1. Discrimination by<br />Social class<br />Skin Color<br />Religion<br />Age<br />National origin<br />Species<br /> 2. Social Class.<br />Everybody can be successful <br />“Segments of the population sharing broadly similar types and levels of resources, with broadly similar styles of living and (for some sociologists) some shared perception of their collective condition.”<br />Prejudice that members of one race are superior to members of other races,<br />OR discriminatory or abusive behavior towards<br />members of another race.<br />Structured inequalities between different groups of people”<br />Historically: Slavery, Caste, Estates and Class.<br /> 3. Skin Color <br />God chose the variety among their children<br />Discrimination treatment based on skin color also may be attributed to ethnic heritage and race. <br />Although the most typical scenario of color discrimination involves lighter skinned African Americans discriminating against darker skinned African Americans, color bias cases also have been brought within other groups, including Native Americans, Arabs and Hispanic.

1. Welcome
• Importance of content marketing
• Introduction to different types of content:
1. Article,
2. Image content,
3. Video Content,
4. Slide Content,
5. Audio Content
Note: Taking Class Picture

2. Importance of Content Marketing
It builds a community of loyal customers
It makes your brand an authority
You get to know your customers
Generating content improves SEO
Content adds value
http://varn.co.uk/03/18/5-reasons-why-content-marketing-is-important-to-your-business/

3. Introduction to Different Types of Contents
1.Article,
2.Image content,
3.Video Content,
4.Slide Content,
5.Audio Content

4. Article
How to Write a SEO Friendly Article:
 Think before you write!
 Write down the structure of your blog post. ( Introduction>Body>conclusion)
 Use paragraphs.
 Use headings.
 Use signal words. ( ‘first of all’; ‘secondly’ and ‘finally’)
 Let other people read your post.
 Optimize the length of your article (300 Words to 700 Words) (Search Term 1-2 %)
 Link to previous content.
 Add content regularly.
 Use Yoast SEO plugin.
Ref: https://yoast.com/seo-friendly-blog-post/

5. Images
Images Editing Software/Web
 ribbet.com
 placeit.net
 canva.com
 Skitch App
 quotescover.com
 pixlr.com
 pictaculous.com
 infogr.am
Ref:: http://writtent.com/blog/14-tools-create-images-blog-posts-less-5-minutes/
Adobe Photoshop

6. Video
Video Editing Software/Web
magisto.com
shakr.com
Video Maker FX
Camtasia

7. Slides
Microsoft PowerPoint

8. Exploring content marketing platforms:
Blogging (personal blog, company blog, guest blog, free blog)
• Facebook,
• Linkedin,
• Google plus,
• Medium,
• Pinterest,
• You tube,
• Vimeo,
• Slideshare.net,
• Soundcloud.net
2nd Session Topics