Truth, Lies, and Content Strategy
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Content strategy doesn’t work. By taking an agile, systems-based approach to content, brands can regain control of narrative, understand their customers, & lay the foundation for true personalization.
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Truth, Lies, and Content Strategy
- 1. TRUTH, LIES, & CONTENT STRATEGY
- 2. 2COPY RI GHT 2017 CAITLIN CHECKETTCHRIS WALLEN LEAH SAND
- 3. 3COPY RI GHT 2017 WE ARE MARKETERS & ENGINEERS WHO DEVELOP CONTENT EXPERIENCES FOR NUMEROUS FORTUNE 50 COMPANIES
- 4. 4COPY RI GHT 2017 AND WE WANT TO CHANGE HOW YOU THINK ABOUT CONTENT STRATEGY & PERSONALIZATION ( )
- 5. 5COPY RI GHT 2 017 CUSTOMERS ARE EVOLVING FASTER THAN BUSINESS
- 6. 6COPY RI GHT 2 017 BRANDS WANT CONTENT STRATEGY & PERSONALIZATION TO KEEP UP
- 7. 7COPY RI GHT 2017
- 8. 8COPY RI GHT 2 017 BUT THEN THIS HAPPENS…
- 9. 9COPY RI GHT 2017 E X P E C T A T I O N R E A L I T Y
- 10. 10COPY RI GHT 2 017 CONTENT STRATEGY IS NOT RYAN GOSLING A SEXY DELIVERABLE
- 11. 11COPY RI GHT 2 017 AND PERSONALIZATION DOES NOT MAGICALLY HAPPEN WITH THE PUSH OF A BUTTON
- 12. 12COPY RI GHT 2017
- 13. 13COPY RI GHT 2 017 SO HOW DO WE AS MARKETERS SOLVE THIS?
- 14. 14COPY RI GHT 2 017 …FIND OUT AT SXSW 2018
- 15. 15COPY RI GHT 2017 PLEASE VOTE FOR OUR PANEL PICKER: TRUTH, LIES, & CONTENT STRATEGY ( )
- 16. 16COPY RI GHT 2 017 THANK YOU