Tribal Fusion is an online advertising network founded in 2001 that represents over 2,000 enthusiast websites. It reaches 470 million users per month worldwide and delivers 30 billion ad impressions per month. Tribal Fusion offers advertisers solutions for ad targeting, delivery, and reporting. Its network includes websites that often rank highly in search engine results for certain keyword searches.
Tribal Fusion is a global online advertising provider. It helps advertisers learn about, reach, and engage their online audiences through its premium publisher network, ad technology platform, and integrated audience data. The document provides details on Tribal Fusion's audience targeting capabilities, ad formats and sizes, publisher network and reach, and client portfolio of Fortune 500 brands.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
This document compares advertising exchanges to Wall Street exchanges and stock markets. It notes that while Wall Street has strict listing requirements and regulations for traded assets, advertising exchanges have no listing requirements or monitoring of traded impressions. Unlike stocks, impressions are not fixed assets and expire quickly. It also notes that while rating agencies evaluate financial instruments, there is a lack of transparency around methodologies for evaluating digital advertising. The conclusion is that just as one should diversify financial investments, one size does not fit all in digital advertising.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion helped increase awareness of insurance products and enhance branding for several major Indian insurance companies through online marketing campaigns. They ran campaigns for Policy Bazaar, Tata AIG, Bharti AXA, and Bajaj Allianz using tools like their Optimization, Retargeting, and Behavioral Targeting tools. These campaigns successfully drove higher awareness of the insurance companies and their products in India through methods like content marketing, lead generation, and retargeting.
Tribal Fusion helped increase awareness of insurance products and enhance branding for several major Indian insurance companies through online marketing campaigns. They ran campaigns for Policy Bazaar, Tata AIG, Bharti AXA, and Bajaj Allianz using tools like their Optimization, Retargeting, and Behavioral Targeting tools. These campaigns increased awareness of the insurance companies' products and exceeded client expectations.
Tribal Fusion is an online advertising network founded in 2001 that represents independent websites. It reaches 470 million users per month worldwide across over 2,000 enthusiast websites. Tribal Fusion delivers 30 billion ad impressions per month and has significant worldwide reach through local websites and non-resident traffic in many countries and regions. The company introduces Firefly Video, which combines the emotion and impact of TV advertising with the targeting capabilities of online display advertising through interactive video ads.
Tribal Fusion is a global online advertising provider. It helps advertisers learn about, reach, and engage their online audiences through its premium publisher network, ad technology platform, and integrated audience data. The document provides details on Tribal Fusion's audience targeting capabilities, ad formats and sizes, publisher network and reach, and client portfolio of Fortune 500 brands.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
This document compares advertising exchanges to Wall Street exchanges and stock markets. It notes that while Wall Street has strict listing requirements and regulations for traded assets, advertising exchanges have no listing requirements or monitoring of traded impressions. Unlike stocks, impressions are not fixed assets and expire quickly. It also notes that while rating agencies evaluate financial instruments, there is a lack of transparency around methodologies for evaluating digital advertising. The conclusion is that just as one should diversify financial investments, one size does not fit all in digital advertising.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion helped increase awareness of insurance products and enhance branding for several major Indian insurance companies through online marketing campaigns. They ran campaigns for Policy Bazaar, Tata AIG, Bharti AXA, and Bajaj Allianz using tools like their Optimization, Retargeting, and Behavioral Targeting tools. These campaigns successfully drove higher awareness of the insurance companies and their products in India through methods like content marketing, lead generation, and retargeting.
Tribal Fusion helped increase awareness of insurance products and enhance branding for several major Indian insurance companies through online marketing campaigns. They ran campaigns for Policy Bazaar, Tata AIG, Bharti AXA, and Bajaj Allianz using tools like their Optimization, Retargeting, and Behavioral Targeting tools. These campaigns increased awareness of the insurance companies' products and exceeded client expectations.
Tribal Fusion is an online advertising network founded in 2001 that represents independent websites. It reaches 470 million users per month worldwide across over 2,000 enthusiast websites. Tribal Fusion delivers 30 billion ad impressions per month and has significant worldwide reach through local websites and non-resident traffic in many countries and regions. The company introduces Firefly Video, which combines the emotion and impact of TV advertising with the targeting capabilities of online display advertising through interactive video ads.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Tribal Fusion Overview
Online ad network founded in
2001
Independent site
representation network Premium inventory on over
2,000 enthusiast sites
Reaches 470 million 30 billion ad
users/month worldwide impressions Ad targeting and delivery
per month solutions
Member of National Advertising
Initiative - NAI
asiasales@tribalfusion-corp.com
3. Who is your audience?
AsiaSales@tribalfusion-corp.com
4. Who visits Tribal Fusion?
Top 4-5 sites
featured on
Google’s 1st page
are a part of the
Tribal Fusion
Network*
*Based on the results of a word search for “currency converter”
and “frequent flyer”
AsiaSales@tribalfusion-corp.com
5. Who visits Tribal Fusion?
Top 4-5 sites
featured on
Google’s 1st page
are a part of the
Tribal Fusion
Network*
*Based on the results of a word search for “current
news” and “entertainment news”
AsiaSales@tribalfusion-corp.com
6. Tribal Fusion in India
* Source: comScore Key Measures Report (India only), June 2011
AsiaSales@tribalfusion-corp.com
8. Tribal Fusion Reach – India
Source: comScore Media Metrix June 2011
asiasales@tribalfusion-corp.com
9. Broad Worldwide Reach
China: 3.5 mm
Syria: 0.5 mm
Russian Federation: 1.9mm
UK: 30 mm Germany: 7.1 mm Kuwait: 0.8mm India: 27 mm
Canada: 16 mm
UAE: 2.6mm
Italy: 4.4 mm
France: 6.18mm Japan: 2.7mm
Iran: 0.28 mm
US: 160mm Spain: 11 mm Taiwan: 1.8mm
Jordon: 1.1 mm Hong Kong: 1.5 mm
Egypt: 6.1 mm
Morocco: 1.8mm Thailand: 4.7 mm
Qatar: 0.7mm
Mexico: 6.4mm Philippines: 8.5mm
Lebanon: 1.1 mm Saudi Arabia: 7.5mm
Singapore: 1.43 mm
Malaysia: 5.3mm
Oman: 0.5 mm
Sri Lanka: 0.4 mm
Brazil: 7.2mm Indonesia: 5.5mm
Bahrain: 0.4mm
Vietnam: 2.2 mm
South Africa: 2.18mm Australia: 6.8mm
New Zealand: 2.4 mm
Significant worldwide reach through local
websites and non-resident traffic
Source: comScore Media Metrix, June’11 and Tribal Fusion Ad Server, Jul 11
AsiaSales@tribalfusion-corp.com
10. Tribal Fusion Product Suite
Audience Custom Affinity
Life stage Retargeting
Targeting Targeting
Focus
Message Behavioral Custom Tandem Dynamic
Focus Targeting Placement Ads Ads
Content Custom Exclusive
Contextual Channel
Focus Site Partners
Dynamic
Weekly Audience Custom
Logic
Deep Dive
Reporting Reporting Analysis Study
Insights Studies
AsiaSales@tribalfusion-corp.com
11. Run of Network– India
Broad Reach
• Reach over 440 MM users worldwide
and 27 MM* (India Only) across 2000+
premium sites.
Retargeting Available
• Enhance campaign performance by
overlaying Retargeting to remarket to
users who have visited your website
Optimization
• Real-time automatic optimization
constantly shifts impressions to best
performing inventory
* Source: comScore Key Measures Report (India only), June 2011
AsiaSales@tribalfusion-corp.com
12. Reaching the Right User in the Right Place
AsiaSales@tribalfusion-corp.com
13. Custom Channel Targeting
Relevant Reach
All • Reach users who are actively
Arts & Entertainment consuming specific content
Automotive
Business • Pre-screen users by displaying your
Education & Reference marketing message to users who
Health are already viewing related
Home & Family content
Internet
News & Media Flexibility
Real Estate
Science • Choose from 15 high level
Shopping channels and over 100 sub-
Society & culture channels
Sports
Technology • Combine multiple channels to
Travel create a targeted, broad reach
campaign
asiasales@tribalfusion-corp.com
14. Contextual Targeting
Place advertising in contextually relevant environments and reach highly interested users as they
consume relevant content
1. Purchase campaigns by topic 2. Tribal Fusion’s ad server will
and avoid managing complex dynamically place your ads against the
keyword lists. Select one or more most relevant content at the page level
topics using our topic tree.
AsiaSales@tribalfusion-corp.com
15. Our Exclusive Partner
Tribal Fusion has exclusively partnered with several top global sites to represent and sell
their high-performing premium inventory.
Site-Specific Placements on above sites help you reach your key audiences in the
right mindset and benefit from custom, high impact advertising opportunities.
asiasales@tribalfusion-corp.com
16. Reaching the Right User at the Right Time
AsiaSales@tribalfusion-corp.com
17. Building an Audience Focus Segment
Tribal Fusion builds its Audience Focus Segments by leveraging a wide variety of data
sources and aggregating them into a rich user profile.
Categories All
Arts and Entertainment
Channel Visits
Music Site Visits
Building the rich profile users
All
Topics Shopping
Consumer Electronics Page Content
Mobile Devices (contextualization)
MP3 Players
All
Behaviors
Shopping Data Partnerships
Music
CDs
Demographi Age: 24
cs Gender: Female Data Partnerships
Income: Rs 3,00,000 –
5,00,000 Publisher Registration Data
Children: No
AsiaSales@tribalfusion-corp.com
18. Audience Focus Segments: Sub-categories
Denise the
Shopper Denise the
Lifestyle Life Stage
Denise the Occupational
Denise the Denise the
Affinity
Targeting
new mom Targeting
new mom Targeting
new mom Targeting
new mom Targeting
new mom
•Socially Conscious •IT professional •Music Lover
•Apparel Shoppers •College Students
•Pet Conscious •Graphic Designers •Gadget Lover
•Travelers •Job Seeker
•Budget Conscious •Tech Specialist •Avid Investor
•Automotive •Wedding Planners
•Luxurious Lifestyles •C-Level Executives •Health Nut
•New Home Owners
•Webmaster •Techies
•Expecting Moms
•Software •Foodie
•Baby on board
programmer •Movie-Goers
•Parents w/ young
•Small Business Owner •TV Addict
children
•Soccer Fan
•Avid Golfer
AsiaSales@tribalfusion-corp.com
19. Affinity Targeting
Targeted Reach
• Reach users who have demonstrated
an affinity or interest for a specific
activity or hobby that is relevant to
your offering
• Deliver a campaign at scale to a large
number of prospective customers
Rich User Profiles
• Leverage all data sources including
content, site, third party data, and
retargeting to support the creation of
Nick the
a rich user profile Sports Enthusiast
AsiaSales@tribalfusion-corp.com
20. Life Stage Targeting
Pre-Qualified Audiences
• Drive awareness or consideration for product or
services relevant to specific life stages
• Reach pre-qualified consumers who have exhibited
relevant behavior and demographics
• Deliver a campaign at scale to a large number of
prospective customers
Range of Options
• Select from a wide variety of profiles organized by
life event triggers such as marriage, expecting a
child, buying first home, or graduating from college
Rich User Profiles
Elizabeth the
• Leverage all data sources including content, site,
New Mom
third party data, and retargeting to support the
creation of a rich user profile
AsiaSales@tribalfusion-corp.com
21. Occupational Targeting
Targeted Reach
• Drive awareness or consideration for
specific occupational products and services
• Reach pre-qualified consumers based on
their occupation (e.g. IT Professionals, K-
12 teachers, C-level executives)
• Deliver a campaign at scale to a large
number of prospective customers
Rich User Profiles
• Tribal Fusion aggregates user behaviors
from partnerships with e-commerce sites,
search, and Tribal Fusion’s own channels
and campaigns to support the creation of a
rich user profiles Meghan the
IT Professional
asiasales@tribalfusion-corp.com
22. Retargeting
Remarket to consumers based on ad
exposure, site visit, or other user action
AsiaSales@tribalfusion-corp.com
23. Reaching the Right User with the Right Message
AsiaSales@tribalfusion-corp.com
24. Tribal Fusion Full-Funnel Solutions
• High Impact Ads
• Tribal Fusion Mobile Awareness
• In-Banner Video
• Roadblocks
• Site Skins • Custom Channel
• Page Peels Interest • Custom Site List
• Site Specific • Contextual Targeting
• Full Engagement Video
Consideration
• User Retargeting
• Behavioral Targeting • B2B Targeting
• BT In-Market Shopper • BT In-Market Shopper
• Competitive Conquesting • BT Affinity
• Dynamic Ads Intent • BT Lifestyle & Life Stage
• BT Occupational
• Dynamic Ads Purchase
• Sequential Messaging
• Retargeting
• Mobile
AsiaSales@tribalfusion-corp.com
25. Leaderboard: 728x 90
Sample: Air France – Geo-targeting China Cities
Leaderboard (728x90)
Placement is always displayed on the
first fold on the screen
AsiaSales@tribalfusion-corp.com
26. Large Rectangle: 300 x 250
(Sample: Finnair)
Large Rectangle (300x250)
Placement is always displayed on
the first fold on the screen
AsiaSales@tribalfusion-corp.com
27. Skyscraper: 160 x 600
(Sample: HONDA)
Skyscraper (160x600)
AsiaSales@tribalfusion-corp.com
28. Tandem Ad: 728 x 90 plus 300 x 250
Sample: Alibaba
Tandem Ad (728x90) + (300x250)
Placements are synchronized to display
at the same time on a single page
AsiaSales@tribalfusion-corp.com
29. Expandable Ad
(Sample: Samsung LED TV)
Expandable Ad
Mouse-over and auto
expands to maximum user
exposure
Demo link: http://creative.tribalfusion.com/creative/Samsung3DLED/14may2010/expandable.html
AsiaSales@tribalfusion-corp.com
30. In-banner video
Sample: Toursim Malaysia
In Banner Video
Demo link: http://creative.tribalfusion.com/creative/malaysia/malaysia_video_300.html
AsiaSales@tribalfusion-corp.com
31. Floating Ad
Sample: Wrestler Movie
Floating Ad
Unit glides across
page until closed,
ensuring full user
attention
Demo link: http://creative.tribalfusion.com/creative/Entertainment/movies/wrestling-DVD.html
AsiaSales@tribalfusion-corp.com
32. Interstitials
Sample: Tourism Malaysia
Demo link:
http://creative.tribalfusion.com/creative/travel/airline/MalaysiaAirlines/ma_interstitial.html
AsiaSales@tribalfusion-corp.com
33. Out of Banner
Sample: Dell
Out of Banner
Demo link: http://creative.tribalfusion.com/creative/dell/27-08-2010/dell_exp.html
AsiaSales@tribalfusion-corp.com
34. Content Targeted Dynamic Ads
Dynamically change the content of your ad,
based on any variable you select
•User segment: Update messaging based on user
lifestyle, life stage, or affinity
•Competitive conquesting: Deliver product-
specific offers based on in-market interest
CPG
Advertisers
Dynamic Ads have performed 50% better
than static ads in past campaigns
Auto
Advertisers
AsiaSales@tribalfusion-corp.com
35. Sequential Ads
Retarget to users based on engagement
while keeping the message fresh
AsiaSales@tribalfusion-corp.com
36. Firefly Video: Combining the Best of TV and Online
Firefly Video™ Television Online Display Ads
Emotion & Impact
Scale
Targeting
Interactivity
Audience Data
info@tribalfusion-corp.com
37. Full Screen Engagement with Firefly Video
Leverage reach of most popular ad sizes and 100% user-opt-in for complete user engagement
a) Teaser banner appears w/ sound
off, inviting user to mouse over
b) On mouse over, 3 second
countdown begins. User has option
to click to start instantly
c) Video launches and takes over
entire page, providing 100% user
focus and attention
info@tribalfusion-corp.com
38. Leverage Standard IAB Units for Unprecedented Scale
728 x 90
300 x 250
1
6
0
x Click Me
6
0
0
info@tribalfusion-corp.com
39. Custom Creative Solutions: Firefly Video Unit
Firefly Video is an online video platform designed to augment and complement traditional television and online
pre-roll advertising. The Firefly Video platform delivers a compelling package to advertisers, combining the
emotion and impact of TV with the fine-grained targeting, rich audience insights, and social interactivity of online
display advertising. The platform enables advertisers to reach their most desirable prospects when they are online.
1 Firefly Video Components:
5
1. Firefly Video Unit - Custom Advertiser
Branded Creative
6 2. Primary Video - Primary Advertiser Video
2 4 Content
3. Video Panel Wall - up to 3 additional advertiser
related videos
4. Custom Interactive Units - Advertisers can
7 showcase additional info & capture data
5. Social Sharing - Create BRAND ADVOCATES -
User’s have the ability to share creative & take
campaign viral
3 6. Additional Tab - Additional Information on
product e.g. Feature, Spec, Images, 360 degree
view etc. can we included.
7. Survey - Help to take public overview about
Live Demo Links: product
Map Behavioral Form Tandem banner Authentication Offer
based targeting based based based based based
info@tribalfusion-corp.com
40. Interstitial Mobile Advertising
• Reach the attractive and fast-growing
iPhone audiences
• Deliver high impact: Full
screen/interstitial ad format
• Proven results for brand advertisers
driven by high engagement rates
• Ease of integration: Standard IAB
creative can be used and no special
Mobile-WAP landing site needed
• Standard reporting through Tribal
Fusion platform
asiasales@tribalfusion-corp.com
41. How Tribal Fusion Mobile ads work?
1. User visit 2. Before Landing to 3. If user skips the ad
“techshout.com” the destination destination page
and click on any page user will will load.
link in that page. see ads with an
option to skip or
visit the site
4. If user click on visit 5. Advertiser Landing
, he/she will be page
redirected to
advertiser landing
page
asiasales@tribalfusion-corp.com
44. Unique Three-tier Security System
Site Acceptance
Domain Verification
Page Level Contextualization
Proactive Solution that blocks ads from appearing on inappropriate content.
AsiaSales@tribalfusion-corp.com
45. Site Acceptance
Manual
Each site is Transparent Publisher Code
quality
hand-picked Site List of Conduct
checks
Content NAI and IASH
3rd Party Verification
Blocking compliant
Page Level Pre-approved
Premium Inventory
Contextualization Domains
Low Traffic Unprofessional Site Design
Malware Ads Scams
Click Fraud Questionable Ad Practices
Remnant Inventory
AsiaSales@tribalfusion-corp.com
46. Domain Verification
Manual
Each site is Transparent Publisher Code
quality
hand-picked Site List of Conduct
checks
Content NAI and IASH
3rd Party Verification
Blocking compliant
Page Level Pre-approved
Premium Inventory
Contextualization Domains
http://www.dummies.com
http://www.fandango.com
http://www.imdb.com
http://www.ivillage.com
http://www.jdpower.com/telcom
http://www.metrolyrics.com
http://www.msnbc.com
http://www.picnik.com
http://www.rachelrayshow.com
http://www.reuters.com
http://www.rollingstone.com
http://www.techbargains.com
http://www.tvguide.com
http://www.usanetwork.com
http://www.womansday.com/
http://www.xe.com
Malware Ads Scams
Tag Hijacking Click Fraud
AsiaSales@tribalfusion-corp.com
47. Real-Time Page Level Contextualization
Manual
Each site is Transparent Publisher Code
quality
hand-picked Site List of Conduct
checks
Content NAI and IASH
3rd Party Verification
Blocking compliant
Page Level Pre-approved
Premium Inventory
Contextualization Domains
Unsafe Topics
• Abortion Sex
• Alcohol Speech
Drugs • Suicide
Gambling • Tobacco
• Nudity Violence
AsiaSales@tribalfusion-corp.com
48. Real-Time Page Level Contextualization
Is the Page…
Unknown
• Page is downloaded
• Text is extracted
Safe Unsafe • Text is classified to multiple
×
Ad is Served No Ad is Served Contextual Topic Trees and Unsafe
Topic Tree
• If text matches Unsafe Topic Tree
• No Ad Is Served
• Brand Campaigns are not served
on unknown pages
AsiaSales@tribalfusion-corp.com
49. Tribal Fusion Insights
Data driven business, from the ground up
Turning data into action
Best in class contextualization
Seamless integration with leading third party
data sources
Direct connection to our targeting and
optimization platform
50. Tribal Fusion has best in class contextualization
Semantic Analysis Link Structure Determine Topic
asiasales@tribalfusion-corp.com
51. Deep Dive Insights
• Easy to navigate, intuitive interface
• Quickly surface the user behaviors
that drive performance
• Reduce wastage by targeting the
right people with the right message
• Extend your audience by defining
your own look-alike model
A self-serve, web-based tool for
PepsiCo and agencies
52. Tagging for Insights DHL tag landing pages and conversion pages.
This gives you two snapshots without really
telling the story of the customer journey.
Or, they tag everywhere to cover their options.
However, without a clear sense of how to use
the data, this is not likely to bear fruit.
View Where We Pixel
Visit Creative
What we can tell you
•Did your ad get in front of the right people?
Consider •Did it happen often enough?
•Which media in my mix is responsible for
conversions?
Where We Pixel
Landing Pages
What we can tell you
•Define target audiences mid funnel.
Purchase •Validate your customer segmentation, or
create a new one.
•Develop a targeting approach to turn
prospects into customers
53. Post-Campaign Reporting
Comprehensive Picture
• A wide variety of reporting options so you
can quickly and easily see the metrics that
matter most to your campaign
Stored Reporting
• Campaign reporting is stored on the Tribal
Fusion ad server so advertisers can benefit
from insights gained from previous
campaigns
Campaign Insights
• Our account managers will work with you
to interpret campaign results and apply
your learnings to future campaigns
• Custom reporting is also available
asiasales@tribalfusion-corp.com
54. What Others are Saying about Firefly Video...
“We are astonished to see the dynamic rich media,
online video ad units from Firefly Video™. The special
effect incorporated by designers is just amazing and “The campaign’s results
perfectly depicts the 3D effect showcased in the movie exceeded our expectations and
Resident Evil Afterlife. We are looking forward to create
with Firefly Video’s cost-per-
an impactful consumer experience in the digital space
that is both engaging and buzz worthy” engagement model, we were
able to reach our most valuable
- Carmen Phua, prospects with no media waste.”
Sony Pictures Entertainment, Malaysia
-Chris Falkiner,
-Manager Digital Solutions,
Starcom
asiasales@tribalfusion-corp.com
55. Some names who have tasted success with Firefly Video...
asiasales@tribalfusion-corp.com
56. We know your audience!
asiasales@tribalfusion-corp.com