The document introduces Nu Skin's new ageLOC Tru Face Essence Ultra product. It summarizes that the anti-aging industry is growing significantly globally and that people have long searched for youth and anti-aging solutions. The new Essence Ultra product uses ageLOC ingredients like Ethocyn to target skin firmness and features an antioxidant network to contour skin and protect it from free radicals for a more defined, youthful appearance. It is targeted towards customers looking to preserve a youthful look through skin firming benefits.