This is an event idea i produced for the charity Traid, to help raise awareness and donations.

2. Traid Charity Event Traid Charity Event
SWAP SHOP &
VINTAGE FAIR
That most reflected the brands image
and would raise both awareness and
money would be a swap shop with a
catwalk show, live music and vintage
fashion stalls.
The fashion show would Traid remade
clothing used to increase awareness of
Traid and their products and to create a
fashionable and upbeat atmosphere at
the event.
The swap shop will be the main
attraction at the event; with local
EVENT
vintage retailers and students selling
alongside in exchange for a small fee.
A popular DJ will attract customers and
create a cool and fashionable vibe at the
IDEA
event. Popular, stylish celebrities with
an interest in ethical fashion were also
contacted to create more awareness
around the event and the association
between this type of celebrity and Traid
would be a good marketing tool for the
charity.
As primary research a questionnaire they would attend a swap shop event
was conducted asking Nottingham in Nottingham. People will pay a small fee to attend the
Trent students if they were aware of A swap shop hosted at the Orange tree event to contribute towards the £2000
the charity Traid and if they would pub on the 16th February was visited we need to raise for Traid.
be interested in an event hosted by to provide more information on such
the charity. an event. This allowed us to get a feel
of how a swap shop is run and how
The results showed that brand popular an event like this could be in
awareness was relatively low Nottingham.
amongst students with only 21%
people knowing about the brand. As secondary research we looked at
Students seemed very interested in fashion blogs and magazines which
the idea of a swap shop as 83% said had covered the trend of Swap shops.

3. Traid Charity Event Traid Charity Event
TARGET MARKET
VENUE
Spanky Van Dykes is a bustling bar A £5 entry charge to the upstairs
and restaurant in Nottingham city event will be charged. With a
centre. Spanky’s hosted a vintage fair capacity of 300 people, £1750 could
in 2010 and is a hot spot for vintage be raised if all 300 tickets are sold
wearers and students. The venue’s at £5.
capacity is 500 people with an
RAISING BRAND upstairs area holding 300 people. The swap shop will be in the main
room with the DJ’s and the vintage
AWARENESS After visiting the location and
contacting the management, Spanky
stalls dispersed between the main
room and balcony. This allows for a
Traid’s newsletters and leaflets will be scattered Van Dykes were very interested in flow of people across the event.
around the event to introduce the charity to unaware hosting the event. It was agreed the
consumers and ensure people know why the event is event would take place on the 10th
taking place. A slideshow presentation will also play May from 6pm-late.
continuously on a projector showing consumers the
work that Traid does.

4. Traid Charity Event Traid Charity Event
ENTERTAINMENT
Local popular DJ group The Elementz
agreed to play on the night but required a
small fee of £100. Alongside The Elementz,
Spanky Van Dykes have offered their in
house DJ at a cost of £50. This cost can
be covered from the money raised on the
night of the event.
PHOTOGRAPHER
VINTAGE FAIR FASHION SHOW
Vintage stores were contacted to to sell
Traid remade fashion show will feature
at the event for a fee of £30.
10 female models. The show will help
to raise awareness of Traid Remade
‘Vintage Obsession’, ‘White rose’ and
clothing and give customers an idea of
‘Braderie’ have agreed to sell at the
what is on offer.
event. Online vintage retailer ‘Rowdy &
Rebellious’ who sell via ASOS are also
The fashion show clothing will be picked
keen to come and sell at the event. Kai Cem Narin, a photography student at Nottingham Trent whose
by Traid and then sent by recorded post
two days before the event. images have featured in Vogue has agreed to be the photographer at
These brands were all chosen for their the event.
The models used in the catwalk will be
ethical reputations and work on prolong- Having a photographer at the event would be a great way to capture
students.
ing the life of clothing, which fits well the atmosphere and drive attention towards Facebook and twitter,
with Traid’s values. where the images will be portrayed after the event. This will help
drive traffic towards Traids social media sites and raise awarness of
the brand.

5. Traid Charity Event Traid Charity Event
SPONSORSHIP
Several companies such as Capital FM,
Paul Smith, Monkee Genes, WILD cloth-
ing and Vitamin Water were contacted to
sponsor our event. We offered a range of
sponsorship options such as
•Donation money to help with event costs
•Donating products to be auctioned or
given away
•Providing discount vouchers for guests,
offering 10% off their brand
WILD clothing agreed to sponsor the event
by giving discount vouchers to all guests.
CELEBRITY
Having a celebrity at the event would
help create publicity and would attract
more customers. It is important to get
a fashionable and stylish celebrity who
maintains a good reputation with the
press and who has similar values to
Traid.
Jameela Jamil a T4 presenter, was con-
tacted to make an appearance and act
as a stylist to two competition winners.
COLLECTING
CLOTHES
Rosamund Hanson an English TV ac-
tress, and a lover of vintage fashion was
emailed and approached via Twitter.
Susie Bubble a popular English blogger
was also contacted. However as of yet
no confirmation has been received for Collection will start a month before Donation bags will be door dropped
the event, a drop off point will be at privately rented flats within the city
TICKETS these celebrities to attend the event.
arranged for people to drop their centre. As this area is where young
unwanted clothing off for sorting in a affluent professionals live. Large
Tickets will be sold prior to the event at university building. One token per item companies, for example Boots and
£5 in Waverley and outside of Newton. they donate will be given to people. Speedos head office will be sent
Tickets will also be available from the Once the clothing is collected, it will be donation bags asking employees to
bar in Spanky’s and on the door on the sorted and arranged into pricing cat- donate any unwanted clothing.
night. egories for example £1 = 1 token.
The online ticket vendor ‘company. These collection methods allow for a
ticket’ will also be used to sell tickets to People will be able to purchase goods range of good quality donated
customers online. This enables people with tokens and money. This allows clothing.
to print their tickets off. This page can anyone to shop the swap shop and
be linked to the Facebook event page purchase.
allowing people to see the online event
and purchase tickets immediately.

6. Traid Charity Event Traid Charity Event
PRESS PACK
& MARKETING
PLAN
Before the event, a number of marketing methods will be used to cre-
ate awareness. A press pack has been created to advertise the event to
press. The press pack will be sent to local press and a national ethical
magazine. It will include press releases information on the brand and 2
tickets to encourage these companies to come and cover the event.
Flyers and posters will be distributed around the University and be dis-
played in Spanky Van Dykes and the vintage shops selling at the event.
The posters and flyers will have QR codes on allowing people to scan to
find out more information.
Social Media sites Facebook, Twitter will cover the event prior to and after
the event to attract young consumers and to drive people towards the
Traid brand.
A blog will be set up in the run up to the event, which will connect to
both social media sites. The blog will show potential customers new
donations received for the swap shop, which brands will be selling, new
music from The Elementz and information about Traid.
This will help to create hype and interest around the event. Press pack
and social media will be used after the event to show its success and
promote Traid further.

7. Traid Charity Event Traid Charity Event
CONCLUSION
We feel that our event will be successful in covering all of our
objectives. Our figures show that if we sell 300 tickets as well as
selling tables for independent sellers and sell donated clothes to
consumers, we should make over the £2000 Traid require.
Brand awareness will have increased as our swap shop ensures
Traid is well advertised to consumers before, during and after the
event.
This swap shop and vintage fair will enable a mass amount of
clothes are collected, traded and sold. Any items that are not
swapped or sold will be donated to Traid.
MEASURING
SUCESS
To measure the success of our event,
we will look at the attendance and
the number of tickets sold. During the
event we will ask customers
questions on a video camera about
the event and ask them to fill in a
short questionnaire after the event.
Facebook and other social media sites
will also help measure how successful
the event has been in raising
awareness from the amount of
members/ followers gained.