Over 100 million people suffer from hemorrhoids globally. The document proposes spending $5 million to revamp an existing website, $4.5 million targeting universities, blogs and books, $5.5 million on print media, and $1 million on t-shirts, to help people dealing with hemorrhoids by informing them and soothing their mental distress in addition to physical pain. It recaps the proposed total media spend of $16 million to promote this strategy.
Presentazione intervento Vittorio Pozzati al convegno "Comunità verso il benessere e la sostenibilità, - L'impegno della società civile: proposte e pratiche concrete per la sostenibilità sociale, economica e ambientale”", del 17 ottobre 2010, Mezzago (MB)
Ed has a strategic mind and is developing a brand brief for Mizuno. Mizuno is known for high quality, precision-engineered golf and athletic equipment. However, they are not well known to the general public. The objective is to develop a brand campaign that captures Mizuno's core of humility while energizing and unifying the brand across their product categories. The campaign aims to make Mizuno a badge of pride and provide a rallying cry for current and new customers. It will be implemented across all marketing touchpoints. The brand idea is "Mizuno: brings out the best in you" by arming "Performance Junkies" with biomechanically engineered products that enhance natural ability.
Este documento proporciona una lista de 59 organizaciones políticas nacionales y 253 organizaciones políticas regionales en Venezuela. Detalla el código, nombre y siglas de cada organización política a nivel nacional y regional en el país.
Vishal Barfiwala is introduced as a simple Gujarati guy who attends IIM Ahmedabad. He enjoys spending time with friends, partying, and talking to girls. However, he claims to not like girls who love him. He transforms into an outgoing party host who invites others to join late night celebrations at his room.
Ed introduces himself and provides a list of his interests and experiences. These include being a strategist, artist, musician, movie critic, aspiring chef, middle child, public servant, and HBCU graduate. The document then expands on some of these experiences and interests, discussing Ed's enjoyment of art, criticism of modern music trends, favorite movies that make him think, dream death match ideas, inspirational advice he's received, and goals like learning French and auto repair.
Presentazione intervento Vittorio Pozzati al convegno "Comunità verso il benessere e la sostenibilità, - L'impegno della società civile: proposte e pratiche concrete per la sostenibilità sociale, economica e ambientale”", del 17 ottobre 2010, Mezzago (MB)
Ed has a strategic mind and is developing a brand brief for Mizuno. Mizuno is known for high quality, precision-engineered golf and athletic equipment. However, they are not well known to the general public. The objective is to develop a brand campaign that captures Mizuno's core of humility while energizing and unifying the brand across their product categories. The campaign aims to make Mizuno a badge of pride and provide a rallying cry for current and new customers. It will be implemented across all marketing touchpoints. The brand idea is "Mizuno: brings out the best in you" by arming "Performance Junkies" with biomechanically engineered products that enhance natural ability.
Este documento proporciona una lista de 59 organizaciones políticas nacionales y 253 organizaciones políticas regionales en Venezuela. Detalla el código, nombre y siglas de cada organización política a nivel nacional y regional en el país.
Vishal Barfiwala is introduced as a simple Gujarati guy who attends IIM Ahmedabad. He enjoys spending time with friends, partying, and talking to girls. However, he claims to not like girls who love him. He transforms into an outgoing party host who invites others to join late night celebrations at his room.
Ed introduces himself and provides a list of his interests and experiences. These include being a strategist, artist, musician, movie critic, aspiring chef, middle child, public servant, and HBCU graduate. The document then expands on some of these experiences and interests, discussing Ed's enjoyment of art, criticism of modern music trends, favorite movies that make him think, dream death match ideas, inspirational advice he's received, and goals like learning French and auto repair.
This document is an assignment on pleats by Shubhi Goel for their 3rd semester B.Sc. in Fashion Designing & Technology. It defines pleats as folds made by doubling fabric back on itself and securing it in place, which are used to gather fabric. Pleats can be pressed or unpressed. The document discusses the history of pleating in ancient Egypt and its uses. It also covers the origins of pleated skirts in the 16th century. Different types of pleats and their impacts based on grain are described, including box, inverted, and knife pleats.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
9 insanely awesome sewing ideas how to sew a pillow diy home decor and more f...Linh Pham
This document provides instructions for making a House Haunting Hexagon Pillow Top. It begins with a list of materials needed, including various Halloween-themed fabrics. It then provides directions for cutting hexagon shapes from the fabrics using acrylic hexagon templates. The instructions explain how to lay out and sew the hexagons together in columns and then join the columns using Y-seams, being careful not to stitch past dots marking the seam intersections. Borders are then added to complete the pillow top. Overall, the document teaches how to construct a hexagon-based pillow top with a spooky Halloween theme using precise cutting and joining techniques.
Darts are a flexible part of patterns and excess dart volume can be treated through equivalents like tucks, pleats, flare or gathers. Dart equivalents spread fullness along stitch lines or flare without stitching. Excess dart volume can also be divided among multiple openings and treated as a design unit. Graduated darts vary in length within a group while radiating darts spread out from a focal point in a balanced arrangement and may be the same or graduated length. Intersecting darts resemble asymmetric darts and equivalents that cross the center front and intersect each other.
This document discusses mise-en-place, which refers to having all necessary food preparation equipment and ingredients ready before food service begins. It defines mise-en-place as equipment and food prepared in advance of service. Good preparation includes proper maintenance, cleaning, and readying the dining area. The document also describes how a sideboard is used to store supplies like cutlery and glassware to eliminate wait staff frequently visiting the kitchen during service. Finally, it provides instructions and diagrams for 12 different napkin folding techniques used to enhance the dining experience.
This presentation summarizes a study on sampling procedures for a garments industry. It introduces the presenters and their program of study, and identifies their thesis supervisor. It then discusses the importance of samples in attracting buyers and different types of samples including fit samples, photo shoot samples, and pre-production samples. Specific sample-making procedures for buyers like H&M, Prenatal, Kappa, and CNA are outlined. Common stages like fit samples, second fit samples, and pre-production samples are also described. The presentation concludes that sampling is critical to the garment industry and controlling quality at the sample development stage.
The document discusses and defines various types of pleats that have been used in historical costumes, including accordion pleats, knife pleats, box pleats, cartridge pleats, fluted pleats, fortuny pleats, honeycomb pleats, kick pleats, organ pleats, plisse pleats, rolled pleats, watteau pleats, kinguissie pleats, spiraling pleats, and sunray pleats. For each pleat type, the document provides a definition and sometimes examples of how and when it has been used in historical garments.
This document is an assignment on pleats by Shubhi Goel for their 3rd semester B.Sc. in Fashion Designing & Technology. It defines pleats as folds made by doubling fabric back on itself and securing it in place, which are used to gather fabric. Pleats can be pressed or unpressed. The document discusses the history of pleating in ancient Egypt and its uses. It also covers the origins of pleated skirts in the 16th century. Different types of pleats and their impacts based on grain are described, including box, inverted, and knife pleats.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
9 insanely awesome sewing ideas how to sew a pillow diy home decor and more f...Linh Pham
This document provides instructions for making a House Haunting Hexagon Pillow Top. It begins with a list of materials needed, including various Halloween-themed fabrics. It then provides directions for cutting hexagon shapes from the fabrics using acrylic hexagon templates. The instructions explain how to lay out and sew the hexagons together in columns and then join the columns using Y-seams, being careful not to stitch past dots marking the seam intersections. Borders are then added to complete the pillow top. Overall, the document teaches how to construct a hexagon-based pillow top with a spooky Halloween theme using precise cutting and joining techniques.
Darts are a flexible part of patterns and excess dart volume can be treated through equivalents like tucks, pleats, flare or gathers. Dart equivalents spread fullness along stitch lines or flare without stitching. Excess dart volume can also be divided among multiple openings and treated as a design unit. Graduated darts vary in length within a group while radiating darts spread out from a focal point in a balanced arrangement and may be the same or graduated length. Intersecting darts resemble asymmetric darts and equivalents that cross the center front and intersect each other.
This document discusses mise-en-place, which refers to having all necessary food preparation equipment and ingredients ready before food service begins. It defines mise-en-place as equipment and food prepared in advance of service. Good preparation includes proper maintenance, cleaning, and readying the dining area. The document also describes how a sideboard is used to store supplies like cutlery and glassware to eliminate wait staff frequently visiting the kitchen during service. Finally, it provides instructions and diagrams for 12 different napkin folding techniques used to enhance the dining experience.
This presentation summarizes a study on sampling procedures for a garments industry. It introduces the presenters and their program of study, and identifies their thesis supervisor. It then discusses the importance of samples in attracting buyers and different types of samples including fit samples, photo shoot samples, and pre-production samples. Specific sample-making procedures for buyers like H&M, Prenatal, Kappa, and CNA are outlined. Common stages like fit samples, second fit samples, and pre-production samples are also described. The presentation concludes that sampling is critical to the garment industry and controlling quality at the sample development stage.
The document discusses and defines various types of pleats that have been used in historical costumes, including accordion pleats, knife pleats, box pleats, cartridge pleats, fluted pleats, fortuny pleats, honeycomb pleats, kick pleats, organ pleats, plisse pleats, rolled pleats, watteau pleats, kinguissie pleats, spiraling pleats, and sunray pleats. For each pleat type, the document provides a definition and sometimes examples of how and when it has been used in historical garments.
as we told you before, over 100 million people suffer from hemorrhoids every year. now, that number may mean a bit more if you put it in perspective
when a person finds out that they have a hem they experience several emotions, including fear, embarrassment, and isolation. hem create just as much mental anguish and it does physical pain so beating the pain is really only half the battle.
there is an opportunity to be the trusted brand that provides hem sufferers with knowledge, information, and guidance they are seeking. consumers are look for information, but they are also looking for support. this isn’t a topic that most people discuss even with their best friends, so for them to anonymously find support and information can be emotionally comforting and a mental relief. we want them to know that we are there for them, to help ease not just their physical discomfort, but also their mental strain. we want to “soothe their mind first”.
since this is a sensitive subject, consumers aren’t always willing to ask their friends or even their doctors what to do. the anonymity of the internet makes it the first place that consumers typically go for information. luckily if you type tucks into google, the tucks website is at the top of the first page. however, the website itself, is lacking. the website is actually more of a webpage that offers very little product information, except for directions, uses and active ingredients. even the website address does nothing to identify the brand.
the new website will have a much more inviting feel. on the website we will address different hem sufferers differently. you can see how we have divided the webpage into other areas.
since this younger demo is the most shocked when they get hems, we want to give them their own section. here they will be able to read that they are not the only young ones with hems. we also want them to be able to share their experiences, so there will also be a special forum for this age consumer.
as we mentioned there will be forums for each of the demos that are suffering. these are safe places were consumers don’t have to be embarrassed about venting their problems.
some women first experience hems during pregnancy. this can be scary since their body is already going through so many other changes. again, there will be a forum just for moms to talk about their problems. on the current website there is no way to purchase tucks. like we’ve been saying this is such a delicate subject that consumers don’t want to admit to the cvs cashier that they have hems. by allowing them to purchase the product on our website, we further ease the mental stress of having hems by making the purchase process easier.
Promotion on website, patient can print out and have pre-filled out answers to embaressing questions, promotion at doctor’s conferences where hemorrhoids are discussed.
Promotion on website, patient can print out and have pre-filled out answers to embaressing questions, promotion at doctor’s conferences where hemorrhoids are discussed.
so we have developed this great space for hem sufferers to learn about their problem and get the support they are looking for. but, we’ve got to get them there first.
although tucks comes up on the top of the page when it is googled, we want to make sure that tucks comes up at the top of other google search terms so that consumers know where to go for help. we will be purchasing several search words from google, including hemorrhoid treatment, hemorrhoids symptoms, and hemorrhoids. since it is often misspelled, we are also considering purchasing common misspellings of the word. all in all we will be allotting approx. $1MM for for this. Tucks does not come up in a search for “hemorrhoids”, Prep-H come up 7th, Site description will be comforting and not medical. We will make site content extensive for every category expanding the likelihood of rising to the top of the hemorrhoid category. List keywords: hemorrhoid, embarrassing, butt problem, anal bleeding, anal itching, etc.
in freshman orientation packets we will provide an individual tucks wipe as well as a booklet that we’ve developed. we’re hoping to reach the younger half of this demographic in a way that they may not expect. we’ll be distributing it at the top 5 schools in the country, which include
we can’t deny the power of print media to generate awareness and as a tool to drive sufferers to the website. We have 1/4 page print ads giving comsumers a fun fact about hemorrhoids and the web address to learn more
we can’t deny the power of print media to generate awareness and as a tool to drive sufferers to the website. We have 1/4 page print ads giving comsumers a fun fact about hemorrhoids and the web address to learn more
we can’t deny the power of print media to generate awareness and as a tool to drive sufferers to the website. We have 1/4 page print ads giving comsumers a fun fact about hemorrhoids and the web address to learn more
media info
new package design. we will also create easier, more convenient to open packaging.
new product design. make larger pads, maintaining as much of the current thickness as possible.