The document discusses the most visited countries in the world for tourism according to UNWTO data from 2011. The top 10 countries are France, United States, China, Spain, Italy, Turkey, United Kingdom, Germany, Malaysia, and Mexico. These countries are highly visited due to their climate, scenery, historic monuments and buildings, excellent hotels, friendly people, great shopping, and financial and political support for the tourism sector. The document suggests that countries looking to increase tourism should focus on developing attractions, hotels, cultural heritage sites, beaches, winter activities, shopping, cuisine, and international transportation.