This document describes a study that used Analytic Network Process (ANP) to measure the determinants of low cost carrier purchase intentions and compare the perceptions of potential and current customers. It analyzed 16 sub-factors using ANP modeling and found that reliability and brand image of low cost carriers was the main factor influencing purchase intent. It also found differences in perceptions between potential and current customers, such as on factors like price and safety.

1. U S I N G A N A L Y T I C N E T W O R K P R O C E S S T O
M E A S U R E T H E D E T E R M I N A N T S O F L O W
C O S T C A R R I E R S P U R C H A S E I N T E N T I O N S :
A C O M P A R I S O N O F P O T E N T I A L A N D
C U R R E N T C U S T O M E R S
H S I U - F E N L I N * , Y I - W E N H U A N G

2. 1 . U n t u k m e n i n j a u f a k t o r u t a m a y a n g
m e m p e n g a r u h i n i a t k o n s u m e n u n t u k
m e m b e l i L C C .
2 . u n t u k m e n g i d e n t i f i k a s i
k e s e n j a n g a n p e r s e p s i a n t a r a
p e l a n g g a n p o t e n s i a l d a n s a a t i n i .
Tujuan dari penelitian
ini

3. DATA RESPONDEN :
PELANGGAN POTENSIAL
DAN PELANGGAN SAAT
INI

4. 16 SUB-FAKTOR YANG DIGUNAKAN
DALAM MODEL ANP

5. MODEL ANP UNTUK
FAKTOR PENENTU
MINAT PEMBELI LCC

7. RANGKUMAN HASIL PERHITUNGAN
FAKTOR DAN SUB-FAKTOR

8. 1 . F a k t o r u t a m a y a n g m e m p e n g a r u h i
n i a t k o n s u m e n u n t u k m e m b e l i L C C
a d a l a h k e a n d a l a n c i t r a d a r i L C C .
2 . T e r d a p a t p e r b e d a a n p e r s e p s i
a n t a r a p e l a n g g a n p o t e n s i a l d a n s a a t
i n i , m i s a l n y a p a d a f a k t o r h a r g a d a n
k e n y a m a n a n
KESIMPULAN