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Technology vision
1.
2. INDEX
i) Introduction………………………………….....................................………………………. 4
ii) Abbreviation Letters…………………………………….....................................………. 4
1. General Market Analysis
1.1. Economical Market Growth…………………........................................................…………5
1.2 Industrial Market Growth ..………………….......................................................………….7
1.3. X.RAY apparatus Market Growth……………........................................................……..9
1.4. Global SpectrometersMarket Growth….................................................................10
1.5. Mechanical Test ( M.T ) Market Growth ... ............................................................11
2.Customer Analysis
i) Market Share of each sector……..…………………..........………….........………………12
ii) Export Volume 2013 for all Sectors……...................................……………………13
2.1Construction and Building industries ......................................................................15
2.1.1 Cement………………...................………………........……...........………………………………16
2.1.2Gypsum……………………………......................…….........………………………………………..18
2.1.3 Iron & Steel………………………......................……......…………………………………………..19
2.1.4 Ceramic & Sanitary Ware…………..........................………………………………..………..19
2.1.5 Glass………………………………………...........................…………………………………………..22
2.2 Oil & Petrol industries
2.2.1 Petrol & Petrochemicals……….......................…………………………………………………22
2.2.2 Fertilizers……………………………….....................……………………………………..…….......23
3. 2.3 Metal Industries
2.3.1 Machining of Metals…………………...............…........…........…........…................……...25
2.3.2Metals…………………………………………..................…........…....................…...........…….26
2.3.3Cables…………………………………..............…........…......................................……….......27
2.3.4IntermediateGoods………………......................……............................................…....28
2.3.5 Equipments and Transportation…..................................................................…….29
2.3.6 Ships & Boats………………………………..................................................................…...30
2.4 Research & Development………………….........................................................………….31
3.Competitor Analysis
3.1X.R.F ..........................................................................................................................32
3.1.1 No. Of Apparatus for each competitor in 2013
3.1.2 Market Volume For Competitors› Origin ( X-ray in general )
3.2Global Spectrometers .................................................................................................34
3.2.1 Market Volume For Competitors› Origin
3.3M.T ( Mechanical Test )................................................................................................35
3.3.1 Market Volume For Competitors› Origin
Customer Data Sheet ...................................................................................................36
4. i) Introduction :
In this XRF market study we aimed our focus on the following marketing
and economical areas:-
-1 Egyptian general economic atmosphere and equations.
-2 The reality of the industrial sector growth in Egypt.
-3 Overview of XRF market volume in Egypt in the last ten years.
-4 Present and analyze the market share of every targeted sector using XRF.
-5 Develop a relative estimation for the different sectors using XRF.
-6 Analyze the sectors that use XRF and have the most export potential in the next few years.
-7.Aiming to Offer a thorough study of the market, customer and competitors.
Tools and methodology of this study.
1. Quantitative methodology.
1.1 Gathering, processing, combining and analyzing the official quantitative data for the market,
different sectors and competitors.
1.2 Collecting only authenticated data.
2. Qualitative methodology.
2.1 Using statistical data to reach the right conclusion.
• Support the reader of this market research with non exaggerated forecasting.
• We depend on organizing the quantitative data to help the reader reach conclusion, nothing is more real
than numbers.
ii) Abbreviation Letters
Here is some of letters that will be shown in this report and what they
stand for :
Stands ForLetters
Million DollarsM$
Egyptian PoundsEGP
UndefinedU.D
Yearly QuarterQ
Military Council of EgyptSCAF
Gross domestic productGDP
5. 1.General Market Analysis
• As the Egyptian Market is going through many ups and downs,
in this part of the Study we are showing and discussing the whole Egyptian economic growth conditions,
and mainly the industrial sector›s growth.
1.1. Economical Market Growth
• As all economic experts know since Q2011 1 - the Egyptian revolution - the Egyptian
market has suffered a large and fast decreasing rates due to many factors that will be
repeated after every dramatic political event. Some of these factors are:-
1. The suspensions of many governmental tenders and contracts.
2. Security problems and political conflicts.
3. Vague and unclear political atmosphere leading to downsizing of foreign capitals.
4. Social bad mode covers all the economical chain from (business people to consumers).
2012 - 20132011 - 20122010 - 2011
6. Overview :
What clearly appears is that any dramatic event affects the economic growth in
three stages, these stages are:-:
Firstly, we have the critical dramatic point: uncertainty about the (upcoming or current
regime results in enormous decreasing in economical growth rate.
Example 1:
Quarter 2011 1 “the falling of Mubarak’s Regime and its substitution with SCAF regime».
Example 2:
Quarter 2012 2 the beginning of the unclear view of the political future of Egypt
Secondly, a decaying period: about 2 to 3 Quarters the economy suffers the chaotic
behaviors and closing of many business activities.
Example : Q2 and Q2012 3
Finally , The economical Adaptation Period
Example : Q2012 4 a stable phase
• Key Indications :
The Egyptian economic in this political instability period in every political critical
point goes through three stages :
1. Critical dramatic point
2. Decaying period
3. Economical adaptation
7. 1.General Market Analysis
1.2. IndustrialMarket Growth
• The increasing flow of New Factories is a clear fact that›s apparent in the numbers of new
assigned factories in Egypt during the last 6 months (except January and December which
are known as a low performing months in the fiscal year).
8. • Also The Capital flow increases from (275 M EGP) in Oct 2013 to (364 M EGP) in Mar 2014
including the low performing months (Dec and Jan).
• This uniform Market stretching despite of the political instability results from two main
reasons :
1.1 The gap caused by the closure of many industrial business that couldn’t face the (decaying
phase we have just mentioned) is being filled.
2.2 The starting of new adaptation period.
9. 1.General Market Analysis
1.3. X.RAYapparatus Market Growth
•
•
• Please note that XRF is 40 – % 35 % of the total X-Ray market
12. 2. Customer Analysis
i) Market Share of each sector›s customers 2013 calculated through
(Production + Earnings)
Market Share %Sector
04.75 %Cement
08.23 %Iron & Steel
67.36 %Petrol & Petrochemicals
00.43 %Glass
00.14 %Machining of Metals
00.44 %Cables
02.33 %Tools , Equipments and Transportation
00.12 %Ships & Boats
10.50 %Metals
03.70 %Fertilizers
00.10 %Gypsum
01.90 %Ceramic & Sanitary Ware
13. ii) Export Volume 2013 for all Sectors
Export Volume %Sector
00.15 %Cement
01.85 %Iron & Steel
87.00 %Petrol & Petrochemicals
01.40 %Glass
00.04 %Machining of Metals
01.70 %Cables
00.69 %Tools , Equipments and Transportation
00.01 %Ships & Boats
02.90 %Metals
02.24 %Fertilizers
00.01 %Gypsum
01.00 %Ceramic & Sanitary Ware
14. 2.1 Construction and Building
• As shown below The black horse of Egypt’s Market Sectors is the construction and
building sector appears in its market growth remaining in the most difficult years (+.%3
for 2011/2010) also it exceeded the general economical market growth itself (2013 %5.9+)
• This data indicates how much this sector is expanding regardless the political issues we can
see it in the flow of capital in this sector
• ( exceeds 500 MEGP in Mar 2014)
15. • Our clear and final indication that here is the always increasing and remaining industries
and we will show every sector we’ve considered in this industry)
16. 2.1. Construction and Building
2.1.1 Cement
22No. of Factories
24,000,000,000Market Share (Production + Earnings) (EGP)
04.75 %Market Share (Production + Earnings) %
70Last Export 2013 (M$)
00.15 %Last Export 2013 %
07.89 %X.R.F Market Share %
03.29 %OES Market Share %
• The Second Contributing Industrial Sector in the GDP after the petroleum industries it’s
one of the most promising industries now and the next years
• As appeared from 2012 a decay in cement exports (100 M$ for 70 – 2012 M$ for 2013)
because of the enormous increasing in growth rate of construction and building sector
(%5.9 for 2012) as the local market demand covered the majority of production Capacity.
17. 2.1. Construction and Building
• Building Materials Industries Company (BMIC)
• Assiut Cement Company
• Arabian Cement Company ( ACC )
• Amreyah Cement Company
• Qena Cement Company ( MCQE )
• ALEXANDRIA PORTLAND CEMENT (TITAN)
• El-Nahda Cement Company
• Wadi El Nile Cement Company
• LAFARGE CEMENT EGYPT
• MEDCOM - Aswan Cement
• Sinai White Portland Cement Co.
• Sinai Cement Company (SCEM)
• National Cement Company - Helwan
• Helwan Cement Company (HCC
• Misr Beni Suef Cement Co (MBSC)
• SEWEDY CEMENT Company
• Suez Cement Company
• South Valley Cement (SVCE)
• Royal El Minya Cement Co.
• Tourah Portland Cement (TORA)
• El Arish Cement. Company
18. 2.1Construction and Building
2.1.2 Gypsum
○ Facts
• We import more than 80 % of its manufacturing components
• Factories are facing some difficult times
• The quality isn›t good enough to help export it
• The product doesn›t meet the expectation of the Egyptian market
24No. of Factories
750,000,000Market Share (Production + Earnings) (EGP)
0.10 %Market Share (Production + Earnings) %
5.5Last Export 2013 (M$)
0.01 %Last Export 2013 %
U.DX.R.F Market Share %
U.DOES Market Share %
○ Key Customers
• Egyptian Gypsum Company
• National Cement Company - Helwan
• ALEXANDRIA PORTLAND CEMENT (TITAN)
• Isoblock Swiss
19. ○ Key Customers
• Al Ezz Dekheila Steel Company - Alexandria (EZDK)
• The Egyptain co.for Iron & steel Products ( ECISP)
• Beshay Steel group
• National Port Said Steel Company (NPSS)
• Arco Steel
• Egyptian steel
2.1Construction and Building
2.1.3 Iron & Steel
24No. of Factories
750,000,000Market Share (Production + Earnings) (EGP)
0.10 %Market Share (Production + Earnings) %
5.5Last Export 2013 (M$)
0.01 %Last Export 2013 %
U.DX.R.F Market Share %
U.DOES Market Share %
21. ○ Key Customers
• Royal Ceramica
• Cleopatra Ceramics
• EL GAWHARA FOR CERAMIC AND PORCELAIN
• ALFA Ceramic
• Rock Ceramic
• Ideal Standard Sanitary Ware
• Roka Sanitary Ware
• Duravit Sanitary Ware
22. ○ Key Customers
• Dr.Greiche ( Glass Products )
• El Asfour Crystal International
• Obour For Glass Technology
• Pearl Glass Group
2.1Construction and Building
2.1.5 Glass
41No. of Factories
2,204,258,000Market Share (Production + Earnings) (EGP)
00.43 %Market Share (Production + Earnings) %
502Last Export 2013 (M$)
01.10 %Last Export 2013 %
02.60 %X.R.F Market Share %
04.39 %OES Market Share %
23. 2.2 Oil & Petrol Products
2.2.1 Petrol&Petrochemicals
63No. of Factories
340,136,160,000Market Share (Production + Earnings) (EGP)
67.31 %Market Share (Production + Earnings) %
480 ,39Last Export 2013 (M$)
87.00 %Last Export 2013 %
15.70 %X.R.F Market Share %
02.19 %OES Market Share %
○ Key Customers
• The Egyptian Petrochemicals Holding Company (ECHEM)
• Sidpec - Sidi Kerir Petrochemicals
• ASORC - Assiut Oil Refining Co
• Ganoub El-Wadi Petroleum Holding Company (GANOPE)
• Cairo Oil Refining Company CORC
• Engineering for the petroleum and process industries. (Enppi)
24. 2.2 Oil & Petrol Products
2.2.2 Fertilizers
86No. of Factories
18,778,160,000Market Share (Production + Earnings) (EGP)
03.07 %Market Share (Production + Earnings) %
973Last Export 2013 (M$)
02.14 %Last Export 2013 %
U.DX.R.F Market Share %
05.49 %OES Market Share %
○ Key Customers
• Misr Fertilizers Production Company (MOPCO)
• The National Company for Fertilizers & Chemicals (AGROCHEM
• Suez Company For Fertilizer Production
• Abu Zaabal Fertilizer and Chemical Factory
• Abu Qir Fertilizers and Chemicals Company (AFC)
31. 2.4 Research & Development
132No. of Factories
X.R.F Market Share %No.Sector
41.40 %53Research Sectors and Institutes
28.90 %37Engineering Colleges
14.00 %18Science Colleges
15.60 %20Agriculture Colleges
32. 2. Competitor Analysis
2.4 Research & Development
3.1.1 No. Of Apparatus for each competitor in 2013
3.1.2 Pricing
No. Of ApparatusCompany NameCountry
3 to 6Thermo ArlUSA
3 to 5BrukerGermany
2 to 3PanalyticalNetherlands
Maximum 2Japanese BrandsJapan
Maximum 2Chinese BrandesChina
Brucker
154000 €1 KW
200000 €3 KW
250000 €4KW
Brucker
250000 €2.4 KW
33. 3.1.3 Market Volume For Competitors› Origin ( X-ray in general )
3.1.3 Market Volume For Competitors› Origin ( X-ray in general )
Market Volume 2013 ( Categorized By Origin)Country
29.94 %USA
27.44 %Germany
09.90 %Netherlands
04.00 %Japan
02.70 %China
Total Import Volume ( EGP )
America Germany Netherlands Japan China
2010 9197121.97 3621501.84 10908475 3027752 503872
2011 8416829.8 10081604.35 9362032 5950500 858365
2012 9256803.95 18606945.47 8046224 1785046 3550485
2013 15457573 14165013.16 5157967.75 2094708 1444841
