The document provides guidance on tracking sales opportunities, recommending tracking the client company name, opportunity description, sales cycle, projected close date, projected value, client contact information, current value, and date added. It also recommends tracking qualification data specific to the opportunity such as referral source for real estate brokers, square footage and lease dates for commercial brokers, budget and start dates for projects, and number of employees for specialty products. Outlook and Excel are identified as tools for tracking this opportunities data.