Ed has a strategic mind and is developing a brand brief for Mizuno. Mizuno is known for high quality, precision-engineered golf and athletic equipment. However, they are not well known to the general public. The objective is to develop a brand campaign that captures Mizuno's core of humility while energizing and unifying the brand across their product categories. The campaign aims to make Mizuno a badge of pride and provide a rallying cry for current and new customers. It will be implemented across all marketing touchpoints. The brand idea is "Mizuno: brings out the best in you" by arming "Performance Junkies" with biomechanically engineered products that enhance natural ability.
Presentazione intervento Vittorio Pozzati al convegno "Comunità verso il benessere e la sostenibilità, - L'impegno della società civile: proposte e pratiche concrete per la sostenibilità sociale, economica e ambientale”", del 17 ottobre 2010, Mezzago (MB)
Vishal Barfiwala is introduced as a simple Gujarati guy who attends IIM Ahmedabad. He enjoys spending time with friends, partying, and talking to girls. However, he claims to not like girls who love him. He transforms into an outgoing party host who invites others to join late night celebrations at his room.
Ed introduces himself and provides a list of his interests and experiences. These include being a strategist, artist, musician, movie critic, aspiring chef, middle child, public servant, and HBCU graduate. The document then expands on some of these experiences and interests, discussing Ed's enjoyment of art, criticism of modern music trends, favorite movies that make him think, dream death match ideas, inspirational advice he's received, and goals like learning French and auto repair.
Ed has a strategic mind and is developing a brand brief for Mizuno. Mizuno is known for high quality, precision-engineered golf and athletic equipment. However, they are not well known to the general public. The objective is to develop a brand campaign that captures Mizuno's core of humility while energizing and unifying the brand across their product categories. The campaign aims to make Mizuno a badge of pride and provide a rallying cry for current and new customers. It will be implemented across all marketing touchpoints. The brand idea is "Mizuno: brings out the best in you" by arming "Performance Junkies" with biomechanically engineered products that enhance natural ability.
Presentazione intervento Vittorio Pozzati al convegno "Comunità verso il benessere e la sostenibilità, - L'impegno della società civile: proposte e pratiche concrete per la sostenibilità sociale, economica e ambientale”", del 17 ottobre 2010, Mezzago (MB)
Vishal Barfiwala is introduced as a simple Gujarati guy who attends IIM Ahmedabad. He enjoys spending time with friends, partying, and talking to girls. However, he claims to not like girls who love him. He transforms into an outgoing party host who invites others to join late night celebrations at his room.
Ed introduces himself and provides a list of his interests and experiences. These include being a strategist, artist, musician, movie critic, aspiring chef, middle child, public servant, and HBCU graduate. The document then expands on some of these experiences and interests, discussing Ed's enjoyment of art, criticism of modern music trends, favorite movies that make him think, dream death match ideas, inspirational advice he's received, and goals like learning French and auto repair.
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