A snapshot overview of the social media landscape and simple 'likeable' strategies for SMEs to get the best out of their digital footprint and better build brand advocacy and build strong followings.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
The key idea was coming from this simple statement:
"I love to be surprised"
With everything being online now, segmentation being as expert as it could be thanks to CRM, how will I get surprised?
It follows up work I thought of, marketing wise for Nespresso:
http://stotb.blogspot.com/2011/05/nespresso-tea-experiment.html
and one on digital and viral marketing
http://stotb.blogspot.com/2011/04/digital-and-viral-marketing-en-fr.html
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
A snapshot overview of the social media landscape and simple 'likeable' strategies for SMEs to get the best out of their digital footprint and better build brand advocacy and build strong followings.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
The key idea was coming from this simple statement:
"I love to be surprised"
With everything being online now, segmentation being as expert as it could be thanks to CRM, how will I get surprised?
It follows up work I thought of, marketing wise for Nespresso:
http://stotb.blogspot.com/2011/05/nespresso-tea-experiment.html
and one on digital and viral marketing
http://stotb.blogspot.com/2011/04/digital-and-viral-marketing-en-fr.html
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
AdTaily.com - prezentacja na 3camp, Gdańsk 10-12-2009. Crowdsourcing sprzedaży reklamy internetowej. Czego nauczyliśmy się po 6 miesiącach prowadzenia start-upu?