The document discusses the male gaze theory and how it relates to a 1950s advertisement. It analyzes how the advertisement positions the audience to see the characters through the lens of the male-dominated society of the time. The two women are depicted kissing the man and reaching for a chocolate bar he holds, showing how women were stereotyped to do whatever the man wanted. The male gaze theory allowed this dynamic by portraying women as stereotypical objects that existed for men's pleasure.