The document discusses trends in healthcare and pharma in Turkey. It identifies several trends in healthcare, including increasing medical tourism, longevity, broader definitions of health, and home-based care. It also examines trends for different stakeholders in pharma like policymakers, payers, patients, physicians, pharmacies, and employees. Leadership approaches are discussed, including styles likened to butterflies, submarines, and helicopters. The future is predicted to involve more colorful and uncertain changes for the industry.

1. 22.07.2012
TRENDS IN PHARMA
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PHARMA TRENDS
TURKEY 6P
LEADERSHIP
1,2,3
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2. 22.07.2012
PHARMA TRENDS
TURKEY 5P
LEADERSHIP
1,2,3
TRENDS IN HEALTHCARE
MEDICAL TOURISM
INCREASING LONGEVITY
BROADER DEFINITIONS OF HEALTH
HOME-BASED HEALTH
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TRENDS IN HEALTHCARE
LONELINESS
BRAIN GYMS
REDEFINITION OF HEALTH
WOMB BASED THERAPY
ARTIFICIAL EYES
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3. 22.07.2012
TRENDS IN HEALTHCARE
IPILLS
METABOLOMICS
CHRONIC DISEASES DUE TO LIFESTYLE
CONSUMER E-HEALTH
HOME-BASED HEALTH
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TRENDS IN HEALTHCARE
TELE-MEDICINE
DEPRESSION
HEALTH CARE RATIONING
ROBOTIC SURGERY
BIO-SIMULATIONS
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TRENDS IN HEALTHCARE
ONLINE MEDICAL RECORDS
INTELLIGENT PACKAGING
GLOBAL HOSPITAL BRANDS
DEPRESSION
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4. 22.07.2012
TRENDS IN HEALTHCARE
MORE EPIDEMICS
HUMAN ORGAN FARMS
MALE BIRTH CONTROL PILL
PLASTIC BONES
ARTIFICIAL LIVERS
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PHARMA TRENDS
TURKEY 6P
LEADERSHIP
1,2,3
POLICY MAKER
LIKE TO SPEND LESS
SMART SPENDING
PROMOTES FAMILY DOCTORS
POLITICAL LEVERAGE
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5. 22.07.2012
PAYER
CENTRAL TENDERING
E-PRESCRIPTION
HIGHER REGISTRATION FEE
RISK SHARING PAY-BACK
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PATIENT
COMMUNITIES EMERGING
SOCIAL MEDIA
MORE CONSCIUOS
EMPOWERED
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PHYSICIAN
UNDER PRESSURE
EXPECTS ATTENTION
AT CROSSROAD
LOOKING FOR SUPPORT
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6. 22.07.2012
PHARMACY
LESS PROFIT
DIFFERENT LANDSCAPE
OTC THREAT
CONSOLIDATION IN MID TERM
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PEOPLE
TRANSFORMATION
UNCERTAINITY
ANXIETY
KAM
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PEOPLE
FLEXIBILITY
SENSE OF URGENCY
CHANGE MANAGEMENT
INNOVATION
HUNGER FOR LEARNING
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7. 22.07.2012
PHARMA TRENDS
TURKEY 5P
LEADERSHIP
1,2,3
THE BUTTERFLY
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THE SUBMARINE
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8. 22.07.2012
THE HELICOPTER
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LEADERS v2.0
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SURFING AT THE EDGE
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9. 22.07.2012
SP FOR COLORFUL FUTURE
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