Äriidee ettekanne Mektorys 2013

1. Free things – Student T-shirt
Tõnis Teinemaa
18.12.2013

2. Our team

Team consists of 3rd year business
students
◦ Student representative background
◦ Banking/finance experience
Tõnis Teinemaa
Sander Salurand
Veiko Niinemäe

3. Problem – marketing is in
crisis

4. Solution – advertisments to tshirts
New channel for advertisments
 Combination:

◦ Regular t-shirt with attractive outlook
◦ Advertisements on the back side

5. Competition - examples

Advertising t-shirts for projects
◦ EBEC engineer competition

Internet portals

6. Business model
Advertisements cover the
costs
 Production costs 2-5€

◦ Asia or Estonia

On demand production
◦ Project based

7. Market size

In Estonia - 65 000 Students
◦ TTÜ/TUT - 13 000
◦ Economic faculty - 2 600
TUT students in Students Summer Games - a lot of t-shirts..

8. Reaching students

Distribution through student
organisations

Federation of Estonian Student Union
◦ Freshman bag

9. Thank you for listening!