Zafer Çağlayan, the State Minister in charge of Foreign Trade, discusses Turkey's efforts to develop global brands through the TURQUALITY® program. He explains that while Turkey was previously known primarily as a subcontractor, developing strong manufacturing capabilities, it now needs to focus on value-added activities like R&D, design, and branding to compete globally. The TURQUALITY® program aims to create "ten global brands in ten years" by supporting companies in these areas to strengthen both individual brands and Turkey's overall country brand image. Several companies that have participated in the program, such as Koton and Jimmy Key, are cited as success stories that have significantly grown their revenues and international presence
Marcos Bendrao is a branding and creative strategy expert based in Portugal seeking a new strategic role. He has over 10 years of experience in branding and currently works at GCI, a communication group, overseeing brand strategy and creative projects. He is passionate about using creative thinking and strategy to create meaningful brand experiences that transform markets.
Skoda Auto is expanding into Indonesia and Mexico based on market analysis. Indonesia is identified as having the highest market potential due to its large population and GDP growth. Potential buyers are identified as employed individuals aged 18-25 living in major cities. Competitive analysis shows Toyota and Nissan in Indonesia, and GM in Mexico. Regulations in Indonesia are found to be more favorable for market entry and foreign investment. A recommendation is made for Skoda to use a local distributor and focus on promotional strategy to successfully enter the Indonesian market.
Presentation on customer awareness and prefering skoda carsjitharadharmesh
This document provides a summary of a summer training project presentation on customer awareness and preferences regarding the Skoda Yeti vehicle. It includes sections on the automotive industry overview from 1984-present, details about Torque Automotive Pvt. Ltd (the company), literature reviews on related topics, a SWOT analysis of the Skoda Yeti, research methodology used, and analysis of customer survey results. The survey looked at factors influencing vehicle purchases, awareness and opinions of the Skoda Yeti, and ratings for attributes like looks, comfort, and ease of maintenance.
Skoda has a long history dating back to 1895 but struggled with negative perceptions until being acquired by Volkswagen in 1991. Its mission is to provide intelligent, attractive, and well-made vehicles at a good value. As part of Volkswagen, Skoda has strengths like its skilled workforce and synergies, but also faces challenges from outdated infrastructure and seeking to increase wages. The recommendations are to move manufacturing to lower-cost countries with growing demand and develop alternative fuel vehicles. Within 3 years, the goal is to increase production in China and India.
This document provides a summary and analysis of Volkswagen AG's global business strategy. It includes an executive summary, background on Volkswagen and its brands, analysis using Porter's Diamond Model and PEST analysis, an examination of Volkswagen's generic strategy using Porter's framework, and recommendations. Key findings are that Volkswagen has strong competitive advantages due to Germany's factor conditions and demand for its high-quality products. Its strategy of diversification across multiple brands and lowering costs through shared platforms has proven successful.
Škoda UK conducted a SWOT analysis to assess its position in the competitive car market and develop an effective strategy. The analysis identified customer satisfaction as a key strength, and that while outdated perceptions of its brand as low quality had improved, it still lacked a strong appeal. This presented an opportunity to differentiate by focusing on happy customers. However, the crowded UK market posed a threat if its messages were not powerful enough to stand out.
This document summarizes an innovation program in Turkey called İnovaLİG. The program is organized by the Turkish Exporters Assembly and A.T. Kearney consulting firm to help Turkish companies improve their innovation capabilities and help Turkey achieve its 2023 export growth targets. The program involves companies completing a survey to assess their innovation management strengths and weaknesses, with top performers advancing to finals and championships in various innovation categories. The goal is to move Turkish companies from having isolated innovative ideas to generating repetitive innovation successes and high value exports.
This document is a student assignment on international marketing. It contains an index, acknowledgements section thanking the teacher and principal for the opportunity, and 4 questions on internationalization topics. Question 1 asks to provide two examples of internationalization of Indian companies. It then analyzes the internationalization of Apollo Tyres and BKT Tires over multiple paragraphs, discussing their strategies, challenges, and growth pursuing markets abroad.
Marcos Bendrao is a branding and creative strategy expert based in Portugal seeking a new strategic role. He has over 10 years of experience in branding and currently works at GCI, a communication group, overseeing brand strategy and creative projects. He is passionate about using creative thinking and strategy to create meaningful brand experiences that transform markets.
Skoda Auto is expanding into Indonesia and Mexico based on market analysis. Indonesia is identified as having the highest market potential due to its large population and GDP growth. Potential buyers are identified as employed individuals aged 18-25 living in major cities. Competitive analysis shows Toyota and Nissan in Indonesia, and GM in Mexico. Regulations in Indonesia are found to be more favorable for market entry and foreign investment. A recommendation is made for Skoda to use a local distributor and focus on promotional strategy to successfully enter the Indonesian market.
Presentation on customer awareness and prefering skoda carsjitharadharmesh
This document provides a summary of a summer training project presentation on customer awareness and preferences regarding the Skoda Yeti vehicle. It includes sections on the automotive industry overview from 1984-present, details about Torque Automotive Pvt. Ltd (the company), literature reviews on related topics, a SWOT analysis of the Skoda Yeti, research methodology used, and analysis of customer survey results. The survey looked at factors influencing vehicle purchases, awareness and opinions of the Skoda Yeti, and ratings for attributes like looks, comfort, and ease of maintenance.
Skoda has a long history dating back to 1895 but struggled with negative perceptions until being acquired by Volkswagen in 1991. Its mission is to provide intelligent, attractive, and well-made vehicles at a good value. As part of Volkswagen, Skoda has strengths like its skilled workforce and synergies, but also faces challenges from outdated infrastructure and seeking to increase wages. The recommendations are to move manufacturing to lower-cost countries with growing demand and develop alternative fuel vehicles. Within 3 years, the goal is to increase production in China and India.
This document provides a summary and analysis of Volkswagen AG's global business strategy. It includes an executive summary, background on Volkswagen and its brands, analysis using Porter's Diamond Model and PEST analysis, an examination of Volkswagen's generic strategy using Porter's framework, and recommendations. Key findings are that Volkswagen has strong competitive advantages due to Germany's factor conditions and demand for its high-quality products. Its strategy of diversification across multiple brands and lowering costs through shared platforms has proven successful.
Škoda UK conducted a SWOT analysis to assess its position in the competitive car market and develop an effective strategy. The analysis identified customer satisfaction as a key strength, and that while outdated perceptions of its brand as low quality had improved, it still lacked a strong appeal. This presented an opportunity to differentiate by focusing on happy customers. However, the crowded UK market posed a threat if its messages were not powerful enough to stand out.
This document summarizes an innovation program in Turkey called İnovaLİG. The program is organized by the Turkish Exporters Assembly and A.T. Kearney consulting firm to help Turkish companies improve their innovation capabilities and help Turkey achieve its 2023 export growth targets. The program involves companies completing a survey to assess their innovation management strengths and weaknesses, with top performers advancing to finals and championships in various innovation categories. The goal is to move Turkish companies from having isolated innovative ideas to generating repetitive innovation successes and high value exports.
This document is a student assignment on international marketing. It contains an index, acknowledgements section thanking the teacher and principal for the opportunity, and 4 questions on internationalization topics. Question 1 asks to provide two examples of internationalization of Indian companies. It then analyzes the internationalization of Apollo Tyres and BKT Tires over multiple paragraphs, discussing their strategies, challenges, and growth pursuing markets abroad.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
The document is a presentation for Volkswagen Lucknow about customer awareness and preferences for Volkswagen cars. It discusses Volkswagen as one of the largest car producers in Europe and aims to understand the effective factors in customer awareness and preferences. It outlines research methodology involving a survey of 100 people in Lucknow on their preferences based on factors like fuel, features, offers and after-sales service. Customers suggested increasing service centers and providing regular information on new cars and maintenance tips.
Ford Motor Company has seen success through constant innovation, adapting to changes in the market, environment, and consumer demands. The company fosters an organizational culture of open communication and employee involvement to generate new ideas. Ford focuses on product innovation through safety features, developing self-driving cars, and other technologies. It also pursues green innovations like electric vehicles and more efficient production processes. Through this innovation and ability to evolve incrementally, Ford has remained competitive against other automakers.
Proposed your promotional mix strategies for the new country of your choice. Identify whether there is any adaptation required for your promotional strategies comparing with current domestic strategies. If no adaptation is required, provide your justification.
Tata Motors, Volkswagen Group, and Skoda have signed a Memorandum of Understanding to explore a strategic alliance and develop joint vehicle projects. The companies will work together on innovative solutions for Indian and global markets. Skoda will lead projects on behalf of Volkswagen Group in the economy vehicle segment. If successful, Tata Motors plans to launch jointly developed products in India beginning in 2019.
The document provides brand guidelines for Exponential, an innovation subsidiary of MMI Holdings. It includes sections on company background, brand appearance, typography, color system, and logo usage. The key points are:
- Exponential was created by MMI Holdings to invest in innovative startups and disruptive technologies in insurtech, healthtech, fintech, and welltech.
- The brand vision is to create exponential growth for clients and businesses through disruptive innovations and partnerships.
- Brand assets include the logo featuring an "X" symbolizing forward thinking, and the color palette of grey and amber.
- Guidelines cover the logo, typography using Calibri font, and a primary
The document appears to be a brand style guide for Ford in Europe. It provides guidelines on communicating Ford's brand values through various channels. The brand essence is defined as providing a "feel good" experience when reality exceeds expectations. The guide includes sections on understanding target consumers, defining a new tone of voice, visual style elements, and using various communication channels to convey the brand. It aims to present a consistent brand personality across all of Ford's European operations and interactions with consumers.
The document discusses digital media planning and execution for the pre-launch campaign of the Ford Figo Aspire automobile. It provides background on the client Ford and agency Blue Hive, an overview of key concepts in media planning and digital marketing, and outlines the objectives, methodology, data analysis, and conclusions of the project studying Ford's media strategy for the Figo Aspire launch.
This document provides information about a project report submitted by students to SOM-LALIT Institute of Management Studies on employee job satisfaction at Renault in Ahmedabad. It includes a declaration by the students, an executive summary describing the study's objectives and methodology, a table of contents listing the report's chapters, and an introduction to the company profile chapter which provides background on Renault's history and operations in India. The report examines factors influencing employee satisfaction levels at Renault's Ahmedabad facility.
Being active in Iraqi Market for 8 years successfully is a matter of meeting clients requests, taking them to their target.
Providing services on time, understanding clients needs and leading the way to the target is main issue.
Services we provided made us the leader media buying and planning agency in market all these years
Booking around 1 million seconds yearly
Representing more than 100 brands
Synergetic effects of various plant extracts as bio-pesticide against wheat a...Muhammad Qasim
Human health and environment are greatly affected by extensive used of synthetic insecticide, which is why the alternative way of pesticides, such as botanical pesticide consumption increase with the passage of time to control of insect pests. The insecticidal impact of Moringa (Moringa oleifera), Neem (Azadirachta indica) and Euclyptus (Eucalyptus globules) leaves extracts were investigated on Diurophous noxia (Hemiptera: Aphididae). This study was aimed to evaluate the efficiency of bio-pesticide instead of synthetic chemicals against D. noxia. Experimental results showed that the percentage of mortality fluctuate with the fluctuation of concentration with time intervals and have great impact on the population of D. noxia. Single, doubled and tripled combinations of leaves extract were tested at two different concentrations (25 and 50%). The results suggested and concluded that from all the application of single botanicals A. indica give better result as compared to other single application while application of double combination M. olerifera with A. indica give significance result instead of other double mixture, meanwhile the triple combination (M. olerifera, A. indica and E. globules) performed excellent result as the others triple mixtures. The study revealed that combine used of M. olerifera, A. indica and E. globules leaves extract were very effective against D. noxia and surge as an alternative way of pesticides instead of synthetic chemicals.
This document discusses a potential investment by XYZ Ventures in acquiring a 10% equity stake in the Charlotte Hornets NBA franchise for $75 million. It analyzes the NBA industry using Porter's Five Forces and identifies the Charlotte Hornets as an underperforming asset relative to other franchises. It proposes 5 ways XYZ Ventures could help increase the value of the franchise through boosting operational revenue, negotiating new media rights, bringing in new sponsorships, leveraging team owner Michael Jordan's brand appeal, and developing young talent. The investment aims to capitalize on the growing popularity and profitability of professional sports franchises.
Pratap Singh1*, Rajendra Singh1, Nitin Sati2, Om Prakash Sati1
1Department of Chemistry, HNB Garhwal University, Srinagar Garhwal, Uttarakhand, India
2Department of Pharmaceutical Sciences, HNB Garhwal University, Srinagar Garhwal, Uttarakhand, India
*Address for Correspondence: Pratap Singh, PhD Scholar, Department of Chemistry, HNB Garhwal University
Srinagar Garhwal, Uttarakhand, India
Received: 15 September 2016/Revised: 28 September 2016/Accepted: 26 October 2016
ABSTRACT- Impatiens sulcata is an annual plant used in traditional Chinese medicine for treatment of several
ailments, seeds are edible, plant paste is applied to prevent utricaria, itching, eczema, pimples and mucilage is used as an
abortifacient. Methanolic extract of Impatiens sulcata and its various fractions were screened for phytochemical analysis,
antioxidant potential by total phenolic content, total flavonoid content, total antioxidant activity, DPPH scavenging
activity, reducing power and ABTS scavenging activity, while antimicrobial activity by disc diffusion assay against a set
of bacterial and fungal strains. Petroleum ether and methanolic extract showed higher free radical scavenging activity and
phytochemical analysis revealed the presence of saponins, flavonoids and triterpenoids. In biological assay, the extracts
showed the moderate antimicrobial activity.
Key-words- Impatiens sulcata; Phytochemical analysis; Antioxidant potential; Anti-bacterial activity; Anti-fungal
activity;
Relationships are fundamental to us as humans to lead a healthy and happy life. In four stories, I tell of how relationships are critical to us as Product Managers as well, with examples from my own company, LinkedIn.
1of2_Report_Investment Opportunities in Turkish Property Market_March 2016 Issueserverbirkan
Turkey is experiencing strong economic growth and attracting significant foreign investment, making it an attractive market for property investment. Foreign property purchases in Turkey have increased dramatically in recent years, with over 145,000 homes sold to foreigners from 2013-2016, a 49% increase. The document outlines several large infrastructure projects underway in Istanbul and the surrounding region that are expected to further drive demand, and presents several proposed high-return property development opportunities for investors, ranging from hundreds of thousands to hundreds of millions in investment cost. It aims to partner with investors to develop these projects targeting foreign buyers in the growing Turkish property market.
0601098 country branding in the context of tourism industry Supa Buoy
This document is a project report on country branding in the context of tourism industry. It discusses key concepts of country branding including defining a country as a brand, the purpose of nation branding to differentiate a country, and how branding can position a country. It also covers lessons from corporate branding that can apply to countries and examines how tourism branding can help or hinder overall country branding. The report emphasizes the complexity of branding a nation and that the process requires research and input from stakeholders to create a brand that represents all aspects of a country.
This document discusses future trends in various industries and technologies. It begins by noting several global challenges in recent years like economic downturns, conflicts, and climate change. It then summarizes some major world events in 2020 that were impacted by these challenges. The document goes on to discuss expectations for the future, including the need for sustainability and digital transformation. Specific trends mentioned in automotive include increased car sharing, more customer-centric sales, and growth in developing markets. Ford Otosan's innovation strategies and connected initiatives are also summarized.
The document provides an overview of Toyota's marketing strategy for segmenting, targeting, and positioning its products in global, regional, and national markets based on customer needs and market conditions. Toyota aims to offer "the right car for the right place" and has various vehicle options targeted at different demographic and professional groups. The document also discusses the launch of the 11th generation Toyota Corolla in Pakistan, including details on the new model variants and their key features.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
The document is a presentation for Volkswagen Lucknow about customer awareness and preferences for Volkswagen cars. It discusses Volkswagen as one of the largest car producers in Europe and aims to understand the effective factors in customer awareness and preferences. It outlines research methodology involving a survey of 100 people in Lucknow on their preferences based on factors like fuel, features, offers and after-sales service. Customers suggested increasing service centers and providing regular information on new cars and maintenance tips.
Ford Motor Company has seen success through constant innovation, adapting to changes in the market, environment, and consumer demands. The company fosters an organizational culture of open communication and employee involvement to generate new ideas. Ford focuses on product innovation through safety features, developing self-driving cars, and other technologies. It also pursues green innovations like electric vehicles and more efficient production processes. Through this innovation and ability to evolve incrementally, Ford has remained competitive against other automakers.
Proposed your promotional mix strategies for the new country of your choice. Identify whether there is any adaptation required for your promotional strategies comparing with current domestic strategies. If no adaptation is required, provide your justification.
Tata Motors, Volkswagen Group, and Skoda have signed a Memorandum of Understanding to explore a strategic alliance and develop joint vehicle projects. The companies will work together on innovative solutions for Indian and global markets. Skoda will lead projects on behalf of Volkswagen Group in the economy vehicle segment. If successful, Tata Motors plans to launch jointly developed products in India beginning in 2019.
The document provides brand guidelines for Exponential, an innovation subsidiary of MMI Holdings. It includes sections on company background, brand appearance, typography, color system, and logo usage. The key points are:
- Exponential was created by MMI Holdings to invest in innovative startups and disruptive technologies in insurtech, healthtech, fintech, and welltech.
- The brand vision is to create exponential growth for clients and businesses through disruptive innovations and partnerships.
- Brand assets include the logo featuring an "X" symbolizing forward thinking, and the color palette of grey and amber.
- Guidelines cover the logo, typography using Calibri font, and a primary
The document appears to be a brand style guide for Ford in Europe. It provides guidelines on communicating Ford's brand values through various channels. The brand essence is defined as providing a "feel good" experience when reality exceeds expectations. The guide includes sections on understanding target consumers, defining a new tone of voice, visual style elements, and using various communication channels to convey the brand. It aims to present a consistent brand personality across all of Ford's European operations and interactions with consumers.
The document discusses digital media planning and execution for the pre-launch campaign of the Ford Figo Aspire automobile. It provides background on the client Ford and agency Blue Hive, an overview of key concepts in media planning and digital marketing, and outlines the objectives, methodology, data analysis, and conclusions of the project studying Ford's media strategy for the Figo Aspire launch.
This document provides information about a project report submitted by students to SOM-LALIT Institute of Management Studies on employee job satisfaction at Renault in Ahmedabad. It includes a declaration by the students, an executive summary describing the study's objectives and methodology, a table of contents listing the report's chapters, and an introduction to the company profile chapter which provides background on Renault's history and operations in India. The report examines factors influencing employee satisfaction levels at Renault's Ahmedabad facility.
Being active in Iraqi Market for 8 years successfully is a matter of meeting clients requests, taking them to their target.
Providing services on time, understanding clients needs and leading the way to the target is main issue.
Services we provided made us the leader media buying and planning agency in market all these years
Booking around 1 million seconds yearly
Representing more than 100 brands
Synergetic effects of various plant extracts as bio-pesticide against wheat a...Muhammad Qasim
Human health and environment are greatly affected by extensive used of synthetic insecticide, which is why the alternative way of pesticides, such as botanical pesticide consumption increase with the passage of time to control of insect pests. The insecticidal impact of Moringa (Moringa oleifera), Neem (Azadirachta indica) and Euclyptus (Eucalyptus globules) leaves extracts were investigated on Diurophous noxia (Hemiptera: Aphididae). This study was aimed to evaluate the efficiency of bio-pesticide instead of synthetic chemicals against D. noxia. Experimental results showed that the percentage of mortality fluctuate with the fluctuation of concentration with time intervals and have great impact on the population of D. noxia. Single, doubled and tripled combinations of leaves extract were tested at two different concentrations (25 and 50%). The results suggested and concluded that from all the application of single botanicals A. indica give better result as compared to other single application while application of double combination M. olerifera with A. indica give significance result instead of other double mixture, meanwhile the triple combination (M. olerifera, A. indica and E. globules) performed excellent result as the others triple mixtures. The study revealed that combine used of M. olerifera, A. indica and E. globules leaves extract were very effective against D. noxia and surge as an alternative way of pesticides instead of synthetic chemicals.
This document discusses a potential investment by XYZ Ventures in acquiring a 10% equity stake in the Charlotte Hornets NBA franchise for $75 million. It analyzes the NBA industry using Porter's Five Forces and identifies the Charlotte Hornets as an underperforming asset relative to other franchises. It proposes 5 ways XYZ Ventures could help increase the value of the franchise through boosting operational revenue, negotiating new media rights, bringing in new sponsorships, leveraging team owner Michael Jordan's brand appeal, and developing young talent. The investment aims to capitalize on the growing popularity and profitability of professional sports franchises.
Pratap Singh1*, Rajendra Singh1, Nitin Sati2, Om Prakash Sati1
1Department of Chemistry, HNB Garhwal University, Srinagar Garhwal, Uttarakhand, India
2Department of Pharmaceutical Sciences, HNB Garhwal University, Srinagar Garhwal, Uttarakhand, India
*Address for Correspondence: Pratap Singh, PhD Scholar, Department of Chemistry, HNB Garhwal University
Srinagar Garhwal, Uttarakhand, India
Received: 15 September 2016/Revised: 28 September 2016/Accepted: 26 October 2016
ABSTRACT- Impatiens sulcata is an annual plant used in traditional Chinese medicine for treatment of several
ailments, seeds are edible, plant paste is applied to prevent utricaria, itching, eczema, pimples and mucilage is used as an
abortifacient. Methanolic extract of Impatiens sulcata and its various fractions were screened for phytochemical analysis,
antioxidant potential by total phenolic content, total flavonoid content, total antioxidant activity, DPPH scavenging
activity, reducing power and ABTS scavenging activity, while antimicrobial activity by disc diffusion assay against a set
of bacterial and fungal strains. Petroleum ether and methanolic extract showed higher free radical scavenging activity and
phytochemical analysis revealed the presence of saponins, flavonoids and triterpenoids. In biological assay, the extracts
showed the moderate antimicrobial activity.
Key-words- Impatiens sulcata; Phytochemical analysis; Antioxidant potential; Anti-bacterial activity; Anti-fungal
activity;
Relationships are fundamental to us as humans to lead a healthy and happy life. In four stories, I tell of how relationships are critical to us as Product Managers as well, with examples from my own company, LinkedIn.
1of2_Report_Investment Opportunities in Turkish Property Market_March 2016 Issueserverbirkan
Turkey is experiencing strong economic growth and attracting significant foreign investment, making it an attractive market for property investment. Foreign property purchases in Turkey have increased dramatically in recent years, with over 145,000 homes sold to foreigners from 2013-2016, a 49% increase. The document outlines several large infrastructure projects underway in Istanbul and the surrounding region that are expected to further drive demand, and presents several proposed high-return property development opportunities for investors, ranging from hundreds of thousands to hundreds of millions in investment cost. It aims to partner with investors to develop these projects targeting foreign buyers in the growing Turkish property market.
0601098 country branding in the context of tourism industry Supa Buoy
This document is a project report on country branding in the context of tourism industry. It discusses key concepts of country branding including defining a country as a brand, the purpose of nation branding to differentiate a country, and how branding can position a country. It also covers lessons from corporate branding that can apply to countries and examines how tourism branding can help or hinder overall country branding. The report emphasizes the complexity of branding a nation and that the process requires research and input from stakeholders to create a brand that represents all aspects of a country.
This document discusses future trends in various industries and technologies. It begins by noting several global challenges in recent years like economic downturns, conflicts, and climate change. It then summarizes some major world events in 2020 that were impacted by these challenges. The document goes on to discuss expectations for the future, including the need for sustainability and digital transformation. Specific trends mentioned in automotive include increased car sharing, more customer-centric sales, and growth in developing markets. Ford Otosan's innovation strategies and connected initiatives are also summarized.
The document provides an overview of Toyota's marketing strategy for segmenting, targeting, and positioning its products in global, regional, and national markets based on customer needs and market conditions. Toyota aims to offer "the right car for the right place" and has various vehicle options targeted at different demographic and professional groups. The document also discusses the launch of the 11th generation Toyota Corolla in Pakistan, including details on the new model variants and their key features.
The document announces the winners of the 2014 Deloitte Technology Fast50 Turkey program, which recognizes the 50 fastest growing technology companies in Turkey based on revenue growth over five years. Cordisnetwork topped the list with 4192% growth. The program identifies trends shaping the tech sector and profiles winners. Most winners are from Istanbul and Ankara, with 62% in software. The report also includes a CEO survey on growth strategies and challenges facing the industry.
Throughout the years the attention and interest for
innovation in the Real Estate and Construction sector has further grown. KPMG recognizes this and wants to facilitate the emergence and development of
these innovations that will shape the Real Estate and Construction market of the future. Due to the success of our first global edition last year we have
further extended the list of companies and added an interactive online dashboard!
The annual report provides an overview of CEAT Limited's performance in 2010-11. Some key highlights include:
- Total income increased to Rs. 35,291.45 crores from Rs. 28,496.12 crores in the previous year.
- Production capacity was expanded at the Nasik plant and the first phase of radial tyre production commenced at the new Halol plant in Gujarat.
- New product launches focused on meeting customer demands across segments like trucks, motorcycles, tractors and others.
- Strategies to stay ahead include new product development, customer centricity, and innovation in services to enhance engagement.
- Branding strategies targeted the youth
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
Deloitte Technology Fast50 Turkey Winners and CEO Survey 2014AKAMPUS
This document includes Deloitte Technology Fast50 Turkey Winners and CEO Survey 2014.
We are proud to announce that AKAMPÜS is selected as one of the Deloitte Technology Fast 50 companies. We are also nominated for EMEA Technology Fast 500, which acknowledges the 500 fastest growing technology companies in Europe, Middle East, and Africa.
Deloitte Technology Fast 50 is a prestigious award program that honors business growth, technological innovation and Turkish entrepreneurial spirit.
Marketing And Integrated Marketing Communications StrategyRachel Phillips
Advantage Kayaks is a small boutique kayak manufacturer that has experienced growth over 10 years. It is seeing increased competition and wants to expand by hiring another employee. The company's management team has requested a strategic marketing and integrated marketing communications plan to help guide future objectives. The plan will analyze the current market situation and future goals to develop a clear strategy.
Wael El Kady discusses BDL Egypt's focus in 2014 on growth through promotions, warranty programs, and after-sales service. He notes they are paying attention to offering latest products and technologies at reasonable price points. Going forward, they plan to increase consumer market volume. The tablet market in Egypt is trending towards tablets over laptops and portable devices over traditional smartphones. A recent study predicts tablet sales will surpass computer sales in 2015. BDL Egypt's major milestone over the past 3 difficult years was surviving political instability and restoring key relationships. Their focus for 2015 will be spreading presence across Egypt and delivering on promises to partners and customers.
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
The marketing campaign for the new Toyota Corolla Altis Grande launched in July 2014 in Pakistan. The campaign involved television commercials, print advertisements, and other promotions. The TV commercial showed the car splitting into two vehicles to demonstrate its versatility. Print ads promoted the car's features like its powerful engine and technology. The campaign targeted upper and middle income consumers in Pakistan and had a total estimated budget of Rs. 153 million.
Bearing presentation on innovation driven competitive advantage - adc ci - ...Jörgen Eriksson
This document discusses innovation driven competitive advantages and provides an agenda for the presentation. It discusses globalization and hypercompetition as drivers of the need for innovation. It defines innovation and describes different types. It emphasizes that innovation must span the entire business system, including products, business models, marketing and more. It discusses common gaps that companies face in corporate innovation efforts, such as lack of framework, focus on competition over differentiation, and restrictive culture and processes. It provides strategies for making corporate innovation more effective, including developing a clear strategy, using tools like blue ocean strategy and sweet spot analysis, and allowing time and space for creativity.
B.S. Motwani and his son Varshik Motwani founded Equinox Global Group in 2011 to provide superior engineered goods and tailored solutions in a sustainable way. Equinox has grown from 3 employees to serve industries such as oil and gas, marine, and construction by offering specialized engineering services and products. The company prides itself on excellent customer service and adding value by selecting the right products and solutions for clients' needs. Equinox also focuses on eco-friendly and innovative products to fulfill an unmet need in the market for sustainable solutions. It aims to strengthen its team and services in preparation for opportunities from Expo 2020.
Game Changers of the Indian Sign Industry- Sign and POP MagazineMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Aalto International is a technology business architect firm founded in Singapore with offices in Kyoto and Germany. Their multinational team aims to spur technological innovation through global collaboration. As technology business architects, they observe tech companies and projects to create unprecedented international cooperation through their global network. Their vision is to drive innovations that benefit society. They believe global networking and collaboration will conceive innovations to change society.
1. EXCLUSIVE INTERVIEW
Briefing16
Undoubtedly, the amo-
unt of foreign currency
recorded as input to the
country is the most impor-
tant parameter of Turkey’s
continually increasing export
value. However, one of the
matters concerning exports
which is not often brought
up is that of the market equi-
valents of the products which
make up the competition. In
this case, it all comes down
to the strength and quality
of the international or global
brands at hand. We spoke
with Zafer Çağlayan, the State
Minister in charge of Foreign
Trade and the most important
champion of Turkish exports,
on the TURQUALITY ®
concept –the subject of much
discussion lately – as well as
on branding and quality.
How do you view Turkey’s
development concerning
branding?
As you know, during the pro-
cess of opening up to the out-
side in the 80s, Turkey joined
the global economy primarily
as a subcontractor. With its
strong workforce, Turkey
developed its manufacturing
infrastructure in subcontrac-
ting in the labor-intensive
textile sector, and this struc-
ture also contributed to other
industries until the mid-90s
or so. But as of the mid-90s,
the strong manufacturing
infrastructure was no longer
a sufficient condition for
global competitive superiority,
and entering the competiti-
on with products that have
high added value became a
requirement.
And this is where the
concept of value gains
importance. R&D, design,
and branding are the most
important factors in supp-
lying a product with added
value. Unfortunately, the
share of R&D investments
in our country in the gross
domestic product is still at
rather low levels. On the other
hand, a very hopeful trend of
improvement is being obser-
ved in our country in terms of
branding and design. Design
is what creates awareness in
the producer and consumer.
The value added by design to
the product is the brand. It is
quite improbable that a player
unable to enter the market
with its own brand could
survive in the conditions of
current global competition.
Here is where the country’s
image comes into play.
Countries themselves are
also brands, really. Brands
created by a country whose
A very hopeful trend
of improvement is
being observed in our
country in terms of
branding and design
Zafer Çağlayan: “We will
come one step closer to our
vision of raising ten global
brands in our country by
2023”
Ten Global Brands in
Ten Years? Why Not?
Zafer Çağlayan, The State Minister in charge of foreign trade tells
about his tactics of being a global brand to Turkish companies
BY CEYHAN AKSOY
PHOFOGRAPHBYAA
4th QUARTER2010 ISSUE1
13-31-briefing.indd 16 29.10.2010 17:02
2. The Turkish Perspective 17
bolsters our expectation that
this project of ours will also
provide positive contributi-
ons to our country.
Supporting the country
image is a subject which
must be tackled using an
all-encompassing point of
view. Italian cuisine has had
as much of an effect as Italian
design in the formation of
Italy’s image. We envision
that we will support the
national image through an
all-encompassing approach
to branding which integrates
design, the designer, and the
gastronomical sector, and
shall realize our work and
efforts through this view.
It is believed that you will
raise the period of support
for brands in the TURQU-
ALITY® program from five
years to ten. What’s the
latest situation regarding
this subject?
As a result of our work, we
decided that five years is not
a sufficient period for sup-
porting branding activities
at optimal levels. Further-
more, the global crisis which
showed its effects as of the
end of 2008 negatively
affected investments around
the world. We didn’t find it
right to cut off support at a
point when investments were
starting to show returns and
began efforts toward exten-
ding support for companies
shown to have performed
over a certain level by five
more years. We already have
a performance model by
which we have determined
the performance of our
brands. We foresee that our
brands which have been
shown to exceed a certain
level in this model will be
supported for a period of an
additional five years. Thus,
we think that we will come
one step closer to our vision
of raising ten world brands
in our country by 2023.
image is well-perceived enter
the global competition with
a 1-0 advantage. So much so
that while the perception of
a country as a brand carries
an individual brand to the
highest level, it is also what
feeds the growth of individual
brands.
In this regard, bolste-
ring the image of Turkish
products in the international
arena is an important ele-
ment of foreign trade policy.
TURQUALITY® is a program
designed with this perspec-
tive in mind, with a vision to
raise “ten global brands in ten
years.” While supporting the
promotion of industries abro-
ad in this scope on one hand,
it also aims for the creation of
Turkish brands which possess
competitive superiority on
the other. Thus, Turkish
brands which possess compe-
titive superiority will bolster
the country’s image, which in
elevated form will return to
feeding Turkish brands.
A vision which foresees “ten
global brands in ten years”
has been set as a target for
TURQUALITY®. How do
you define these targets?
First of all, everything starts
by imagining. Every person,
government, and country
draws its own borders thro-
ugh the power of imagi-
nation. However, this does
not mean a break with the
realities of the rational world.
We first imagined “ten global
brands in ten years,” and then
set it as a vision for ourselves
in order to realize it. That we
see the brands which are wit-
hin the scope of our support
in centers such as New York,
Paris, Milan, and Moscow
proves that this vision is not
merely fantasy. The returns
we receive from our compa-
nies and the interest shown
toward TURQUALITY®
from the industry also show
that we are on the right path.
We know that you support
the branding aspect of the
business through the TUR-
QUALITY ® program. How
about the design aspect?
Do you have any projects
concerning design?
Of course there are. For ins-
tance, we have “Design Sup-
port,” with which we directly
support design and designers.
We cover the expenses of
designing firms and design
offices such as promotion,
rent, and consultancy within
the scope of support.
In addition to this, we
also have the “Design Turkey
Industrial Design Awards,”
which is the most comp-
rehensive design awards
system in Turkey. This year
we are organizing the second
“Design Turkey Industrial
Design Awards,” the first
of which was organized in
2008. Applications which
consist of designs that were
released to market three years
ago at most, which we have
been receiving since October
21, 2010, will be assessed
on a sectorial basis, after
which they will be given the
“Good Design” and “Superi-
or Design” awards. Designs
which receive awards will
gain the right to use the
“Design Turkey” logo on their
products. Besides product
designs, designs that are yet
to be released are also asses-
sed within the “Conceptual
Design” theme set each year.
“Humane Design” is concep-
tual design theme of the 2010
“Design Turkey Industrial
Design Awards” The intense
number of applications from
designers and producers
“Turkish brands which
possess competitive
superiority will bolster
the country’s image”
says Zafer Çağlayan,
13-31-briefing.indd 17 29.10.2010 17:02
3. SIX YEARS HAVE passed
since the meeting at Lütfü
Kırdar Convention & Exhibi-
tion Center where Kürşat
Tüzmen, former state minister
in charge of foreigntrade intro-
duced the TURQUALITY ®
project. Devised with inten-
tion to create “10 global brands
in 10 years”, TURQUALITY ®,
the world’s first government-
supported brand development
program, has directly or indi-
rectly given companies includ-
ed in the program 153 million
TL of financial support since its
inception. Several companies
have signed off on important
export successes thanks to the
program’s financial support as
well as know-how counseling
on administrative knowledge
accumulation and enterprise
organization, which encom-
passes all processes from
manufacturing to marketing
and after-sales service.
Companies are being sup-
ported in two different scopes –
known as TURQUALITY® and
the Brand Program – as part
of the project, which has been
continually expanding since
the day it began its activities.
Today, 75 brands are receiving
support from TURQUALITY®
and 42 brands from the Brand
Program, representing a total of
13 sectors. Vakko, Doğtaş, Efes,
Ülker, Jimmy Key, and Koton
are just a few of the well-known
companies participating in
the project. The performance
of some of the brands after
by the end of the year, the com-
pany – which will open two of
its stores in Egypt and Sarajevo,
which it is entering for the first
time – will have 74 stores in 26
countries. “The support pro-
vided within the TURQUAL-
ITY® framework provided ease,
particularly in different markets
and positioning in competitive
conditions” says Koton’s CEO,
Yılmaz Yılmaz, adding “Ex-
periences received through
different markets have
a positive effect on the
nature of a company’s
products, its mar-
keting channels,
its IT infra-
structure, and
on the development
of its corporate identity. We
believe that TURQUALITY ®
which was created with the aim
of cultivating world brands in
Turkey, will reach its goal as a
result of its development and
continuation”.
Jimmy Key, one of Sun
Holding’s brands which has
been included in the TUR-
QUALITY® program about
four years ago, is another brand
that has made successful steps.
The company, which was
emboldened enter the Ukrain-
ian market by the program,
increased its sales by 300 per-
cent. “We also make use of their
design and promotion support”
says Sun Holding CEO Şükrü
Ünlütürk, and continues with
“I am of the belief that this
is a thoroughly well-thought
out, well-run program which
has gained great importance
among our country’s brands.”
The Driving
Force Of Exports
Companies have received 153 million
TL of financial support so far within the
scope of the TURQUALITY ® project
BRANDING
One of the most
important reasons
behind TURQUA-
LITY ®’s success is
that it is very broad
in scope
Briefing18
BY AYŞEGÜL SAKARYA
ILLUSTRATIONBYSEDATGİRGİN
joining the program is quite
striking. Koton is one of the
project’s success stories. In
the period between late 2006,
when it joined the TUR-
QUALITY® program, and late
2009, the company’s revenues
increased by 193 percent. Its
goal for the end of 2010 is to
raise this figure to 237 percent.
The company, whose revenues
abroad increased by 199 per-
cent over the past three years,
expects to grow by 263 percent
by the end of 2010. By the end
of the year, the company will
open seven stores in six coun-
tries in addition to its existing
67 stores in 24 countries. Thus,
Ali Saydam who is a brand
and communication specialist,
believes that the brand behind
Turkey must also be developed
for the project, which clears
the path for companies to start
exporting, to be even more suc-
cessful, adding “TURQUAL-
ITY® is a project established
with very good intentions. For
the project to achieve success in
the full meaning of the world is
directly related to the method
of the brand of Turkey. This is
why a project which would pro-
vide for the development of the
Turkish brand might be run
alongside TURQUALITY®”.
One of the most im-
portant reasons behind
TURQUALITY®’s success is
that it is very broad in scope.
Besides acting as a finan-
cial resource to companies,
TURQUALITY® also supports
them by offering counseling on
strategy, operations, organiza-
tion, and technology to help
them create global brands. In
addition, human resources are
strengthened by giving training
directed toward the adminis-
trative units of participating
companies. “We believe that
the project is one of the most
beneficial projects that is being
developed for our exports” says
Elif Çoban, manager of Şölen
Chocolate – which joined the
TURQUALITY® program
approximately three years ago
– adding “ The program sup-
ported our self-development in
many subjects from marketing
to patent, branding rights, and
human resources”. The aim for
TURQUALITY® companies
in 2010 is to increase exports
by 10 percent. The success of
TURQUALITY®, which began
with a mission to increase
Turkey’s exports by developing
global brands and strength-
ening the image of Turkey’s
products and prestige with
the brands that are developed,
clearly indicates that it will have
no difficulty in reaching its
stated goals.
4th QUARTER2010 ISSUE1
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