A presentation by Tabea Hirzel

1. Trade & Negotiations
Russian Agribusiness and Biotech Markets
Tabea Hirzel, MBA

2. Rural people – the critical edge
Are sedentary (vs.
nomadic)
Stabilit & property vs.
Flexibility &
knowledge
Their resources come
from the land
They produce for
global cities
© 2010 Tabea Hirzel

3. Glocal markets
Agribusiness is bound
to local land and rural
societies
Agribusiness is
affecting a global
environment (water,
energy, air)
Local society
Environ-
ment
Geopolitics
Agribusiness today is export oriented 
global logistics and geopolitics
© 2010 Tabea Hirzel

4. Main areas
Water management
Food management
Wood management
Energy management
Land
use
Water
Food
Wood
Energy
© 2010 Tabea Hirzel

5. Water management
Natural salt and
sweet water deposits
Rainfall and
forestation
Water harvesting and
oasification
Subsoil and mining
© 2010 Tabea Hirzel

6. Food management
Food safety
Sustainable land development
Rural development and poverty
Logistics, Food politics
Biodiesel
© 2010 Tabea Hirzel

7. Wood management
Timberland
Permaculture
Energy, Biodiesel
Environmental safety (fire, CO2,
building)
© 2010 Tabea Hirzel

8. Energy management
Biodiesel
Geothermics
Solarplants
© 2010 Tabea Hirzel

9. Geographic focus
China: sourcing
Europe/Russia: technology transfer and
trade exchange
Europe/Russia: consumers
Russia: logistics
Europe: investment
FWE Triangle: Russia-Brasil-Africa
© 2010 Tabea Hirzel

10. Geopolitics (Stakeholders)
Local governments
WTO
Inofficial economy
Rural communities
© 2010 Tabea Hirzel

11. Tabea Hirzel
a divergent thinker
a bridge maker (west-east, city-rural)
a multi-cultural background
biotech, chemistry, agronomics
expertise
sociopolitics & geopolitics
© 2010 Tabea Hirzel

12. Project I: Food Russia
Knowledge transfer
wineries and beverage
market (management,
production, logistics,
distribution)
Branding FMCG
Strategic market
development
Rural development
Swiss Partners Russia
Nestlé Rossiya LLC
Remma-2000 Ltd. (Cheese)
Emerson Process Management Russia
Elopack (packing)
Panalpina (Transport)
Wine importers
OOO International Winery Trading
House (http://www.mmvz.ru)
Luding (www.luding.ru)
Simple Wine
Vintorg
Aquavita Russia (www.aquavita.su)
Feravino Ltd.
Baguieri Wine Sivi Pinot
Istok
Vinska Klet Goriska Brda.
Imperia Wine
Marin Express
LVMH Moët Hennessy Luis Vuitton SA
Firma S2
Bodegas Valdepablo-Neva
Arist Group
© 2010 Tabea Hirzel

13. Project II: Biotech/Energy
Food safety
Crop protection
Biodiversity
Swiss Partner Russia
Bunge CIS LLS
Firmenich LLC - Moscow Office
Swiss Nahrin Int.
Renova Group
Bühler AG (Food, Energy)
Partner Russia
ILS Russia (Transport beverages)
State Committee RF Environment
Protection Project GEF
UNDP Europe & CIS
Zoological Institute (ZIN.ru)
Information System on Biodiversity
© 2010 Tabea Hirzel

14. Project III: Land politics
Rural wealth management
(UN Millenium Goal)
Strategic land politics (toll,
taxation, subsidies)
Social justice and land
politics
Partner Russia
Ascent AG
SUEK AG, SUEK Logistics (Coal)
ENRC Marketing AG (Row materials)
Interholco AG (Holz Russia-Africa)
© 2010 Tabea Hirzel

15. Swiss Companies I
Agrifert SA (Agronomie)
Euro Chem Trading GmbH
Fair Energy SA (Biodiesel)
MZH Trade AG (Grosshandel)
RENOVA Management AG
Silverstone SA (Agronomie)
AJB Trading AG (Stahl)
Ameropa AG (Pestizide)
Ascent Swiss Business Management AG
AsstrA Associated Traffic AG
Comexindo Trade and Investments AG
Cotecna Inspection SA (Zertifizierung)
DHL Logistics (Schweiz) AG
DOW Europe GmbH
DuPont International Operations SA
ENRC Marketing AG (Rohstoffe)
Estrade Consulting AG
Faregate AG
Ferrum AG (Abfüllmaschinen, etc.)
Fetscherin Consult AG (Botschafter)
KAGROMA GmbH (Agronomie)
Keytrade AG (Agronomie)
Kommunikation Ost-West
Kronotec AG
Matrix AG (Business Development)
Nestec SA
Neutra Railway AG
Progetra SA
Procter & Gamble International Operations
SA
Paul Reinhart AG (Baumwolle)
Rhenus Alpina AG (Logistik)
RUScenter GmbH
SGS Société Général
Sperrag AG (Sperrholz)
© 2010 Tabea Hirzel

16. Swiss Companies II
Swiss Holdings
Swiss Russian Forum Foundation
Strategic Expansion
Syngenta International AG Technomic
Consultants SA (Agronomie)
Transclear SA
Transrail Holding SA
Transammonia AG (Chemie/Agro)
United Grain (Suisse) SA
Venture Russia Ltd.
Villiger Söhne AG
JTI International
Vostok-Zapad Group Ltd.
Weitnauer Distribution Ltd. (Marketing)
Widmer & Pagani AG (Lebensmittel)
W. Kündig & Cie. AG
© 2010 Tabea Hirzel