Trompenaars universalism particularism
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It introduces key marketing concepts like the marketing mix of product, price, place and promotion. It also distinguishes between sales and marketing, noting that marketing is about producing what customers want while sales is getting customers to want what a company produces.
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This document lists price ranges for 10 different cell phone models. The minimum prices range from Rs. 1000 to no minimum listed, while the maximum prices range from Rs. 30,600 to Rs. 49,990. The document provides price differentiation examples for cell phones but does not include any other details about the models.
Shoes - Marketing
This very short document discusses shoes in just one word - "Shoes" - repeated three times, followed by a series of periods and then the phrase "Thank You!" in two words. It appears to be expressing enthusiasm or excitement about shoes in a concise yet repetitive manner before closing with an appreciation.
Promotional Marketing
The document discusses various promotion methods used by firms to communicate with markets and sell products, including above-the-line methods like television, radio, and print advertising as well as below-the-line methods like branding, special offers, samples, and loyalty programs. It provides examples of Arsenal Football Club receiving a large sponsorship deal and Ferrari giving a car to David Beckham as a form of publicity promotion.
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Sonia Gandhi is an Indian politician who serves as the president of the Indian National Congress. She was born in Italy and moved to India after marrying former Prime Minister Rajiv Gandhi. As the president of the Congress party, she plays an important leadership role in Indian politics.
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This document discusses the emotional aspect of consumer behavior and brands. It mentions Rakhi, sweets before auspicious work, and advertising for a car brand and telecom brand.
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It introduces key marketing concepts like the marketing mix of product, price, place and promotion. It also distinguishes between sales and marketing, noting that marketing is about producing what customers want while sales is getting customers to want what a company produces.
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This document discusses various packaging types including tea packaging, handy nails, peanuts, milk cartons, and shoe bags. The document relates to marketing management and product aesthetics through packaging design and materials. Overall, the document touches on different packaging solutions and their relation to marketing products.
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This document appears to list various product lines, brands, and industries spanning from 1875 to the present day including: whiskey, beer, wine, aviation and automotive engines, military equipment, renewable energy, and spirits. It touches on iconic brands such as Jack Daniels whiskey founded in 1875, blended scotch whisky from 1909, and mentions industries like wind turbines, helicopters, and fashion & design without providing many details about any individual company or product.
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This document discusses brand extension strategies used by various companies over time. It mentions companies like Volvo launching brand extensions in areas like wind energy in 1979 and military/hunting products. It also notes that Absolut Vodka was acquired by another company in 1975 and that brand extensions were pursued as early as the 1800s, including by Thomas Edison in 1892. The document examines examples of upward brand extensions in different industries from 1873 to 2011.
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The document discusses various advertisements and media stories including promotions for Coca-Cola, a luxury watch, a Mars mission to end world hunger, the Simpsons movie, a new Superman movie, shampoo, gum, coffee, a TV show, exercise benches, a magazine, medicine, movies about the future, Kill Bill, and Mini Cooper's 50th anniversary. It provides brief snippets of text or images related to each promotional item or news story.
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This document discusses social media marketing, which involves advertising products or brands on social media platforms like Facebook, Twitter, and Instagram to attract groups who will discuss and make suggestions about them. It provides details on major social media platforms, steps for an effective social media marketing plan such as setting objectives and a content plan, and tools that can help with social media marketing efforts.
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This document discusses various packaging types including tea packaging, handy nails, peanuts, milk cartons, and shoe bags. The document relates to marketing management and product aesthetics through packaging design and materials. Overall, the document touches on different packaging solutions and their relation to marketing products.
Line Extension
This document appears to list various product lines, brands, and industries spanning from 1875 to the present day including: whiskey, beer, wine, aviation and automotive engines, military equipment, renewable energy, and spirits. It touches on iconic brands such as Jack Daniels whiskey founded in 1875, blended scotch whisky from 1909, and mentions industries like wind turbines, helicopters, and fashion & design without providing many details about any individual company or product.
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This document discusses brand extension strategies used by various companies over time. It mentions companies like Volvo launching brand extensions in areas like wind energy in 1979 and military/hunting products. It also notes that Absolut Vodka was acquired by another company in 1975 and that brand extensions were pursued as early as the 1800s, including by Thomas Edison in 1892. The document examines examples of upward brand extensions in different industries from 1873 to 2011.
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Viral marketing uses existing social networks and technologies to increase brand awareness and product sales through self-replicating sharing of content. Examples that achieved significant online attention and engagement include a Mad Men Facebook game that received half a million visitors in the first week, a Paranormal Activity campaign prompting fans to demand screenings in their city, and Old Spice responding to 185 YouTube videos in two days. The ALS Ice Bucket Challenge raised over $98 million in donations from over 2.4 million shared challenge videos on Facebook.
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The document discusses various advertisements and media stories including promotions for Coca-Cola, a luxury watch, a Mars mission to end world hunger, the Simpsons movie, a new Superman movie, shampoo, gum, coffee, a TV show, exercise benches, a magazine, medicine, movies about the future, Kill Bill, and Mini Cooper's 50th anniversary. It provides brief snippets of text or images related to each promotional item or news story.
Permission marketing
Permission marketing involves getting consent from prospects before selling a product or service, unlike interruption marketing. Guerrilla marketing is unconventional, inexpensive, and targets many people at once. It uses unusual visuals and situations that people will remember. Some examples of successful guerrilla marketing include campaigns by MINI, the film 3 Idiots, and Nivea.
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The document compares the work of Hofstede and Trompenaars on analyzing cultural value dimensions across countries. It finds that two of Trompenaars' dimensions closely match Hofstede's dimensions of individualism/collectivism and power distance. However, some of Trompenaars' other dimensions describe effects of underlying values rather than values themselves. While there is broad consistency between the frameworks in classifying countries, some differences may be due to evaluating cultures at different time periods or the evolution of cultures over time. The document also notes Trompenaars extended his research to examine cultural dimensions within corporate cultures.
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Packaging is the wrapping material around consumer items that contains, identifies, describes, protects, displays, and promotes the product to make it marketable while keeping it clean.
Neuromarketing - Marketing Management
Neuromarketing uses neuroscience techniques like functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to understand consumers' brain responses to marketing stimuli. Marketers apply these techniques to test things like commercials, product labels, websites, and advertisements to measure their impact on the brain and refine them for maximum effectiveness and appeal. Some companies that have used neuromarketing include Frito-Lay, Hyundai, ESPN, Microsoft, and PayPal.
Marketing Management - Innovative Marketing
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This document discusses innovative marketing and provides examples. It defines innovative marketing as creating solutions to indirect marketing problems through significant changes to product design, packaging, promotion, placement, or pricing. An innovative marketing method implements a new marketing approach. The document then provides examples of innovative marketing campaigns, including ones using disappearing forests to promote conservation, demonstrating product delivery through maps, and transforming a candy bar slogan into a bench to promote relaxation.
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This document discusses social media marketing, which involves advertising products or brands on social media platforms like Facebook, Twitter, and Instagram to attract groups who will discuss and make suggestions about them. It provides details on major social media platforms, steps for an effective social media marketing plan such as setting objectives and a content plan, and tools that can help with social media marketing efforts.
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