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Training
- 1. Welcome • Importance ofcontent marketing • Introduction to different types of content: 1. Article, 2. Image content, 3. Video Content, 4. Slide Content, 5. Audio Content Note: Taking Class Picture
- 2. Importance of ContentMarketing It builds a community of loyal customers It makes your brand an authority You get to know your customers Generating content improves SEO Content adds value http://varn.co.uk/03/18/5-reasons-why-content-marketing-is-important-to-your-business/
- 3. Introduction to DifferentTypes of Contents 1.Article, 2.Image content, 3.Video Content, 4.Slide Content, 5.Audio Content
- 4. Article How to Writea SEO Friendly Article: Think before you write! Write down the structure of your blog post. ( Introduction>Body>conclusion) Use paragraphs. Use headings. Use signal words. ( ‘first of all’; ‘secondly’ and ‘finally’) Let other people read your post. Optimize the length of your article (300 Words to 700 Words) (Search Term 1-2 %) Link to previous content. Add content regularly. Use Yoast SEO plugin. Ref: https://yoast.com/seo-friendly-blog-post/
- 5. Images Images Editing Software/Web ribbet.com placeit.net canva.com Skitch App quotescover.com pixlr.com pictaculous.com infogr.am Ref:: http://writtent.com/blog/14-tools-create-images-blog-posts-less-5-minutes/ Adobe Photoshop
- 6. Video Video Editing Software/Web magisto.com shakr.com VideoMaker FX Camtasia
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- 8. Exploring content marketingplatforms: Blogging (personal blog, company blog, guest blog, free blog) • Facebook, • Linkedin, • Google plus, • Medium, • Pinterest, • You tube, • Vimeo, • Slideshare.net, • Soundcloud.net 2nd Session Topics