The music video concept focuses on following a singer and showing the unusual nighttime activities of people he passes on the street. These activities reveal each person's hidden dark side, such as a mother with a pram full of guns at night, a businessman running from a gang, a rich woman watching an underground fight, a gangster having a tea party, and a woman locking her boyfriend in a room. The video would cut between following the singer, portraying the singer's performance, and depicting three separate narratives about what those people do under cover of night.