God's word as described in Isaiah 55 is effective communication that consistently accomplishes its goals. It bears fruit by meeting needs, performing God's will, and satisfying souls. The document suggests leaders should evaluate their own communication based on whether it produces results like God's word by furnishing tools, meeting needs, and satisfying hearers. Leaders should assess the fruit their communication produces.

1. The Law of Victory: Leaders Communicate
Until They See Results
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t saiah 55 offers the words of a great communicator. ln this passage God invites everyone to participate in
I His offer to quench their thirst. He tries to convince His hearers that He alone can fulfill their desires and
permanently meet their needs. Then He beckons them to seek Him while He may be found.
Verses L0-12 contain a marvelous promise. God says that just as the rain and snow fall from the sky and
do not return without watering the earth, so His Word will also accomplish the goals He sets for it. Godb Word
wrl/ bear fruit. From these three simple ve6es, note how God evaluates good communication:
His Word will get results (v. 10).
His Word will turnish tools and resources (v. 10).
His Word will meer needs (v. 10).
His Word will perform His will (u 11).
His Word will satisfy the soul of the hearers (v. 12).
How about you? Can you, as a leader; make those claims? How do you evaluate your communication?
What fruit does your communication produce?
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