Treatment – Cross Media Promotion Package (Teaser Trailer)

Film Title; Midnight Messenger                           Name; Zoe & Elinor

Genre; Horror                                            Sub-Genre; Psychological


Final Plot Synopsis (you may want to submit a separate scene by scene breakdown)

Emily has recently started to sense an odd presence- the feeling that someone is watching
her. She sees a suspicious dark figure every midnight. Eventually this strange character
appears all the time, wherever she goes. She tells her friends about her experience and
the weird encounters but nobody believes her. Messages then begin to appear
everywhere, even at her home and all over her room. The messages order her not to tell
anyone but Emily feels like she has no choice and reveals everything to her friend Amy
who mysteriously goes missing the day after, and is eventually found dead. It soon
becomes clear that the mysterious messenger is the cause of her death, a punishment for
Emily. Emily then realises she has to face her fear and find out why she is being followed.

Influences

Paranormal activity; Supernatural
Scream 4: Ghost face mask and cloak

Structure/Scenes to include

Shot of girl walking to college
Hears whispering
Home shot of her looking out of the window, seeing a figure which then disappears
Several different shots edited together of her seeing the figure
Telling her friends about it- this will be shown through speech
Notes begin to appear
Receives many text message ‘We really need to talk’ ‘Don’t tell anyone’ throws
phone- close up of the messages
Walking home she hears whispers- runs
Telling her friend Amy about the figure and the notes through speech- the music will
be quiet in the background
Amy is found dead
Buries the phone
Scream- Last shot is messenger behind her- fades to black
Generic Conventions

Mainly set at midnight- conveyed by clocks and the full moon
Convention of a supernatural- the strange figure



Characters/Stereotypes

Main character- Emily- stereotype of girl next door so is final girl (Clover)
The messenger
Extras
Friend: Amy- stereotypically the pretty, un-clever one dies first

Settings/Locations

Main location: College
House-bedroom, living room
Streets
Valley

Props/Costumes

Normal clothes for Amy and Emily as well as extras
Cloak for messenger
Clocks to convey midnight
Sticky notes for messages
Mobile phone which Emily will receive messages on
Mirror which Emily will see messenger in

Cinematography/Lighting

Dark lighting (for night)
Normal daylight setting
Natural light
Light from torch

Use of Sound

Use of diegetic/non diegetic sounds;
Screams/shouts- end scene
Fast pace music/heartbeat
Doors locking
Split second of silence- end scene
Heavy breathing
Whispering
Editing and Effects

Fade to black/white- the end scene
Zoom (in/out) - in to characters reactions
Close up- messages on phone
Crane shot (high angle) - looking at the messenger outside from the window
Low angle- looking up at Emily in the window
Over the shoulder- characters conversation/ view of phone being buried
Tracking shot- Emily running from messenger

Title screens/Typography

Film name will be in shady white
Black background with white writing on
White writing for subheadings
Credits: Agency FB in grey

Target Audience/Uses and Gratifications/Points of Identification

15+ Audience- subgenre of supernatural/psychological is popular with this age
group. Also there are scenes of death; however it is not very violent
Watch the film for entertainment. The messenger’s intentions aren’t revealed in the
trailer so it gives people a reason to watch the film to find out what the messenger
wants. The black cloak is a conventional horror prop as it is relatable to Scream. The
audience will be able to identify with the age of the characters. It appeals to the
audience as it doesn’t have an ending- left on a cliff hanger so the audience will
watch it to see what happens.

Treatment cross media blank

  • 1.
    Treatment – CrossMedia Promotion Package (Teaser Trailer) Film Title; Midnight Messenger Name; Zoe & Elinor Genre; Horror Sub-Genre; Psychological Final Plot Synopsis (you may want to submit a separate scene by scene breakdown) Emily has recently started to sense an odd presence- the feeling that someone is watching her. She sees a suspicious dark figure every midnight. Eventually this strange character appears all the time, wherever she goes. She tells her friends about her experience and the weird encounters but nobody believes her. Messages then begin to appear everywhere, even at her home and all over her room. The messages order her not to tell anyone but Emily feels like she has no choice and reveals everything to her friend Amy who mysteriously goes missing the day after, and is eventually found dead. It soon becomes clear that the mysterious messenger is the cause of her death, a punishment for Emily. Emily then realises she has to face her fear and find out why she is being followed. Influences Paranormal activity; Supernatural Scream 4: Ghost face mask and cloak Structure/Scenes to include Shot of girl walking to college Hears whispering Home shot of her looking out of the window, seeing a figure which then disappears Several different shots edited together of her seeing the figure Telling her friends about it- this will be shown through speech Notes begin to appear Receives many text message ‘We really need to talk’ ‘Don’t tell anyone’ throws phone- close up of the messages Walking home she hears whispers- runs Telling her friend Amy about the figure and the notes through speech- the music will be quiet in the background Amy is found dead Buries the phone Scream- Last shot is messenger behind her- fades to black
  • 2.
    Generic Conventions Mainly setat midnight- conveyed by clocks and the full moon Convention of a supernatural- the strange figure Characters/Stereotypes Main character- Emily- stereotype of girl next door so is final girl (Clover) The messenger Extras Friend: Amy- stereotypically the pretty, un-clever one dies first Settings/Locations Main location: College House-bedroom, living room Streets Valley Props/Costumes Normal clothes for Amy and Emily as well as extras Cloak for messenger Clocks to convey midnight Sticky notes for messages Mobile phone which Emily will receive messages on Mirror which Emily will see messenger in Cinematography/Lighting Dark lighting (for night) Normal daylight setting Natural light Light from torch Use of Sound Use of diegetic/non diegetic sounds; Screams/shouts- end scene Fast pace music/heartbeat Doors locking Split second of silence- end scene Heavy breathing Whispering
  • 3.
    Editing and Effects Fadeto black/white- the end scene Zoom (in/out) - in to characters reactions Close up- messages on phone Crane shot (high angle) - looking at the messenger outside from the window Low angle- looking up at Emily in the window Over the shoulder- characters conversation/ view of phone being buried Tracking shot- Emily running from messenger Title screens/Typography Film name will be in shady white Black background with white writing on White writing for subheadings Credits: Agency FB in grey Target Audience/Uses and Gratifications/Points of Identification 15+ Audience- subgenre of supernatural/psychological is popular with this age group. Also there are scenes of death; however it is not very violent Watch the film for entertainment. The messenger’s intentions aren’t revealed in the trailer so it gives people a reason to watch the film to find out what the messenger wants. The black cloak is a conventional horror prop as it is relatable to Scream. The audience will be able to identify with the age of the characters. It appeals to the audience as it doesn’t have an ending- left on a cliff hanger so the audience will watch it to see what happens.