1. Treatment – Cross Media Promotion Package (Teaser Trailer)
Film Title; Midnight Messenger Name; Zoe & Elinor
Genre; Horror Sub-Genre; Psychological
Final Plot Synopsis (you may want to submit a separate scene by scene breakdown)
Emily has recently started to sense an odd presence- the feeling that someone is watching
her. She sees a suspicious dark figure every midnight. Eventually this strange character
appears all the time, wherever she goes. She tells her friends about her experience and
the weird encounters but nobody believes her. Messages then begin to appear
everywhere, even at her home and all over her room. The messages order her not to tell
anyone but Emily feels like she has no choice and reveals everything to her friend Amy
who mysteriously goes missing the day after, and is eventually found dead. It soon
becomes clear that the mysterious messenger is the cause of her death, a punishment for
Emily. Emily then realises she has to face her fear and find out why she is being followed.
Influences
Paranormal activity; Supernatural
Scream 4: Ghost face mask and cloak
Structure/Scenes to include
Shot of girl walking to college
Hears whispering
Home shot of her looking out of the window, seeing a figure which then disappears
Several different shots edited together of her seeing the figure
Telling her friends about it- this will be shown through speech
Notes begin to appear
Receives many text message ‘We really need to talk’ ‘Don’t tell anyone’ throws
phone- close up of the messages
Walking home she hears whispers- runs
Telling her friend Amy about the figure and the notes through speech- the music will
be quiet in the background
Amy is found dead
Buries the phone
Scream- Last shot is messenger behind her- fades to black

2. Generic Conventions
Mainly set at midnight- conveyed by clocks and the full moon
Convention of a supernatural- the strange figure
Characters/Stereotypes
Main character- Emily- stereotype of girl next door so is final girl (Clover)
The messenger
Extras
Friend: Amy- stereotypically the pretty, un-clever one dies first
Settings/Locations
Main location: College
House-bedroom, living room
Streets
Valley
Props/Costumes
Normal clothes for Amy and Emily as well as extras
Cloak for messenger
Clocks to convey midnight
Sticky notes for messages
Mobile phone which Emily will receive messages on
Mirror which Emily will see messenger in
Cinematography/Lighting
Dark lighting (for night)
Normal daylight setting
Natural light
Light from torch
Use of Sound
Use of diegetic/non diegetic sounds;
Screams/shouts- end scene
Fast pace music/heartbeat
Doors locking
Split second of silence- end scene
Heavy breathing
Whispering

3. Editing and Effects
Fade to black/white- the end scene
Zoom (in/out) - in to characters reactions
Close up- messages on phone
Crane shot (high angle) - looking at the messenger outside from the window
Low angle- looking up at Emily in the window
Over the shoulder- characters conversation/ view of phone being buried
Tracking shot- Emily running from messenger
Title screens/Typography
Film name will be in shady white
Black background with white writing on
White writing for subheadings
Credits: Agency FB in grey
Target Audience/Uses and Gratifications/Points of Identification
15+ Audience- subgenre of supernatural/psychological is popular with this age
group. Also there are scenes of death; however it is not very violent
Watch the film for entertainment. The messenger’s intentions aren’t revealed in the
trailer so it gives people a reason to watch the film to find out what the messenger
wants. The black cloak is a conventional horror prop as it is relatable to Scream. The
audience will be able to identify with the age of the characters. It appeals to the
audience as it doesn’t have an ending- left on a cliff hanger so the audience will
watch it to see what happens.