77. • I Customer requirement- exterior wall right side
• II Prioritized customer requirement – exterior wall left side
• III Second floor – technical description
• IV Interior wall – relationship between customer requirement and
technical description.
• V Roof – relationship between technical description
• VI Foundation – prioritized technical description
78.
79.
80. • Customer competitive assessment Our product, A’s and B’s product (
1-5 )worst to best.
• Importance to customer (1-10) – low to high
• Target value (0-5) low to high
• Scale up factor – ratio # target value and our product rating ( tv/our
product)
• Sales point 1 & 2
• Absolute weight = Importance to customer x Scale up factor x Sales
point
81. • Technical competitive assessment (0-5) worst to best
• Degree of technical difficulty (1-10) low to high
• Target value (0-5) low to high
• Absolute weight and percent = weight assigned in matrix x customer
requirement (important to customer)
• Relative weight and percent = weight assigned in matrix x Absolute
weight and percent`
