Turbo Taco is a food truck business serving fresh tacos inspired by California surfing communities. The business goals are to generate $200,000 in annual food sales, with $100,000 coming from acquiring new customers and $100,000 from retaining existing customers. The marketing plan focuses on reaching young adult customers through the food truck serving as a mobile billboard, trials of the tacos encouraging sales, and prioritizing online, social media, email and mobile strategies.