innovative Marketing
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Innovative marketing involves implementing new methods of product design, packaging, placement, promotion or pricing that significantly change a company's marketing approach. It focuses on creative solutions to challenges with traditional marketing. Effective marketing innovations creatively blend messaging and imagery to uniquely convey a product's features or message in a memorable way that impacts viewers.
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Portfolio-creative director
This portfolio document summarizes Sundeep Verma's work on several branding projects for companies like Complete Cruise Solutions, Serono Biotech, Western Union, Fanta, and Bacardi. It describes his role in conceptualizing exhibition spaces, developing themes, and designing interactive installations. For Serono, he created stories around the theme of "The Spirit of Serono" to engage its 5,000 global employees in celebration activities. The portfolio also outlines activation strategies he developed for new product launches, including sampling events for Fanta Apple and a traveling party series for Bacardi Wildberry.
Old spice mid term
This document analyzes an Old Spice body wash commercial titled "Scent Vacation". The commercial features a masculine man in various scenic locations promoting Old Spice's products through humor and metaphors. Its purpose is to get consumers, especially teenage and young adult males, to purchase Old Spice body wash and deodorant by portraying an idealized lifestyle and masculine image. The commercial uses techniques like camera movements, icons, and hyper-reality to engage the audience and leave a lasting impression.
Disney case study
Walter Elias Disney and his brother Roy founded Disney Brothers Cartoon Studio, which later became The Walt Disney Company. Disney makes dreams come true for hundreds of children through its various experiences. Disney has successfully established itself as a premium brand during the 1990s, motivating parents to purchase its products. Disney also releases movies, TV shows, and products to emotionally connect with audiences and motivate children to purchase Disney merchandise. Disney developed a broad product range in partnership with Kroger, the largest pure grocery retailer in the US, through its Imagination Farms program.
Cbreportfinal
This document contains a project report submitted by students to their professor. It includes answers to various questions about analyzing advertisements. The students identified examples of stimulus factors, perceptual organization, and memory principles like closure, proximity, figure-ground, and similarity being used in different print ads. They also outlined fictional advertisements making use of the Zeigarnik and Restorff effects. Additionally, the students created an advertisement for a mouthwash highlighting positive reinforcement, negative reinforcement, and punishment. Finally, they drafted a print ad for a perfume called "Temptation" with fantasy as its major theme.
Innovative marketing
This document discusses innovative marketing and provides examples. It defines innovative marketing as creating solutions to indirect marketing problems through significant changes to product design, packaging, promotion, placement, or pricing. An innovative marketing method implements a new marketing approach. The document then provides examples of innovative marketing campaigns, including ones using disappearing forests to promote conservation, demonstrating product delivery through maps, and transforming a candy bar slogan into a bench to promote relaxation.
Television advertising techniques
This document discusses various styles, techniques, and conventions used in television advertising. It provides examples of different styles such as documentary, mini fiction, animation and talking heads. It also discusses techniques like hidden messages, overt messages, emotional response, celebrity endorsement, and repetition. Finally, it covers conventions such as soundtracks, brand logos, dialogue, special effects, and characteristics of products/services including benefits, advantages over competitors, and lifestyle appeal. The document is an overview of creative and marketing elements commonly employed in television commercials.
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The document provides examples of retail inspiration and store displays produced by Dashing for various brands such as Platypus, Vans, General Pants Co., North Face, Athlete's Foot, Ugg, Uniqlo, Hermes, David Jones, Rebel Sport, Under Armour, Rivers, Seafolly, Campbells, Mad Mex, and Lego. The displays include window displays, in-store prints, banners, floor decals, and point-of-sale materials designed to highlight products and engage customers. Dashing worked with various retailers to develop creative and high-quality print solutions for brand campaigns and store rollouts.
DASHING_ RETAIL_2016
This document provides examples of retail displays and in-store marketing campaigns created by Dashing for various brands. It features over a dozen brand campaigns including displays for Platypus, Vans, General Pants Co., North Face, Athlete's Foot, UGG, Uniqlo, Hermes, David Jones, Rebel Sport, Under Armour, Timberland, Rivers, and Seafolly. For each brand, it highlights the types of printed materials created, from window displays to hanging banners to floor decals and more, with the goal of engaging customers in the store.
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This portfolio document summarizes Sundeep Verma's work on several branding projects for companies like Complete Cruise Solutions, Serono Biotech, Western Union, Fanta, and Bacardi. It describes his role in conceptualizing exhibition spaces, developing themes, and designing interactive installations. For Serono, he created stories around the theme of "The Spirit of Serono" to engage its 5,000 global employees in celebration activities. The portfolio also outlines activation strategies he developed for new product launches, including sampling events for Fanta Apple and a traveling party series for Bacardi Wildberry.
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Disney case study
Walter Elias Disney and his brother Roy founded Disney Brothers Cartoon Studio, which later became The Walt Disney Company. Disney makes dreams come true for hundreds of children through its various experiences. Disney has successfully established itself as a premium brand during the 1990s, motivating parents to purchase its products. Disney also releases movies, TV shows, and products to emotionally connect with audiences and motivate children to purchase Disney merchandise. Disney developed a broad product range in partnership with Kroger, the largest pure grocery retailer in the US, through its Imagination Farms program.
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This document contains a project report submitted by students to their professor. It includes answers to various questions about analyzing advertisements. The students identified examples of stimulus factors, perceptual organization, and memory principles like closure, proximity, figure-ground, and similarity being used in different print ads. They also outlined fictional advertisements making use of the Zeigarnik and Restorff effects. Additionally, the students created an advertisement for a mouthwash highlighting positive reinforcement, negative reinforcement, and punishment. Finally, they drafted a print ad for a perfume called "Temptation" with fantasy as its major theme.
Innovative marketing
This document discusses innovative marketing and provides examples. It defines innovative marketing as creating solutions to indirect marketing problems through significant changes to product design, packaging, promotion, placement, or pricing. An innovative marketing method implements a new marketing approach. The document then provides examples of innovative marketing campaigns, including ones using disappearing forests to promote conservation, demonstrating product delivery through maps, and transforming a candy bar slogan into a bench to promote relaxation.
Television advertising techniques
This document discusses various styles, techniques, and conventions used in television advertising. It provides examples of different styles such as documentary, mini fiction, animation and talking heads. It also discusses techniques like hidden messages, overt messages, emotional response, celebrity endorsement, and repetition. Finally, it covers conventions such as soundtracks, brand logos, dialogue, special effects, and characteristics of products/services including benefits, advantages over competitors, and lifestyle appeal. The document is an overview of creative and marketing elements commonly employed in television commercials.
Dashing Retail Inspiration_ June2016
The document provides examples of retail inspiration and store displays produced by Dashing for various brands such as Platypus, Vans, General Pants Co., North Face, Athlete's Foot, Ugg, Uniqlo, Hermes, David Jones, Rebel Sport, Under Armour, Rivers, Seafolly, Campbells, Mad Mex, and Lego. The displays include window displays, in-store prints, banners, floor decals, and point-of-sale materials designed to highlight products and engage customers. Dashing worked with various retailers to develop creative and high-quality print solutions for brand campaigns and store rollouts.
DASHING_ RETAIL_2016
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Price Differentiation
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It introduces key marketing concepts like the marketing mix of product, price, place and promotion. It also distinguishes between sales and marketing, noting that marketing is about producing what customers want while sales is getting customers to want what a company produces.
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Guerilla Marketing
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Cross marketing
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This document discusses brand extension strategies used by various companies over time. It mentions companies like Volvo launching brand extensions in areas like wind energy in 1979 and military/hunting products. It also notes that Absolut Vodka was acquired by another company in 1975 and that brand extensions were pursued as early as the 1800s, including by Thomas Edison in 1892. The document examines examples of upward brand extensions in different industries from 1873 to 2011.
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Price Differentiation
This document lists price ranges for 10 different cell phone models. The minimum prices range from Rs. 1000 to no minimum listed, while the maximum prices range from Rs. 30,600 to Rs. 49,990. The document provides price differentiation examples for cell phones but does not include any other details about the models.
Shoes - Marketing
This very short document discusses shoes in just one word - "Shoes" - repeated three times, followed by a series of periods and then the phrase "Thank You!" in two words. It appears to be expressing enthusiasm or excitement about shoes in a concise yet repetitive manner before closing with an appreciation.
Promotional Marketing
The document discusses various promotion methods used by firms to communicate with markets and sell products, including above-the-line methods like television, radio, and print advertising as well as below-the-line methods like branding, special offers, samples, and loyalty programs. It provides examples of Arsenal Football Club receiving a large sponsorship deal and Ferrari giving a car to David Beckham as a form of publicity promotion.
Political Marketing
Sonia Gandhi is an Indian politician who serves as the president of the Indian National Congress. She was born in Italy and moved to India after marrying former Prime Minister Rajiv Gandhi. As the president of the Congress party, she plays an important leadership role in Indian politics.
Consumer Behaviour
This document discusses the emotional aspect of consumer behavior and brands. It mentions Rakhi, sweets before auspicious work, and advertising for a car brand and telecom brand.
Market Segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market and target market. There are several bases for segmenting consumer markets, including geographic, demographic, psychographic, and product-related factors. The document outlines a five stage process for market segmentation: 1) identify segmentation bases, 2) develop consumer profiles, 3) forecast market potential, 4) forecast market share, and 5) select target segments. Companies can use differentiated, concentrated, or undifferentiated strategies to reach target markets. Examples are provided to illustrate different segmentation approaches.
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This document discusses the role and strategies of national tourism organizations (NTOs) in marketing tourism destinations. NTOs are responsible for formulating tourism products and promoting destinations in international markets through advertising, PR and other means. Their strategies include creating appealing destination images and facilitating the marketing activities of tourism industry operators. As destinations mature, NTOs shift their focus from general promotional campaigns to more support and facilitation of industry operators.
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This document discusses the concept of marketing through various definitions and frameworks. It begins by posing questions about what marketing is, then provides definitions from experts, including that it is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services.
It introduces key marketing concepts like the marketing mix of product, price, place and promotion. It also distinguishes between sales and marketing, noting that marketing is about producing what customers want while sales is getting customers to want what a company produces.
Finally, it discusses the core concepts of marketing including understanding customer needs, wants and demands as the starting point, and how customers choose products based on value, satisfaction, benefits versus costs. The document
Marketing management - Badminton Brands
The document discusses major brands in the sport of badminton, including Yonex, Li-Ning, Victor, Ashaway, Carlton, and Gosen. It provides more detail on Yonex and Li-Ning, explaining that Yonex uses nanoscience to create ultra-lightweight and strong racquets for maximum power and speed. Li-Ning's technology includes features like a wing stabilizer and dynamic frame for stability and control.
Gaming Industry
The gaming industry deals with developing and distributing video games for various platforms. Key aspects include selecting target platforms and audiences, promoting pre-release footage at trade shows and online, and integrating marketing teams with developers. Some recent major game releases are Shadow of Mordor, Assassin's Creed Unity, Destiny, and Watch Dogs, which targeted action RPG and franchise fans on all platforms through promotional events and exclusive collectibles.
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The document discusses the communication mix strategies of major mobile network providers in India. It outlines the various communication channels used, including advertising, public relations, publicity, sales promotions, and personal selling. It provides examples of slogans and campaigns for Airtel, Vodafone, Idea, Aircel, Reliance Mobile, and Tata Docomo. These companies employ similar advertising strategies and also engage in public relations through sponsoring various sports and entertainment events. They conduct various sales promotions such as SMS competitions and special internet packages to attract and retain customers.
Guerilla Marketing
Guerrilla marketing is an unconventional advertising strategy designed for small businesses with limited budgets. It involves promoting products or services in public places like streets, shopping centers, parks, and beaches to attract large audiences. Some examples of guerrilla marketing campaigns include PETA promoting animal rights in public areas in 2012, Panasonic promoting its prestige line at the 2002 FIFA World Cup, and Victoria's Secret sponsoring a Pac-Man game in a GameStop store.
Cross marketing
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Aesthetic Packaging
This document discusses various packaging types including tea packaging, handy nails, peanuts, milk cartons, and shoe bags. The document relates to marketing management and product aesthetics through packaging design and materials. Overall, the document touches on different packaging solutions and their relation to marketing products.
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This document appears to list various product lines, brands, and industries spanning from 1875 to the present day including: whiskey, beer, wine, aviation and automotive engines, military equipment, renewable energy, and spirits. It touches on iconic brands such as Jack Daniels whiskey founded in 1875, blended scotch whisky from 1909, and mentions industries like wind turbines, helicopters, and fashion & design without providing many details about any individual company or product.
Brand Extension Final
This document discusses brand extension strategies used by various companies over time. It mentions companies like Volvo launching brand extensions in areas like wind energy in 1979 and military/hunting products. It also notes that Absolut Vodka was acquired by another company in 1975 and that brand extensions were pursued as early as the 1800s, including by Thomas Edison in 1892. The document examines examples of upward brand extensions in different industries from 1873 to 2011.
Viral marketing
Viral marketing uses existing social networks and technologies to increase brand awareness and product sales through self-replicating sharing of content. Examples that achieved significant online attention and engagement include a Mad Men Facebook game that received half a million visitors in the first week, a Paranormal Activity campaign prompting fans to demand screenings in their city, and Old Spice responding to 185 YouTube videos in two days. The ALS Ice Bucket Challenge raised over $98 million in donations from over 2.4 million shared challenge videos on Facebook.
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Permission marketing
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsRecently uploaded (20)
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Mastering Dynamic Web Designing A Comprehensive Guide.pdf
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Mastering SEO for Google in the AI Era - Dennis Yu
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
innovative Marketing
- 2. DEFINING INNOVATION IN MARKETING A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. Innovative Marketing specializes in creating solutions to the problems of indirect, conventional marketing.
- 4. Public awareness message trying to convey the risks of driving while impaired by alcohol.
- 5. World wild fund Creatively blends imagery and message using disappearing forests as the planets lungs to impact viewers into action before its too
- 6. FedEx Showing their services from USA to Brazil with the concept of using maps
- 7. Olympus binoculars Imaginative binoculars conveys how they make the object appear as if it is right in your face
- 8. Popular candy bar slogan “gimme a break “ deliciously transformed into a bench to sit down and relax.
- 9. Tropicana – billboard powered by oranges Extracts electrical energy from a large panel of oranges to power a neon sign, indicates how much energy the body can get from orange
- 10. Incredible hulk to demonstrate the stretch ability of flexible fabric Band – aid
- 11. Berger paints Billboard showing truly natural tones of their colors Faber castell truecolours : shark Creativity that shows the color pencil in the shape of shark and its truecolour
- 12. Samsung Mp3 player This shows the sound is so realistic as if the band is singing right into your ear.
- 13. Panasonic 3D TV Reflects the 3D quality that Panasonic TV possess, giving the illusion of
- 14. Thank you