ISSUE 002JULY 2016
THELATEMZEEJORAMKAMAU,TUSKYSFOUNDERTHELATEMZEEJORAMKAMAU,TUSKYSFOUNDER
OUR HERITAGE PARTNERSHIPS THAT BIND INVESTING IN COMMUNITIES
CSR ACTIVITIES <
TUSKYS GOT TALENT <
IT IS GOD
FIRST AT
TUSKYS
IT IS GOD
FIRST AT
TUSKYS
> INVESTING IN COMMUNITIES
> PICTORIALS
> HUMOUR
THE MAN WHOSE LEGACY
CONTINUES TO TOUCH LIVES
THE MAN WHOSE LEGACY
CONTINUES TO TOUCH LIVES
MY FATHER’S
LEGACY LIVES
ON… DR. KAGO
TUSKYS
INSPIRING
STORY OF
GROWTH
TUSKYS NEWS 1
10
WHAT’S INSIDE
A sneak peak at what you’ll find in this issue
F O R E W O R D
25
11
12
17
OUR HERITAGE
PARTNERSHIPS THAT BIND
INVESTING IN COMMUNITIES
PICTORIALS
SECTOR NEWS
INVESTING IN COMMUNITIES
STARS CORNER
HUMOUR
3
11
13
14
17
22
23
28
THE FOUNDER
PG. 5
FROM THE CHAIRMAN
PG. 3
THE JOURNEY
PG. 7
C O N T E N T S
17
TUSKYS NEWS2
W
elcome to the
second issue
of TUSKYS
NEWS
magazine, your favourite
companion that fills you in
with information about your
preferred shopping store,
Tuskys!
Well. Tuskys is 26 years and
in this issue, we pay special
tribute to the Tuskys
Founder Mzee Joram
Kamau, who though departed, left a strong brand and a legacy
that will forever be echoed through generations. From meek
beginnings, we bring you the Tuskys story that is a true reflection
of the famous phrase, ‘Grass to Grace.’
We also celebrate our various strategic partnerships with other
brands in this issue. In Africa, we have a saying that states, ‘If you
want to go fast, go alone. But if you want to go far, go together.’
For Tuskys, it has been a step at a time; not alone and fast but
together and far. Read about these industry partnerships that are
making things better.
We also give you a sneak peek of changing trends in the retail
sector, the new entrants and how we are positioned to remain
competitive.
And by the way, Tuskys got talent too! Get these and many more
only in this issue!
Enjoy the read.
JOANNE WANJALA,
CORPORATE COMMUNICATIONS MANAGER.
WELCOME NOTE
FROM THE EDITOR
EDITOR
Joanne Wanjala
EDITORIAL TEAM
Kimathi Kariara, BM, Buruburu
Collins Agai
Yvonne Ndung’e
CONTRIBUTORS
Peter Kiragu
Eva Ndirangu
Anne Koori
Collins Agai
PHOTOGRAPHY
Kush Kurian
Anne Koori
MARKETING
Yvonne Ndun’ge
Anne Koori
TUSKYS BOARD CHAIRMAN
Dr. John Kago Kamau
TUSKYS CEO
Dan Githua
DIRECTORS
Stephen Mukuha Kamau
Sammy Gatei Kamau
Yusuf Mugweru Kamau
George Gachwe Kamau
Mary Njoki
Monica Njeri (Deceased)
DESIGN & LAYOUT
BluPrint Media - 0722 118258
TUSKYS NEWS is a publication of
TUSKYS SUPERMARKET LTD.
© 2016 TUSKYS SUPERMARKET LTD. All rights reserved. Neither this publication nor any part of it may be reproduced, stored
in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of TUSKYS NEWS. TUSKYS NEWS is published every quarter, by The TUSKYS Supermarket Limited,
P.O. Box 54280 - 00200, Nairobi, Kenya
TUSKYS NEWS 3
FROM THE CHAIRMAN
MY FATHER’S LEGACY
LIVES ON… DR. KAGO
TUSKYS BOARD CHAIRMAN DR. JOHN KAGO KAMAU
Y
ou may not have had a chance
to meet or interact with him.
But you may have heard about
a noble man who planted a
gem in early 1980s far away in Nakuru, the
gem that has blossomed into your favourite
shopping store, Tuskys.
Departed from us 14 years ago. But we
still feel him; walk with him; live with him
through the golden gem that he planted.
He may have planted it ordinarily. He must
have been oblivious of what that seed
could germinate into.
But the Tuskys seed planted nobly more
than 26 years ago by a selfless man is now
a source of life and livelihood to millions of
people. In fact, the second largest Chain
of Supermarkets in the region no longer
belongs to my father, Joram Kamau; neither
does it belong to the Kamau family alone.
It bloomed and has over the years grown
beyond us.
It belongs to Kenyans; the employees,
customers, suppliers, business partners,
and all other stakeholders who in one
way or another interact with the brand. It
belongs to people. It supports people. And
indeed his legacy lives on…
Humble beginnings
It is amazing how a small family shop
started off by a man who did not even have
the privilege of attaining formal educa-
tion in those hay days in the early 1980s
has blossomed into an enviable business
empire in less than 3 decades.
This is proof of good will from all stakeholders. From a small shop called
Magic set up in Nakuru that used to trade in mattresses to a regional
empire boasting of 51 branches in Kenya and 7 in Uganda, with other 4
stores lined up for opening, is no mean feat.
It is a measure of commitment and hard work from a man whose golden
heart could charm and melt the hardest of hearts. Even as the business
OUR HERITAGE
4
FROM THE CHAIRMAN
grew, he never abandoned
his true values of integrity,
hard work, humility and good
character.
Together with my mother Mama
Hannah Wamaitha, they raised
the 8 of us (5 brothers and 3
sisters) like any other ordinary
person; a close-knit family with
highly-guarded values and a
heart for one another. He taught
us the art of giving, the fear of
God, the value of honesty and the
good that comes from hard work.
He never liked shortcuts. Not my
father.
And this is who we are in this
business today. My brothers and I
joined in the business and threw
our energies towards the growth
and expansion of the business
based on these values.
With my father’s soft heart for
the financially underprivileged,
his embarked on a unique
formula of locating the stores
near bus stations and offering
comparatively low prices. This, he
believed, would give everyone a
chance to get quality goods and
products at low prices.
We have held onto this formula;
expanding into the residential
estates and peri-urban areas in
line with our long term vision of
becoming a successful brand on
every street and corner. Even
with his departure as the vision
bearer, we did not relent to carry
own and make him smile. My
brothers and I have together
guarded his honour and strived
to maintain what he believed
in most even in the dynamic
business operating environment.
No Alcohol policy
Many may have wondered why we have
not scrambled for the ‘lucrative’ market
segment of stocking alcohol in our
stores. Our brand remains the only top
tier supermarket that does not stock
alcohol in all our branches. My father’s
philosophy was, ‘good heath is wealth.’
He believed in promoting a heathy
society free from alcohol that could
encourage hard work free from the
effects and impacts of alcohol.
Alcoholism remains one of the greatest
huddles that the country is facing, with
many of our youths becoming lazy,
unproductive or incapacitated because
of the effects of alcohol. As Tuskys, we
still want to guard our future genera-
tions with great honour.
The sky is no limit
As we continue to record phenomenal
growth and favourable market reception
across the region, we know that you the
customer, the employee, the supplier,
the business partner, and all the
well-wishers are at the centre of it all.
We also know that we have managed to
stand the test of time for all these years,
thanks to the good values inculcated in
us at early stages.
With a heart to support local and build
Kenya, we play a major role of growing
the retail sector that collectively contrib-
utes to over 30 per cent to the country’s
GDP.
The grace has been sufficient. His legacy
lives on…
THE LEGACY LIVES ON…
We have held onto this formula; expanding into the
residential estates and peri-urban areas in line with our long
term vision of becoming a successful brand on every street
and corner. Even with his departure as the vision bearer, we
did not relent to carry own and make him smile.
OUR HERITAGE
Joram Kamau’s Family in a past thanksgiving ceremony. Tuskys holds a
thanksgiving ceremony annually to give thanks to God for protecting the
employees and the business throughout the year.
5
OUR HERITAGE
M
any Kenyans may
have simply moved
on and forgotten
about his silver hand
of giving and golden heart that
could turn anything to something.
Those who interacted with Mzee
Joram Kamau, the Founder of
Tuskys Empire, who passed on in
2002 describe him as a man who
was full of humility, good character,
God-fearing and who could go
extra miles to help others.
His legacy lives on and as TUSKYS
NEWS spoke to one of the longest
serving employees Kimathi
Kariara, BM, Buru Buru, Tuskys
Chain still holds dear some of the
values that define the present day
business operations.
Here are some excerpts from the
interview:
Q.	 In your own words, describe
Mzee Joram Kamau?
Mzee Joram Kamau was a soft
spoken man with Godly loving
heart and a true Christian in
eternal life even after death.
Every Morning, he used to visit
several branches within Nairobi
CBD to confirm the following;
•	 Whether the Prayers
were conducted in those
branches.
•	 Whether staffs had been
served breakfast.
•	 To preach or share a word of
God with staffs during the
usual morning devotion.
•	 He also used to visit those
branches just to interact
with employees.
He lived a simple live like any
other village man and loved to
associate with the poor. For
MZEE JORAM,
THE GREAT!
THE LATE MZEE JORAM KAMAU, FOUNDER OF TUSKYS
THE FOUNDER
6
Once a week, he spared sometime after
closure of business preach to us mostly
about integrity, Godly values. His favorite
Bible Chapter was Psalms 133, which starts,
‘Behold, how good and how pleasant it is
for brethren to dwell together in unity!’
Q.	 What were his last moments like?
On the fateful day that he passed on the
night of December 17th
, 2002, we had
spent some time together, him specifically
reading some specific bible verses mostly
based on the art of giving. I remember him
particularly telling us that everything that
one owns belongs to the world and that
however rich or poor one is, no one leaves
the world with anything. That we should
therefore teach our hearts to give and
touch lives.
Little did we know that those were our last
moments together.
Q.	 How was his relationship with his
children and the Community at large?
Joram was a father who brought his
children up in a Godly way. He used to have
candid talks with them together and his
greatest virtues that he inculcated in them
was honesty and hard work. He was a good
father and mentored them all.
He preached unity to them and nurtured
their talents equally.
instance, how could you explain a situation where a man of his
calibre travelling from Nairobi to Nakuru every weekend with public
means? You could often see him boarding the famous Eldoret
Express at the Machakos Country Bus stage just like any other
Kenyan.
He was simple and noble at heart.
Q.	 What relationship did you have with him?
He was like a father to me, a friend, a mentor, my hero.
Our paths crossed way back in 1992 in Nakuru, my home town. By
then, he only had Magic Super Stores.
Whenever I went shopping, I could say hello to him and the bond
grew tremendously with time especially when we became friends
with his children.
When I joined Tuskys later in January 1997, our bond grew as we
used to work together in Tuskys’ second branch that we used to call
Tusker 2 in Nairobi’s Mfangano Street.
Here, he was like a father to me; showering me with great advice
about living a Godly and righteous life and business in general.
When I was transferred to Magic Nakuru in 2002, he
accommodated me at his home in Section 58. Here, we lived an
ordinary life and most of the time, he could spare some time and
narrate to me about his life, his successes and struggles.
Q.	 How long did you work under him?
I worked with him for more than 12 years until his death. We were
stationed at the former OTC Branch before moving to Nakuru with
him. I was the custodian of his salary and he could introduce me to
all his visitors and talk about my relationship with him.
His greatest wish was to have everyone around him happy. He
could also make sure that each of the workers received their dues
in time. His greatest wish was to see every branch open with
prayer, a practice that has now become our tradition at Tuskys.
He valued prayer a lot and used to believe that a business whose
foundation is built on prayer flourishes.
THE FOUNDER
…how could you explain a situation where a man
of his calibre travelling from Nairobi to Nakuru
every weekend with public means? You could often
see him boarding the famous Eldoret Express at
the Machakos Country Bus stage just like any other
Kenyan. He was simple and noble at heart.
OUR HERITAGE
MR. KIMATHI KARIARA, BRANCH
MANAGER, BURUBURU
7
THE JOURNEY
TUSKYS INSPIRING STORY OF
GROWTH SECOND TO NONE
IN THE RETAIL SECTOR
By Peter Kiragu
T
he story of Tuskys Supermarket is perhaps one of the most inspiring
in as far as the retail industry is concerned. From very humble begin-
nings in Nakuru where it started as a single small shop, Tuskys is
today one of the largest retail chains in the country and a familiar
household name.
With 54 branches spread throughout the country, it is unlikely to miss a Tuskys
shop in all the major towns of Kenya. And with seven branches in Uganda and
growing, one can foresee the leadership position that Tuskys will be holding in
that country in the near future.
That is why today if you were to ask a random question for people to name the
supermarkets best known to them most, Tuskys would probably be among the
OUR HERITAGE
Tuskys first wholesale shop in Rongai, Nakuru
With 54 branches spread
throughout the country, it is
unlikely to miss a Tuskys shop
in all the major towns of Kenya.
And with seven branches in
Uganda and growing, one can
foresee the leadership position
that Tuskys will be holding in
that country in the near future.
8
THE JOURNEY
top two if not the top. That is where the
Tuskys brand now stands in the market.
A top brand well known for its unique
positioning as the supermarket where
you get the best at the most competi-
tive prices.
Today if the founder, Mr. Joram Kamau,
was to wake up from his rest he would
most likely be a happy man. The humble
business he started 25 years ago from
proceeds of sale of a bull has blossomed
to be one of the biggest supermarket
brands in Kenya and fast growing in
Uganda.
However, he would probably need to
ask someone to help him locate his
businesses. When he died in 2002,
his shops were known as Tusker
Mattresses. Today, they are called
Tuskys Supermarket since 2007.
But with this realization, Mr. Kamau
would jump with joy and hug his children
and employees of Tuskys for raising one
of the most formidable retail chains in
the region within such a short period of
time.
Even though he is not there anymore
to celebrate this commendable growth,
Mr. Kamau’s children with the able assis-
tance of qualified and professional staff
continue to stir the business into higher
heights.
The Tuskys brand is a store that
stands for freshness on the
market and has been a key player
in making the market mature and
positioning the retail sector as a
globally competitive segment of
the economy.
Today, apart from providing
normal conventional super-
market services, Tuskys has
become a pioneers in the provi-
sion of unique ‘Fresh Concepts’
or private label products in the
form on in-store Bakeries, Delis,
Butchery, whole milk dispensers
or the so-called milk ATMs, water
dispensers as well as a wide
range of locally sourced fresh
fruits and vegetables.
These services are offered in
the various shops which range
from Mega Supermarkets to
convenience stores referred to
as ‘Chap Chaps’ depending on the
community needs around the
OUR HERITAGE
1982
1983 1990
1989 1998
(August)
2000
2004
2010
(March)
2014
2015
1997
2000
2006
2010
2015
2011
Joram Kamau opens his first
Store (Jolly Grocery) in
Nakuru
Second store, Gitwe
General Stores opened
in Rongai Nakuru
Mfangano St.
Store opens
Tusker Mattresses opens
its 2nd store near the
OTC bus Terminus
Two additional stores
Pioneer (September)
and Express (December)
opened in Nairobi
Tusker Mattresses
rebrands to Tuskys
Your Friendly Supermarket
Tuskys revamps the
logo and adopts a new
market positioning
statement
Silver Jubilee.
From humble beginings the
Tuskys brand celebrates a
monumental achievement
25 years of innovative service.
Tuskys officially awarded
prestigious SuperBrands
award
Tuskys Biashara
Forum kicks off
Tuskys Internship
is launched
DRIVEN TO SUCCEED
Tuskys opens it’s 50th
retail store in Kenya
3 additional stores
opened in Uganda
Tuskys expands to
Uganda. First store
Kitintale, opens for
business.
Wareng Cross
Country launches
Magic Super Stores
merges with Tusker
Mattresses
Tusker Mattresses
opens its 3rd
store
Hakati next to the
Bus Station Terminus
First self-service store,
Magic super store in
Rongai at Nehru
Pandit Road.
25SILVER JUBILEE
YEARS
T U S K E R
Your Friendly Supermarket
Today if the founder, Mr. Joram
Kamau, was to wake up from
his rest he would most likely
be a happy man. The humble
business he started 25 years
ago from proceeds of sale of a
bull has blossomed to be one
of the biggest supermarket
brands in Kenya and fast
growing in Uganda.
OUR JOURNEY
9
location of the super-
markets. This has
been brought about
by rapid urbanization
and growth of the
middle class which is
dictating the theme
for retails.
All the above devel-
opments have been
made possible by
the chain’s valued
stakeholders
including customers,
employees, suppliers
and its partners
who are and will
continue to be held
by high esteem by
the management and
board.
It is amazing how a small family shop started off by the
founder Joram Kamau in early 1980s has blossomed into
an enviable business empire in less than three decades.
Mr. Joram Kamau ran a small shop called Magic that used
to trade in mattresses in Nakuru in the 1980s. He had
cultivated a unique relationship with the founder of
Nakuru Mattresses (today known as Nakumatt), who
was doing brisk business across the street. They made
an arrangement where the latter would supply Joram
certain goods that were nearing expiry on generous
credit terms, which he would then sell at very low prices.
Years later, as his business grew even larger, Joram would
leave his first shop to his brother, which he transformed
into Naivas, another fastest growing supermarket chain.
When the sons joined their father in business, they
threw their energies into the expansion of the business
to Nairobi through their subsidiary Tusker Mattresses,
located near the OTC Bus Terminus in the 1990s. And this
is the gem on which the chain has blossomed from.
UNIQUE LOCATIONS
Tusker Mattresses hit on a unique formula of locating
the supermarket near bus stations and offering very low
prices. It continues to use the same formula, expanding
into the residential estates and peri-urban areas defining
its vision as being a “Successful Brand on Every Street
and Corner”.
In mid 2000, Magic Super Stores were merged with
Tusker Mattresses. Magic had two shops, one on Ronald
Ngala Street in Nairobi and one on Pandit Nehru Road
in Nakuru. Tusker had three shops in Nairobi, one along
Mfangano Street, one next to OTC and one on Hakati
Road. In the year of the merger, they opened two other
shops in Nairobi — Express on Sheikh Karume Road and
Pioneer on Moi Avenue. They soon opened the under-
ground Imara Daima supermarket next to the busy Tom
Mboya Post Office bus stop, a unit that has proved very
popular with commuters.
From then, the Tuskys train took off with immense
success, opening more branches, diversifying product
offering and expanding to the region. This is despite the
founder Joram Kamau passing on in 2002.
With the retail sector contributing over 30 per cent to
GDP, Tuskys continues to be strategically positioned on
the market to expand more and streamline the retail
sector.
The future can only get better.
THE JOURNEYOUR HERITAGE
10
By Joanne Wanjala
I
magine a scenario where you
rush to pick your favourite pilau
from your favourite Tuskys Deli
and the sight that beholds you
is that of prayer and supplication; the
kind that you only find in churches. You
find tills closed and the only activity is
prayer and thanksgiving.
This can be a shocking sight more so
if you are used to the everyday buzz
of activities at the supermarket as
customers jostle for space to make
their picks and the never-ending
sound of machines at the point of sale.
But did you know that Tuskys chain of
supermarkets close shops for several
hours once in a year just to give thanks
to the Lord for good tidings within the
year? Well, now you know.
The Supermarket has since 2010 set
aside a day in the month of June every
year dedicated to a prayer service and
thanksgiving in all its 54 branches
countrywide, the headquarter
included.
This is usually a big day for staff
who come together for a common
purpose of giving gratitude to God for
his mercies. This is because Tuskys
believes that it is only through God’s
will that it has made all these strides.
Sometimes customers and suppliers
IT IS GOD FIRST
AT TUSKYS
join in the prayers too. It is also a
unique act of demonstrating a human
face for the retail giant, and to show
that Tuskys is not just about profits.
A number of activities thus take
place during the 2-hour prayer and
thanksgiving service where everything
else waits. It is a big moment of prayer
and supplication.
Tuskys also has 3 pastors on board
who are dedicated to preaching in all
branches.
PASTORAL SERVICES OUR HERITAGE
Pastor Juma Oloo, one of the three
pastors who offer pastoral services
at Tuskys.
11
K
CB Foundation and Tuskys
Supermarket recently
entered into a strategic
partnership agreement
that will see provision of internship
opportunities to 1600 youths and
contract farming opportunities for youths
in agribusiness.
The partnership will work to benefit
13,000 youths across 22 counties in the
identified value chains in agribusiness
where KCB Foundation will provide asset
financing and working capital to enable
the young farmers meet the needs of
demand and supply. This is through the
Foundation’s recently launched multi-
billion Tujiajiri program.
Tuskys will on the other hand provide
market for the farm produce in its 54
stores, making it one of the most fulfilling
contract farming initiatives. The identified
agri-produce include poultry products,
milk, sweet potatoes, vegetables, beef,
and honey, among others.
Tujiajiri program was launched recently
by KCB Foundation with the aim of
empowering budding entrepreneurs to
scale and upscale their business ventures.
The Foundation’s partnership with
Tuskys, the second largest supermarket
chain in the region, is seen as one of the
most fulfilling initiatives launched by the
private sector in the region.
Tuskys will on the other hand
provide market for the farm
produce in its 54 stores, making it
one of the most fulfilling contract
farming initiatives.
KCB FOUNDATION
INKS DEAL
WITH TUSKYS TO
EMPOWER YOUTHS
KCB Group chairman Ngeny Biwott inks deal with Tuskys Chairman
Dr. John Kago. Looking on is KCB Foundation Executive Director Jane
Mwangi and Tuskys CEO Dan Githua.
Some of the beneficiaries of the first cohort of the internship
program.
INTERNSHIP PROGRAMMEPARTNERSHIPS THAT BIND
12
SACCO PARTNERSHIPS PARTNERSHIPS THAT BIND
L
eading retail supermarkets
chain Tuskys and the
Safaricom Sacco-Kenya’s
fastest growing private
sector SACCO – have today signed a
retail partnership agreement that will
allow the telco’s employees and other
sacco members to acquire discounted
high value items on credit basis at the
retailers 52 stores countrywide.
Under the partnership, Safaricom
Sacco members will get a Local
Purchase Order (LPO) from the Sacco
offices and present the same to any
Tuskys Supermarket after which the
items will be released to them within
48 hours. The retailer will bill the
Sacco once for all LPOs received within
a month.
Speaking at the launch when the two
organizations inked the deal, Tuskys
CEO Dan Githua said the supermarket
had taken a deliberate step to
differentiate the on-credit shopping
experience for the Safaricom Sacco
members at its stores following a
longstanding relationship. “This is part
of Tuskys supermarkets expansion
strategy that focuses on deepening
partnerships with our corporate
partners to drive business growth. Our
partnership with this leading Sacco
will ensure that as many members as
possible have access to easy credit
based means with which to acquire
high value items,” Mr. Githua said.
Safaricom Sacco CEO George Ochiri
said the partnership was a welcome
development for its members and
would add to the options its members
have in acquiring household items.
“We have continuously sought
partnerships that especially enrich
the local shopping experience for our
members. We are delighted to note
that our members can now enjoy
discounts, credit and deliveries while
shopping at Tuskys,” he said.
TUSKYS PARTNERS WITH
SAFARICOM SACCO TO ALLOW
MEMBERS SHOP ON CREDIT
Safaricom Sacco, which was founded
in 2001 to serve the common bond of
Safaricom employees, has an asset
base of Ksh3.3 Billion and presently
caters for 9000 members. The Sacco
is implementing a strategic plan
targeting to grow its business fourfold
by 2018.
Tuskys said its strategy in deepening
partnerships with corporate partners
was geared towards boosting sales
volumes for household goods such
as Sofa sets, assorted furniture, TVs,
fridges and other electronics.
The retailer has a similar partnership
with Ukombozi Sacco, the umbrella
Sacco for Deliverance Churches
in Kenya that has 7000 members
countrywide.
Tuskys is pursuing similar partnerships
with reputable licensed SACCOs and
corporate partners across the country
to enable more people access items of
their choice conveniently.
Tuskys CEO Dan Githua (Left) with Safaricom Sacco CEO George Ochiri during the launch of the partnership.
13
CSR ACTIVITIESINVESTING IN COMMUNITIES
By Joanne Wanjala
T
uskys internship program remains a key
success story in offering opportunities
to youths. The chain officially launched
the internship programme in October
2015 to address two major challenges: youth
unemployment and the need to mould staff to suit
the needs of the retail sector.
This is part of the Chain’s Corporate Social
Responsibility initiative that has so far
transformed lives of over 700 interns, 90 per
cent of which are now working in its 54 branches
countrywide.
The launch of the ambitious programme was
based on an assessment of these needs, which
will see Tuskys recruiting and training 1,500
interns annually for the next five years.
This then means that by the end of the first five
years, over 8,000 interns will have been trained.
The program targets the youth, who have limited opportunities, are
in marginalized areas or lack resources to seek out the training and
job opportunities offered by the program.
The programme has so far touched hundreds people in a way that
the supermarket chain’s board and management could not have
envisioned at the outset.
Unique application model
The partnership with KCB Foundation for the second cohort of
interns will see Tuskys train over 800 interns between this June
and September.
The model for application is simple; It is pegged on a unique model
that will see Tuskys customers with Loyalty cards log on to an
online portal on the Tuskys website (www.tuskys.com ) and upload
2 CVs of their candidates of choice.
The new model of making applications will give equal opportunity
to Tuskys’ over 1 million Loyalty customers across the country to be
part of the process. It will also ensure that even those youths in far-
flung areas get a chance to be trained and linked up to the market
given that application is through an online portal.
TUSKYS EXTENDS INTERNSHIP
APPLICATIONS TO LOYALTY CUSTOMERS
Some of the First Cohort of the Internship
Program pose for a photo.
TUSKYS NEWS14
PICTORIALS THROUGH THE LENS
Tuskys and Safaricom Sacco
teams during the launch of
Safaricom Sacco partnership
deal. The deal allows Safaricom
Sacco members to access high
value items on credit from all
Tuskys branches countrywide.
Tuskys Chief Finance Officer Daniel Ndirangu (left)
Security Manager Alpheuos Mutuku get ready for
this year’s Marter Heart Run at Nyayo Stadium
where Tuskys was one of the sponsors of the event.
Tuskys Chairman Dr. John Kago (right ) shakes hands with Ms. Emilie Romon,
netFWD Co-ordinator, Policy Dialogue Division development Centre(OCED)
after a consultative meeting on possible collaborations to boost Tuskys robust
CSR Program. Looking on is Mr. Stanley Cheruiyot, the Public Engagement and
Liason Officer in the Office of the Deputy President.
The KAMP team pose for a photo with the Tuskys team after
presenting compliance certificates and licence to Tuskys at its
Head office.
‘Live’ cooking: Tuskys team entice customers with fresh sizzling
bites at the Mater Heart Run event held at Nyayo stadium.
TUSKYS NEWS 15
PICTORIALSTHROUGH THE LENS
“Taste the feeling!” ... Tuskys
CEO Dan Githua presents a
Tuskys Gift hamper to KCB
Group Chairman Biwott
moments after inking a
partnership deal. Looking on is
Tuskys Chairman Dr. Kago.
KCB Foundation team led by
KCBGROUP Chairman Biwott
share a photo moment with
Tuskys team led by Chairman
Dr. Kago and CEO Dan Githua.
Retail Trade Association of Kenya (RETRAK) CEO Wambui
Mbarire follows proceedings during the reopening of Hakati
branch located near Nairobi’s bus station area.
Hakati branch reopened with pomp and colour and there
was this... the cake. The branch had been closed for
renovation after a fire incident last year.
17
RETAIL SECTOR OVERVIEWSECTOR NEWS
By Peter Kiragu
KENYANS should expect to see
more retailers setting foot in their
neighborhoods and towns with the
number of new malls being put up
growing each day. With a rising middle
class which has resulted into more
spending power, the retail sector is
expected to remain bullish for the
next two years, according to various
analysis of the market.
And we should also expect to see
more international retailers setting
shop in Kenya as they seek to take
advantage of this rising middle class
and opportunities presented by some
RETAIL SECTOR TO REMAIN VIBRANT
FOR THE NEXT TWO YEARS
high-end malls coming up across all
the main towns and cities.
Already French retail giant Carrefour,
which is ranked the world’s second-
largest supermarket chain after Wal-
Mart, opened is first branch in Kenya in
May at the Hub Karen, the latest affluent
shopping mall which has created a
market obsession in Nairobi attracting
hundreds of curious shoppers seeking
the new shopping experience. Earlier,
last year, South Africa’s Massmart
opened its Game store at the Garden
City Mall, another high-end mall along
the Thika Superhighway. Carrefour is
in addition said to be eyeing another
giant store at the upcoming Two Rivers
Mall being put up the affluent Runda
neighborhood.
“With increased urbanisation
and an ongoing rise in
disposable incomes, formal
retail activity – which is led
by large blue-chip domestic
companies in a number of
segments – should continue to
expand and diversify, especially
as more international brands
enter the marketplace,” the firm
says in its latest report.
The Fresh Department team at Hakati branch during its re-opening.
The Deli concept has taken the retail sector by storm.
18
The local retail sector has been for many years dominated
by family-owned retailers including Tusksys, Naivas,
Nakumatt and Ukwali as well as the troubled Uchumi which
is the only listed retailer but currently facing milliards of
problems due to mismanagement. While Uchumi is closing
down its branches outside Kenya, retailers like Tuskys
are rushing to fill this gap by taking up more space at the
regional markets.
According to a London-based consultancy firm Oxford
Business Group, increasing urbanisation and rising levels
of disposable income will continue fueling growth in
Kenya’s retail sector in 2016 and beyond, as demand for
quality outlets and a broader range of shopping options
drives the construction of floor space.
Over the past five years, the average value of consumer
spending has risen by as much
as 67%, making Kenya the
continent’s fastest-growing retail
market.
“With increased urbanisation
and an ongoing rise in disposable
incomes, formal retail activity –
which is led by large blue-chip
domestic companies in a number
of segments – should continue to
expand and diversify, especially
as more international brands
enter the marketplace,” the firm
says in its latest report.
The firm adds that the rise in
formal retail activity can be seen
most clearly by the expansion
of dedicated property in major
urban areas, including the country’s 3.5 million person
capital city. Last year alone saw a near tripling of Nairobi’s
modern retail space, with close to 170,000 sq metres of
new leasable area coming on-line.
Further, real estate research firm in a study titled Global
Cities report anticipates that the Kenyan retail sector’s
positive momentum will continue over the next two years.
“In 2016 and 2017, a further [120,750 sq metres] of
modern retail space will complete development in Nairobi,”
the report says.
With devolution having taken shape and more money
going to the counties, more malls are being put up in the
regions further fuelling the retail sector in places like
Nakuru, Kisumu, Mombasa and Eldoret.
“The ongoing development of satellite communities
outside Nairobi should also help drive retail expansion
in the coming years, as investors move to cater to the
rising middle class and the overflow of residents from the
capital,” notes Oxford Business Group in a report.
In comparison to other African markets, Kenya’s formal
retail penetration rate – which ranges from 30% to 40%,
according to analysts – is the second highest in sub-
Saharan Africa. This places the country at roughly half the
level of South Africa, where formal retail is estimated to
stand at 60% of overall activity, but twice that of Nigeria,
Africa’s largest economy, according to the consultancy
firm.
“The ongoing development of satellite
communities outside Nairobi should also help
drive retail expansion in the coming years, as
investors move to cater to the rising middle class
and the overflow of residents from the capital,”
notes Oxford Business Group in a report.
RETAIL SECTOR OVERVIEW SECTOR NEWS
Mama Hannah Wamaitha, the Late Mzee Joram Kamau’s wife,
shares in the cake in one of the branch opening ceremonies.
and get a FREE
Education
Insurance Policy
Visit your nearest
KCB branch
Terms and conditions apply
Open a
KCB CUB
ACCOUNT
Regulated by Central Bank of Kenya
TUSKYS NEWS20
TUSKYS PARTNERS WITH DATA ORBIS TO
AUTOMATE, INTEGRATE AND SHARE SCAN DATA
T
uskys has partnered with technology and
services company DataOrbis to fully automate,
integrate and analyse the data from its point-of-
sales (POS) systems across its 52 Kenyan stores.
This first-of-its-kind partnership in Kenya, has empowered
Tuskys employees and suppliers to gain quick and easy
access to Tuskys scan data, right down to SKU level.
In the past the data from each Tuskys store had to be
collected and manually integrated and analysed. The
process was time consuming and sometimes resulted in
inconsistent information. This made quick and accurate
decision making a challenge for both employees and
suppliers. The good news is that this is no longer the case!
BIG OPPORTUNITY: DATA AUTOMATION
In its quest to ultimately improve operating efficiencies,
Tuskys management team realised there was a massive
benefit to making quicker business decisions. By automating
the scan data process Tuskys understood that they could
not only shorten the time it took to make decisions but also
improve the quality of data they were using.
From a strategic perspective automated scan data means
the entire Tuskys team can now take advantage of more
marketing opportunities as well as ensure they carry the
stock that their customers really want.
WHY DATAORBIS
“After extensive research into retail scan data solutions
we decided to partner with DataOrbis as their powerful
technology provides full visibility across all elements of the
Tuskys business. This includes macro-level data, showing
value and volume growth across different time periods,
as well as store-level data, right down to the individual
product,” said Tuskys CEO Dan Githua.
In addition to their extensive retail expertise, the decision
to choose DataOrbis was based on the fact that their
world-class technology enabled all of Tuskys scan data to
be accessible from anywhere via a password-protected
platform.
THE TECHNOLOGY
In order for Tuskys to gain the detailed level of insight
required, it has given DataOrbis real-time access to all of
their retail scan data per store. This data is automatically fed
into the DataOrbis Platform directly from the POS system.
From there it is integrated and analysed. The end result is
consistent, high quality data that can be used to make quick
and accurate business decisions.
BENEFIT TO SUPPLIERS
In addition to providing Tuskys employees with readily-
available, integrated information, the DataOrbis Platform
also enables Tuskys to easily share its scan data with its
suppliers.
“We recommend that all our suppliers purchase our scan
data. By doing so they’ll have access to valuable information
that’ll not only help with future-planning when it comes to
replenishing stock but also to hone their marketing activity
and in-market spend. By sharing our data via the DataOrbis
Platform we aim to improve and grow our existing supplier
relationships. Overall It’s a win-win situation for all parties,”
said Githua.
DataOrbis Managing Director Kate Davidson
with Tuskys CEO Dan Githua after signing of the
agreement.
It’s your data.
You should be able to access it
anytime, anywhere.
Did you know that you can now access the data and analytics across all of your divisions
and all of your stores?
 
Thanks to Tuskys industry-leading partnership with DataOrbis we’ve made it easy for
you to access your data no matter where you are. All you need to do is log onto a dedicated
Tuskys Tableau portal.
Quick access to your data means better business decisions.
Log in and see for yourself.
Download Tableau Reader 9.2 http://www.tableau.com/products/reader
An email will be sent notifying you that your report is ready
Open Tableau Reader and view your data
Still unsure? Email Stephen Malua on stephen.malua@tuskys.com or contact him on 0717 678 474.
About DataOrbis
DataOrbis is a technology and services company that helps clients maximise
and control the way they manage and exploit their data.
To find out more go to www.dataorbis.com
22
INVESTING IN COMMUNITIES NURTURING TALENT
Unilever is one of the leading consumer goods company worldwide. We work to create a brighter
future every day with over 400 brands that help Kenyans look good, feel good, and get more out of
life.
On any given day, millions of Kenyans use a Unilever product ranging from food, home and personal
care, and have been doing so for over 80 years. Our brands are in every home in Kenya.
Delighting our consumers is at the heart of everything we do. We are continually innovating our
brands, growing our product offering, and investing in our operations to ensure we provide great
brands to our consumers.
Creating a brighter future everyday
Unilever Kenya Limited
Watermark Business Park, Ndege Road, Karen
P.O. Box 30062-00100 GPO, Nairobi, Kenya
www.unilever.co.ke
BUILDING SOCIETIES:
TUSKYS INTRODUCES
CSR IN ALL BRANCHES
By Anne Koori
T
uskys supermarket has
introduced structured
Corporate Social
Responsibility initiatives
in all branches. This is in line with
the Chain’s efforts to invest in
communities and empower people’s
lives.
With 54 branches located in different
parts of the country, this will ensure
that each branch uplifts lives within
its locality.
In the past, CSR activities were
undertaken by the brand randomly
and were mainly based on need. A
structured program will therefore
give equal chances to all branches
to choose activities they want to
engage in.
Tuskys runs an elaborate CSR
program with initiatives mainly
geared towards supporting
communities in health, education,
sports, environment, among others.
The internship program launched
last year is for instance one success
story that has given hundreds of
youths opportunities to acquire skills
and gain meaningful employment.
Applications for the second cohort,
who will be trained in partnership
with the KCB Foundation, is ongoing.
Tuskys is also known for nurturing
talents in sports. The annual Wareng
Cross Country event launched in 2004
has nurtured thousands of young
people, many of who have raised
the Kenyan Flag in world athletic
championships.
Tuskys is also known for nurturing talents in sports. The annual
Wareng Cross Country event launched in 2004 has nurtured
thousands of young people, many of who have raised the
Kenyan Flag in world athletic championships.
23
Y
ou know why we are not
surprised that we are
ranked among the best
stores in the country?
We have one unique internal policy
that we have been operating with for
the last one year; it is about working
smart.
REGULAR SALES MEETINGS
We have managed to empower
each staff in his/her area of work to
understand the retail business in
numbers and not just the old version
of “our departments sells a lot’’.
I normally hold a sales coordinator’s
meeting every Monday and the
main agenda is always to discuss
performance per category and per
department, using the commission’s
report which analyses well the past
year performance against the current
year.
After the meeting, it’s the duty of each
sales coordinator in each department
to communicate the same message
of work management by performance
to each staff, which I also follow down
with a sample of staffs in each floor to
know whether the message is driven
well to them.
COMMISSIONS; A GREAT
MOTIVATION
Since the inception of the staff reward
scheme through commission, it has
been a battle for performance by each
staff and this has made it possible for
us to achieve and become number one
on two consecutive occasions.
The commission based performance
has enabled our team to do the
following since we pass the
information well to them:
1.	 Eliminate stock outs by ensuring
orders are done well and in detail.
2.	 Stirctly managing of the re-order
level and sales projection while
ordering has enabled us to have
sufficient stocks.
3.	 Re-scheduling our replenishment
times to very early in the morning
and late before we close to enable
our customers shop without
interruption and eventually buy
more.
4.	 Intensifying levels of customer
interactions through world
class one on one service by our
dedicated staffs.
5.	 Managing right/smart pricing and
supporting all promotions through
proper visibility (this is done by a
group of 6 marketing staffs who
report to the manager alone).
6.	 Reducing the wait period by
suppliers at receiving through
efficient verification of goods
making more suppliers to deliver to
our branch as number one.
7.	 Managing staff discipline—there
is no time in this branch to sit and
hold a disciplinary session with
the staff— “you are either in good
discipline or you are out’’.
With all this in place, you can only
get one answer and that is “success,
success, success!’’
‘IT IS ABOUT WORKING SMART,’
T-MALL BM JORAM WACHIRA
STARS CORNERCOMMISSIONS
T-Mall Fresh Department team pose with their branch Manager Joram Wachira.
24
By John Mogaka, BM, Pioneer
P
ioneer branch has
remained at the top in
commission awards,
thanks to a dedicated staff.
Discipline, hard-work and team work,
is what describes us in our quest to
deliver and exceed expectations.
The store’s strategic positioning,
dedicated staff led by steadfast
management in addition to a religious
work schedule, makes the branch
stand out.
Tuskys Pioneer, is situated at the
roundabout of Haile Selassie and
Moi Avenue at the busy Railways bus
terminus. The branch has a total of 117
devoted employees.
SATISFACTORY CUSTOMER CARE
The branch management strives
to provide a good and conducive
environment to customers by ensuring
that customers receive the best and
satisfactory service this has been
aided through unwavering support,
from Directors and the operations
team. With all these combined efforts
we are indeed not surprised that we
are where we are today.
CLEANLINESS KEY
The store is always kept neat and
clean, products are well displayed
on shelves with shop assistants
strategically positioned to offer
unrivalled service and assistance
to our customers. Indeed, it is a
sight to behold. To achieve this, the
branch Management have embraced
discipline as fundamental virtue. This
is after realization that in business
there’s no better way of doing it other
than through consistent discipline
in all areas, together with a serious
strategic approach which is objectively
directed to suit the changing changing
business needs.
CHALLENGES ARE OPPORTUNITIES
Like any other stores, the daily
operational challenges are
insurmountable, each day brings
up new challenges. But we look at
these challenges as opportunities for
growth. The store management has
clearly laid out a mandate for every
staff in the department in form of
targets. We also have a shared vision
as a branch that service delivery
must be beyond expectation. All the
management team are also expected
to lead by example in their daily
routine, which makes everybody feel
appreciated and encouraged.
STAFF COMMISSIONS
The introduction of staff commissions
has indeed done tremendous change
to our staffs. I realized recently that
all staffs don’t want to be moved to
new departments most of them claim
to have mastered their departments
and could only wish to be given time
to grow them. The staffs indeed have
owned up their categories. This has
greatly contributed in the reduction
of stock out whereby line attendants
couldn’t wish to lose a sale over simple
manageable procedures. For sure
even our store coordinator’s work has
been significantly reduced. In pioneer
every line attendant is a manager
of his line, a mantra they have all
embraced. This line manager takes
fully responsibility of his department
including ordering and replenishing his
section. This has made every staff to
be on their feet as they look forward to
reap great benefits thus boosting the
performance of the branch.
In addition, to get competitive
performance from all staff, the
branch management has introduced a
rotational culture whereby new staffs
are given an opportunity to choose for
themselves the department they feel
they can work effectively with passion
and for sure in some cases, I have
noted very encouraging performance
which in overall has boosted our
branch performance. All these is
meant to gauge the strengths of each
individual and properly allocate them
to relevant departments.
We are optimistic that the branch’s
performance will remain on top as the
team has now mastered the rules of
the game which entails hard work,
satisfactory service and discipline.
Finally, pioneer store is not special in
any way nor does it have special staffs,
just like any other store you are also
candidates for scaling high. See you at
the top!
STARS CORNER COMMISSIONS
AT PIONEER, IT IS ABOUT
DISCIPLINE AND HARD WORK
25
By Eva Ndirangu
W
hen it comes to music, it requires one to have a lot of dedication
and devotion. Meet Ibrahim Kamau also known as C-lah. He is
a shop attendant at Tuskys OTC and also an upcoming gospel
musician.
C-lah realized he had a talent since
childhood and he immediately started
shaping it. “Everybody liked my
entertainment whenever I would sing
in school and in the church”, says C-lah.
When C-lah joined Tuskys, he had
already established his music career.
Though he did not have money for
production, he never gave up on
music. He was however forced to use
his first salary to produce his 6 tracks
album. The Album has both Swahili
and vernacular songs.
For him to get time for the studio, the
upcoming artist plans for his day. I
report to work at 6.30am and leave at
3.30pm. I also make use of my off days
in studio. C-lah tells us.
According to him, his mother has
always been his pillar of strength and
along time mentor. “My mum would
challenge me to sing a certain song
and then she would rate me according
to my performance, “says the versatile
musician.
Like many artists, the Tumetoka
Mbali singer, feels elated whenever
a persons calls him because he has
been transformed by his music. C-lah
plans to do music beyond limits under
his initiative, Gospel Music Away From
Home. Through the initiative, he plans
to reach to every soul out there and
make them know and understand the
word of God.
C-lah advises the youth to keep the
Faith in the Lord and have patience
because with patience he has never
lost.
STARS CORNERTUSKYS GOT TALENT
MEET C-LAH, THE
SHOP ATTENDANT
WITH PASSION
FOR GOSPEL
MUSIC
26
STARS CORNER
ON THE TUSKYS ‘RUNWAY’
By Joanne Wanjala
Y
es. Tuskys has
got talent. It all
started with a
simple call for by
the marketing department for
Tuskys employees to submit
photos if they were confident
that they have got all it takes
to be models. Reason? To
have ‘home-grown’ talent
amongst employees pose
as models in all Tuskys
advertisement and marketing
activities.
Little did the William Mwaura, an
employee of Tuskys in the Purchasing
Department, know that his stars
could shine this brighter. He has so far
posed and appeared in several Tuskys
adverts. He is elated.
TUSKYS NEWS had a chit-chat with
him about how he is handling this
glory and here are excerpts from the
interview:
1.	 How does it feel to be a top
model for such a big brand like
Tuskys?
It is the greatest feeling that I have
ever experienced. And a great
honour if you know what I mean.
2.	 Have you ever been a model
elsewhere?
Yes. This is not the first time. I’ve
been modelling previously but not
for Tuskys though. Tuskys is a big
brand and being in such a position
is giving me greater mileage to
pursue this.
3.	 Has it always been your
dream?
Yes. I have always admired the art
of modelling at an early age. Now
I have come to believe in Kenyan
star and Oscar’s Award Winner’s
Lupita Nyong’o that all dreams
are valid. That it is just a matter of
time. For me, there is no looking
back.
4.	 How are you handling the
publicity that has come with
this?
It has not been easy especially
being the first time that I am
modelling for a big brand. The
numerous calls from colleagues,
friends and associates was at first
overwhelming but I am managing
it. My feet are firmly on the ground.
5.	 Is it something that you would
like to pursue in future?
I am being cautious about it and
looking at it from all angles. But as I
said, this is the best platform.
6.	 How are you balancing it
with your work at Tuskys as
Purchasing Assistant?
My department is really
demanding. I deal with all sorts
of suppliers on a daily basis. But
it is all about good planning and
prioritizing issues.
7.	 Parting shot?
It is a great honour and I really
thanks Tuskys for giving me the
opportunity to be their brand
ambassador.
TUSKYS GOT TALENT
WILLIAM MWAURA, THE MODEL
WHO HAS CAUSED POSTIVES
WAVES WITHIN AND WITHOUT
WITH HIS MODELLING PROWESS
27
STARS CORNER
N
ever in corporate history
has there been much
emphasis placed on
Customer Experience
than right now. The 21st
Century
has revolutionized the customer
service space and there is now an
endless drive by organizations to
continuously meet and exceed
customer expectations. The customer
experience matters, and great
experiences do drive increased
spend and loyalty. Giving customers
what they want doesn’t have to be
expensive, it needs to be relevant.
Retailers who are successful often
implement differentiated experiences
to simplify the lives of their customers
and make them feel valued. The key is
to find out what your customers want
and deliver.
CUSTOMER CENTRIC
Tuskys being a major player in the
retail industry in this country has not
been left behind. We are not only
determined to become a customer-
centric retailer, but also be known
for excellent customer service and
responsiveness.
We understand that customers’ needs
are changing very quickly and to
keep this up Tuskys is coming up with
practical, on the go methods to remain
efficient and innovative. Backed by a
strong leadership from our CEO and
a vibrant customer care team right
in the branches, we have set out to
do the following for our esteemed
customers:
	 Create a platform within the
branches where customers are
TAKING THE RETAIL CUSTOMER
EXPERIENCE TO THE NEXT LEVEL
able to send feedback in real time
on their shopping experience.
	 Professionalize customer care desk
complete with Tuskys uniform and
nametags for easier identification.
	 Introduce a company customer
service charter that delivers a
promise to all our customers on
what they should expect the
minute they step into any of our
stores.
	 Monthly customer experience
surveys in order to understand
customer needs and plan
accordingly to incorporate the
feedback into our future projects.
	 A revamped loyalty card system
that rewards our customers.
MOTIVATED STAFF
Apart from these initiatives at the
end of it all, the most important
component of customer experience is
Staff. Having a motivated, customer-
centered employee base is paramount
to having an organization align
itself to offer unrivalled customer
experience. Friendly and helpful staff
in the branches is vital to creating
world-class experience for shoppers.
The more staff understand each
customer before they walk in the
door, the greater chance they have of
delivering a personalized, satisfactory
buying experience that will keep them
coming back for more. And it’s the
front-line associates—the faces of the
brand—who are vital to creating these
experiences. The role of today’s front-
line associate must therefore evolve,
from one of an information provider
and facilitator of transactions, to
a facilitator of engagement and a
trusted advisor. Hiring, training and
retaining staff who can deliver that
enhanced experience are obviously
important factors, but there is much
more to be done.
EMPOWERED CUSTOMER
Today’s empowered customer is a
savvy and social animal. Retailers must
deliver a differentiated experience
at every turn, and they must connect
the bricks-and-mortar experience
with the online world to develop a
relationship characterized by trust
and customer delight. In many ways,
it’s a throwback to a time when local
shopkeepers knew each and every
customer who visited their store. They
knew their likes and dislikes. They
knew what they needed, when they
needed it. After a good experience
with you, your customers can become
your best marketers. Think of it
this way: if you’re not delivering a
stellar experience to each and every
customer—especially your best ones—
you could lose them to a competitor
who is.
COLLINS AGAI, TUSKYS
CUSTOMER SERVICE MANAGER
THE CUSTOMER
TUSKYS NEWS28
HUMOUR
A patient complains to a famous psychologist: “Professor, I’ve been
having terrible obsessions for years, and no one has ever been able to
help me.”
“Who’s been treating you until now?
“Dr. Wanjohi”
“I see. He’s an idiot. I’m curious to know what he advised you to do.”
“To come and see you.”
Asked about the kind of job he wanted, an applicant at our tax
management company stated, “I seek full authority but limited
responsibility.”
“Why did you leave your last job?”
“It was something my boss said.”
“What did he say?”
“‘You’re fired!’”
The patient shook his doctor’s hand in gratitude and said, “Since we
are the best of friends, I would not insult you by offering payment. But
I would like you to know that I have mentioned you in my will.”
“That is very kind of you,” said the doctor emotionally, and then added,
“Can I see that prescription I just gave you? I’d like to make a little
change...”
HUMOUR PUZZLES
Put the 3-letter words on the left hand side into the correct
spaces to make 8-letter words.
OUR
EVE
HOW
OWE
ACE
F L E S S
J N A L S
C R I N G
R R E N D
S E R E D
MINI WORD SUDOKU
Place the letters from the 6-letter word ANSWER in the grid so
that each column, each row, and each of the six 2×3 sub-grids
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TUSKYS NEWS 002
TUSKYS NEWS 002

TUSKYS NEWS 002

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    ISSUE 002JULY 2016 THELATEMZEEJORAMKAMAU,TUSKYSFOUNDERTHELATEMZEEJORAMKAMAU,TUSKYSFOUNDER OURHERITAGE PARTNERSHIPS THAT BIND INVESTING IN COMMUNITIES CSR ACTIVITIES < TUSKYS GOT TALENT < IT IS GOD FIRST AT TUSKYS IT IS GOD FIRST AT TUSKYS > INVESTING IN COMMUNITIES > PICTORIALS > HUMOUR THE MAN WHOSE LEGACY CONTINUES TO TOUCH LIVES THE MAN WHOSE LEGACY CONTINUES TO TOUCH LIVES MY FATHER’S LEGACY LIVES ON… DR. KAGO TUSKYS INSPIRING STORY OF GROWTH
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    TUSKYS NEWS 1 10 WHAT’SINSIDE A sneak peak at what you’ll find in this issue F O R E W O R D 25 11 12 17 OUR HERITAGE PARTNERSHIPS THAT BIND INVESTING IN COMMUNITIES PICTORIALS SECTOR NEWS INVESTING IN COMMUNITIES STARS CORNER HUMOUR 3 11 13 14 17 22 23 28 THE FOUNDER PG. 5 FROM THE CHAIRMAN PG. 3 THE JOURNEY PG. 7 C O N T E N T S 17
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    TUSKYS NEWS2 W elcome tothe second issue of TUSKYS NEWS magazine, your favourite companion that fills you in with information about your preferred shopping store, Tuskys! Well. Tuskys is 26 years and in this issue, we pay special tribute to the Tuskys Founder Mzee Joram Kamau, who though departed, left a strong brand and a legacy that will forever be echoed through generations. From meek beginnings, we bring you the Tuskys story that is a true reflection of the famous phrase, ‘Grass to Grace.’ We also celebrate our various strategic partnerships with other brands in this issue. In Africa, we have a saying that states, ‘If you want to go fast, go alone. But if you want to go far, go together.’ For Tuskys, it has been a step at a time; not alone and fast but together and far. Read about these industry partnerships that are making things better. We also give you a sneak peek of changing trends in the retail sector, the new entrants and how we are positioned to remain competitive. And by the way, Tuskys got talent too! Get these and many more only in this issue! Enjoy the read. JOANNE WANJALA, CORPORATE COMMUNICATIONS MANAGER. WELCOME NOTE FROM THE EDITOR EDITOR Joanne Wanjala EDITORIAL TEAM Kimathi Kariara, BM, Buruburu Collins Agai Yvonne Ndung’e CONTRIBUTORS Peter Kiragu Eva Ndirangu Anne Koori Collins Agai PHOTOGRAPHY Kush Kurian Anne Koori MARKETING Yvonne Ndun’ge Anne Koori TUSKYS BOARD CHAIRMAN Dr. John Kago Kamau TUSKYS CEO Dan Githua DIRECTORS Stephen Mukuha Kamau Sammy Gatei Kamau Yusuf Mugweru Kamau George Gachwe Kamau Mary Njoki Monica Njeri (Deceased) DESIGN & LAYOUT BluPrint Media - 0722 118258 TUSKYS NEWS is a publication of TUSKYS SUPERMARKET LTD. © 2016 TUSKYS SUPERMARKET LTD. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of TUSKYS NEWS. TUSKYS NEWS is published every quarter, by The TUSKYS Supermarket Limited, P.O. Box 54280 - 00200, Nairobi, Kenya
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    TUSKYS NEWS 3 FROMTHE CHAIRMAN MY FATHER’S LEGACY LIVES ON… DR. KAGO TUSKYS BOARD CHAIRMAN DR. JOHN KAGO KAMAU Y ou may not have had a chance to meet or interact with him. But you may have heard about a noble man who planted a gem in early 1980s far away in Nakuru, the gem that has blossomed into your favourite shopping store, Tuskys. Departed from us 14 years ago. But we still feel him; walk with him; live with him through the golden gem that he planted. He may have planted it ordinarily. He must have been oblivious of what that seed could germinate into. But the Tuskys seed planted nobly more than 26 years ago by a selfless man is now a source of life and livelihood to millions of people. In fact, the second largest Chain of Supermarkets in the region no longer belongs to my father, Joram Kamau; neither does it belong to the Kamau family alone. It bloomed and has over the years grown beyond us. It belongs to Kenyans; the employees, customers, suppliers, business partners, and all other stakeholders who in one way or another interact with the brand. It belongs to people. It supports people. And indeed his legacy lives on… Humble beginnings It is amazing how a small family shop started off by a man who did not even have the privilege of attaining formal educa- tion in those hay days in the early 1980s has blossomed into an enviable business empire in less than 3 decades. This is proof of good will from all stakeholders. From a small shop called Magic set up in Nakuru that used to trade in mattresses to a regional empire boasting of 51 branches in Kenya and 7 in Uganda, with other 4 stores lined up for opening, is no mean feat. It is a measure of commitment and hard work from a man whose golden heart could charm and melt the hardest of hearts. Even as the business OUR HERITAGE
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    4 FROM THE CHAIRMAN grew,he never abandoned his true values of integrity, hard work, humility and good character. Together with my mother Mama Hannah Wamaitha, they raised the 8 of us (5 brothers and 3 sisters) like any other ordinary person; a close-knit family with highly-guarded values and a heart for one another. He taught us the art of giving, the fear of God, the value of honesty and the good that comes from hard work. He never liked shortcuts. Not my father. And this is who we are in this business today. My brothers and I joined in the business and threw our energies towards the growth and expansion of the business based on these values. With my father’s soft heart for the financially underprivileged, his embarked on a unique formula of locating the stores near bus stations and offering comparatively low prices. This, he believed, would give everyone a chance to get quality goods and products at low prices. We have held onto this formula; expanding into the residential estates and peri-urban areas in line with our long term vision of becoming a successful brand on every street and corner. Even with his departure as the vision bearer, we did not relent to carry own and make him smile. My brothers and I have together guarded his honour and strived to maintain what he believed in most even in the dynamic business operating environment. No Alcohol policy Many may have wondered why we have not scrambled for the ‘lucrative’ market segment of stocking alcohol in our stores. Our brand remains the only top tier supermarket that does not stock alcohol in all our branches. My father’s philosophy was, ‘good heath is wealth.’ He believed in promoting a heathy society free from alcohol that could encourage hard work free from the effects and impacts of alcohol. Alcoholism remains one of the greatest huddles that the country is facing, with many of our youths becoming lazy, unproductive or incapacitated because of the effects of alcohol. As Tuskys, we still want to guard our future genera- tions with great honour. The sky is no limit As we continue to record phenomenal growth and favourable market reception across the region, we know that you the customer, the employee, the supplier, the business partner, and all the well-wishers are at the centre of it all. We also know that we have managed to stand the test of time for all these years, thanks to the good values inculcated in us at early stages. With a heart to support local and build Kenya, we play a major role of growing the retail sector that collectively contrib- utes to over 30 per cent to the country’s GDP. The grace has been sufficient. His legacy lives on… THE LEGACY LIVES ON… We have held onto this formula; expanding into the residential estates and peri-urban areas in line with our long term vision of becoming a successful brand on every street and corner. Even with his departure as the vision bearer, we did not relent to carry own and make him smile. OUR HERITAGE Joram Kamau’s Family in a past thanksgiving ceremony. Tuskys holds a thanksgiving ceremony annually to give thanks to God for protecting the employees and the business throughout the year.
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    5 OUR HERITAGE M any Kenyansmay have simply moved on and forgotten about his silver hand of giving and golden heart that could turn anything to something. Those who interacted with Mzee Joram Kamau, the Founder of Tuskys Empire, who passed on in 2002 describe him as a man who was full of humility, good character, God-fearing and who could go extra miles to help others. His legacy lives on and as TUSKYS NEWS spoke to one of the longest serving employees Kimathi Kariara, BM, Buru Buru, Tuskys Chain still holds dear some of the values that define the present day business operations. Here are some excerpts from the interview: Q. In your own words, describe Mzee Joram Kamau? Mzee Joram Kamau was a soft spoken man with Godly loving heart and a true Christian in eternal life even after death. Every Morning, he used to visit several branches within Nairobi CBD to confirm the following; • Whether the Prayers were conducted in those branches. • Whether staffs had been served breakfast. • To preach or share a word of God with staffs during the usual morning devotion. • He also used to visit those branches just to interact with employees. He lived a simple live like any other village man and loved to associate with the poor. For MZEE JORAM, THE GREAT! THE LATE MZEE JORAM KAMAU, FOUNDER OF TUSKYS THE FOUNDER
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    6 Once a week,he spared sometime after closure of business preach to us mostly about integrity, Godly values. His favorite Bible Chapter was Psalms 133, which starts, ‘Behold, how good and how pleasant it is for brethren to dwell together in unity!’ Q. What were his last moments like? On the fateful day that he passed on the night of December 17th , 2002, we had spent some time together, him specifically reading some specific bible verses mostly based on the art of giving. I remember him particularly telling us that everything that one owns belongs to the world and that however rich or poor one is, no one leaves the world with anything. That we should therefore teach our hearts to give and touch lives. Little did we know that those were our last moments together. Q. How was his relationship with his children and the Community at large? Joram was a father who brought his children up in a Godly way. He used to have candid talks with them together and his greatest virtues that he inculcated in them was honesty and hard work. He was a good father and mentored them all. He preached unity to them and nurtured their talents equally. instance, how could you explain a situation where a man of his calibre travelling from Nairobi to Nakuru every weekend with public means? You could often see him boarding the famous Eldoret Express at the Machakos Country Bus stage just like any other Kenyan. He was simple and noble at heart. Q. What relationship did you have with him? He was like a father to me, a friend, a mentor, my hero. Our paths crossed way back in 1992 in Nakuru, my home town. By then, he only had Magic Super Stores. Whenever I went shopping, I could say hello to him and the bond grew tremendously with time especially when we became friends with his children. When I joined Tuskys later in January 1997, our bond grew as we used to work together in Tuskys’ second branch that we used to call Tusker 2 in Nairobi’s Mfangano Street. Here, he was like a father to me; showering me with great advice about living a Godly and righteous life and business in general. When I was transferred to Magic Nakuru in 2002, he accommodated me at his home in Section 58. Here, we lived an ordinary life and most of the time, he could spare some time and narrate to me about his life, his successes and struggles. Q. How long did you work under him? I worked with him for more than 12 years until his death. We were stationed at the former OTC Branch before moving to Nakuru with him. I was the custodian of his salary and he could introduce me to all his visitors and talk about my relationship with him. His greatest wish was to have everyone around him happy. He could also make sure that each of the workers received their dues in time. His greatest wish was to see every branch open with prayer, a practice that has now become our tradition at Tuskys. He valued prayer a lot and used to believe that a business whose foundation is built on prayer flourishes. THE FOUNDER …how could you explain a situation where a man of his calibre travelling from Nairobi to Nakuru every weekend with public means? You could often see him boarding the famous Eldoret Express at the Machakos Country Bus stage just like any other Kenyan. He was simple and noble at heart. OUR HERITAGE MR. KIMATHI KARIARA, BRANCH MANAGER, BURUBURU
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    7 THE JOURNEY TUSKYS INSPIRINGSTORY OF GROWTH SECOND TO NONE IN THE RETAIL SECTOR By Peter Kiragu T he story of Tuskys Supermarket is perhaps one of the most inspiring in as far as the retail industry is concerned. From very humble begin- nings in Nakuru where it started as a single small shop, Tuskys is today one of the largest retail chains in the country and a familiar household name. With 54 branches spread throughout the country, it is unlikely to miss a Tuskys shop in all the major towns of Kenya. And with seven branches in Uganda and growing, one can foresee the leadership position that Tuskys will be holding in that country in the near future. That is why today if you were to ask a random question for people to name the supermarkets best known to them most, Tuskys would probably be among the OUR HERITAGE Tuskys first wholesale shop in Rongai, Nakuru With 54 branches spread throughout the country, it is unlikely to miss a Tuskys shop in all the major towns of Kenya. And with seven branches in Uganda and growing, one can foresee the leadership position that Tuskys will be holding in that country in the near future.
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    8 THE JOURNEY top twoif not the top. That is where the Tuskys brand now stands in the market. A top brand well known for its unique positioning as the supermarket where you get the best at the most competi- tive prices. Today if the founder, Mr. Joram Kamau, was to wake up from his rest he would most likely be a happy man. The humble business he started 25 years ago from proceeds of sale of a bull has blossomed to be one of the biggest supermarket brands in Kenya and fast growing in Uganda. However, he would probably need to ask someone to help him locate his businesses. When he died in 2002, his shops were known as Tusker Mattresses. Today, they are called Tuskys Supermarket since 2007. But with this realization, Mr. Kamau would jump with joy and hug his children and employees of Tuskys for raising one of the most formidable retail chains in the region within such a short period of time. Even though he is not there anymore to celebrate this commendable growth, Mr. Kamau’s children with the able assis- tance of qualified and professional staff continue to stir the business into higher heights. The Tuskys brand is a store that stands for freshness on the market and has been a key player in making the market mature and positioning the retail sector as a globally competitive segment of the economy. Today, apart from providing normal conventional super- market services, Tuskys has become a pioneers in the provi- sion of unique ‘Fresh Concepts’ or private label products in the form on in-store Bakeries, Delis, Butchery, whole milk dispensers or the so-called milk ATMs, water dispensers as well as a wide range of locally sourced fresh fruits and vegetables. These services are offered in the various shops which range from Mega Supermarkets to convenience stores referred to as ‘Chap Chaps’ depending on the community needs around the OUR HERITAGE 1982 1983 1990 1989 1998 (August) 2000 2004 2010 (March) 2014 2015 1997 2000 2006 2010 2015 2011 Joram Kamau opens his first Store (Jolly Grocery) in Nakuru Second store, Gitwe General Stores opened in Rongai Nakuru Mfangano St. Store opens Tusker Mattresses opens its 2nd store near the OTC bus Terminus Two additional stores Pioneer (September) and Express (December) opened in Nairobi Tusker Mattresses rebrands to Tuskys Your Friendly Supermarket Tuskys revamps the logo and adopts a new market positioning statement Silver Jubilee. From humble beginings the Tuskys brand celebrates a monumental achievement 25 years of innovative service. Tuskys officially awarded prestigious SuperBrands award Tuskys Biashara Forum kicks off Tuskys Internship is launched DRIVEN TO SUCCEED Tuskys opens it’s 50th retail store in Kenya 3 additional stores opened in Uganda Tuskys expands to Uganda. First store Kitintale, opens for business. Wareng Cross Country launches Magic Super Stores merges with Tusker Mattresses Tusker Mattresses opens its 3rd store Hakati next to the Bus Station Terminus First self-service store, Magic super store in Rongai at Nehru Pandit Road. 25SILVER JUBILEE YEARS T U S K E R Your Friendly Supermarket Today if the founder, Mr. Joram Kamau, was to wake up from his rest he would most likely be a happy man. The humble business he started 25 years ago from proceeds of sale of a bull has blossomed to be one of the biggest supermarket brands in Kenya and fast growing in Uganda. OUR JOURNEY
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    9 location of thesuper- markets. This has been brought about by rapid urbanization and growth of the middle class which is dictating the theme for retails. All the above devel- opments have been made possible by the chain’s valued stakeholders including customers, employees, suppliers and its partners who are and will continue to be held by high esteem by the management and board. It is amazing how a small family shop started off by the founder Joram Kamau in early 1980s has blossomed into an enviable business empire in less than three decades. Mr. Joram Kamau ran a small shop called Magic that used to trade in mattresses in Nakuru in the 1980s. He had cultivated a unique relationship with the founder of Nakuru Mattresses (today known as Nakumatt), who was doing brisk business across the street. They made an arrangement where the latter would supply Joram certain goods that were nearing expiry on generous credit terms, which he would then sell at very low prices. Years later, as his business grew even larger, Joram would leave his first shop to his brother, which he transformed into Naivas, another fastest growing supermarket chain. When the sons joined their father in business, they threw their energies into the expansion of the business to Nairobi through their subsidiary Tusker Mattresses, located near the OTC Bus Terminus in the 1990s. And this is the gem on which the chain has blossomed from. UNIQUE LOCATIONS Tusker Mattresses hit on a unique formula of locating the supermarket near bus stations and offering very low prices. It continues to use the same formula, expanding into the residential estates and peri-urban areas defining its vision as being a “Successful Brand on Every Street and Corner”. In mid 2000, Magic Super Stores were merged with Tusker Mattresses. Magic had two shops, one on Ronald Ngala Street in Nairobi and one on Pandit Nehru Road in Nakuru. Tusker had three shops in Nairobi, one along Mfangano Street, one next to OTC and one on Hakati Road. In the year of the merger, they opened two other shops in Nairobi — Express on Sheikh Karume Road and Pioneer on Moi Avenue. They soon opened the under- ground Imara Daima supermarket next to the busy Tom Mboya Post Office bus stop, a unit that has proved very popular with commuters. From then, the Tuskys train took off with immense success, opening more branches, diversifying product offering and expanding to the region. This is despite the founder Joram Kamau passing on in 2002. With the retail sector contributing over 30 per cent to GDP, Tuskys continues to be strategically positioned on the market to expand more and streamline the retail sector. The future can only get better. THE JOURNEYOUR HERITAGE
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    10 By Joanne Wanjala I maginea scenario where you rush to pick your favourite pilau from your favourite Tuskys Deli and the sight that beholds you is that of prayer and supplication; the kind that you only find in churches. You find tills closed and the only activity is prayer and thanksgiving. This can be a shocking sight more so if you are used to the everyday buzz of activities at the supermarket as customers jostle for space to make their picks and the never-ending sound of machines at the point of sale. But did you know that Tuskys chain of supermarkets close shops for several hours once in a year just to give thanks to the Lord for good tidings within the year? Well, now you know. The Supermarket has since 2010 set aside a day in the month of June every year dedicated to a prayer service and thanksgiving in all its 54 branches countrywide, the headquarter included. This is usually a big day for staff who come together for a common purpose of giving gratitude to God for his mercies. This is because Tuskys believes that it is only through God’s will that it has made all these strides. Sometimes customers and suppliers IT IS GOD FIRST AT TUSKYS join in the prayers too. It is also a unique act of demonstrating a human face for the retail giant, and to show that Tuskys is not just about profits. A number of activities thus take place during the 2-hour prayer and thanksgiving service where everything else waits. It is a big moment of prayer and supplication. Tuskys also has 3 pastors on board who are dedicated to preaching in all branches. PASTORAL SERVICES OUR HERITAGE Pastor Juma Oloo, one of the three pastors who offer pastoral services at Tuskys.
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    11 K CB Foundation andTuskys Supermarket recently entered into a strategic partnership agreement that will see provision of internship opportunities to 1600 youths and contract farming opportunities for youths in agribusiness. The partnership will work to benefit 13,000 youths across 22 counties in the identified value chains in agribusiness where KCB Foundation will provide asset financing and working capital to enable the young farmers meet the needs of demand and supply. This is through the Foundation’s recently launched multi- billion Tujiajiri program. Tuskys will on the other hand provide market for the farm produce in its 54 stores, making it one of the most fulfilling contract farming initiatives. The identified agri-produce include poultry products, milk, sweet potatoes, vegetables, beef, and honey, among others. Tujiajiri program was launched recently by KCB Foundation with the aim of empowering budding entrepreneurs to scale and upscale their business ventures. The Foundation’s partnership with Tuskys, the second largest supermarket chain in the region, is seen as one of the most fulfilling initiatives launched by the private sector in the region. Tuskys will on the other hand provide market for the farm produce in its 54 stores, making it one of the most fulfilling contract farming initiatives. KCB FOUNDATION INKS DEAL WITH TUSKYS TO EMPOWER YOUTHS KCB Group chairman Ngeny Biwott inks deal with Tuskys Chairman Dr. John Kago. Looking on is KCB Foundation Executive Director Jane Mwangi and Tuskys CEO Dan Githua. Some of the beneficiaries of the first cohort of the internship program. INTERNSHIP PROGRAMMEPARTNERSHIPS THAT BIND
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    12 SACCO PARTNERSHIPS PARTNERSHIPSTHAT BIND L eading retail supermarkets chain Tuskys and the Safaricom Sacco-Kenya’s fastest growing private sector SACCO – have today signed a retail partnership agreement that will allow the telco’s employees and other sacco members to acquire discounted high value items on credit basis at the retailers 52 stores countrywide. Under the partnership, Safaricom Sacco members will get a Local Purchase Order (LPO) from the Sacco offices and present the same to any Tuskys Supermarket after which the items will be released to them within 48 hours. The retailer will bill the Sacco once for all LPOs received within a month. Speaking at the launch when the two organizations inked the deal, Tuskys CEO Dan Githua said the supermarket had taken a deliberate step to differentiate the on-credit shopping experience for the Safaricom Sacco members at its stores following a longstanding relationship. “This is part of Tuskys supermarkets expansion strategy that focuses on deepening partnerships with our corporate partners to drive business growth. Our partnership with this leading Sacco will ensure that as many members as possible have access to easy credit based means with which to acquire high value items,” Mr. Githua said. Safaricom Sacco CEO George Ochiri said the partnership was a welcome development for its members and would add to the options its members have in acquiring household items. “We have continuously sought partnerships that especially enrich the local shopping experience for our members. We are delighted to note that our members can now enjoy discounts, credit and deliveries while shopping at Tuskys,” he said. TUSKYS PARTNERS WITH SAFARICOM SACCO TO ALLOW MEMBERS SHOP ON CREDIT Safaricom Sacco, which was founded in 2001 to serve the common bond of Safaricom employees, has an asset base of Ksh3.3 Billion and presently caters for 9000 members. The Sacco is implementing a strategic plan targeting to grow its business fourfold by 2018. Tuskys said its strategy in deepening partnerships with corporate partners was geared towards boosting sales volumes for household goods such as Sofa sets, assorted furniture, TVs, fridges and other electronics. The retailer has a similar partnership with Ukombozi Sacco, the umbrella Sacco for Deliverance Churches in Kenya that has 7000 members countrywide. Tuskys is pursuing similar partnerships with reputable licensed SACCOs and corporate partners across the country to enable more people access items of their choice conveniently. Tuskys CEO Dan Githua (Left) with Safaricom Sacco CEO George Ochiri during the launch of the partnership.
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    13 CSR ACTIVITIESINVESTING INCOMMUNITIES By Joanne Wanjala T uskys internship program remains a key success story in offering opportunities to youths. The chain officially launched the internship programme in October 2015 to address two major challenges: youth unemployment and the need to mould staff to suit the needs of the retail sector. This is part of the Chain’s Corporate Social Responsibility initiative that has so far transformed lives of over 700 interns, 90 per cent of which are now working in its 54 branches countrywide. The launch of the ambitious programme was based on an assessment of these needs, which will see Tuskys recruiting and training 1,500 interns annually for the next five years. This then means that by the end of the first five years, over 8,000 interns will have been trained. The program targets the youth, who have limited opportunities, are in marginalized areas or lack resources to seek out the training and job opportunities offered by the program. The programme has so far touched hundreds people in a way that the supermarket chain’s board and management could not have envisioned at the outset. Unique application model The partnership with KCB Foundation for the second cohort of interns will see Tuskys train over 800 interns between this June and September. The model for application is simple; It is pegged on a unique model that will see Tuskys customers with Loyalty cards log on to an online portal on the Tuskys website (www.tuskys.com ) and upload 2 CVs of their candidates of choice. The new model of making applications will give equal opportunity to Tuskys’ over 1 million Loyalty customers across the country to be part of the process. It will also ensure that even those youths in far- flung areas get a chance to be trained and linked up to the market given that application is through an online portal. TUSKYS EXTENDS INTERNSHIP APPLICATIONS TO LOYALTY CUSTOMERS Some of the First Cohort of the Internship Program pose for a photo.
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    TUSKYS NEWS14 PICTORIALS THROUGHTHE LENS Tuskys and Safaricom Sacco teams during the launch of Safaricom Sacco partnership deal. The deal allows Safaricom Sacco members to access high value items on credit from all Tuskys branches countrywide. Tuskys Chief Finance Officer Daniel Ndirangu (left) Security Manager Alpheuos Mutuku get ready for this year’s Marter Heart Run at Nyayo Stadium where Tuskys was one of the sponsors of the event. Tuskys Chairman Dr. John Kago (right ) shakes hands with Ms. Emilie Romon, netFWD Co-ordinator, Policy Dialogue Division development Centre(OCED) after a consultative meeting on possible collaborations to boost Tuskys robust CSR Program. Looking on is Mr. Stanley Cheruiyot, the Public Engagement and Liason Officer in the Office of the Deputy President. The KAMP team pose for a photo with the Tuskys team after presenting compliance certificates and licence to Tuskys at its Head office. ‘Live’ cooking: Tuskys team entice customers with fresh sizzling bites at the Mater Heart Run event held at Nyayo stadium.
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    TUSKYS NEWS 15 PICTORIALSTHROUGHTHE LENS “Taste the feeling!” ... Tuskys CEO Dan Githua presents a Tuskys Gift hamper to KCB Group Chairman Biwott moments after inking a partnership deal. Looking on is Tuskys Chairman Dr. Kago. KCB Foundation team led by KCBGROUP Chairman Biwott share a photo moment with Tuskys team led by Chairman Dr. Kago and CEO Dan Githua. Retail Trade Association of Kenya (RETRAK) CEO Wambui Mbarire follows proceedings during the reopening of Hakati branch located near Nairobi’s bus station area. Hakati branch reopened with pomp and colour and there was this... the cake. The branch had been closed for renovation after a fire incident last year.
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    17 RETAIL SECTOR OVERVIEWSECTORNEWS By Peter Kiragu KENYANS should expect to see more retailers setting foot in their neighborhoods and towns with the number of new malls being put up growing each day. With a rising middle class which has resulted into more spending power, the retail sector is expected to remain bullish for the next two years, according to various analysis of the market. And we should also expect to see more international retailers setting shop in Kenya as they seek to take advantage of this rising middle class and opportunities presented by some RETAIL SECTOR TO REMAIN VIBRANT FOR THE NEXT TWO YEARS high-end malls coming up across all the main towns and cities. Already French retail giant Carrefour, which is ranked the world’s second- largest supermarket chain after Wal- Mart, opened is first branch in Kenya in May at the Hub Karen, the latest affluent shopping mall which has created a market obsession in Nairobi attracting hundreds of curious shoppers seeking the new shopping experience. Earlier, last year, South Africa’s Massmart opened its Game store at the Garden City Mall, another high-end mall along the Thika Superhighway. Carrefour is in addition said to be eyeing another giant store at the upcoming Two Rivers Mall being put up the affluent Runda neighborhood. “With increased urbanisation and an ongoing rise in disposable incomes, formal retail activity – which is led by large blue-chip domestic companies in a number of segments – should continue to expand and diversify, especially as more international brands enter the marketplace,” the firm says in its latest report. The Fresh Department team at Hakati branch during its re-opening. The Deli concept has taken the retail sector by storm.
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    18 The local retailsector has been for many years dominated by family-owned retailers including Tusksys, Naivas, Nakumatt and Ukwali as well as the troubled Uchumi which is the only listed retailer but currently facing milliards of problems due to mismanagement. While Uchumi is closing down its branches outside Kenya, retailers like Tuskys are rushing to fill this gap by taking up more space at the regional markets. According to a London-based consultancy firm Oxford Business Group, increasing urbanisation and rising levels of disposable income will continue fueling growth in Kenya’s retail sector in 2016 and beyond, as demand for quality outlets and a broader range of shopping options drives the construction of floor space. Over the past five years, the average value of consumer spending has risen by as much as 67%, making Kenya the continent’s fastest-growing retail market. “With increased urbanisation and an ongoing rise in disposable incomes, formal retail activity – which is led by large blue-chip domestic companies in a number of segments – should continue to expand and diversify, especially as more international brands enter the marketplace,” the firm says in its latest report. The firm adds that the rise in formal retail activity can be seen most clearly by the expansion of dedicated property in major urban areas, including the country’s 3.5 million person capital city. Last year alone saw a near tripling of Nairobi’s modern retail space, with close to 170,000 sq metres of new leasable area coming on-line. Further, real estate research firm in a study titled Global Cities report anticipates that the Kenyan retail sector’s positive momentum will continue over the next two years. “In 2016 and 2017, a further [120,750 sq metres] of modern retail space will complete development in Nairobi,” the report says. With devolution having taken shape and more money going to the counties, more malls are being put up in the regions further fuelling the retail sector in places like Nakuru, Kisumu, Mombasa and Eldoret. “The ongoing development of satellite communities outside Nairobi should also help drive retail expansion in the coming years, as investors move to cater to the rising middle class and the overflow of residents from the capital,” notes Oxford Business Group in a report. In comparison to other African markets, Kenya’s formal retail penetration rate – which ranges from 30% to 40%, according to analysts – is the second highest in sub- Saharan Africa. This places the country at roughly half the level of South Africa, where formal retail is estimated to stand at 60% of overall activity, but twice that of Nigeria, Africa’s largest economy, according to the consultancy firm. “The ongoing development of satellite communities outside Nairobi should also help drive retail expansion in the coming years, as investors move to cater to the rising middle class and the overflow of residents from the capital,” notes Oxford Business Group in a report. RETAIL SECTOR OVERVIEW SECTOR NEWS Mama Hannah Wamaitha, the Late Mzee Joram Kamau’s wife, shares in the cake in one of the branch opening ceremonies.
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    and get aFREE Education Insurance Policy Visit your nearest KCB branch Terms and conditions apply Open a KCB CUB ACCOUNT Regulated by Central Bank of Kenya
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    TUSKYS NEWS20 TUSKYS PARTNERSWITH DATA ORBIS TO AUTOMATE, INTEGRATE AND SHARE SCAN DATA T uskys has partnered with technology and services company DataOrbis to fully automate, integrate and analyse the data from its point-of- sales (POS) systems across its 52 Kenyan stores. This first-of-its-kind partnership in Kenya, has empowered Tuskys employees and suppliers to gain quick and easy access to Tuskys scan data, right down to SKU level. In the past the data from each Tuskys store had to be collected and manually integrated and analysed. The process was time consuming and sometimes resulted in inconsistent information. This made quick and accurate decision making a challenge for both employees and suppliers. The good news is that this is no longer the case! BIG OPPORTUNITY: DATA AUTOMATION In its quest to ultimately improve operating efficiencies, Tuskys management team realised there was a massive benefit to making quicker business decisions. By automating the scan data process Tuskys understood that they could not only shorten the time it took to make decisions but also improve the quality of data they were using. From a strategic perspective automated scan data means the entire Tuskys team can now take advantage of more marketing opportunities as well as ensure they carry the stock that their customers really want. WHY DATAORBIS “After extensive research into retail scan data solutions we decided to partner with DataOrbis as their powerful technology provides full visibility across all elements of the Tuskys business. This includes macro-level data, showing value and volume growth across different time periods, as well as store-level data, right down to the individual product,” said Tuskys CEO Dan Githua. In addition to their extensive retail expertise, the decision to choose DataOrbis was based on the fact that their world-class technology enabled all of Tuskys scan data to be accessible from anywhere via a password-protected platform. THE TECHNOLOGY In order for Tuskys to gain the detailed level of insight required, it has given DataOrbis real-time access to all of their retail scan data per store. This data is automatically fed into the DataOrbis Platform directly from the POS system. From there it is integrated and analysed. The end result is consistent, high quality data that can be used to make quick and accurate business decisions. BENEFIT TO SUPPLIERS In addition to providing Tuskys employees with readily- available, integrated information, the DataOrbis Platform also enables Tuskys to easily share its scan data with its suppliers. “We recommend that all our suppliers purchase our scan data. By doing so they’ll have access to valuable information that’ll not only help with future-planning when it comes to replenishing stock but also to hone their marketing activity and in-market spend. By sharing our data via the DataOrbis Platform we aim to improve and grow our existing supplier relationships. Overall It’s a win-win situation for all parties,” said Githua. DataOrbis Managing Director Kate Davidson with Tuskys CEO Dan Githua after signing of the agreement.
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    It’s your data. Youshould be able to access it anytime, anywhere. Did you know that you can now access the data and analytics across all of your divisions and all of your stores?   Thanks to Tuskys industry-leading partnership with DataOrbis we’ve made it easy for you to access your data no matter where you are. All you need to do is log onto a dedicated Tuskys Tableau portal. Quick access to your data means better business decisions. Log in and see for yourself. Download Tableau Reader 9.2 http://www.tableau.com/products/reader An email will be sent notifying you that your report is ready Open Tableau Reader and view your data Still unsure? Email Stephen Malua on stephen.malua@tuskys.com or contact him on 0717 678 474. About DataOrbis DataOrbis is a technology and services company that helps clients maximise and control the way they manage and exploit their data. To find out more go to www.dataorbis.com
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    22 INVESTING IN COMMUNITIESNURTURING TALENT Unilever is one of the leading consumer goods company worldwide. We work to create a brighter future every day with over 400 brands that help Kenyans look good, feel good, and get more out of life. On any given day, millions of Kenyans use a Unilever product ranging from food, home and personal care, and have been doing so for over 80 years. Our brands are in every home in Kenya. Delighting our consumers is at the heart of everything we do. We are continually innovating our brands, growing our product offering, and investing in our operations to ensure we provide great brands to our consumers. Creating a brighter future everyday Unilever Kenya Limited Watermark Business Park, Ndege Road, Karen P.O. Box 30062-00100 GPO, Nairobi, Kenya www.unilever.co.ke BUILDING SOCIETIES: TUSKYS INTRODUCES CSR IN ALL BRANCHES By Anne Koori T uskys supermarket has introduced structured Corporate Social Responsibility initiatives in all branches. This is in line with the Chain’s efforts to invest in communities and empower people’s lives. With 54 branches located in different parts of the country, this will ensure that each branch uplifts lives within its locality. In the past, CSR activities were undertaken by the brand randomly and were mainly based on need. A structured program will therefore give equal chances to all branches to choose activities they want to engage in. Tuskys runs an elaborate CSR program with initiatives mainly geared towards supporting communities in health, education, sports, environment, among others. The internship program launched last year is for instance one success story that has given hundreds of youths opportunities to acquire skills and gain meaningful employment. Applications for the second cohort, who will be trained in partnership with the KCB Foundation, is ongoing. Tuskys is also known for nurturing talents in sports. The annual Wareng Cross Country event launched in 2004 has nurtured thousands of young people, many of who have raised the Kenyan Flag in world athletic championships. Tuskys is also known for nurturing talents in sports. The annual Wareng Cross Country event launched in 2004 has nurtured thousands of young people, many of who have raised the Kenyan Flag in world athletic championships.
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    23 Y ou know whywe are not surprised that we are ranked among the best stores in the country? We have one unique internal policy that we have been operating with for the last one year; it is about working smart. REGULAR SALES MEETINGS We have managed to empower each staff in his/her area of work to understand the retail business in numbers and not just the old version of “our departments sells a lot’’. I normally hold a sales coordinator’s meeting every Monday and the main agenda is always to discuss performance per category and per department, using the commission’s report which analyses well the past year performance against the current year. After the meeting, it’s the duty of each sales coordinator in each department to communicate the same message of work management by performance to each staff, which I also follow down with a sample of staffs in each floor to know whether the message is driven well to them. COMMISSIONS; A GREAT MOTIVATION Since the inception of the staff reward scheme through commission, it has been a battle for performance by each staff and this has made it possible for us to achieve and become number one on two consecutive occasions. The commission based performance has enabled our team to do the following since we pass the information well to them: 1. Eliminate stock outs by ensuring orders are done well and in detail. 2. Stirctly managing of the re-order level and sales projection while ordering has enabled us to have sufficient stocks. 3. Re-scheduling our replenishment times to very early in the morning and late before we close to enable our customers shop without interruption and eventually buy more. 4. Intensifying levels of customer interactions through world class one on one service by our dedicated staffs. 5. Managing right/smart pricing and supporting all promotions through proper visibility (this is done by a group of 6 marketing staffs who report to the manager alone). 6. Reducing the wait period by suppliers at receiving through efficient verification of goods making more suppliers to deliver to our branch as number one. 7. Managing staff discipline—there is no time in this branch to sit and hold a disciplinary session with the staff— “you are either in good discipline or you are out’’. With all this in place, you can only get one answer and that is “success, success, success!’’ ‘IT IS ABOUT WORKING SMART,’ T-MALL BM JORAM WACHIRA STARS CORNERCOMMISSIONS T-Mall Fresh Department team pose with their branch Manager Joram Wachira.
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    24 By John Mogaka,BM, Pioneer P ioneer branch has remained at the top in commission awards, thanks to a dedicated staff. Discipline, hard-work and team work, is what describes us in our quest to deliver and exceed expectations. The store’s strategic positioning, dedicated staff led by steadfast management in addition to a religious work schedule, makes the branch stand out. Tuskys Pioneer, is situated at the roundabout of Haile Selassie and Moi Avenue at the busy Railways bus terminus. The branch has a total of 117 devoted employees. SATISFACTORY CUSTOMER CARE The branch management strives to provide a good and conducive environment to customers by ensuring that customers receive the best and satisfactory service this has been aided through unwavering support, from Directors and the operations team. With all these combined efforts we are indeed not surprised that we are where we are today. CLEANLINESS KEY The store is always kept neat and clean, products are well displayed on shelves with shop assistants strategically positioned to offer unrivalled service and assistance to our customers. Indeed, it is a sight to behold. To achieve this, the branch Management have embraced discipline as fundamental virtue. This is after realization that in business there’s no better way of doing it other than through consistent discipline in all areas, together with a serious strategic approach which is objectively directed to suit the changing changing business needs. CHALLENGES ARE OPPORTUNITIES Like any other stores, the daily operational challenges are insurmountable, each day brings up new challenges. But we look at these challenges as opportunities for growth. The store management has clearly laid out a mandate for every staff in the department in form of targets. We also have a shared vision as a branch that service delivery must be beyond expectation. All the management team are also expected to lead by example in their daily routine, which makes everybody feel appreciated and encouraged. STAFF COMMISSIONS The introduction of staff commissions has indeed done tremendous change to our staffs. I realized recently that all staffs don’t want to be moved to new departments most of them claim to have mastered their departments and could only wish to be given time to grow them. The staffs indeed have owned up their categories. This has greatly contributed in the reduction of stock out whereby line attendants couldn’t wish to lose a sale over simple manageable procedures. For sure even our store coordinator’s work has been significantly reduced. In pioneer every line attendant is a manager of his line, a mantra they have all embraced. This line manager takes fully responsibility of his department including ordering and replenishing his section. This has made every staff to be on their feet as they look forward to reap great benefits thus boosting the performance of the branch. In addition, to get competitive performance from all staff, the branch management has introduced a rotational culture whereby new staffs are given an opportunity to choose for themselves the department they feel they can work effectively with passion and for sure in some cases, I have noted very encouraging performance which in overall has boosted our branch performance. All these is meant to gauge the strengths of each individual and properly allocate them to relevant departments. We are optimistic that the branch’s performance will remain on top as the team has now mastered the rules of the game which entails hard work, satisfactory service and discipline. Finally, pioneer store is not special in any way nor does it have special staffs, just like any other store you are also candidates for scaling high. See you at the top! STARS CORNER COMMISSIONS AT PIONEER, IT IS ABOUT DISCIPLINE AND HARD WORK
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    25 By Eva Ndirangu W henit comes to music, it requires one to have a lot of dedication and devotion. Meet Ibrahim Kamau also known as C-lah. He is a shop attendant at Tuskys OTC and also an upcoming gospel musician. C-lah realized he had a talent since childhood and he immediately started shaping it. “Everybody liked my entertainment whenever I would sing in school and in the church”, says C-lah. When C-lah joined Tuskys, he had already established his music career. Though he did not have money for production, he never gave up on music. He was however forced to use his first salary to produce his 6 tracks album. The Album has both Swahili and vernacular songs. For him to get time for the studio, the upcoming artist plans for his day. I report to work at 6.30am and leave at 3.30pm. I also make use of my off days in studio. C-lah tells us. According to him, his mother has always been his pillar of strength and along time mentor. “My mum would challenge me to sing a certain song and then she would rate me according to my performance, “says the versatile musician. Like many artists, the Tumetoka Mbali singer, feels elated whenever a persons calls him because he has been transformed by his music. C-lah plans to do music beyond limits under his initiative, Gospel Music Away From Home. Through the initiative, he plans to reach to every soul out there and make them know and understand the word of God. C-lah advises the youth to keep the Faith in the Lord and have patience because with patience he has never lost. STARS CORNERTUSKYS GOT TALENT MEET C-LAH, THE SHOP ATTENDANT WITH PASSION FOR GOSPEL MUSIC
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    26 STARS CORNER ON THETUSKYS ‘RUNWAY’ By Joanne Wanjala Y es. Tuskys has got talent. It all started with a simple call for by the marketing department for Tuskys employees to submit photos if they were confident that they have got all it takes to be models. Reason? To have ‘home-grown’ talent amongst employees pose as models in all Tuskys advertisement and marketing activities. Little did the William Mwaura, an employee of Tuskys in the Purchasing Department, know that his stars could shine this brighter. He has so far posed and appeared in several Tuskys adverts. He is elated. TUSKYS NEWS had a chit-chat with him about how he is handling this glory and here are excerpts from the interview: 1. How does it feel to be a top model for such a big brand like Tuskys? It is the greatest feeling that I have ever experienced. And a great honour if you know what I mean. 2. Have you ever been a model elsewhere? Yes. This is not the first time. I’ve been modelling previously but not for Tuskys though. Tuskys is a big brand and being in such a position is giving me greater mileage to pursue this. 3. Has it always been your dream? Yes. I have always admired the art of modelling at an early age. Now I have come to believe in Kenyan star and Oscar’s Award Winner’s Lupita Nyong’o that all dreams are valid. That it is just a matter of time. For me, there is no looking back. 4. How are you handling the publicity that has come with this? It has not been easy especially being the first time that I am modelling for a big brand. The numerous calls from colleagues, friends and associates was at first overwhelming but I am managing it. My feet are firmly on the ground. 5. Is it something that you would like to pursue in future? I am being cautious about it and looking at it from all angles. But as I said, this is the best platform. 6. How are you balancing it with your work at Tuskys as Purchasing Assistant? My department is really demanding. I deal with all sorts of suppliers on a daily basis. But it is all about good planning and prioritizing issues. 7. Parting shot? It is a great honour and I really thanks Tuskys for giving me the opportunity to be their brand ambassador. TUSKYS GOT TALENT WILLIAM MWAURA, THE MODEL WHO HAS CAUSED POSTIVES WAVES WITHIN AND WITHOUT WITH HIS MODELLING PROWESS
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    27 STARS CORNER N ever incorporate history has there been much emphasis placed on Customer Experience than right now. The 21st Century has revolutionized the customer service space and there is now an endless drive by organizations to continuously meet and exceed customer expectations. The customer experience matters, and great experiences do drive increased spend and loyalty. Giving customers what they want doesn’t have to be expensive, it needs to be relevant. Retailers who are successful often implement differentiated experiences to simplify the lives of their customers and make them feel valued. The key is to find out what your customers want and deliver. CUSTOMER CENTRIC Tuskys being a major player in the retail industry in this country has not been left behind. We are not only determined to become a customer- centric retailer, but also be known for excellent customer service and responsiveness. We understand that customers’ needs are changing very quickly and to keep this up Tuskys is coming up with practical, on the go methods to remain efficient and innovative. Backed by a strong leadership from our CEO and a vibrant customer care team right in the branches, we have set out to do the following for our esteemed customers:  Create a platform within the branches where customers are TAKING THE RETAIL CUSTOMER EXPERIENCE TO THE NEXT LEVEL able to send feedback in real time on their shopping experience.  Professionalize customer care desk complete with Tuskys uniform and nametags for easier identification.  Introduce a company customer service charter that delivers a promise to all our customers on what they should expect the minute they step into any of our stores.  Monthly customer experience surveys in order to understand customer needs and plan accordingly to incorporate the feedback into our future projects.  A revamped loyalty card system that rewards our customers. MOTIVATED STAFF Apart from these initiatives at the end of it all, the most important component of customer experience is Staff. Having a motivated, customer- centered employee base is paramount to having an organization align itself to offer unrivalled customer experience. Friendly and helpful staff in the branches is vital to creating world-class experience for shoppers. The more staff understand each customer before they walk in the door, the greater chance they have of delivering a personalized, satisfactory buying experience that will keep them coming back for more. And it’s the front-line associates—the faces of the brand—who are vital to creating these experiences. The role of today’s front- line associate must therefore evolve, from one of an information provider and facilitator of transactions, to a facilitator of engagement and a trusted advisor. Hiring, training and retaining staff who can deliver that enhanced experience are obviously important factors, but there is much more to be done. EMPOWERED CUSTOMER Today’s empowered customer is a savvy and social animal. Retailers must deliver a differentiated experience at every turn, and they must connect the bricks-and-mortar experience with the online world to develop a relationship characterized by trust and customer delight. In many ways, it’s a throwback to a time when local shopkeepers knew each and every customer who visited their store. They knew their likes and dislikes. They knew what they needed, when they needed it. After a good experience with you, your customers can become your best marketers. Think of it this way: if you’re not delivering a stellar experience to each and every customer—especially your best ones— you could lose them to a competitor who is. COLLINS AGAI, TUSKYS CUSTOMER SERVICE MANAGER THE CUSTOMER
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    TUSKYS NEWS28 HUMOUR A patientcomplains to a famous psychologist: “Professor, I’ve been having terrible obsessions for years, and no one has ever been able to help me.” “Who’s been treating you until now? “Dr. Wanjohi” “I see. He’s an idiot. I’m curious to know what he advised you to do.” “To come and see you.” Asked about the kind of job he wanted, an applicant at our tax management company stated, “I seek full authority but limited responsibility.” “Why did you leave your last job?” “It was something my boss said.” “What did he say?” “‘You’re fired!’” The patient shook his doctor’s hand in gratitude and said, “Since we are the best of friends, I would not insult you by offering payment. But I would like you to know that I have mentioned you in my will.” “That is very kind of you,” said the doctor emotionally, and then added, “Can I see that prescription I just gave you? I’d like to make a little change...” HUMOUR PUZZLES Put the 3-letter words on the left hand side into the correct spaces to make 8-letter words. OUR EVE HOW OWE ACE F L E S S J N A L S C R I N G R R E N D S E R E D MINI WORD SUDOKU Place the letters from the 6-letter word ANSWER in the grid so that each column, each row, and each of the six 2×3 sub-grids contains all of the 6 letters from the word. W S N E W S E R S N E A