This document summarizes major social networks in China. Renren and Kaixin001 are declining due to the rise of Weibo and Qzone. Weibo has over 90% of the social media market share in China with 140 million users. It functions similarly to Twitter and Facebook. Qzone has 480 million users and allows users to write blogs, share photos and music. Tudou is one of the largest video sharing sites in China with over 50% market share and 20,000 new videos uploaded daily.
Non profit social media conf at rackspace angela bartelsFran Stephenson
This document provides guidance on developing a social media strategy to find and engage customers. It recommends determining objectives and responsibilities, developing a strategy to both educate and engage customers, and choosing the right social media tools to use. Specific tools mentioned include Google Alerts, Twitter, Wordpress, YouTube, Flickr, Delicious, and others. The document also provides examples of how social media can work and encourages listening to conversations to find customer stories.
Selas Turkiye Social Media Used By Some Leading Brands ExcerptedZiya NISANOGLU
The document provides case studies of how leading brands across different industries use social media. It summarizes the social media strategies and key channels used by brands like Starbucks, Toyota, SAP, Dell, IKEA, IBM, Ford, Delta Air Lines, Coca-Cola, Rubbermaid, Detroit Pistons, Luxor Hotel, Overdrive Interactive, Walmart, and telecommunications companies like Embarq, Telstra, Global Crossing, Nortel, Ericsson, and Mobile Heights. Common social media channels included blogs, wikis, Facebook, Twitter, YouTube, and community sites.
This document provides an overview of social media and why organizations should utilize various social media platforms. It outlines the growth and popularity of sites like Facebook, Twitter, YouTube and encourages organizations to engage communities through sharing knowledge, thought leadership, and creating relationships. The document also addresses potential issues with social media use and provides tips for getting started including setting objectives, listening to conversations, empowering others to speak on the organization's behalf and regularly communicating and responding to engage communities.
Selas Turkiye Influence And Passivity In Social Media ExcerptedZiya NISANOGLU
This document discusses influence and passivity in social media. It analyzes how information propagates on Twitter and proposes an algorithm to measure user influence that accounts for both popularity and passivity. The algorithm is evaluated using a dataset of 2.5 million Twitter users and is found to better predict URL clicks and identify influential users compared to other measures like page rank or number of followers. The study finds a weak correlation between popularity and influence, with the most influential users not necessarily the most popular. Highly passive users are more likely to be spammers.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
This document summarizes major social networks in China. Renren and Kaixin001 are declining due to the rise of Weibo and Qzone. Weibo has over 90% of the social media market share in China with 140 million users. It functions similarly to Twitter and Facebook. Qzone has 480 million users and allows users to write blogs, share photos and music. Tudou is one of the largest video sharing sites in China with over 50% market share and 20,000 new videos uploaded daily.
Non profit social media conf at rackspace angela bartelsFran Stephenson
This document provides guidance on developing a social media strategy to find and engage customers. It recommends determining objectives and responsibilities, developing a strategy to both educate and engage customers, and choosing the right social media tools to use. Specific tools mentioned include Google Alerts, Twitter, Wordpress, YouTube, Flickr, Delicious, and others. The document also provides examples of how social media can work and encourages listening to conversations to find customer stories.
Selas Turkiye Social Media Used By Some Leading Brands ExcerptedZiya NISANOGLU
The document provides case studies of how leading brands across different industries use social media. It summarizes the social media strategies and key channels used by brands like Starbucks, Toyota, SAP, Dell, IKEA, IBM, Ford, Delta Air Lines, Coca-Cola, Rubbermaid, Detroit Pistons, Luxor Hotel, Overdrive Interactive, Walmart, and telecommunications companies like Embarq, Telstra, Global Crossing, Nortel, Ericsson, and Mobile Heights. Common social media channels included blogs, wikis, Facebook, Twitter, YouTube, and community sites.
This document provides an overview of social media and why organizations should utilize various social media platforms. It outlines the growth and popularity of sites like Facebook, Twitter, YouTube and encourages organizations to engage communities through sharing knowledge, thought leadership, and creating relationships. The document also addresses potential issues with social media use and provides tips for getting started including setting objectives, listening to conversations, empowering others to speak on the organization's behalf and regularly communicating and responding to engage communities.
Selas Turkiye Influence And Passivity In Social Media ExcerptedZiya NISANOGLU
This document discusses influence and passivity in social media. It analyzes how information propagates on Twitter and proposes an algorithm to measure user influence that accounts for both popularity and passivity. The algorithm is evaluated using a dataset of 2.5 million Twitter users and is found to better predict URL clicks and identify influential users compared to other measures like page rank or number of followers. The study finds a weak correlation between popularity and influence, with the most influential users not necessarily the most popular. Highly passive users are more likely to be spammers.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Selas Turkiye Twitter Survey Report By MagnapubsZiya NISANOGLU
More faculty are using Twitter, with usage rising from 30.7% in 2009 to 35.2% in 2010. The most common Twitter activities for faculty are sharing information with peers and using it as a real-time news source. While over half of current Twitter users expect to increase their usage in the coming academic year, there remains skepticism about Twitter's role in higher education, with some concerned it could undermine writing skills or be distracting. Twitter is also being used more for professional networking and development.
This document provides an overview of metrics for analyzing the effectiveness of various social media channels and online marketing strategies. It includes metrics for platforms like YouTube, Twitter, Facebook, LinkedIn, blogs, newsletters, webinars, search engine marketing, search engine optimization and websites. For each channel, it lists specific metrics that can be tracked such as views, followers, subscribers, rankings, revenue and customer acquisition costs. The document aims to help marketers measure and improve their online marketing efforts.
Research projects use questionnaires to collect standardized data from many people. Questionnaires can be used to collect descriptive information through population or sample surveys. They require asking all respondents the same questions in the same order. Common to all types of surveys is the use of questionnaires to collect data. Questionnaires facilitate measuring what people know, like, think, and experience through their responses. Care must be taken in questionnaire design and administration to obtain accurate self-reports.
Selasturkiye Real Estate Business Model By FnisZiya NISANOGLU
The document discusses how changes in the real estate industry, including the shift in leverage from brokers to agents resulting in declining broker profitability, have necessitated that brokers reevaluate and "remargin" their businesses. It describes current and emerging business models brokers can adopt, such as offering ancillary services or using different compensation structures for agents, to increase profit margins. The key is for brokers to change their business model in order to adapt to the new environment and remain profitable.
Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By A...Ziya NISANOGLU
1. The document outlines several technology adoption models that attempt to explain an individual's adoption of new technologies.
2. Key factors identified across models include perceived usefulness, perceived ease of use, social influences, and facilitating conditions.
3. The models suggest these factors shape behavioral intentions and actual technology use.
Selasturkiye Guide To The Top 16 Social Media Research Questions By Mra ImroZiya NISANOGLU
This document discusses social media research and provides guidance on key questions related to conducting social media research. It addresses questions such as the advantages and disadvantages of social media research, common data sources used, how social media research interacts with other research methods, assessing the reliability of social media research results, tracking and aggregating social media research within organizations, and important ethical and legal considerations.
Selasturkiye Global Smart Phone Market Sizing By RbcZiya NISANOGLU
This document summarizes RBC Capital Markets' research report on sizing the global smartphone market over the next four years. The report predicts that the smartphone market will grow at a 37% compound annual growth rate, significantly outpacing overall mobile phone growth, due to factors like innovative mobile software and hardware, rising consumer demand for mobile data, faster wireless networks, and lower smartphone and data pricing. The report recommends overweighting Apple, Research in Motion, and Microsoft for their long-term smartphone market potential and outlook.
Selas Turkiye Consumer Behaviour And Marketing Strategy ProjectZiya NISANOGLU
The document discusses consumer behavior and marketing strategy. It covers several topics related to understanding consumer psychology, decision-making, and how consumers are influenced. Understanding consumer behavior allows marketers to better tailor their strategies and messaging to appeal to consumers more effectively. Several research methods for studying consumers are also outlined, including surveys, experiments, focus groups, and observation. The goal of consumer analysis is to allow marketers to segment the market meaningfully and "treat" each segment differently based on their needs and preferences.
Selas Turkiye Cloud Computing Survey It Spending Heavily By Relia CloudZiya NISANOGLU
A survey of 150 IT executives found:
- 75% said cloud computing was a priority for their company
- 95% believe cloud computing will significantly impact how IT services are provided
- 55% estimated 40-80% of their IT services will be delivered through cloud computing
Selasturkiye 10 Common Advertising MistakesZiya NISANOGLU
The document outlines 10 common advertising mistakes that waste money. These include not focusing on the needs of prospects, creating self-centered ads, failing to develop advertising campaigns, using weak headlines that don't grab attention or offer benefits, being too clever, not demonstrating how prospects will benefit, making it difficult for prospects to respond, underutilizing testimonials, and not giving prospects a compelling reason to respond immediately. Correcting these mistakes can help advertisers create more effective marketing materials that attract and persuade prospects.
Selas Turkiye Twitter Survey Report By MagnapubsZiya NISANOGLU
More faculty are using Twitter, with usage rising from 30.7% in 2009 to 35.2% in 2010. The most common Twitter activities for faculty are sharing information with peers and using it as a real-time news source. While over half of current Twitter users expect to increase their usage in the coming academic year, there remains skepticism about Twitter's role in higher education, with some concerned it could undermine writing skills or be distracting. Twitter is also being used more for professional networking and development.
This document provides an overview of metrics for analyzing the effectiveness of various social media channels and online marketing strategies. It includes metrics for platforms like YouTube, Twitter, Facebook, LinkedIn, blogs, newsletters, webinars, search engine marketing, search engine optimization and websites. For each channel, it lists specific metrics that can be tracked such as views, followers, subscribers, rankings, revenue and customer acquisition costs. The document aims to help marketers measure and improve their online marketing efforts.
Research projects use questionnaires to collect standardized data from many people. Questionnaires can be used to collect descriptive information through population or sample surveys. They require asking all respondents the same questions in the same order. Common to all types of surveys is the use of questionnaires to collect data. Questionnaires facilitate measuring what people know, like, think, and experience through their responses. Care must be taken in questionnaire design and administration to obtain accurate self-reports.
Selasturkiye Real Estate Business Model By FnisZiya NISANOGLU
The document discusses how changes in the real estate industry, including the shift in leverage from brokers to agents resulting in declining broker profitability, have necessitated that brokers reevaluate and "remargin" their businesses. It describes current and emerging business models brokers can adopt, such as offering ancillary services or using different compensation structures for agents, to increase profit margins. The key is for brokers to change their business model in order to adapt to the new environment and remain profitable.
Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By A...Ziya NISANOGLU
1. The document outlines several technology adoption models that attempt to explain an individual's adoption of new technologies.
2. Key factors identified across models include perceived usefulness, perceived ease of use, social influences, and facilitating conditions.
3. The models suggest these factors shape behavioral intentions and actual technology use.
Selasturkiye Guide To The Top 16 Social Media Research Questions By Mra ImroZiya NISANOGLU
This document discusses social media research and provides guidance on key questions related to conducting social media research. It addresses questions such as the advantages and disadvantages of social media research, common data sources used, how social media research interacts with other research methods, assessing the reliability of social media research results, tracking and aggregating social media research within organizations, and important ethical and legal considerations.
Selasturkiye Global Smart Phone Market Sizing By RbcZiya NISANOGLU
This document summarizes RBC Capital Markets' research report on sizing the global smartphone market over the next four years. The report predicts that the smartphone market will grow at a 37% compound annual growth rate, significantly outpacing overall mobile phone growth, due to factors like innovative mobile software and hardware, rising consumer demand for mobile data, faster wireless networks, and lower smartphone and data pricing. The report recommends overweighting Apple, Research in Motion, and Microsoft for their long-term smartphone market potential and outlook.
Selas Turkiye Consumer Behaviour And Marketing Strategy ProjectZiya NISANOGLU
The document discusses consumer behavior and marketing strategy. It covers several topics related to understanding consumer psychology, decision-making, and how consumers are influenced. Understanding consumer behavior allows marketers to better tailor their strategies and messaging to appeal to consumers more effectively. Several research methods for studying consumers are also outlined, including surveys, experiments, focus groups, and observation. The goal of consumer analysis is to allow marketers to segment the market meaningfully and "treat" each segment differently based on their needs and preferences.
Selas Turkiye Cloud Computing Survey It Spending Heavily By Relia CloudZiya NISANOGLU
A survey of 150 IT executives found:
- 75% said cloud computing was a priority for their company
- 95% believe cloud computing will significantly impact how IT services are provided
- 55% estimated 40-80% of their IT services will be delivered through cloud computing
Selasturkiye 10 Common Advertising MistakesZiya NISANOGLU
The document outlines 10 common advertising mistakes that waste money. These include not focusing on the needs of prospects, creating self-centered ads, failing to develop advertising campaigns, using weak headlines that don't grab attention or offer benefits, being too clever, not demonstrating how prospects will benefit, making it difficult for prospects to respond, underutilizing testimonials, and not giving prospects a compelling reason to respond immediately. Correcting these mistakes can help advertisers create more effective marketing materials that attract and persuade prospects.
It is Fashion as Emotion by YUSUF ZIYA - ziya@selasturkiye.com
TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INTRO & SAMPLES
1. TR -SOCIAL NETWORK USERS OMNIBUS AGES of SOCIAL NETWORK USERS–SAMPLE STUDYby RP XING Friend Feed
2. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY What is an Omnibus Study? An omnibus survey is a quantitative survey - in other words it is concerned with interviewing a large and representative sample of people, with a view to extrapolating the results to represent the whole population. It allows clients to share the costs of research by pooling questions. All the questions for a given wave are then put to a representative sample, as part of a single questionnaire. Each individual client's questions are of course confidential, and results are processed in such a way as to ensure that each party only sees their own data. An omnibus survey is conducted to a set timetable, and takes place regularly throughout the year - typically on a weekly or monthly basis. And like many other large-scale market research surveys, the fieldwork is often conducted either face-to-face in a respondent's home, or on the telephone. The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). ( * ) It is a cost-effective means of researching several subjects at the same time WE WILL START (FIRST)
3. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 Title: SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey, Internet Access Module, May 2010 Subject Categories: Information technology - Media, communication and language SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey - Major studies Social attitudes and behaviour - Society and culture Depositor(s): TUIK The Omnibus is used for a number of purposes, for example: · to provide quick answers to questions of immediate interest · to provide information on topics that do not require a full survey · to develop and pilot questions for other surveys · to sift for subgroups that can be followed up in another survey Coverage: Dates of Fieldwork: 6 May-31 May2010 Country: TURKEY Spatial Units: Standard Regions Observation Units: Individuals; Families/households UNIVERSE SAMPLED Location of Units of Observation: National Population: Adults, aged 15 or over, living in private households in TURKEY
4. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 METHODOLOGY Time Dimensions: Repeated cross-sectional study four cycles per year. Sampling Procedures: Multi-stage stratified random sample Number of Units: 1,200 (obtained) – MAY 2010 Method of Data Collection: Face-to-face interview Weighting: Weighting used. See documentation for details. Language(s) of Written Materials: Study Description: TURKISH (OP. ENGLISH) Study Documentation: TURKISH (OP. ENGLISH) For FURTHER DETAILS ….BUDGET, TIME PLAN, etc. PLEASE CONTACT YUSUF ZIYA EXECUTIVE DIRECTOR of SELAS TURKIYE [email_address] Tel: +90 (216) 517 12 89 (Pbx) www.selasturkiye.com www.selas.biz www.anketdoldur.com www.anketonline.net
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7. Here below you can examine the age distribution for each of the 19 social network sites RP included in this study. The list has been sorted by the average user age per site (see further down for that), AGE DISTRIBUTION PER SITE That was the age distribution when looking at these Some observations on age distribution: Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%. Classmates.com has the largest share of users being aged 65 or more, 8% , and 78% are 35 or older. 64% of Twitter’s users are aged 35 or older. 61% of Facebooks’s users are aged 35 or older. with the “youngest” site showing at the top and the “oldest” at the bottom. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
8. DOMINANT AGE GROUPS Most of the social networks we included are dominated by the age group 35-44 , which was apparent in the first chart in this article. This group has become the most “social” age group out there. This is the generation of people who were in their 20s as the Web took off in the mid ‘90s. If we look at which age groups are the largest for each site, RP get the following distribution: 0 – 17: Tops 4 out of 19 sites (21%) 18 – 24: Tops no site 25 – 34: Tops 1 out of 19 sites (5%) 35 – 44: Tops 11 out of 19 sites (58%) 45 – 54: Tops 3 out of 19 sites (16%) 55 – 64: Tops no site 65 or older: Tops no site It’s a bit surprising that not one single site had the age group 18–24 as its largest, but that can be explained by this interval being a bit smaller than the other ones (it spans seven years, not 10 as most of the others). That the two oldest age groups don’t top any of the sites probably doesn’t surprise anyone, though. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
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10. ON THE SOCIAL WEB - AGE IS A FACTOR Although RP can’t say how this will change over time, at the moment the older generations are for one reason or another (tech savvy, interest, etc.) not using social networking sites to a large extent. This probably reflects general internet usage, but we suspect the difference is enhanced when it comes to the social media sphere where site usage tends to be more frequent and time-consuming than usual. It is also noteworthy that social media isn’t dominated by the youngest, often most tech-savvy generations, but rather by what has to be referred to as middle-aged people (although at the younger end of that spectrum). RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
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15. I don’t know the distribution of ages in the general population of all living people among these age brackets. But it’s something one could look up at http://www.census.gov in a half hour. I raise this because I don’t care how the usage is spread among age groups. What I care about is what percentage of 18 year olds can be found on Facebook, and what percentage of 50 year olds, etc. There are a kajillion other relevant issues, like who uses Facebook for family only versus who uses it to join groups or cruise fan pages. The time online each day is very relevant. But all along, when I’ve heard that my age group (50) is growing the fastest on Facebook, my only question has been, ok, what percentage of my high school class is on Facebook today, versus a year ago, and versus a year from now? My anecdotal experience is that critical mass was reached a while back and soon everybody who participates in economic, intellectual, and civic life (i.e. everybody except the world’s Unabombers and weird cult members) needs to be there. Pretty interesting study. Average age of 37 is quiet high. As this study is fr US where demographic curve may be higher around 35 range, it would be true. For developing countries like India where the population is relatively younger the average age would be quiet less. What I think is the average age of population can be a good reflection . And btw, I think this social networking can also be used in UN indexes of Development what say? And so on…. RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS SAMPLE STUDY by RP