Tree House Hotels Ltd aims to capture a new luxury hotel market by offering unique accommodation and dining experiences. Guests would stay in individual treehouses constructed around communal facilities. The concept aims to bridge the gap between hotels and resorts by providing seclusion in natural surroundings alongside amenities. The objectives are to build a strong brand, franchise internationally, and realize business value within 5 years, forecasting EBITDA of 25% rising to 38% and ROA of 16% rising to 28%. The target UK market is luxury hotels and conferences worth over £1 billion, focusing on personal celebrations and corporate clients.
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Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
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Marketing a New Boutique Resort.pptx by Zomak Assignmentszomakassignments
Welcome to Zomak Assignments' SlideShare on "Marketing a New Boutique Resort." In this presentation, we unveil the strategies and techniques to successfully market and promote a new boutique resort in the ever-evolving hospitality industry.
Contact us :
Just DM on @zomakassignment
Check Our Website: www.moodlemonkey.com
Check out our : https://twitter.com/zomakassignment
Check out our : https://in.pinterest.com/zomakassignment10/
Check out our : https://www.facebook.com/profile.php?id=100092178241448
Check out our : https://www.linkedin.com/in/akshay-goswami8782226/
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely..
tart your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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2. Luxury with a Difference Introduction There is a unique opportunity for Tree House Hotels Ltd and its shareholders to capture a significant share of a new and expanding market; bridging the gap between the hotel and resort experience. Concept The ‘luxury with a difference’ concept is based on the provision of high quality dining and accommodation (bedroom and suite) each occupying its own tree and constructed around a large central area comprising a restaurant, bar, sundeck and other facilities.
3. Luxury with a Difference Objectives Build a strong premium brand supported by a high margin business model Franchise the concept into overseas markets. Realise the business value within 5 years Forecast EBITDA: 25% rising to 38% in year three ROA: 16% rising to 28% in year three
4. Luxury with a Difference Potential UK Market Luxury Hotel & Conference Sectors: £1bn+ Target Segments Personal Clients: Young and mature; engagements, weddings, birthdays, anniversaries . Corporate Clients: Private meetings, Conferences, team building, Corporate hospitality and business travel. Demographics: A, B, C1 & C2* * Considerable expenditure on luxury ‘treats’ within the self-employed/skilled manual grouping.
5. Luxury with a Difference Market Offer Four key components; Exotic : achieved through design, construction, natural materials and woodland locations; delivering an ambiance of tranquillity and romance. Accessibility : create the perception of total seclusion, peace and privacy within an ‘un-spoilt’ natural environment whilst providing easy access to nearby sporting and social activities. Quality & Style : both the accommodation and dining experience will be of the highest calibre, comparable to the best five star hotel but without the now ‘standard’ commercial atmosphere; ‘luxury with a difference.’ Partnership : symbiotic relationships with established tourist attractions, sharing their marketing and clients; e.g. well-known estates such as Goodwood and Chatsworth. This will provide us with numerous ‘added value’ services and activities such as spa’s, gym’s, clay pigeon shooting and 4WD circuits without the need for additional capital investment.
6. Luxury with a Difference Strategy Aggressive campaign playing on the uniqueness of the offering. PR agency focussed on editorials and articles in print and television, also pushing the venue for photo shoots in fashion magazines, wedding magazines and wine magazines. Redeemable voucher campaigns in collaboration with national newspapers such as the Telegraph and the Sunday Times offering discounted/free accommodation based on a couple dining a la carte; helping to maximise utilisation during the low season. Targeted B2B campaign to gain share of corporate market.
7. Luxury with a Difference Assumptions Projections based on 60% occupancy rising to 70% in year three. NB. Center Parcs achieves over 92% and the average for provincial hotels exceeds 72% (Aug 2009) Room rate £200 luxury double suite £300 per night. Restaurant spend per head £23.80 for lunch and £41.70 for dinner including drinks.