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Increase Profit Through
Simplified Trade Promotion
and Management
SAP Business Transformation
Award 2015
3
Delivering Strategic Customer Insight
Checkbook
Feedback
Loop
Base &
Incremental
ROI Trade Promo
Optimization
Pay on
Consumption
• Plan
• Settle
• Report
• Project earned
funds using i2 cases
• Determine areas of
over/under
spending
• Incorporate IRI into reporting by promotion:
• ACV Ad
• ACV Display
• ACV Feature & Display
• ACV price reduction only
• Base price
• Average price
• Units sold, + Base/Incremental
• Incorporate i2 base and incremental volume.
• Use Business Objects to identify lowest cost per
incremental case
• Modeled Lift
• Financial info:
• COGS
Today The future

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TPM Presentation for SAPPHIRE

  • 1. Increase Profit Through Simplified Trade Promotion and Management
  • 3. 3 Delivering Strategic Customer Insight Checkbook Feedback Loop Base & Incremental ROI Trade Promo Optimization Pay on Consumption • Plan • Settle • Report • Project earned funds using i2 cases • Determine areas of over/under spending • Incorporate IRI into reporting by promotion: • ACV Ad • ACV Display • ACV Feature & Display • ACV price reduction only • Base price • Average price • Units sold, + Base/Incremental • Incorporate i2 base and incremental volume. • Use Business Objects to identify lowest cost per incremental case • Modeled Lift • Financial info: • COGS Today The future