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Trinity Model Jinsoo Kim Representative Director of Yahoo! Korea Ph.D. in Human-Computer Interaction M.D./ B.A. in Education B.S. in Electrical Engineering
Human-Computer Interaction Reference: Human-Computer Interaction by Alan Dix, et al C H O I output input articulation observation performance presentation interface GOAL
How to satisfy massive users Personalization Common characteristic of Human (Information processing mechanism) Behavior, preference (segmentation) Goal (Persona)
Theory and Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Less is More ,[object Object],[object Object]
Microscopic View (EE Model) The manner in which humans interact with systems by Don Norman
Human-Computer Interaction GOAL C H O I output input execution evaluation performance presentation world
Trinity Model (TM) B Computer Mediated Interactive Product By Jinsoo Kim Business Interface Human Needs Behavior Acceptance Traffic Concept Cont/ID/VD/Eng Project Management Biz Model P & L Efficiency NPV Product
Triangle model for comparison  ,[object Object]
Relation (H, B, P) By Jinsoo Kim Make Money Profit Loss Cost Benefit Achieve Goal Medium Value Resource Business Human Interface Product
Strategy (H, B, P) Profitable More Benefit Unique  Differentiated By Jinsoo Kim Interface Business Human Product
Objective setting Viability checking Resource Managing Concept forming Scope outlining Project Managing Needs capturing Requirements gathering Acceptance testing Process (H,B,P) Interface Product Human Business 1. Ideation 2. Market Exploration 3. Execution By Jinsoo Kim
Quality (H,B,P) Interface Product Human Business What to focus Return on investment Compare with other competitors Resource Allocation Useful Usable Desirable Stable Decision Making User Experience Content Interaction Design Visual Design FE/BE coding Product Quality By Jinsoo Kim
Product Quality Research ,[object Object],* Converting software quality in ISO 9126-1, ISO 9241-11 to web domain ① ② ③ system user context Product Quality in Use External Quality Internal Quality ③ ② ① Conformity of a product to the users’ expectation in his/her context of usage.  (for example, perceived loading time) Quality in Use = UE  Dynamic characteristic between source code and system when executed. (for example, response time)  External Quality Static characteristic of the source code applied to a web page.  (for example, quantity of source code)  Internal Quality Description Product Quality
Research framework Quality of visual design How visual design reflects product concept Visual design Coverage of content System response time Front and Back end code Broken link or error Readability User interface Consistency Learnability Negative items to product quality such as pop-up ads Freshness of content Relevance of content (information and function) Content attributes Factors
Composition of the factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28% 24% 40% 34% 11% 22% 24% 20% 24% 38% 32% 2% 6% 14% 8% 60% 56% 32% 10% 26% 40% 32% 10% 8% 0% 10% 20% 30% 40% 50% 60% 70% A B C D E Average usefulness reliability usability  desirability
<Y! KR Research data > Dam model: Law of minimum
TM including Marketing Interface Product Human Business Marketing  External trigger point to prompt the interaction
Thank You!

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Trinity Model 042009(N)

  • 1. Trinity Model Jinsoo Kim Representative Director of Yahoo! Korea Ph.D. in Human-Computer Interaction M.D./ B.A. in Education B.S. in Electrical Engineering
  • 2. Human-Computer Interaction Reference: Human-Computer Interaction by Alan Dix, et al C H O I output input articulation observation performance presentation interface GOAL
  • 3. How to satisfy massive users Personalization Common characteristic of Human (Information processing mechanism) Behavior, preference (segmentation) Goal (Persona)
  • 4.
  • 5.
  • 6. Microscopic View (EE Model) The manner in which humans interact with systems by Don Norman
  • 7. Human-Computer Interaction GOAL C H O I output input execution evaluation performance presentation world
  • 8. Trinity Model (TM) B Computer Mediated Interactive Product By Jinsoo Kim Business Interface Human Needs Behavior Acceptance Traffic Concept Cont/ID/VD/Eng Project Management Biz Model P & L Efficiency NPV Product
  • 9.
  • 10. Relation (H, B, P) By Jinsoo Kim Make Money Profit Loss Cost Benefit Achieve Goal Medium Value Resource Business Human Interface Product
  • 11. Strategy (H, B, P) Profitable More Benefit Unique Differentiated By Jinsoo Kim Interface Business Human Product
  • 12. Objective setting Viability checking Resource Managing Concept forming Scope outlining Project Managing Needs capturing Requirements gathering Acceptance testing Process (H,B,P) Interface Product Human Business 1. Ideation 2. Market Exploration 3. Execution By Jinsoo Kim
  • 13. Quality (H,B,P) Interface Product Human Business What to focus Return on investment Compare with other competitors Resource Allocation Useful Usable Desirable Stable Decision Making User Experience Content Interaction Design Visual Design FE/BE coding Product Quality By Jinsoo Kim
  • 14.
  • 15. Research framework Quality of visual design How visual design reflects product concept Visual design Coverage of content System response time Front and Back end code Broken link or error Readability User interface Consistency Learnability Negative items to product quality such as pop-up ads Freshness of content Relevance of content (information and function) Content attributes Factors
  • 16.
  • 17. <Y! KR Research data > Dam model: Law of minimum
  • 18. TM including Marketing Interface Product Human Business Marketing External trigger point to prompt the interaction

Editor's Notes

  1. Interdisciplinary or multi-disciplinary, Academy vs. Company, importance of human network, breath and depth, what problem to deal with, framework