and closing of many
business activities.
Example : Q2 and Q3 2012
o Finally , The economical Adaptation Period
Example : Q4 2012 a stable phase
Key Indications :
o The Egyptian economic in this political instability period in
every political critical point goes through three stages :
1. Critical dramatic point
2. Decaying period
3. Economical adaptation
7. 7
1.General Market Analysis
1.2. IndustrialMarket Growth
The increasing flow of New Factories is a clear fact that's apparent in
the numbers of new assigned factories in Egypt during the last 6
months (except January and December which are known as a low
performing months in the fiscal year).
0
50
100
150
200
250
Oct-13
Nov-13 Jan-13
Feb-13
Mars-14
176 190
170
200
228
Months
NewIndustrial Companies_Oct 2013/Mars 2014
Companies' Numbers
8. 8
Also The Capital flow increases from (275 M EGP) in Oct 2013 to (364
M EGP) in Mar 2014 including the low performing months (Dec and
Jan).
This uniform Market stretching despite of the political instability
results from two main reasons :
1. The gap caused by the closure of many industrial business that
couldn’t face the (decaying phase we have just mentioned) is
being filled.
2. The starting of new adaptation period.
0
50
100
150
200
250
300
350
400
450
275.2
395.1
201.6
419.9
364.2
Months
NewCapital_Oct 2013/Mars 2014
Share Capital ( Million EGP )
12. 12
2.Customer Analysis
i) Market Share of each sector's customers 2013
calculated through ( Production + Earnings )
Sector Market Share %
Cement 4.75%
Iron & Steel 8.23%
Petrol & Petrochemicals 67.36%
Glass 0.43%
Machining of Metals 0.14%
Cables 0.44%
Tools , Equipments and Transportation 2.33%
Ships & Boats 0.12%
Metals 10.50%
Fertilizers 3.70%
Gypsum 0.10%
Ceramic & Sanitary Ware 1.90%
Cement Iron & Steel
Petrol & Petrochemicals Glass
Machining of Metals Cables
Tools , Equipments and Transportation Ships& Boats
Metals Fertilizers
Gypsum Ceramic & Sanitary Ware
13. 13
ii) Export Volume 2013 for all Sectors
Sector Export Volume %
Cement 00.15%
Iron & Steel 01.85%
Petrol & Petrochemicals 87.00%
Glass 01.40%
Machining of Metals 00.04%
Cables 01.70%
Tools , Equipments and Transportation 00.69%
Ships & Boats 00.01%
Metals 02.90%
Fertilizers 02.24%
Gypsum 00.01%
Ceramic & Sanitary Ware 01.00%
Cement Iron & Steel
Petrol & Petrochemicals Glass
Machining of Metals Cables
Tools , Equipments and Transportation Ships& Boats
Metals Fertilizers
Gypsum Ceramic & Sanitary Ware
14. 14
2.1Construction and Building
As shown below The black horse of Egypt’s Market Sectors is the
construction and building sector appears in its market growth
remaining in the most difficult years (+.3% for 2010/2011) also it
exceeded the general economical market growth itself (+5.9% 2013)
This data indicates how much this sector is expanding regardless the
political issues we can see it in the flow of capital in this sector
( exceeds 500 MEGP in Mar 2014)
0
20
40
60
80
100
120
140
Oct-13 Nov-13 Jan-13
Feb-13
Mars-14
73 81 81
118
133
Months
NewConstruction& Building Companies
Oct 2013/Mars 2014
Companies' Numbers
15. 15
Our clear and final indication that here is the always increasing and
remaining industries and we will show every sector we’ve considered
in this industry
+
0
100
200
300
400
500
600
95.9
226.5
187.5
296
534.7
Months
NewCapital ( M$ ) Oct 2013/Mars 2014
Share Capital ( Million EGP )
0
1
2
3
4
5
6
2010/2011 2011/2012 2012/2013
0.3
3.3
5.9
Construction& Building Trade Volume/Year
Growth Rate %
16. 16
2.1Construction and Building
2.1.1 Cement
No. of Factories 22
Market Share (Production + Earnings) (EGP) 24,000,000,000
Market Share (Production + Earnings) % 04.75%
Last Export 2013 (M$) 70
Last Export 2013 % 00.15 %
X.R.F Market Share% 07.89 %
OES Market Share % 03.29 %
The Second Contributing Industrial Sector in the GDP after the
petroleum industries it’s one of the most promising industries now
and the next years
As appeared from 2012 a decay in cement exports (100 M$ for 2012
– 70 M$ for 2013) because of the enormous increasing in growth rate
of construction and building sector (5.9% for 2012) as the local
market demand covered the majority of production Capacity.
0
20
40
60
80
100
2010
2011
2012
2013
55
84
100
70
M$
Years
(Cement ) Export Volume_Annual (2010/2013)
17. 17
Key Customers
Building Materials Industries Company (BMIC)
Assiut Cement Company
Arabian Cement Company ( ACC )
Amreyah Cement Company
Qena Cement Company ( MCQE )
ALEXANDRIA PORTLAND CEMENT (TITAN)
El-Nahda Cement Company
Wadi El Nile Cement Company
LAFARGE CEMENT EGYPT
MEDCOM - Aswan Cement
Sinai White Portland Cement Co.
Sinai Cement Company (SCEM)
National Cement Company - Helwan
Helwan Cement Company (HCC
Misr Beni Suef Cement Co (MBSC)
SEWEDY CEMENT Company
Suez Cement Company
South Valley Cement (SVCE)
Royal El Minya Cement Co.
Tourah Portland Cement (TORA)
El Arish Cement. Company
18. 18
2.1Construction and Building
2.1.2Gypsum
Facts
We import more than 80 % of its manufacturing components
Factories are facing some difficult times
The quality isn't good enough to help export it
The product doesn't meet the expectation of the Egyptian
market
No. of Factories 24
Market Share (Production + Earnings) (EGP) 750,000,000
Market Share (Production + Earnings) % 0.10 %
Last Export 2013 (M$) 5.5
Last Export 2013 % 0.01 %
X.R.F Market Share% U.D
OES Market Share % U.D
Key Customers
Egyptian Gypsum Company
National Cement Company - Helwan
ALEXANDRIA PORTLAND CEMENT (TITAN)
Isoblock Swiss
19. 19
2.1Construction and Building
2.1.3 Iron & Steel
No. of Factories 52
Market Share (Production + Earnings) (EGP) 41,589,334,000
Market Share (Production + Earnings) % 08.23 %
Last Export 2013 (M$) 839
Last Export 2013 % 01.85 %
X.R.F Market Share% 13.15 %
OES Market Share % 04.39 %
Key Customers
Al Ezz Dekheila Steel Company - Alexandria (EZDK)
The Egyptain co.for Iron & steel Products ( ECISP)
Beshay Steel group
National Port Said Steel Company (NPSS)
Arco Steel
Egyptian steel
0
200
400
600
800
1000
1200
2010
2011
2012
2013
1005 1094
818 893
MillionDollar
Years
(Iron & Steel) Export Volume_Annual (2010/2013)
20. 20
2.1Construction and Building
2.1.4 Ceramic& Sanitary Ware
No. of Factories 37
Market Share (Production + Earnings) (EGP) 10,000,000,000
Market Share (Production + Earnings) % 01.90 %
Last Export 2013 (M$) 466
Last Export 2013 % 01.00 %
X.R.F Market Share% U.D
OES Market Share % 06.59 %
0
100
200
300
400
2010
2011
2012
2013
260
208
398
361
MillionDollar
Years
(Ceramic) Export Volume_Annual (2010/2013)
21. 21
Key Customers
Royal Ceramica
Cleopatra Ceramics
EL GAWHARA FOR CERAMIC AND PORCELAIN
ALFA Ceramic
Rock Ceramic
Ideal Standard Sanitary Ware
Roka Sanitary Ware
Duravit Sanitary Ware
0
20
40
60
80
100
120
2010
2011
2012
2013
86
72
95 105
MillionDollar
Years
(Sanitary Ware) Export Volume_Annual
(2010/2013)
22. 22
2.1Construction and Building
2.1.5 Glass
No. of Factories 41
Market Share (Production + Earnings) (EGP) 2,204,258,000
Market Share (Production + Earnings) % 00.43 %
Last Export 2013 (M$) 502
Last Export 2013 % 01.10 %
X.R.F Market Share% 02.60 %
OES Market Share % 04.39 %
Key Customers
Dr.Greiche ( Glass Products )
El Asfour CrystalInternational
Obour For Glass Technology
Pearl Glass Group
0
100
200
300
400
500
600
700
2010
2011
2012
2013
663 657 654
502
MillionDollar
Years
(Glass) Export Volume_Annual (2010/2013)
23. 23
2.2 Oil & Petrol Products
2.2.1 Petrol&Petrochemicals
No. of Factories 63
Market Share (Production + Earnings) (EGP) 340,136,160,000
Market Share (Production + Earnings) % 67.31 %
Last Export 2013 (M$) 39, 480
Last Export 2013 % 87.00 %
X.R.F Market Share% 15.70 %
OES Market Share % 02.19 %
Key Customers
The Egyptian Petrochemicals Holding Company (ECHEM)
Sidpec - Sidi Kerir Petrochemicals
ASORC - Assiut Oil Refining Co
Ganoub El-Wadi Petroleum Holding Company (GANOPE)
Cairo Oil Refining Company CORC
Engineering for the petroleum and process industries. (Enppi)
24. 24
2.2 Petrol & Petrochemicals
2.2.2Fertilizers
No. of Factories 86
Market Share (Production + Earnings) (EGP) 18,778,160,000
Market Share (Production + Earnings) % 03.07 %
Last Export 2013 (M$) 973
Last Export 2013 % 02.14 %
X.R.F Market Share% U.D
OES Market Share % 05.49 %
Key Customers
Misr Fertilizers Production Company (MOPCO)
The National Company for Fertilizers & Chemicals (AGROCHEM
Suez Company For Fertilizer Production
Abu Zaabal Fertilizer and Chemical Factory
Abu Qir Fertilizers and Chemicals Company (AFC)
0
200
400
600
800
1000
1200
1400
2010
2011
2012
2013
1005
1209 1207
973
MillionDollar
Years
(Fertlizers) Export Volume_Annual (2010/2013)
31. 31
2.4 Research & Development
Total No. of Facilities 132
Sector No. X.R.F Market Share %
Research Sectors and
Institutes 53 41.40%
Engineering Colleges 37 28.90%
Science Colleges 18 14.00%
Agriculture Colleges 20 15.60%
41.40%
28.90%
14.00%
15.60%
Research Sectorsand Institutes
Engineering
Science
Agriculture
32. 32
3.Competitor Analysis
3.1X.R.F
3.1.1 No. Of Apparatus for each competitor in 2013
Country Company Name No. Of Apparatus
USA Thermo Arl 3 to 6
Germany Bruker 3 to 5
Netherlands Panalytical 2 to 3
Japan Japanese Brands Maximum 2
China Chinese Brandes Maximum 2
3.1.2Pricing
Bruker
154000€1 KW
200000 €3 KW
250000 €4KW
Panalytical
2.4 KW 250000 €
33. 33
3.1.3 Market Volume For Competitors' Origin ( X-ray in
general )
Country
Market Volume 2013
( Categorized By Origin)
USA 29.94 %
Germany 27.44 %
Netherlands 09.90 %
Japan 04.00 %
China 02.70 %
3.1.3 Market Volume For Competitors' Origin ( X-ray in
general )
Total Import Volume ( EGP )
America Germany Netherlands Japan China
2010 9197121.97 3621501.84 10908475 3027752 503872
2011 8416829.8 10081604.35 9362032 5950500 858365
2012 9256803.95 18606945.47 8046224 1785046 3550485
2013 15457573 14165013.16 5157967.75 2094708 1444841
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
2010 2011 2012 2013
EGP
China
Japan
Netherlands
Germany
America
34. 34
3.2Global Spectrometer
3.2.1 Market Volume For Competitors' Origin
Country
Market Volume 2013
( Categorized By Origin)
Germany 44.49 %
USA 22.56 %
Japan 06.42 %
UK 04.89 %
Switzerland 08.90 %
Austria 02.14 %
Italy 01.00 %
Total Import Volume ( EGP)
2005 2006 2007 2008 2009 2010 2011 2012 2013
Germany 5,187,927.00 5,770,265.00 3,368,724.00 8,354,030.00 5,666,872.00 5,411,183.00 8,328,919.75 20,630,542.67 26,054,951.90
USA 3,278,979.00 3,237,183.00 811,863.00 7,080,895.00 5,877,973.00 8,041,474.00 5,830,126.95 12,552,210.82 13,186,192.90
Japan 1,752,447.00 4,566,848.00 ج.م.799,529.00 2,865,864.00 1,779,812.00 2,988,804.00 5,760,839.10 3,630,044.58 3,751,994.43
UK 3,541,157.00 1,668,002.00 95,821.00 4,879,958.00 1,193,050.00 1,394,580.00 1,621,187.24 1,515,645.28 2,858,890.64
Switzerland 693,553.00 1,955,201.00 1,093,646.00 959,012.00 2,621,372.00 425,609.81 4,456,118.55 5,201,839.18
France 179,887.00 430,208.00 35,624.00 3,137,519.00 997,680.00 2,941,878.00 807,668.00 2,473,840.61 3,417,652.75
China 129,186.00 323,749.00 68,772.00 1,009,409.00 579,603.00 613,258.00 1,424,766.49 1,682,579.55 1,359,019.35
Austria 299,018.00 240,096.00 2,145,185.00 1,619,266.00 417,651.00 816,416.00 126,494.00 1,254,929.00
Belgium 24,928.00 25,102.00 36,048.00 41,316.00 191,210.00 286,069.00 1,340,206.00
Italy 167,293.00 159,384.00 16,150.00 1,587,835.00 43,106.00 229,013.00 713,580.00 1,120,013.00 562,490.00
0
10000000
20000000
30000000
40000000
50000000
60000000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Italy
Belgium
Austria
China
France
Switzerland
UK
Japan
USA
Germany
35. 35
3.3M.T ( Mechanical Test )
3.3.1 Market Volume For Competitors' Origin
Country
Market Volume 2013
( Categorized By Origin)
Germany 46.05%
USA 05.60%
UK 10.86%
China 05.00%
Italy 03.71%
Japan 03.78%
Switzerland 03.86%
France 12.70%
Turkey 08.40%
Total Import Volume ( EGP)
2005 2006 2007 2008 2009 2010 2011 2012 2013
Germany 1,530,150.00 541,546.00 1,955,774.00 7,176,702.00 823,347.00 2,999,599.00 10,522,010.00 31,795,617.00 6,676,119.00
USA 1,880,408.00 1,290,444.00 216,594.00 473,992.00 2,141,583.00 5,869,309.00 1,991,944.00 1,481,368.00 812,252.00
UK 77,137.00 962,562.00 321,896.00 625,861.00 1,589,483.00 1,235,338.00 2,151,789.00 905,081.00 1,575,691.00
China 160,043.00 361,372.00 751,133.00 1,390,796.00 362,529.00 2,161,481.00 585,726.00 971,347.00 725,188.00
Italy 294,300.00 662,559.00 68,574.00 614,546.00 582,856.00 717,897.00 2,216,515.00 1,532,901.00 537,989.00
Japan 73,938.00 57,275.00 64,279.00 279,236.00 1,349,498.00 70,693.00 1,114,111.00 548,345.00
Switzerland 388,191.00 191,342.00 500,699.00 356,010.00 554,709.00 10,308.00 47,469.00 878,278.00 559,851.00
France 147,241.00 143,511.00 114,852.00 426,618.00 67,921.00 60,229.00 1,842,397.00
Turkey 25,750.00 202,569.00 113,001.00 82,223.00 162,344.00 142,383.00 10,813.00 1,218,188.00
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Turkey
France
Switzerland
Japan
Italy
China
UK
USA
Germany
44. 44
Glass
-- Elsafa factory for glass
02-2291-2228, 0122-3745-396, 0122-7550-290,
0128-9646-394
Sharkia Candles
5th Plot, Block 5, , 2nd Industrial Zone
New Borg El Arab, Alexandria
-- El Nagar for trading & industry
20-02-38372842 Saudi Canadian Glass
1 Shitawy St.
El Mahalla El Kobra, El Gharbeya
040-2120-030, 040-2123-269, 040-2016-603,
040-2016-602
International Company for glass
Industries
Kzamel for Glass-sfd
028341220 Hewala Crystals & Mirrors. Dr. Alaa
Hewala & Co
084-6216533 - 084-6216534 Orient for Glass
2 050 61 62 363 Alkods factory for auto motive glass
45. 45
20 15 373397 El Yasmeen For Light Unit & Metal
Platting
Shoubra El Khaymah, Kaliobeya 22201032 Asfour crystal international S.A.E
015-410464 - 015-410465 - 015-410466 - 015-
410467 - 015-410468
Al-Misryah For Flat Glasses
ET 44634 10th of Ramadan City Industrial
Area B3 P.O Box 430-2nd,Egypt
20 15 363750 Siro Misr
(048) 3350309 Nouran Factory for Glass
02/26984672
03/4595259
02/22557789
02/44621414 02/44621515
015/365610
02/46100055
02/23909577 02/23909465
15th Of May St , SHOUBRA EL KHAYMAH ’
KALIOBEYA
02/46066600 02/46047488