The document analyzes tourist satisfaction levels in Cox's Bazar, Bangladesh through surveys. It finds that most tourists are satisfied with the natural attractions and food but less satisfied with accommodation cleanliness and transport services. It recommends improving staff training, ensuring comfortable rooms, and promoting diverse recreational activities to enhance the tourist experience. Transport services should be made more reliable and safe, with better maps and emergency support. Overall, tourists are positively impressed by Cox's Bazar but some services could be strengthened through cooperation between authorities and businesses.

1. ASSESSMENT OF TOURIST SERVICE SATISFACTION AT
DESTINATION: A CASE STUDY COXS BAZAR,
BANGLADESH.
Group: 01-(1905001, 1905004, 1905007, 1905008,
1905013, 1905019, 1905022,1905025, 1905030
Course Name: Field Study on Planning (URP-306)

2. Table of contents
IntroductionAim & Objectives Scope &
Limitations
Methodology
01 02 03 04 05
Analysis
06
Findings &
Conclusion

3. Introduction
 Cox's Bazar is a renowned and
enchanting tourist destination located in
Bangladesh.
 Tourist service facilities are crucial for a
tourist destination to hold its charm.
 These facilities include: accommodation
options, transportation services, guided
tours, recreational activities, dining
options, entertainment, shopping, and
support services like travel agencies and
information centers.
 Satisfactory level of the tourist determines
the fate of a tourist spot in the long run.

4. Aim & Objectives
 The aim of this study is to- assess the tourist service satisfaction at Cox's
Bazar, Bangladesh, in order to identify areas of strengths and improvement,
and provide recommendations for enhancing the overall tourist experience.
 The main objectives are:
 To assess tourist service satisfaction levels at Cox's Bazar
 To identify areas of strengths and weaknesses in the tourist services
provided at Cox's Bazar.
 To provide actionable recommendations for enhancing the overall tourist
experience at Cox's Bazar, aimed at improving service quality and
promoting sustainable tourism practices.

5. Scope
Limitations
 Sampling Bias
 Subjectivity of Response
 Limited time frame
 Data collection challenges
 Influence of intermediaries
 Resource Constraints
 Cox's Bazar Tourism Profile
 Tourist Satisfaction Analysis
 Factors Influencing Tourist Satisfaction
 Recommendations for Destination Enhancement

6. Literature Review
Problem Statement
Aim & Objective
Study Area Selection
Data Collection
Primary Data
Data Analysis
Recommendation &
Conclusion
Report Writing
Secondary
Data
Journals
Online Sources
 Customer reviews
and ratings in
websites
 Policy documents
 Sustainable
tourism practices
related journals
Questionnaire
Survey
Quantitative Data Qualitative Data
 Percentage of visitation in attraction
places
 Monthly incidents in attraction
places
 Travel information
 Accommodation information
 Tourist attraction places
 Dinning and cuisine
 Security and safety information
 Mode of transportation
 Purpose of visit
 Duration of stay
 Choice of Accommodation
 Cleanliness of accommodation
 Quality of the local food and availability
 Security related incident
 Relationship Between Purpose of visit & Duration of stay
Findings
Overall experience at
the tourist attractions
Satisfaction in terms
of Food and cuisine
Perception of
Security
Overall Satisfaction of
accommodation
Satisfaction of
Transport
Overall Perception of Cox’s
Bazar

7. Study Area
 Location: Southeastern
coast of Bangladesh
 Beach Length: World's
longest sandy sea beach
(120 km)
 Ecosystem: Unique
coastal ecosystem with
diverse marine life
 Economic Impact:
Tourism crucial for the
local economy, impacting
livelihoods and
businesses.

8. Data Analysis and
Interpretation

9. Travel Information
85%
3%
10% 2%
Purpose of visit
Leisure
Business
Family
Others
84%
13%
2%
1%
Duration of stay
1-3 days
3-7 days
8-14 days
more than
14
1%
64%
7%
27%
1%
How did you learn about Cox's Bazar
as a tourist destination?
Online Travel Website
Friends/Family
Recommendation
Social Media
Print Media
Others
0%
94%
0%
6%
Mode of transportation
Air
Road
Train
Other

10. Accommodation
89%
2%
1%
4%
4%
Accomodation
Hotel
Motel
Rest House
Residence of Relatives
Not Applicable
82
18
Y E S NO
Were The Staff At Your
Accommodation Friendly And
Helpful?
30%
25%
30%
12%
3%
Cleanliness of your accommodation
Excellent
Good
Satisfactory
Poor
very poor
30%
20%
40%
7%
3%
Overall quality of your
accommodation
Excellent
Good
Satisfactory
Poor
very poor

11. Choice of Accommodation
70%
85%
90%
50%
75%
70%
20%
10%
3%
25%
15%
10%
5%
2% 2%
20%
7%
15%
3% 2%
5%
2% 2% 3%
2% 1% 0%
3%
1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Family Solo Traveller Student Couple Friends Corporate / business
Tour
Choice Of Accommodation For Different Categories Of Tourist
Hotel Resorts Guesthouse Motels Apartment Rental

12. Tourist attractions
82%
6%
5%
3%
4%
COX’S
B A ZA R S E A
B E A CH
HI MCHA RI
NA TI ONA L
P A RK
I NA NI
B E A CH
S ONA DI A
I S LA ND
NI J HUM
DW I P
PERCENTAGE OF VISITATION

13. Dining and Cuisine
16%
24%
47%
12%
1%
Quality of the local food
Excellent
Good
Satisfactory
Poor
very poor
67%
33%
Dining options availability
YES No

14. Security and Safety
10%
90%
Security related incident
Yes
No
11%
58%
26%
5%
0%
Perception of Security
Very safe
Safe
Neutral
Unsafe
Very unsafe
95
5
0 20 40 60 80 100
YES
NO
Did you feel comfortable
seeking help or assistance
from locals when needed?
50
10
25
5
COX B A J A R
B E A CH
HI MCHORI
B E A CH
I NA NI B E A CH LA B ONI P OI NT
MONTHLY
INCIDENTS
PLACE
MONTHLY INCIDENTS IN
ATTRACTION PLACES

15. Relationship
2
4
3
15
3
5
5
12
1
9
6
20
2
10
2
21
3
13
8
19
4
7
5
2
2
6
6
3
1
2
4
1
2
4
9
2
3
6
10
4
5
9
3
5
3
4
8
15
2
10
1
1
1
9
8
2
2
15
9
3
3
3
5
4
4
4
4
5
6
2
6
6
7
8
4
7
2
11
5
9
LE I S URE BUS I NE S S FAM I LY OTHE RS
DURATION
OF
STAY
(DAYS)
RELATIONSHIP BETWEEN PURPOSE OF VISIT &
DURATION OF STAY

16. Overall Perception
36%
49%
11% 4%
0%
Tourists Perceptions on Overall Image of Cox’s Bazar
Excellent
Good
Satisfactory
Poor
Very poor

17. Recommendation & Conclusion
 Accommodations
 Staff training and empowerment
 Ensure comfort, secured and well maintained room
 Efficient check in and check out process
 Transport activities
 Educate and encourage vehicle operators/ drivers/ staffs to be
friendly and knowledgeable.
 Tourists friendly maps and guide
 Ensure reliable, safe and punctual service.
 Safety
 More visible security measures
 Tourism police and help desk with collaboration to local authorities
 24/7 emergency support and safety inspection
 Recreation
 Well trained instructor and service providers
 Diverse activity option( rather than markets only)

18. Thank
You!