Totem signs, also known as monolith or freestanding signs, serve as prominent landmarks and communication tools in various settings, enhancing visibility and branding for businesses and organizations. They act as information hubs, guiding visitors and reducing confusion in large areas, while being customizable and durable against weather conditions. Additionally, totem signs can include interactive elements and hold cultural significance in public spaces.

1. Totem Signs
Totem Signs, also known as monolith signs
or freestanding signs, are prominent and
versatile structures that serve as visual
landmarks and effective communication
tools. These towering pillars of
information can be found in a variety of
settings, from retail environments and
business campuses to public spaces and
wayfinding systems. Totem signs stand tall
as powerful symbols of identity, direction,
and branding.

2. Visibility and Presence: Totem signs rise above the surrounding landscape, making
them highly visible from a distance. Their towering nature ensures that they capture
attention, even in crowded or expansive areas.
Branding: These signs provide a valuable canvas for showcasing a brand's identity.
Incorporating logos, colors, and design elements ensures that totem signs reinforce
brand recognition and consistency.
Information Hub: Totem signs can convey a wealth of information. From business
names, addresses, and logos to directions, maps, and event details, they serve as
centralized points of information dissemination.
1.
2.
3.

3. Wayfinding: In large complexes, campuses, or retail centers, totem signs play a crucial role in
guiding visitors to their destinations. Well-designed totem signs help reduce confusion and
enhance the user experience.
Architectural Harmony: Totem signs can be designed to complement the architectural style of
their surroundings, enhancing visual harmony and contributing to a cohesive environment.
Customization: Whether made from metal, acrylic, wood, or a combination of materials, totem
signs can be customized in terms of size, shape, color, and design to suit specific needs and
aesthetics.
1.
2.
3.

4. Durability: Constructed to withstand various weather conditions, totem signs
are built to last. Quality materials and finishes ensure their longevity and
minimal maintenance requirements.
Enhanced Impact: Totem signs can incorporate lighting, such as LEDs,
spotlights, or backlighting, to increase visibility during both day and night,
thereby maximizing their impact.
Multipurpose Use: Beyond branding and wayfinding, totem signs can host
digital displays, interactive touchscreens, or informational panels, expanding
their functionality.
Cultural and Civic Significance: In public spaces, totem signs can serve as
cultural markers, providing information about local history, landmarks, and
attractions.
1.
2.
3.
4.

5. Retail Environments: In shopping malls, totem signs guide shoppers to
specific stores, while also showcasing promotions and advertisements.
Corporate Campuses: Businesses use totem signs to mark entrances,
direct visitors, and enhance their corporate image.
Hospitals and Institutions: In medical centers and educational
institutions, totem signs assist patients, visitors, and students in
navigating complex layouts.
Tourist Areas: Totem signs in tourist spots offer valuable information
about attractions, historical sites, and local landmarks.
Totem signs find application across diverse contexts:
1.
2.
3.
4.

6. THANK YOU
smarthousesigns.com
info@smarthousesigns.com