QuickTime™ and a
          decompressor
are needed to see this picture.
Trainers
35%
of users NEVER complete an activity during a
                 Plan
PERSONAL
 TRAINER
1. Customization
2. Flexibility
3. Accountability
DEMO TIME!
FFuture

Training plans presentation

Editor's Notes

  • #3 So, do you think Hitler knows what a Fartlek is? For those of you that don't know, these are the guys “running” Training Plans. We'd like to call them Trainers. And, how are these trainers doing? Well...
  • #4 These are the guys that left the room during the Hitler tirade. The disillusioned user. The user who never developed an emotional connection with the plan or misinformed or all out lost. What’s MISSING?
  • #5 And why are they not engaging. Because they are not personal. Training Plans need to embody the personal trainer in your pocket ethos.
  • #6 So, what are these needs? 1. Our more advance users see these plans and they are not CUSTOMIZED. They know themselves, their workout behaviors, their schedule, their motivations and want to a tailor-made solution. 2. Then, there are users further down the curve. The beginners. The newbs that have no idea where to start. They need guidance and our current plans provide that. They just need a little flexibility from the outset and even during the plan. 3. The third is accountability. If true accountability were built into our plans, 35% of people would not vanish. They would stick around b/c they would feel the social guilt that comes with not meeting commitments. Eric is going to show off our hack that addresses these first 2 needs