Hollie Ferguson conducted a study for her client, Claire, who owns Claire's Cakes, a small bakery business. Hollie gave villagers a flyer for Claire's Cakes and the website URL, and asked them to view one or both and indicate their preference. Most respondents were female. Results showed older people aged 51-65 and 66+ preferred the flyer, while the 26-35 age group preferred the website. Reasons for preferring the website included ease of access, up-to-date information and a more professional look. Reasons for preferring the flyer included keeping it in one place as a reminder and finding information quickly without extensive searching.
The document summarizes the research done for Artefact 3 of a class project investigating how local businesses are reacting to opportunities in the digital world. Specifically, it looks at how the Leicester Police force in the UK has adopted social media and digital platforms over time. It finds that the police presence on Twitter, Facebook, YouTube, and their website has expanded significantly from 2003 to 2013. These platforms now help the police communicate important information to the community, engage different age groups, and respond more quickly during crises. For the next artefact, the document proposes investigating how consumers of different generations react to businesses' use of digital media.
This document provides a list of 50 phrasal verbs that are commonly used in business and work contexts. It defines each phrasal verb and provides examples of its use. The phrasal verbs are organized alphabetically and cover terms like "back up", "bail out", "book up", "bring forward", and others that are relevant to professional settings. Definitions and examples are provided for each term to explain its meaning and usage.
This document summarizes the research project findings from a focus group discussion on how local businesses have reacted to opportunities in the digital world. The focus group included participants from various generations who discussed their preferences for finding information about local services. Younger participants used social media more while older participants preferred print materials. All agreed businesses need an online presence but established stores may not need heavy promotion. The discussion provided qualitative data on consumer perspectives to supplement the research on business use of digital media. Next, the researcher plans to tie all artifacts together with a case study or survey on actual customer digital interactions with local businesses.
Hollie Ferguson proposes research on how small, local businesses establish and leverage their reputation and brand using digital capabilities compared to previous eras. The research will involve interviewing business owners and customers, analyzing websites, and collecting secondary data. Hollie hopes this project will help a friend's new business, add to her own knowledge for future jobs, and potentially help market her own future business. She believes the topic is relevant for understanding modern business practices as she transitions from school to work. Hollie plans to use a calendar, Gantt chart, and blog to manage tasks and document her progress over the duration of the module through November.
Organizational silos occur when departments within an organization do not share information. This can be caused by a lack of cooperation and communication. Consequences of silos include reduced efficiency and morale. To address silos, an organization must create a unified vision, direct efforts towards common goals, measure progress, and encourage collaboration between departments. Breaking down silos improves outcomes like reducing production cycle times.
- The student is creating a website for Clairebear's Cakes to help promote her small business that makes custom cakes.
- Claire currently uses Facebook and Twitter but wants a website to better showcase her cakes and expand her customer base.
- The website will feature pages about the business, a cake gallery, pricing and ordering information, and contact details.
- The student met with Claire to discuss goals, presented design ideas and wireframes, and created a project plan with deliverables and deadlines leading up to the final university deadline of March 22nd.
Hollie Ferguson conducted a study for her client, Claire, who owns Claire's Cakes, a small bakery business. Hollie gave villagers a flyer for Claire's Cakes and the website URL, and asked them to view one or both and indicate their preference. Most respondents were female. Results showed older people aged 51-65 and 66+ preferred the flyer, while the 26-35 age group preferred the website. Reasons for preferring the website included ease of access, up-to-date information and a more professional look. Reasons for preferring the flyer included keeping it in one place as a reminder and finding information quickly without extensive searching.
The document summarizes the research done for Artefact 3 of a class project investigating how local businesses are reacting to opportunities in the digital world. Specifically, it looks at how the Leicester Police force in the UK has adopted social media and digital platforms over time. It finds that the police presence on Twitter, Facebook, YouTube, and their website has expanded significantly from 2003 to 2013. These platforms now help the police communicate important information to the community, engage different age groups, and respond more quickly during crises. For the next artefact, the document proposes investigating how consumers of different generations react to businesses' use of digital media.
This document provides a list of 50 phrasal verbs that are commonly used in business and work contexts. It defines each phrasal verb and provides examples of its use. The phrasal verbs are organized alphabetically and cover terms like "back up", "bail out", "book up", "bring forward", and others that are relevant to professional settings. Definitions and examples are provided for each term to explain its meaning and usage.
This document summarizes the research project findings from a focus group discussion on how local businesses have reacted to opportunities in the digital world. The focus group included participants from various generations who discussed their preferences for finding information about local services. Younger participants used social media more while older participants preferred print materials. All agreed businesses need an online presence but established stores may not need heavy promotion. The discussion provided qualitative data on consumer perspectives to supplement the research on business use of digital media. Next, the researcher plans to tie all artifacts together with a case study or survey on actual customer digital interactions with local businesses.
Hollie Ferguson proposes research on how small, local businesses establish and leverage their reputation and brand using digital capabilities compared to previous eras. The research will involve interviewing business owners and customers, analyzing websites, and collecting secondary data. Hollie hopes this project will help a friend's new business, add to her own knowledge for future jobs, and potentially help market her own future business. She believes the topic is relevant for understanding modern business practices as she transitions from school to work. Hollie plans to use a calendar, Gantt chart, and blog to manage tasks and document her progress over the duration of the module through November.
Organizational silos occur when departments within an organization do not share information. This can be caused by a lack of cooperation and communication. Consequences of silos include reduced efficiency and morale. To address silos, an organization must create a unified vision, direct efforts towards common goals, measure progress, and encourage collaboration between departments. Breaking down silos improves outcomes like reducing production cycle times.
- The student is creating a website for Clairebear's Cakes to help promote her small business that makes custom cakes.
- Claire currently uses Facebook and Twitter but wants a website to better showcase her cakes and expand her customer base.
- The website will feature pages about the business, a cake gallery, pricing and ordering information, and contact details.
- The student met with Claire to discuss goals, presented design ideas and wireframes, and created a project plan with deliverables and deadlines leading up to the final university deadline of March 22nd.