The document discusses a project to advertise Italian artistic heritage restored by Banking Foundations through internet travel. It proposes grouping restored works funded by foundations onto a single website, then promoting the site through local authorities, tourism ministry, and foreign chambers of commerce to attract tourists. Packages would offer visits to listed artworks.
Learn about ecotourism and the value system that is at the core of ecotourism that can have a positive influence on kids, visit: http://mocomi.com/ecotourism/
Australia's North West Tourism (ANW) is the peak tourism body that promotes the Kimberley and Pilbara regions of Western Australia. ANW engages in mainstream marketing activities like producing an annual Holiday Planner brochure that is distributed to 60,000 people, hosting travel agent and journalist familiarization trips to experience members' products first-hand, participating in trade shows and advertising campaigns, and maintaining a website and social media presence where members can be listed and promoted. Recent successful campaigns like Epic Pilbara have generated millions of impressions and thousands of website visits and photo shares on social media, providing great exposure for ANW members.
Chi Phat CBET was chosen as one of the top 3 winners for the "Inspiring Stories from Destinations" competition in 2012 organized by ITB Asia and Wild Asia and supporting partners.
For more information, visit tourism.wildasia.org
The document provides information about Goodpick Marketing Private Limited, an Indian company that provides internet marketing and digital media services. It details the company's services such as search engine optimization, social media marketing, bulk messaging including SMS and email marketing. The summary also outlines the company's history, address, team size, and awards related to customer satisfaction.
Deforestation refers to the cutting down of trees without replanting new saplings, which is occurring at an alarming rate for various reasons. It has serious negative effects on the environment like reduced rainfall, increased temperatures and habitat loss. Some solutions include increasing public awareness, encouraging alternative energy sources to reduce dependence on forests as fuel, controlling overgrazing and shifting cultivation, large-scale afforestation programs, and considering environmental impacts in development projects. Everyone must work together to address deforestation through awareness campaigns, policy changes, and tree planting initiatives.
Marketing management book 1 st sem mba @ bec domsBabasab Patil
This document provides an overview of marketing management. It discusses the nature and scope of marketing, including social and managerial definitions. It also discusses building and delivering customer value and satisfaction, retaining customers, and the marketing environment. Key points covered include the importance of understanding customer needs, ensuring availability and timely feedback, competing concepts like production and societal marketing, and forces in the marketing environment like competition, suppliers, and political/economic factors.
This document discusses increasing brand equity and outlines key concepts for building a strong brand, including selecting an appropriate brand name and logo, registering trademarks for legal protection, and measuring brand awareness, market share, sensitivity, loyalty, and core value. Brand awareness can be increased through traditional advertising methods like outdoor ads, press conferences, and audio/visual media, as well as digital marketing campaigns using SMS, email, social media, and web/banner ads.
The document discusses a project to advertise Italian artistic heritage restored by Banking Foundations through internet travel. It proposes grouping restored works funded by foundations onto a single website, then promoting the site through local authorities, tourism ministry, and foreign chambers of commerce to attract tourists. Packages would offer visits to listed artworks.
Learn about ecotourism and the value system that is at the core of ecotourism that can have a positive influence on kids, visit: http://mocomi.com/ecotourism/
Australia's North West Tourism (ANW) is the peak tourism body that promotes the Kimberley and Pilbara regions of Western Australia. ANW engages in mainstream marketing activities like producing an annual Holiday Planner brochure that is distributed to 60,000 people, hosting travel agent and journalist familiarization trips to experience members' products first-hand, participating in trade shows and advertising campaigns, and maintaining a website and social media presence where members can be listed and promoted. Recent successful campaigns like Epic Pilbara have generated millions of impressions and thousands of website visits and photo shares on social media, providing great exposure for ANW members.
Chi Phat CBET was chosen as one of the top 3 winners for the "Inspiring Stories from Destinations" competition in 2012 organized by ITB Asia and Wild Asia and supporting partners.
For more information, visit tourism.wildasia.org
The document provides information about Goodpick Marketing Private Limited, an Indian company that provides internet marketing and digital media services. It details the company's services such as search engine optimization, social media marketing, bulk messaging including SMS and email marketing. The summary also outlines the company's history, address, team size, and awards related to customer satisfaction.
Deforestation refers to the cutting down of trees without replanting new saplings, which is occurring at an alarming rate for various reasons. It has serious negative effects on the environment like reduced rainfall, increased temperatures and habitat loss. Some solutions include increasing public awareness, encouraging alternative energy sources to reduce dependence on forests as fuel, controlling overgrazing and shifting cultivation, large-scale afforestation programs, and considering environmental impacts in development projects. Everyone must work together to address deforestation through awareness campaigns, policy changes, and tree planting initiatives.
Marketing management book 1 st sem mba @ bec domsBabasab Patil
This document provides an overview of marketing management. It discusses the nature and scope of marketing, including social and managerial definitions. It also discusses building and delivering customer value and satisfaction, retaining customers, and the marketing environment. Key points covered include the importance of understanding customer needs, ensuring availability and timely feedback, competing concepts like production and societal marketing, and forces in the marketing environment like competition, suppliers, and political/economic factors.
This document discusses increasing brand equity and outlines key concepts for building a strong brand, including selecting an appropriate brand name and logo, registering trademarks for legal protection, and measuring brand awareness, market share, sensitivity, loyalty, and core value. Brand awareness can be increased through traditional advertising methods like outdoor ads, press conferences, and audio/visual media, as well as digital marketing campaigns using SMS, email, social media, and web/banner ads.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Trends project2
1. HOSPITALITY AND TOURISM MARKETING AND SALES
The Future of Advertising
Trends Project
Kevin O’Donnell, Jamie Stanton, Penny Swanson
11/16/2012
This trend project talks about the history of advertising online over the past year. How advertising is
influential in the hospitality field along with others, and where advertising will be in the future.
2. Hospitality and Tourism marketing and sales 1
The Future of Advertising
Advertising in the past year
Advertising has been around for many years and is how companies reach out to
customers or potential customers. There are many forms of advertising such as direct mail,
emails, radio, television, and more. Over the years the internet has become a new source of
advertising. Since the development of social media such as Facebook and Twitter, more and
more people have been spending additional time on the internet. With the amount of time
spent on the internet it only makes sense for companies to move a large amount their
advertisements to the internet. Advertising has slowly started to become more popular on the
internet. As it has grown greatly in the last year or so it will only grow more in the future.
Companies continue to plan on putting more money into the interactive advertising because
they are seeing that it is affective and bringing in money.
In the first quarter of 2012 the interactive advertising industry had the best first quarter
on record. IAB (Interactive Advertising Bureau) said they brought in $8.4 billion which is 15%
more than recorded in the year-ago period(Parker, 2012 ). This shows that online advertising is
slowly taking over. In just one year revenue jumped up 15% showing that there is great things
to come. Online advertising is affecting companies both within and outside of the hospitality
field in numerous ways. This is giving them a new way to attract audiences and draw them into
their business. When companies start to spend more money on the interactive advertising they
are broadening their business.
The hospitality business is reliant on the internet and online advertising. Many hotels,
airlines, and restaurants have started to create social media accounts or pages for their
business to help advertise. This viral advertising spreads the word to people faster and can
become huge in a matter of minutes(Time, 2012). Hotel marketers have started to also focus on
the property websites to help achieve the highest ROIs. With many different social media sites
to advertise on hotels have to remember that their website is also advertisement for their
company. The hotels have been using the main site for number of years but keep it up to date
and use it as an effective source of advertisement by making sure that they have rich media,
and current promotions. The more a company advertises the better they have been known to
do.
3. Hospitality and Tourism marketing and sales 2
The Future of Advertising
Real Life Cases within and outside of the Hospitality Field
Travel Spike is a company that allows hotels, attractions to make reservations through
their website.The company uses what hotels have to offer and fits them to the customer’s
schedule and the size of the party. They have a structured website that allows people to search
by region, category, and price. This allows them to have a custom marketing website, making it
easy to search for hotels nationwide. In addition to the website, Travel Spike provides
podcasting, social networking software, and social media marketing for your resort or hotel.
This has a direct effect on the marketing side of everything because they have proven that they
are travel experts that understand customers travel, hospitality, or tourism business. They have
the latest internet marketing and interactive media trends that people are using today to
ensure they are seen by the public. They use digital strategy, media buying, media planning,
and search engine optimization to appear on top sites such as Google, Facebook, Twitter, and
Groupon. Travel Spike changes the marketing strategies for hotels because they are a one stop
provider for online marketing for a company. This is a money saving strategy that covers most
of the overall marketing of a company online.
Cendy is another company that does online marketing for resorts and hotels. The
company specializes in travel and hotel internet advertising by building the individual hotel sites
for big name hotels. They provide website marketing, website design and development, search
engine marketing, branding and logo development for hotels and resorts.Through this
company, an individual is able to search for a specific hotel, read reviews, view amenities, and
book a reservation directly on the site. Similar to Travel Spike, they set up custom profiles on
social media websites promoting rates for lodging around the world. Cendy changes marketing
strategies because they also attract customers while they are visiting their daily websites and
get them to view hotels and resorts. When this happens, the customer becomes a follower of
the company which just promotes it even further. Cendy connects the ease of using social
media and cuts the hassle of searching to find a place. Also, it allows customers to use a
website they are already familiar with like Facebook. The other way this affects the industry is
it takes the rooms that are already going to be empty and it fills them with customers at a
discounted rate. This allows the hotel to reach its ultimate goal of 100% occupancy.
Local Corporation (founded in 1999) has been extremely successful within online
advertising. They paid close attention to what people viewed, and how often it was viewed. As
they closely watched some ads being viewed less and less, they would quickly pull them from
the internet and replace them with something new. This was so successful because they
immediately stopped losing money on something that did not seem to be of interest to
consumers. Many other companies may not pay such close attention, and will end up paying
much more to keep advertising something that is not getting any views. The article states that
“Local has grown from its big-margin organic revenues and organic traffic which represents
forty percent of total traffic” this was true from a few years back, but now they say that Local is
4. Hospitality and Tourism marketing and sales 3
The Future of Advertising
at record levels for online trafficking! Yahoo has an agreement with Local on paid search
results. It has been a month-to-month agreement, but recently Yahoo signed a five year plan,
which seems as if they want Local to themselves only. Local is anover $5 billon market which is
the fastest growing segment of the $47 billion online advertising industry. It has beat estimates,
trafficking users each month (over one hundred million.) Mobile traffic has gone up 275% over
the past year, which means a significant amount of people had visited the site and had seen
their advertisements. In 2012 alone, they have had a 30% gain in revenue.
Blue State Digital is a company who strongly advertised president Obama in 2004, and
again throughout this year’s election process. Along with advertising Obama, they racked up
many other campaign wins such as Tammy Baldwin and Elizabeth Warren (for senate), and the
fight for gay marriages in Maine, Maryland, Minnesota, and also Washington. They had been
working on plans for online advertising, for the past few years. They found a way to send over
one hundred million emails within just twenty four hours. Aside from the email “bombing” they
were able to provide more online contributions than any other service or company was able to.
Blue State Digital was founded in 2004, and executes online engagements, campaigned many
people throughout the election processes. They have very influential brands, making
themselves a very successful company. They helpednumerous clients to understand the values
beliefs and ideas of the potential individuals and provide everyone with the tools to succeed as
votes and fans. With advertising online, they gained nearly $1 million in just the four years they
have been working on these educational campaigning projects.
5. Hospitality and Tourism marketing and sales 4
The Future of Advertising
Professional Views and Expert Opinions
Brian Decorah is currently the GM (general manager) of the North Star Mohican Casino
Resort in Wisconsin. He has worked in the hospitality field for the past 25 years holding
positions ranging from front-line employee, departmental supervisor, mid-level manager,
director and general manager. Brian finds that advertising is critical to the hospitality industry
because we are a product of advertising and amenities. One great quote he brought up was in
the words of Ted Turner “Early to bed, early to rise, work like hell and advertise!” That quote
alone shows the importance of advertising. When working as the Advertising Manager for
another hotel he shared that they had a budget for advertising alone that was over 1,000,000.
With experience in all areas of ads from radio and television to social media and online Decorah
believes that they all serve a purpose. Brian believes that for certain industries online
advertising is important and helps business remarkably. For example the hotels in Las Vegas can
utilize online ads more so than the current casino he works for. Location plays a large role in
which type of advertisement works best for the company. His casino uses direct mail (targeted),
Radio, Newspaper, Periodical, OOH, social media, and email. Direct mail is their number one
source because majority of their clients are over 60 and are in a close radius. Although his
casino will continue to use direct mail marketing he believes that in the next year that other
hospitality companies will start to focus more on the online advertising. When asked if he
thought it was important for hotels or casinos to advertise online more than they currently are
he thought that many larger well known properties utilize online marketing very successfully to
book hotel rooms, travel, and conference space. The more amenities offered the more
opportunities there are for success. He also believes that it is important to use destination
based marketing. Decorah believes that for the gaming side of the hospitality industry to make
advertising affective you need to attract gamers with price and make profits with the add-ons
for example offer guest free room and then make a profit off of them eating the buffet and
gambling. Brian believes that the future of advertising depends on the location of the property.
Rural casinos will continue to rely heavily on direct marketing while bigger more populated
casinos and hotels will grow into the social media and interactive marketing.
Advertising has impacted the hospitality industry in the past and will continue to in the
future. If companies do not advertise potential consumers will not know what the company has
to offer compared to other companies within the field that do advertise. Online interactive
advertising will impact the business landscape. Companies that continue to move forward and
use this newer advertising they will reach out to more potential guest and consumers. They will
increase sales more than companies who are not keeping up with current trends. Online
advertising will also help companies reach out and meet the needs of more consumers. Over
time this trend of advertising will continue to develop and grow. Technology is improving daily
6. Hospitality and Tourism marketing and sales 5
The Future of Advertising
and as that continues to grow so will advertising and the way it is done. Social media is a big
part of why advertising online is growing so rapidly. Companies want to stay on top of the
charts so they stay on top of the trends as well. Over the next couple of years we believe that
advertising will be more intricate. No trend stays the same and advertising is not an
acceptation. Trends change and this one will continue to change. Companies are going to want
to stay on top of this trend to make sure they have the advantage over other competitors. To
stay on top of the competition they are going to look at what is currently being done and what
will be happening within the next couple of months and find a way to be even better than that.
Companies need to look at what their customers want, what fits their needs, and is going to
please them. They should be studying their target markets and brainstorming advertisements
that are interactive and going to draw them in and make them unforgettable. Overall
interactive advertising is going to be extremely successful for the hospitality field. It is giving
and going to continue to give the consumers what they want and need in a fast usable way.
7. Hospitality and Tourism marketing and sales 6
The Future of Advertising
References
Cendyn. (2012). Retrieved November 14, 2012, from http://www.cendyn.com/solutions/
Hotel Marketing. (2012, November 6). Retrieved November 13, 2012, from Hotel Marketers Focus on
Property Website in 2013:
http://hotelmarketing.com/index.php/content/article/hotel_marketers_focus_on_property_we
bsite_in_2013
Seeking Alpha. (2012, November 15). Retrieved November 16, 2012, from Local Corporation Dominates
Local Mobile and Online Adversting with Record Quarter:
http://seekingalpha.com/article/1012171-local-corporation-dominates-local-mobile-and-online-
advertising-with-record-quarter
Decorah, B. (2012, November 12). Advertising in the Hospitality Field. (P. Swanson, Interviewer)
Digital, B. S. (2012, November 9). The Sacramento Bee. Retrieved November 15, 2012, from Digital
Campaigning Drives Political Success: http://www.sacbee.com/2012/11/09/4973862/digital-
campaigning-drives-political.html
Parker, P. (2012 , June 11). Marketing Land. Retrieved November 14, 2012, from IAB: Q1 Online Ad
Revenues Up 15% Over 2011: http://marketingland.com/iab-q1-online-ad-revenues-up-15-over-
2011-13835
Time, F. (2012). Chron. Retrieved Novemeber 14, 2012, from Social Media & the Hospitality Industry:
http://smallbusiness.chron.com/social-media-hospitality-industry-37599.html